--- title: "Meaning & Key Takeaway of: I learnt the hard way about positioning…" description: "\"I learnt the hard way about positioning in business, about catering to the right segments.\" — Shaffi Mather" image: "https://sms4smile.com/quotes/i/484/shaffi-mather-43414_business_i-learnt-the-hard-way-about-positioning_2615438.jpg" --- # I learnt the hard way about positioning in business, about… ![“I learnt the hard way about positioning in business, about catering to the right segments.” quote by Shaffi Mather](https://sms4smile.com/quotes/i/484/shaffi-mather-43414_business_i-learnt-the-hard-way-about-positioning_2615438.jpg) [Download](https://sms4smile.com/quotes/i/484/shaffi-mather-43414_business_i-learnt-the-hard-way-about-positioning_2615438.jpg) [Open image](https://sms4smile.com/quotes/i/484/shaffi-mather-43414_business_i-learnt-the-hard-way-about-positioning_2615438.jpg) > “I learnt the hard way about positioning in business, about catering to the right segments.” [Shaffi Mather](https://sms4smile.com/quotes/author/shaffi-mather/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Understanding and targeting the correct market segment is essential for business success. **In simple terms:** Target the right customers. Key Takeaway Focus on segment fit. Themes marketing strategy customer focus Mood analytical strategic Type advisory practical When to use this quote - product launch - advertising campaign - pricing strategy - customer outreach Key Concepts Segmentation value proposition market fit Questions to Reflect On - Which segment offers the most growth? - How can you validate segment fit quickly? A Different Perspective Ignoring segment needs leads to wasted resources. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Catering](https://sms4smile.com/quotes/about/catering/) [Education](https://sms4smile.com/quotes/about/education/) [Hard](https://sms4smile.com/quotes/about/hard/) [Hard way](https://sms4smile.com/quotes/about/hard-way/) [Learnt Hard](https://sms4smile.com/quotes/about/learnt-hard-632280/) [Positioning](https://sms4smile.com/quotes/about/positioning/) [Positioning Business](https://sms4smile.com/quotes/about/positioning-business-2064036/) [Right Segments](https://sms4smile.com/quotes/about/right-segments-2064037/) [Way](https://sms4smile.com/quotes/about/way/) [Way Positioning](https://sms4smile.com/quotes/about/way-positioning-2064038/) ## Related quotes > [There had been times when he knew, somewhere in him, that he would get used to it, whatever it was, because he had learnt…](https://sms4smile.com/quotes/nick-hornby/there-had-been-times-when-he-knew-somewhere-in-him-that-he-would-get/) [Nick Hornby](https://sms4smile.com/quotes/author/nick-hornby/) > [My parents keep me grounded. 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