--- title: "Meaning & Key Takeaway of: Marketing by interrupting people isn’t…" description: "\"Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large ..." image: "https://sms4smile.com/quotes/i/25a/seth-1954_consumers_marketing-by-interrupting-people-isn-t-c_2612377.jpg" --- # Marketing by interrupting people isn’t cost-effective… ![“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested…” quote by Seth](https://sms4smile.com/quotes/i/25a/seth-1954_consumers_marketing-by-interrupting-people-isn-t-c_2612377.jpg) [Download](https://sms4smile.com/quotes/i/25a/seth-1954_consumers_marketing-by-interrupting-people-isn-t-c_2612377.jpg) [Open image](https://sms4smile.com/quotes/i/25a/seth-1954_consumers_marketing-by-interrupting-people-isn-t-c_2612377.jpg) > “Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.” [Seth](https://sms4smile.com/quotes/author/seth/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Interruptive marketing is ineffective; instead, build platforms where customers market to each other. **In simple terms:** Stop interruptive ads; enable peer-to-peer promotion. Key Takeaway Create consumer-driven marketing networks. Themes marketing network effects consumer empowerment digital strategy Mood innovative strategic Type business practical When to use this quote - product launches - brand building - community management - e‑commerce Key Concepts economics social media behavioral science Questions to Reflect On - How can you encourage authentic peer promotion? - What incentives motivate customers to share? A Different Perspective Building trust in networks takes time. ★ ★ ★ ★ ★ No ratings yet [Consumers](https://sms4smile.com/quotes/about/consumers/) [Cost](https://sms4smile.com/quotes/about/cost/) [Foundation](https://sms4smile.com/quotes/about/foundation/) [Groups](https://sms4smile.com/quotes/about/groups/) [Ignite](https://sms4smile.com/quotes/about/ignite/) [Interrupting](https://sms4smile.com/quotes/about/interrupting/) [Interrupting People](https://sms4smile.com/quotes/about/interrupting-people-2038525/) [Large groups](https://sms4smile.com/quotes/about/large-groups/) [Marketers](https://sms4smile.com/quotes/about/marketers/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Interrupting](https://sms4smile.com/quotes/about/marketing-interrupting-2038524/) [Marketing Messages](https://sms4smile.com/quotes/about/marketing-messages-1018477/) [Messages](https://sms4smile.com/quotes/about/messages/) [People](https://sms4smile.com/quotes/about/people/) [Process](https://sms4smile.com/quotes/about/process/) [Unwanted](https://sms4smile.com/quotes/about/unwanted/) [Unwanted Marketing](https://sms4smile.com/quotes/about/unwanted-marketing-2038526/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [Interrupting people mid-sentence is my worst habit. I cant help myself. I get overexcited in the middle of a conversation and I just butt…](https://sms4smile.com/quotes/mary-mccartney/interrupting-people-mid-sentence-is-my-worst-habit-i-cant-help-myself/) [Mary McCartney](https://sms4smile.com/quotes/author/mary-mccartney/) > [“The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the…](https://sms4smile.com/quotes/seth-godin/the-ironic-thing-is-that-marketers-have-responded-to-this-problem/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only…](https://sms4smile.com/quotes/seth-godin/marketers-want-to-get-their-messages-in-front-of-you-they-must-get/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.”](https://sms4smile.com/quotes/jim-blasingame/every-small-business-has-to-become-a-publisher-a-publisher-of/) [Jim Blasingame](https://sms4smile.com/quotes/author/jim-blasingame/) > [The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.](https://sms4smile.com/quotes/ryan-holiday/the-best-kind-of-marketing-messages-are-the-ones-that-don-t-seem-like/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [“industry that spends $36 billion a year on marketing messages precisely to persuade us to eat more, and eat at different times, eat in…](https://sms4smile.com/quotes/roni-deluz/industry-that-spends-36-billion-a-year-on-marketing-messages/) [Roni DeLuz](https://sms4smile.com/quotes/author/roni-deluz/) > [Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s…](https://sms4smile.com/quotes/seth/rather-than-simply-interrupting-a-television-show-with-a-commercial/) [Seth](https://sms4smile.com/quotes/author/seth/) > [I can't hang around with lots of people these days because I am hypersensitive. So when I am around a lot of people or…](https://sms4smile.com/quotes/sandra-cisneros/i-can-t-hang-around-with-lots-of-people-these-days-because-i-am/) [Sandra Cisneros](https://sms4smile.com/quotes/author/sandra-cisneros/) > [Never underestimate the power of stupid people in large groups.](https://sms4smile.com/quotes/george-carlin/never-underestimate-the-power-of-stupid-people-in-large-groups/) [George Carlin](https://sms4smile.com/quotes/author/george-carlin/) > [ \[Mitt\] Romney did not have and never did have a large group of supporters that were personally attached, connected, and loyal to him. ](https://sms4smile.com/quotes/rush-limbaugh/mitt-romney-did-not-have-and-never-did-have-a-large-group-of/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I wanted to be a Teacher with a big T, teach the whole planet. It led me into writing and speaking to large groups.](https://sms4smile.com/quotes/jack-canfield/i-wanted-to-be-a-teacher-with-a-big-t-teach-the-whole-planet-it-led/) [Jack Canfield](https://sms4smile.com/quotes/author/jack-canfield/) > [“Jane wondered why small-minded people often form such large groups as she made her way home.”](https://sms4smile.com/quotes/chris-nicolaisen/jane-wondered-why-small-minded-people-often-form-such-large-groups-as/) [Chris Nicolaisen](https://sms4smile.com/quotes/author/chris-nicolaisen/) > [When I see a large group of people, I wonder how many of them will eventually require autopsies.](https://sms4smile.com/quotes/george-carlin/when-i-see-a-large-group-of-people-i-wonder-how-many-of-them-will/) [George Carlin](https://sms4smile.com/quotes/author/george-carlin/) > [It's important to adhere to the principles of a large group of people that truly believe these principles, and if they believe them, then…](https://sms4smile.com/quotes/donald-trump/it-s-important-to-adhere-to-the-principles-of-a-large-group-of-people/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [A large group of us were crowded into the Gestapo hall, and at that moment the circumstances of all our lives were the same.…](https://sms4smile.com/quotes/etty-hillesum/a-large-group-of-us-were-crowded-into-the-gestapo-hall-and-at-that/) [Etty Hillesum](https://sms4smile.com/quotes/author/etty-hillesum/) ## More by Seth > [I've certainly seen a lot of my cartoonist friends embrace 'Little Lulu' in a much deeper way because their kids love it so much.…](https://sms4smile.com/quotes/seth/i-ve-certainly-seen-a-lot-of-my-cartoonist-friends-embrace-little/) [Seth](https://sms4smile.com/quotes/author/seth/) > [We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship…](https://sms4smile.com/quotes/seth/we-must-be-talented-powerful-and-resilient-creatures-indeed-given-how/) [Seth](https://sms4smile.com/quotes/author/seth/) > [“If you become so frightened of realities that are not your own, if you take upon yourselves tragedies that do not exist in your…](https://sms4smile.com/quotes/seth/if-you-become-so-frightened-of-realities-that-are-not-your-own-if-you/) [Seth](https://sms4smile.com/quotes/author/seth/) > [The connection economy rewards the leader, the initiator, and the rebel.](https://sms4smile.com/quotes/seth/the-connection-economy-rewards-the-leader-the-initiator-and-the-rebel/) [Seth](https://sms4smile.com/quotes/author/seth/) > [There is no other way to change your physical reality but by changing your thoughts.](https://sms4smile.com/quotes/seth/there-is-no-other-way-to-change-your-physical-reality-but-by-changing/) [Seth](https://sms4smile.com/quotes/author/seth/) > [The search for the right answer is the enemy of art.](https://sms4smile.com/quotes/seth/the-search-for-the-right-answer-is-the-enemy-of-art/) [Seth](https://sms4smile.com/quotes/author/seth/) > [If you do not have a loving concern for the environment... it will no longer sustain you - you will not be worthy of…](https://sms4smile.com/quotes/seth/if-you-do-not-have-a-loving-concern-for-the-environment-it-will-no/) [Seth](https://sms4smile.com/quotes/author/seth/) > [The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.](https://sms4smile.com/quotes/seth/the-only-real-help-is-self-help-anything-else-is-just-designed-to-get/) [Seth](https://sms4smile.com/quotes/author/seth/) > [The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. – When people ask…](https://sms4smile.com/quotes/seth/the-easiest-thing-is-to-react-the-second-easiest-thing-is-to-respond/) [Seth](https://sms4smile.com/quotes/author/seth/) > [“Love. It has always seemed to me that love is a combination of lust and pity. (...) I've got to have some feelings of…](https://sms4smile.com/quotes/seth/love-it-has-always-seemed-to-me-that-love-is-a-combination-of-lust/) [Seth](https://sms4smile.com/quotes/author/seth/) > [My life is mine and I form it. Tell yourself this often. Create your own life now, using your beliefs as an artist uses…](https://sms4smile.com/quotes/seth/my-life-is-mine-and-i-form-it-tell-yourself-this-often-create-your/) [Seth](https://sms4smile.com/quotes/author/seth/) > [There's a huge difference between the shallow pleasure of instant applause and the long-lasting impact of true connection.](https://sms4smile.com/quotes/seth/there-s-a-huge-difference-between-the-shallow-pleasure-of-instant/) [Seth](https://sms4smile.com/quotes/author/seth/) > [Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an…](https://sms4smile.com/quotes/seth/ideas-that-spread-win-ideas-don-t-have-to-be-selfish-to-win-in-fact/) [Seth](https://sms4smile.com/quotes/author/seth/) > [A good job is largely anonymous and forgotten (but still important). A personal job, on the other hand, is humanized. It brings us closer…](https://sms4smile.com/quotes/seth/a-good-job-is-largely-anonymous-and-forgotten-but-still-important-a/) [Seth](https://sms4smile.com/quotes/author/seth/) > [Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist…](https://sms4smile.com/quotes/seth/don-t-try-to-change-someone-s-worldview-is-the-strategy-smart/) [Seth](https://sms4smile.com/quotes/author/seth/) [Explore all 195 Seth quotes ](https://sms4smile.com/quotes/author/seth/) ## More Consumers quotes > [One of the worst things to come out of the Consumer Protection Board's misleading claims is the impression that government resources are to hard…](https://sms4smile.com/quotes/matthew-lesko/one-of-the-worst-things-to-come-out-of-the-consumer-protection-board/) [Matthew Lesko](https://sms4smile.com/quotes/author/matthew-lesko/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I've always considered making it legal for Americans to import their prescription drugs a free-trade issue. Imports create competition and keep domestic industry more…](https://sms4smile.com/quotes/chuck-grassley/i-ve-always-considered-making-it-legal-for-americans-to-import-their/) [Chuck Grassley](https://sms4smile.com/quotes/author/chuck-grassley/) > [“In a world where consumers had limited choice, you needed to compete for locations,” says Ross, who went on to cofound eCommera, a British…](https://sms4smile.com/quotes/brad-stone/in-a-world-where-consumers-had-limited-choice-you-needed-to-compete/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [The capitalistic social order, therefore, is an economic democracy in the strictest sense of the word. In the last analysis, all decisions are dependent…](https://sms4smile.com/quotes/ludwig-von-mises/the-capitalistic-social-order-therefore-is-an-economic-democracy-in/) [Ludwig von Mises](https://sms4smile.com/quotes/author/ludwig-von-mises/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Now that I'm more middle class, I have access to consumer goods. I do enjoy feminine frippery, feminine doo-da, stuff like that.](https://sms4smile.com/quotes/shirley-geok-lin-lim/now-that-i-m-more-middle-class-i-have-access-to-consumer-goods-i-do/) [Shirley Geok-lin Lim](https://sms4smile.com/quotes/author/shirley-geok-lin-lim/) > [Why is Caterpillar bad if we create a new job in India or China to receive U.S. exports? It makes no sense to me.…](https://sms4smile.com/quotes/douglas-r-oberhelman/why-is-caterpillar-bad-if-we-create-a-new-job-in-india-or-china-to/) [Douglas R. Oberhelman](https://sms4smile.com/quotes/author/douglas-r-oberhelman/) > [America always put forth this phony melting pot theory, but it's a reality now. They couldn't accomplish the melting pot economically; they couldn't accomplish…](https://sms4smile.com/quotes/russell-means/america-always-put-forth-this-phony-melting-pot-theory-but-it-s-a/) [Russell Means](https://sms4smile.com/quotes/author/russell-means/) > [Gaming provides us with some very good signals about consumers and what they're interested in.](https://sms4smile.com/quotes/peggy-johnson/gaming-provides-us-with-some-very-good-signals-about-consumers-and/) [Peggy Johnson](https://sms4smile.com/quotes/author/peggy-johnson/) > [As consumers adopt crypto, we hope that they'll also be interested in trading equities and options.](https://sms4smile.com/quotes/baiju-bhatt/as-consumers-adopt-crypto-we-hope-that-they-ll-also-be-interested-in/) [Baiju Bhatt](https://sms4smile.com/quotes/author/baiju-bhatt/) > [Metaphor isn't just a fancy turn of speech. It shapes our thoughts and feelings, reaches out to grasp new experience, and even binds our…](https://sms4smile.com/quotes/james-richardson/metaphor-isn-t-just-a-fancy-turn-of-speech-it-shapes-our-thoughts-and/) [James Richardson](https://sms4smile.com/quotes/author/james-richardson/) > [Consumer wants can have bizarre, frivolous, or even immoral origins, and an admirable case can still be made for a society that seeks to…](https://sms4smile.com/quotes/john-kenneth-galbraith/consumer-wants-can-have-bizarre-frivolous-or-even-immoral-origins-and/) [John Kenneth Galbraith](https://sms4smile.com/quotes/author/john-kenneth-galbraith/) > [Many of us are alarmed at the skyrocketing cost of medical care, including patients, who are the consumers. However, medical malpractice is not the…](https://sms4smile.com/quotes/joe-baca/many-of-us-are-alarmed-at-the-skyrocketing-cost-of-medical-care/) [Joe Baca](https://sms4smile.com/quotes/author/joe-baca/) > [TARIFF, n. A scale of taxes on imports, designed to protect the domestic producer against the greed of his consumer.](https://sms4smile.com/quotes/ambrose-bierce/tariff-n-a-scale-of-taxes-on-imports-designed-to-protect-the-domestic/) [Ambrose Bierce](https://sms4smile.com/quotes/author/ambrose-bierce/) [Browse all 1,606 Consumers quotes ](https://sms4smile.com/quotes/about/consumers/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. 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