--- title: "Meaning & Key Takeaway of: You have to find a group that really…" description: "\"You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great J..." image: "https://sms4smile.com/quotes/i/2f4/seth-godin-152_care_you-have-to-find-a-group-that-really-des_2842082.png" --- # You have to find a group that really desperately cares… ![“You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they…” quote by Seth Godin](https://sms4smile.com/quotes/i/2f4/seth-godin-152_care_you-have-to-find-a-group-that-really-des_2842082.png) [Download](https://sms4smile.com/quotes/i/2f4/seth-godin-152_care_you-have-to-find-a-group-that-really-des_2842082.png) [Open image](https://sms4smile.com/quotes/i/2f4/seth-godin-152_care_you-have-to-find-a-group-that-really-des_2842082.png) > “You have to find a group that really desperately cares about what it is you have to say. Talk to them. They have something I call otaku. It's a great Japanese word. It describes the desire of someone who's obsessed to, say, drive across Tokyo to try a new Ramen noodle place 'cause that's what they do, they get obsessed with it.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Finding a community that truly cares about your message amplifies impact; passion fuels dedication **In simple terms:** Passionate community fuels success Key Takeaway Seek and engage a dedicated audience Themes marketing community building passion otaku concept Mood inspirational reflective Type advice philosophical When to use this quote - launching a product - building a fanbase - cultivating loyalty Key Concepts niche audiences obsessive dedication shared interests Questions to Reflect On - What makes a community genuinely care? - How to balance niche passion with wider reach? A Different Perspective Over‑identification can limit broader appeal ★ ★ ★ ★ ★ No ratings yet [Care](https://sms4smile.com/quotes/about/care/) [Desire](https://sms4smile.com/quotes/about/desire/) [Japanese](https://sms4smile.com/quotes/about/japanese/) [Otaku](https://sms4smile.com/quotes/about/otaku/) [Ramen](https://sms4smile.com/quotes/about/ramen/) [Tokyo](https://sms4smile.com/quotes/about/tokyo/) ## Related quotes > [I'm obsessed with the almost - what you almost say, or almost do, or you almost had or almost lost. All of those moments,…](https://sms4smile.com/quotes/maisie-peters/i-m-obsessed-with-the-almost-what-you-almost-say-or-almost-do-or-you/) [Maisie Peters](https://sms4smile.com/quotes/author/maisie-peters/) > [To make a product, to market an idea, to come up with any problem you want to solve that doesn't have a constituency with…](https://sms4smile.com/quotes/seth-godin/to-make-a-product-to-market-an-idea-to-come-up-with-any-problem-you/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The Japanese have a word - aware - which, in my understanding is, again, that full range - both the joy and the sorrow…](https://sms4smile.com/quotes/terry-tempest-williams/the-japanese-have-a-word-aware-which-in-my-understanding-is-again/) [Terry Tempest Williams](https://sms4smile.com/quotes/author/terry-tempest-williams/) > [The Japanese have a word for it. It's Judo - the art of conquering by yielding. The Western equivalent of Judo is, "Yes dear".](https://sms4smile.com/quotes/j-p-mcevoy/the-japanese-have-a-word-for-it-it-s-judo-the-art-of-conquering-by/) [J. P. McEvoy](https://sms4smile.com/quotes/author/j-p-mcevoy/) > [Well, dojo is a traditional Japanese word for training hall.](https://sms4smile.com/quotes/joseph-jarman/well-dojo-is-a-traditional-japanese-word-for-training-hall/) [Joseph Jarman](https://sms4smile.com/quotes/author/joseph-jarman/) > [Did you know that the word sunami, which is now being used worldwide, is a Japanese word? This is indicative of the extent to…](https://sms4smile.com/quotes/junichiro-koizumi/did-you-know-that-the-word-sunami-which-is-now-being-used-worldwide/) [Junichiro Koizumi](https://sms4smile.com/quotes/author/junichiro-koizumi/) > [“Everyone says I am an otaku, but recently everyone is an otaku, even if they just have a hobby. If someone says they are…](https://sms4smile.com/quotes/patrick-w-galbraith/everyone-says-i-am-an-otaku-but-recently-everyone-is-an-otaku-even-if/) [Patrick W. Galbraith](https://sms4smile.com/quotes/author/patrick-w-galbraith/) > [“Hackers are nerdy, pasty, tubby, little geeks with triple thick glasses and this is probably a demented otaku with smelly feet. So catching him…](https://sms4smile.com/quotes/keiko-nobumoto/hackers-are-nerdy-pasty-tubby-little-geeks-with-triple-thick-glasses/) [Keiko Nobumoto](https://sms4smile.com/quotes/author/keiko-nobumoto/) > [“There are only two types of people in the world--those who became otaku and those who didn't--and the latter just can't understand what the…](https://sms4smile.com/quotes/patrick-w-galbraith/there-are-only-two-types-of-people-in-the-world-those-who-became/) [Patrick W. Galbraith](https://sms4smile.com/quotes/author/patrick-w-galbraith/) > [Almost all Japanese animation is produced with hardly any basis taken from observing real people, you know. It's produced by humans who can't stand…](https://sms4smile.com/quotes/hayao-miyazaki/almost-all-japanese-animation-is-produced-with-hardly-any-basis-taken/) [Hayao Miyazaki](https://sms4smile.com/quotes/author/hayao-miyazaki/) > [“Otaku is a label applied to and adopted by those people who build a culture around anime, manga, videotapes and videogames. Their ideas and…](https://sms4smile.com/quotes/patrick-w-galbraith/otaku-is-a-label-applied-to-and-adopted-by-those-people-who-build-a/) [Patrick W. Galbraith](https://sms4smile.com/quotes/author/patrick-w-galbraith/) > [I'm wearing black leggings and a loose top festooned with a Menger sponge of empty pockets stitched out of smaller pockets and smaller still,…](https://sms4smile.com/quotes/charles-stross/i-m-wearing-black-leggings-and-a-loose-top-festooned-with-a-menger/) [Charles Stross](https://sms4smile.com/quotes/author/charles-stross/) > [I'm actually a hardcore otaku who likes maids more than having three meals a day. And I only read books related to maids. Also,…](https://sms4smile.com/quotes/hiro-fujiwara/i-m-actually-a-hardcore-otaku-who-likes-maids-more-than-having-three/) [Hiro Fujiwara](https://sms4smile.com/quotes/author/hiro-fujiwara/) > [“You'll wondering why aren't you born in Japan if you think you're an Otaku”](https://sms4smile.com/quotes/otaku/you-ll-wondering-why-aren-t-you-born-in-japan-if-you-think-you-re-an/) Otaku ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. 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You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Care quotes > [I think, here's what I've realized from interviewing people, and I've been very open about my Catholicism and my love of Christ and I…](https://sms4smile.com/quotes/jay-mohr/i-think-here-s-what-i-ve-realized-from-interviewing-people-and-i-ve/) [Jay Mohr](https://sms4smile.com/quotes/author/jay-mohr/) > [We all know what it feels like to love someone and care about them and want to protect them.](https://sms4smile.com/quotes/kiana-madeira/we-all-know-what-it-feels-like-to-love-someone-and-care-about-them/) [Kiana Madeira](https://sms4smile.com/quotes/author/kiana-madeira/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [I certainly do care for you Jeff Campbell less than you are always thinking and much more than you are ever knowing](https://sms4smile.com/quotes/gertrude-stein/i-certainly-do-care-for-you-jeff-campbell-less-than-you-are-always/) [Gertrude Stein](https://sms4smile.com/quotes/author/gertrude-stein/) > [Advances in technology will continue to reach far into every sector of our economy. Future job and economic growth in industry, defense, transportation, agriculture,…](https://sms4smile.com/quotes/christopher-bond/advances-in-technology-will-continue-to-reach-far-into-every-sector/) [Christopher Bond](https://sms4smile.com/quotes/author/christopher-bond/) > [As a child, I had a lot of older gay men taking care of me. There's a trust there. I feel like little girls…](https://sms4smile.com/quotes/margaret-cho/as-a-child-i-had-a-lot-of-older-gay-men-taking-care-of-me-there-s-a/) [Margaret Cho](https://sms4smile.com/quotes/author/margaret-cho/) > [I believe in taxation and health care that is outside the usual libertarian mandate, because I don't want people to have to suffer. It's…](https://sms4smile.com/quotes/neil-peart/i-believe-in-taxation-and-health-care-that-is-outside-the-usual/) [Neil Peart](https://sms4smile.com/quotes/author/neil-peart/) > [The biggest change for me as a mom was realizing I needed to put someone else before me. Now the hardest part about the…](https://sms4smile.com/quotes/kim-alexis/the-biggest-change-for-me-as-a-mom-was-realizing-i-needed-to-put/) [Kim Alexis](https://sms4smile.com/quotes/author/kim-alexis/) > [What makes you care about nature, about the planet? Is it really that you're afraid of what's going to happen if you don't take…](https://sms4smile.com/quotes/charles-eisenstein/what-makes-you-care-about-nature-about-the-planet-is-it-really-that/) [Charles Eisenstein](https://sms4smile.com/quotes/author/charles-eisenstein/) > [You feed yourself. Make sure you have all the information, whether it's aesthetic, scientific, mathematical, I don't care what it is. Then you walk…](https://sms4smile.com/quotes/ray-bradbury/you-feed-yourself-make-sure-you-have-all-the-information-whether-it-s/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [When you're in your twenties and starting out, the problem is that you care about being cool. Being older, I can care less about…](https://sms4smile.com/quotes/james-righton/when-you-re-in-your-twenties-and-starting-out-the-problem-is-that-you/) [James Righton](https://sms4smile.com/quotes/author/james-righton/) > [When will society, like a mother, take care of all her children?](https://sms4smile.com/quotes/horace-mann/when-will-society-like-a-mother-take-care-of-all-her-children/) [Horace Mann](https://sms4smile.com/quotes/author/horace-mann/) > [I don't care if you make a print on a bath mat, just as long as it is a good print.](https://sms4smile.com/quotes/edward-weston/i-don-t-care-if-you-make-a-print-on-a-bath-mat-just-as-long-as-it-is/) [Edward Weston](https://sms4smile.com/quotes/author/edward-weston/) > [The world's problems are, by and large, human problems-the unavoidable consequence of egoic sleepwalking. 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