--- title: "Meaning & Key Takeaway of: Choose your customers. Fire the ones that…" description: "\"Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.\" — Seth" image: "https://sms4smile.com/quotes/i/099/seth-1954_ability_choose-your-customers-fire-the-ones-that_1472046.png" --- # Choose your customers. Fire the ones that hurt your… ![“Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.” quote by Seth](https://sms4smile.com/quotes/i/099/seth-1954_ability_choose-your-customers-fire-the-ones-that_1472046.png) [Download](https://sms4smile.com/quotes/i/099/seth-1954_ability_choose-your-customers-fire-the-ones-that_1472046.png) [Open image](https://sms4smile.com/quotes/i/099/seth-1954_ability_choose-your-customers-fire-the-ones-that_1472046.png) > “Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.” [Seth](https://sms4smile.com/quotes/author/seth/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Select customers who align with your story; discard those who hinder your ability to deliver value. **In simple terms:** Choose supportive customers. Key Takeaway Focus on those who help you succeed. Themes customer focus quality alignment Mood practical direct Type business advice When to use this quote - product development - marketing strategy - client onboarding - service design Key Concepts brand narrative value delivery Questions to Reflect On - Who are your ideal customers? - How do you handle difficult clients? A Different Perspective Hard to please everyone. ★ ★ ★ ★ ★ No ratings yet [Ability](https://sms4smile.com/quotes/about/ability/) [Business](https://sms4smile.com/quotes/about/business/) [Choose Customers](https://sms4smile.com/quotes/about/choose-customers-3708544/) [Customers](https://sms4smile.com/quotes/about/customers/) [Customers Ones](https://sms4smile.com/quotes/about/customers-ones-3905396/) [Deliver Right](https://sms4smile.com/quotes/about/deliver-right-503624/) [Fire](https://sms4smile.com/quotes/about/fire/) [Hurt](https://sms4smile.com/quotes/about/hurt/) [Right Story](https://sms4smile.com/quotes/about/right-story-670484/) [Stories](https://sms4smile.com/quotes/about/stories/) ## Related quotes > [Choose your customers, choose your future.](https://sms4smile.com/quotes/seth-godin/choose-your-customers-choose-your-future/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The best customers for us are the ones that present us with a new problem because chances are, if one customer has that problem,…](https://sms4smile.com/quotes/michael-dell/the-best-customers-for-us-are-the-ones-that-present-us-with-a-new/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [“When a duty is assigned to you, do your best to deliver at the right time and with right results.”](https://sms4smile.com/quotes/anyaele-sam-chiyson/when-a-duty-is-assigned-to-you-do-your-best-to-deliver-at-the-right/) [Anyaele Sam Chiyson](https://sms4smile.com/quotes/author/anyaele-sam-chiyson/) > [I'm real particular about delivery. You can write the illest rhymes in the world, but can you deliver it right?](https://sms4smile.com/quotes/dj-premier/i-m-real-particular-about-delivery-you-can-write-the-illest-rhymes-in/) [DJ Premier](https://sms4smile.com/quotes/author/dj-premier/) > [The right story needs the right telling.](https://sms4smile.com/quotes/john-green/the-right-story-needs-the-right-telling/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [I used the second year of my MFA program to write a young adult novel and began pursuing picture books as well. I loved…](https://sms4smile.com/quotes/rebecca-serle/i-used-the-second-year-of-my-mfa-program-to-write-a-young-adult-novel/) [Rebecca Serle](https://sms4smile.com/quotes/author/rebecca-serle/) > [I would definitely like to direct at some point. I've been very fortunate to work with some amazing talent and study them. But when…](https://sms4smile.com/quotes/mark-wahlberg/i-would-definitely-like-to-direct-at-some-point-i-ve-been-very/) [Mark Wahlberg](https://sms4smile.com/quotes/author/mark-wahlberg/) > [What I've found is if you get the right characters in the right story and put them in the right setting - and let…](https://sms4smile.com/quotes/mike-bartlett/what-i-ve-found-is-if-you-get-the-right-characters-in-the-right-story/) [Mike Bartlett](https://sms4smile.com/quotes/author/mike-bartlett/) > [I am waiting for the right story to tell. Just like 'Man of Tai Chi' just seemed to be the right story to tell.…](https://sms4smile.com/quotes/keanu-reeves/i-am-waiting-for-the-right-story-to-tell-just-like-man-of-tai-chi/) [Keanu Reeves](https://sms4smile.com/quotes/author/keanu-reeves/) > [“Real journalists pride themselves on getting it first and right; they get to the bottom of the story,”](https://sms4smile.com/quotes/jeannette-walls/real-journalists-pride-themselves-on-getting-it-first-and-right-they/) [Jeannette Walls](https://sms4smile.com/quotes/author/jeannette-walls/) > [As a documentary filmmaker, 'Meru' was an irresistible challenge. You can spend years searching for the right story, but this one had all the…](https://sms4smile.com/quotes/elizabeth-chai-vasarhelyi/as-a-documentary-filmmaker-meru-was-an-irresistible-challenge-you-can/) [Elizabeth Chai Vasarhelyi](https://sms4smile.com/quotes/author/elizabeth-chai-vasarhelyi/) > [We have to be really sensitive to making sure were not creating any stories that don't feel like they're ready to be told... We…](https://sms4smile.com/quotes/diane-nelson/we-have-to-be-really-sensitive-to-making-sure-were-not-creating-any/) [Diane Nelson](https://sms4smile.com/quotes/author/diane-nelson/) > [When I started writing 'A Million Little Pieces,' I felt like it was the right story with the style I had been looking for,…](https://sms4smile.com/quotes/james-frey/when-i-started-writing-a-million-little-pieces-i-felt-like-it-was-the/) [James Frey](https://sms4smile.com/quotes/author/james-frey/) > [Two guys, one girl, and the mess they can create amongst themselves may be the oldest story in the book, but it can quite…](https://sms4smile.com/quotes/neha-sharma/two-guys-one-girl-and-the-mess-they-can-create-amongst-themselves-may/) [Neha Sharma](https://sms4smile.com/quotes/author/neha-sharma/) > [The last thing I want to do is having someone get behind a Montgomery Clift biopic, and then just do the first script that…](https://sms4smile.com/quotes/matt-bomer/the-last-thing-i-want-to-do-is-having-someone-get-behind-a-montgomery/) [Matt Bomer](https://sms4smile.com/quotes/author/matt-bomer/) ## More by Seth > [I've certainly seen a lot of my cartoonist friends embrace 'Little Lulu' in a much deeper way because their kids love it so much.…](https://sms4smile.com/quotes/seth/i-ve-certainly-seen-a-lot-of-my-cartoonist-friends-embrace-little/) [Seth](https://sms4smile.com/quotes/author/seth/) > [We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship…](https://sms4smile.com/quotes/seth/we-must-be-talented-powerful-and-resilient-creatures-indeed-given-how/) [Seth](https://sms4smile.com/quotes/author/seth/) > [“If you become so frightened of realities that are not your own, if you take upon yourselves tragedies that do not exist in your…](https://sms4smile.com/quotes/seth/if-you-become-so-frightened-of-realities-that-are-not-your-own-if-you/) [Seth](https://sms4smile.com/quotes/author/seth/) > [The connection economy rewards the leader, the initiator, and the rebel.](https://sms4smile.com/quotes/seth/the-connection-economy-rewards-the-leader-the-initiator-and-the-rebel/) [Seth](https://sms4smile.com/quotes/author/seth/) > [There is no other way to change your physical reality but by changing your thoughts.](https://sms4smile.com/quotes/seth/there-is-no-other-way-to-change-your-physical-reality-but-by-changing/) [Seth](https://sms4smile.com/quotes/author/seth/) > [The search for the right answer is the enemy of art.](https://sms4smile.com/quotes/seth/the-search-for-the-right-answer-is-the-enemy-of-art/) [Seth](https://sms4smile.com/quotes/author/seth/) > [If you do not have a loving concern for the environment... it will no longer sustain you - you will not be worthy of…](https://sms4smile.com/quotes/seth/if-you-do-not-have-a-loving-concern-for-the-environment-it-will-no/) [Seth](https://sms4smile.com/quotes/author/seth/) > [The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.](https://sms4smile.com/quotes/seth/the-only-real-help-is-self-help-anything-else-is-just-designed-to-get/) [Seth](https://sms4smile.com/quotes/author/seth/) > [The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. – When people ask…](https://sms4smile.com/quotes/seth/the-easiest-thing-is-to-react-the-second-easiest-thing-is-to-respond/) [Seth](https://sms4smile.com/quotes/author/seth/) > [“Love. It has always seemed to me that love is a combination of lust and pity. (...) I've got to have some feelings of…](https://sms4smile.com/quotes/seth/love-it-has-always-seemed-to-me-that-love-is-a-combination-of-lust/) [Seth](https://sms4smile.com/quotes/author/seth/) > [My life is mine and I form it. Tell yourself this often. Create your own life now, using your beliefs as an artist uses…](https://sms4smile.com/quotes/seth/my-life-is-mine-and-i-form-it-tell-yourself-this-often-create-your/) [Seth](https://sms4smile.com/quotes/author/seth/) > [There's a huge difference between the shallow pleasure of instant applause and the long-lasting impact of true connection.](https://sms4smile.com/quotes/seth/there-s-a-huge-difference-between-the-shallow-pleasure-of-instant/) [Seth](https://sms4smile.com/quotes/author/seth/) > [Ideas that spread win. Ideas don't have to be selfish to win, in fact, it turns out that the more generous the interactions an…](https://sms4smile.com/quotes/seth/ideas-that-spread-win-ideas-don-t-have-to-be-selfish-to-win-in-fact/) [Seth](https://sms4smile.com/quotes/author/seth/) > [A good job is largely anonymous and forgotten (but still important). A personal job, on the other hand, is humanized. It brings us closer…](https://sms4smile.com/quotes/seth/a-good-job-is-largely-anonymous-and-forgotten-but-still-important-a/) [Seth](https://sms4smile.com/quotes/author/seth/) > [Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist…](https://sms4smile.com/quotes/seth/don-t-try-to-change-someone-s-worldview-is-the-strategy-smart/) [Seth](https://sms4smile.com/quotes/author/seth/) [Explore all 195 Seth quotes ](https://sms4smile.com/quotes/author/seth/) ## More Ability quotes > [I don't think there's a direct correlation between my sexuality and my skiing ability. But I think because I was so concerned about it…](https://sms4smile.com/quotes/gus-kenworthy/i-don-t-think-there-s-a-direct-correlation-between-my-sexuality-and/) [Gus Kenworthy](https://sms4smile.com/quotes/author/gus-kenworthy/) > [“the importance of ability. The things that make a great job great, I discovered, are rare and valuable. If you want them in your…](https://sms4smile.com/quotes/cal-newport/the-importance-of-ability-the-things-that-make-a-great-job-great-i/) [Cal Newport](https://sms4smile.com/quotes/author/cal-newport/) > [Ambition drives you on, ability certainly helps, but the fickle finger of fate and luck are great things.](https://sms4smile.com/quotes/fergus-henderson/ambition-drives-you-on-ability-certainly-helps-but-the-fickle-finger/) [Fergus Henderson](https://sms4smile.com/quotes/author/fergus-henderson/) > [The ability of the gospel to unite us on common strengths and common truths is one of the great miracles . . . of the gospel.](https://sms4smile.com/quotes/jeffrey-r-holland/the-ability-of-the-gospel-to-unite-us-on-common-strengths-and-common/) [Jeffrey R. Holland](https://sms4smile.com/quotes/author/jeffrey-r-holland/) > [Maybe law enforcement would like the ability to turn on the camera on your Mac.](https://sms4smile.com/quotes/tim-cook/maybe-law-enforcement-would-like-the-ability-to-turn-on-the-camera-on/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [I've seen guys come along with more ability - they've been faster or bigger or stronger - but they never worked hard to develop…](https://sms4smile.com/quotes/steve-largent/i-ve-seen-guys-come-along-with-more-ability-they-ve-been-faster-or/) [Steve Largent](https://sms4smile.com/quotes/author/steve-largent/) > [The youth of India has the strength to move the entire World with a click of a mouse, we have generated that ability!](https://sms4smile.com/quotes/narendra-modi/the-youth-of-india-has-the-strength-to-move-the-entire-world-with-a/) [Narendra Modi](https://sms4smile.com/quotes/author/narendra-modi/) > [Time hath not yet so dried this blood of mine, Nor age so eat up my invention, Nor fortune made such havoc of my…](https://sms4smile.com/quotes/william-shakespeare/time-hath-not-yet-so-dried-this-blood-of-mine-nor-age-so-eat-up-my/) [William Shakespeare](https://sms4smile.com/quotes/author/william-shakespeare/) > [An absolutely necessary part of a writer's equipment, almost as necessary as talent, is the ability to stand up under punishment, both the punishment…](https://sms4smile.com/quotes/irwin-shaw/an-absolutely-necessary-part-of-a-writer-s-equipment-almost-as/) [Irwin Shaw](https://sms4smile.com/quotes/author/irwin-shaw/) > [I'd be more frightened by not using whatever abilities I'd been given. I'd be more frightened by procrastination and laziness.](https://sms4smile.com/quotes/denzel-washington/i-d-be-more-frightened-by-not-using-whatever-abilities-i-d-been-given/) [Denzel Washington](https://sms4smile.com/quotes/author/denzel-washington/) > [Bring into captivity every thought to the obedience of Christ. Take what I cannot give: my heart, body, thoughts, time, abilities, money, health, strength,…](https://sms4smile.com/quotes/elizabeth-prentiss/bring-into-captivity-every-thought-to-the-obedience-of-christ-take/) [Elizabeth Prentiss](https://sms4smile.com/quotes/author/elizabeth-prentiss/) > [You can only do the work to the very best of your ability.](https://sms4smile.com/quotes/christine-baranski/you-can-only-do-the-work-to-the-very-best-of-your-ability/) [Christine Baranski](https://sms4smile.com/quotes/author/christine-baranski/) > [Judge a person not by his ability to make money but by his ability to retain it.](https://sms4smile.com/quotes/vikrant-parsai/judge-a-person-not-by-his-ability-to-make-money-but-by-his-ability-to/) [Vikrant Parsai](https://sms4smile.com/quotes/author/vikrant-parsai/) > [Balance is the ability to be happy in the midst of the most chaotic or even boring or transient circumstance.](https://sms4smile.com/quotes/frederick-lenz/balance-is-the-ability-to-be-happy-in-the-midst-of-the-most-chaotic/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [Bobby had faith in my ability as a singer.](https://sms4smile.com/quotes/julie-london/bobby-had-faith-in-my-ability-as-a-singer/) [Julie London](https://sms4smile.com/quotes/author/julie-london/) [Browse all 9,990 Ability quotes ](https://sms4smile.com/quotes/about/ability/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Choose your customers. 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