--- title: "Meaning & Key Takeaway of: When Krispy Kreme opens in a new town…" description: "\"“When Krispy Kreme opens in a new town, they begin by giving away thousands of donuts. Of course, the people most likely to show up for a free hot donu..." image: "https://sms4smile.com/quotes/i/db2/seth-godin-152_coffee-shop_when-krispy-kreme-opens-in-a-new-town-th_880635.png" --- # When Krispy Kreme opens in a new town, they begin by… ![“When Krispy Kreme opens in a new town, they begin by giving away thousands of donuts. Of course, the people most likely to show up for a free hot donut are those who have heard the legend of Krispy Kreme and are delighted that they’re finally in town. These sneezers are quick to tell their…” quote by Seth Godin](https://sms4smile.com/quotes/i/db2/seth-godin-152_coffee-shop_when-krispy-kreme-opens-in-a-new-town-th_880635.png) [Download](https://sms4smile.com/quotes/i/db2/seth-godin-152_coffee-shop_when-krispy-kreme-opens-in-a-new-town-th_880635.png) [Open image](https://sms4smile.com/quotes/i/db2/seth-godin-152_coffee-shop_when-krispy-kreme-opens-in-a-new-town-th_880635.png) > ““When Krispy Kreme opens in a new town, they begin by giving away thousands of donuts. Of course, the people most likely to show up for a free hot donut are those who have heard the legend of Krispy Kreme and are delighted that they’re finally in town. These sneezers are quick to tell their friends, sell their friends, even drag their friends to a store. And that’s where the second phase kicks in. Krispy Kreme is obsessed with dominating the donut conversation. Once they’ve opened their flagship stores in an area, they rush to do deals with gas stations, coffee shops, and delis. The goal? To make it easy for someone to stumble onto the product. They start with people who will drive twenty miles, and finish with people too lazy to cross the street.”” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Krispy Kreme uses free samples to create buzz, then expands distribution to make the product ubiquitous and easy to find. **In simple terms:** Give free donuts to spark word‑of‑mouth, then flood the market. Key Takeaway Start with excitement, then ensure easy access. Themes marketing viral growth distribution brand loyalty consumer behavior Mood enthusiastic strategic Type advertising case study When to use this quote - store openings - local events - partner locations - consumer outreach Key Concepts network effects social proof market saturation Questions to Reflect On - How can you balance hype with accessibility? - What channels best convert buzz into sales? A Different Perspective If distribution spreads too far, brand can dilute and lose exclusivity. ★ ★ ★ ★ ★ No ratings yet [Coffee shop](https://sms4smile.com/quotes/about/coffee-shop/) [Dominating Donut](https://sms4smile.com/quotes/about/dominating-donut-1049049/) [Donut Conversation](https://sms4smile.com/quotes/about/donut-conversation-1049048/) [Donuts](https://sms4smile.com/quotes/about/donuts/) [Gas station](https://sms4smile.com/quotes/about/gas-station/) [Hot Donut](https://sms4smile.com/quotes/about/hot-donut-966162/) [Krispy kreme](https://sms4smile.com/quotes/about/krispy-kreme/) [Thousands Donuts](https://sms4smile.com/quotes/about/thousands-donuts-1049050/) ## Related quotes > [When you have a flaming hot donut in your hand and your trying to eat it your not worried about 10 and 2](https://sms4smile.com/quotes/jase-robertson/when-you-have-a-flaming-hot-donut-in-your-hand-and-your-trying-to-eat/) [Jase Robertson](https://sms4smile.com/quotes/author/jase-robertson/) > [I love Krispy Kreme donuts, but doesn't the thought of cream that's crispy just churn your stomach?](https://sms4smile.com/quotes/steven-page/i-love-krispy-kreme-donuts-but-doesn-t-the-thought-of-cream-that-s/) [Steven Page](https://sms4smile.com/quotes/author/steven-page/) > [Krispy Kreme Doughnuts, everybody loves them. But I thought this was interesting on the box, 'Konsult Kardiologist.'](https://sms4smile.com/quotes/david-letterman/krispy-kreme-doughnuts-everybody-loves-them-but-i-thought-this-was/) [David Letterman](https://sms4smile.com/quotes/author/david-letterman/) > [I get a delivery of a diet food during the week, which doesn't mean that I don't eat the occasional Krispy Kreme doughnut.](https://sms4smile.com/quotes/lauren-graham/i-get-a-delivery-of-a-diet-food-during-the-week-which-doesn-t-mean/) [Lauren Graham](https://sms4smile.com/quotes/author/lauren-graham/) > [“On the bottom of every Krispy Kreme receipt is a plea to fill out a survey. You get a free doughnut for doing the…](https://sms4smile.com/quotes/keith-bradford/on-the-bottom-of-every-krispy-kreme-receipt-is-a-plea-to-fill-out-a/) [Keith Bradford](https://sms4smile.com/quotes/author/keith-bradford/) > [Krispy Kreme-colored Chevy, bustin' thru like levees, Inside, interior-bass bumpin' all heavy, Rims like frosting, on the donut, 'cause I'm ballin', When you hear…](https://sms4smile.com/quotes/young-dro/krispy-kreme-colored-chevy-bustin-thru-like-levees-inside-interior/) [Young Dro](https://sms4smile.com/quotes/author/young-dro/) > [I like to eat a whole lot. I have an inner chubby girl, and her name is Mabel, and I feed Mabel a lot.…](https://sms4smile.com/quotes/letoya-luckett/i-like-to-eat-a-whole-lot-i-have-an-inner-chubby-girl-and-her-name-is/) [LeToya Luckett](https://sms4smile.com/quotes/author/letoya-luckett/) > [Guys, Find that Krispy Kreme girl Hot and Holy!](https://sms4smile.com/quotes/anonymous/guys-find-that-krispy-kreme-girl-hot-and-holy/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“I've had the immense pleasure of knowing Thaddeus for over 4 years now. In that time I have experienced his incredible powers of observation,…](https://sms4smile.com/quotes/derek-hart/i-ve-had-the-immense-pleasure-of-knowing-thaddeus-for-over-4-years/) [Derek Hart](https://sms4smile.com/quotes/author/derek-hart/) > [“Eli Campbell, managing partner of Chambers and White, walked into the break room carrying an empty mug. Partners seldom entered the room, but Eli…](https://sms4smile.com/quotes/tom-collins/eli-campbell-managing-partner-of-chambers-and-white-walked-into-the/) [Tom Collins](https://sms4smile.com/quotes/author/tom-collins/) > [In fact, I'm softer than I've ever been, including that unfortunate semester in high school when I simultaneously discovered Krispy Kreme and pot.](https://sms4smile.com/quotes/olivia-wilde/in-fact-i-m-softer-than-i-ve-ever-been-including-that-unfortunate/) [Olivia Wilde](https://sms4smile.com/quotes/author/olivia-wilde/) > [Nothing beats the original Krispy Kreme](https://sms4smile.com/quotes/jason-behr/nothing-beats-the-original-krispy-kreme/) [Jason Behr](https://sms4smile.com/quotes/author/jason-behr/) > [I'm not the most athletic gal, but because making a movie is very physical, I slow down on the Krispy Kreme and Ice Blendeds.…](https://sms4smile.com/quotes/ava-duvernay/i-m-not-the-most-athletic-gal-but-because-making-a-movie-is-very/) [Ava DuVernay](https://sms4smile.com/quotes/author/ava-duvernay/) > [Now, have I ever been tempted to break into a Krispy Kreme doughnut store in the middle of the night? Oh, yeah. God help…](https://sms4smile.com/quotes/mike-huckabee/now-have-i-ever-been-tempted-to-break-into-a-krispy-kreme-doughnut/) [Mike Huckabee](https://sms4smile.com/quotes/author/mike-huckabee/) > [He's not here." "Not here like he just popped around the corner to the bodega for a six-pack of Diet Coke and a box…](https://sms4smile.com/quotes/cassandra-clare/he-s-not-here-not-here-like-he-just-popped-around-the-corner-to-the/) [Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Coffee shop quotes > [Academically, I was never that interested. I skipped classes. My biggest dream was to have a coffee shop, but I had no idea how…](https://sms4smile.com/quotes/daniel-espinosa/academically-i-was-never-that-interested-i-skipped-classes-my-biggest/) [Daniel Espinosa](https://sms4smile.com/quotes/author/daniel-espinosa/) > [I spend a lot of time loathing the sentences that I put down on the page. Once I'm past that phase, it doesn't really…](https://sms4smile.com/quotes/kelly-link/i-spend-a-lot-of-time-loathing-the-sentences-that-i-put-down-on-the/) [Kelly Link](https://sms4smile.com/quotes/author/kelly-link/) > [“I look at you and see a life we’ve yet to build, a love that feels inevitable, waiting to unfold. I look at your face…](https://sms4smile.com/quotes/marion-bekoe/i-look-at-you-and-see-a-life-we-ve-yet-to-build-a-love-that-feels/) [Marion Bekoe](https://sms4smile.com/quotes/author/marion-bekoe/) > [“See, forgiveness doesn't happen all at once. It's not an event -- it's a process. Forgiveness happens while you're asleep, while you're dreaming, while…](https://sms4smile.com/quotes/barry-lyga/see-forgiveness-doesn-t-happen-all-at-once-it-s-not-an-event-it-s-a/) [Barry Lyga](https://sms4smile.com/quotes/author/barry-lyga/) > [I got my first job when I moved to Los Angeles. I worked at a coffee shop for five years and it was one…](https://sms4smile.com/quotes/katie-leclerc/i-got-my-first-job-when-i-moved-to-los-angeles-i-worked-at-a-coffee/) [Katie Leclerc](https://sms4smile.com/quotes/author/katie-leclerc/) > [I worked a variety of jobs in retail and at coffee shops all through high school. And, though I was surrounded by people who…](https://sms4smile.com/quotes/diane-guerrero/i-worked-a-variety-of-jobs-in-retail-and-at-coffee-shops-all-through/) [Diane Guerrero](https://sms4smile.com/quotes/author/diane-guerrero/) > [Standup comedy was my weird hobby. I would drag my poor parents out to the only open mics that were in coffee shops instead…](https://sms4smile.com/quotes/alexandra-petri/standup-comedy-was-my-weird-hobby-i-would-drag-my-poor-parents-out-to/) [Alexandra Petri](https://sms4smile.com/quotes/author/alexandra-petri/) > [“What that means, in a practical way, is that we strive to know and love a few people deeply. We don’t have to distribute…](https://sms4smile.com/quotes/judson-edwards/what-that-means-in-a-practical-way-is-that-we-strive-to-know-and-love/) [Judson Edwards](https://sms4smile.com/quotes/author/judson-edwards/) > [ \[On living in New York City:\] I'm oblivious to everything. I just don't notice anything. I sat in a coffee shop, drank half a… ](https://sms4smile.com/quotes/laura-kightlinger/on-living-in-new-york-city-i-m-oblivious-to-everything-i-just-don-t/) [Laura Kightlinger](https://sms4smile.com/quotes/author/laura-kightlinger/) > [Nothing's going to keep me from making music. If I were in the want-ads in the back of the paper or playing to six…](https://sms4smile.com/quotes/dave-grohl/nothing-s-going-to-keep-me-from-making-music-if-i-were-in-the-want/) [Dave Grohl](https://sms4smile.com/quotes/author/dave-grohl/) > [I wanted to help my sister, Latoya, because she's an awesome cook. She's one of the best culinary people I've ever met. She makes…](https://sms4smile.com/quotes/mickie-james/i-wanted-to-help-my-sister-latoya-because-she-s-an-awesome-cook-she-s/) [Mickie James](https://sms4smile.com/quotes/author/mickie-james/) > [If you think your demeanor is mellow or not particularly charismatic, the material can life you higher. So write everyday, and get onstage or…](https://sms4smile.com/quotes/dane-cook/if-you-think-your-demeanor-is-mellow-or-not-particularly-charismatic/) [Dane Cook](https://sms4smile.com/quotes/author/dane-cook/) > [There's this whole post-modern, nuevo beatnik, retro-bohemian thing going on, you know what I mean? You walk into some coffee shops, and it feels…](https://sms4smile.com/quotes/marc-maron/there-s-this-whole-post-modern-nuevo-beatnik-retro-bohemian-thing/) [Marc Maron](https://sms4smile.com/quotes/author/marc-maron/) > [“Forever feels a long time when you're eighteen. When you're away from home for the first time in your life, when you forge instant…](https://sms4smile.com/quotes/jane-green/forever-feels-a-long-time-when-you-re-eighteen-when-you-re-away-from/) [Jane Green](https://sms4smile.com/quotes/author/jane-green/) > [In our fibre-optic world of tweets and tablets, we are more conscious of the world around us. The technicolour violence and humanitarian abuses of…](https://sms4smile.com/quotes/peter-maurer/in-our-fibre-optic-world-of-tweets-and-tablets-we-are-more-conscious/) [Peter Maurer](https://sms4smile.com/quotes/author/peter-maurer/) [Browse all 316 Coffee shop quotes ](https://sms4smile.com/quotes/about/coffee-shop/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“When Krispy Kreme opens in a new town, they begin by giving away thousands of donuts. Of course, the people most likely to show up for a free hot donut are those who have heard the legend of Krispy Kreme and are delighted that they’re finally in town. These sneezers are quick to tell their friends, sell their friends, even drag their friends to a store. And that’s where the second phase kicks in. Krispy Kreme is obsessed with dominating the donut conversation. Once they’ve opened their flagship stores in an area, they rush to do deals with gas stations, coffee shops, and delis. The goal? To make it easy for someone to stumble onto the product. They start with people who will drive twenty miles, and finish with people too lazy to cross the street.”", "creator": { "@type": "Person", "name": "Seth Godin" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/seth-godin/when-krispy-kreme-opens-in-a-new-town-they-begin-by-giving-away/", "about": { "@type": "Thing", "name": "Coffee shop" }, "@id": "https://sms4smile.com/quotes/seth-godin/when-krispy-kreme-opens-in-a-new-town-they-begin-by-giving-away/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/db2/seth-godin-152_coffee-shop_when-krispy-kreme-opens-in-a-new-town-th_880635.png", "contentUrl": "https://sms4smile.com/quotes/i/db2/seth-godin-152_coffee-shop_when-krispy-kreme-opens-in-a-new-town-th_880635.png", "url": "https://sms4smile.com/quotes/i/db2/seth-godin-152_coffee-shop_when-krispy-kreme-opens-in-a-new-town-th_880635.png", "width": 1080, "height": 1080, "caption": "“When Krispy Kreme opens in a new town, they begin by giving away thousands of donuts. Of course, the people…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Seth Godin", "item": "https://sms4smile.com/quotes/author/seth-godin/" }, { "@type": "ListItem", "position": 4, "name": "“When Krispy Kreme opens in a...", "item": "https://sms4smile.com/quotes/seth-godin/when-krispy-kreme-opens-in-a-new-town-they-begin-by-giving-away/" } ], "@id": "https://sms4smile.com/quotes/seth-godin/when-krispy-kreme-opens-in-a-new-town-they-begin-by-giving-away/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```