--- title: "Meaning & Key Takeaway of: Traditional sales and marketing involves…" description: "\"Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possi..." image: "https://sms4smile.com/quotes/i/551/seth-godin-152_brands_traditional-sales-and-marketing-involves_1266661.jpg" --- # Traditional sales and marketing involves increasing market… ![“Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys…” quote by Seth Godin](https://sms4smile.com/quotes/i/551/seth-godin-152_brands_traditional-sales-and-marketing-involves_1266661.jpg) [Download](https://sms4smile.com/quotes/i/551/seth-godin-152_brands_traditional-sales-and-marketing-involves_1266661.jpg) [Open image](https://sms4smile.com/quotes/i/551/seth-godin-152_brands_traditional-sales-and-marketing-involves_1266661.jpg) > “Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. One-to-one marketing focuses on deepening each customer's lifetime value through personalized experiences, rather than just expanding market share. **In simple terms:** Personalized focus builds lasting customer value. Key Takeaway Prioritize relationships over volume. Themes marketing customer focus value personalization Mood strategic thoughtful Type business educational When to use this quote - e‑commerce - subscription services - B2B sales - retail loyalty programs Key Concepts lifetime value relationship marketing customer journey Questions to Reflect On - How can you balance personalization with privacy? - What metrics best reflect true customer value? A Different Perspective Personalization can be costly and invasive if not handled ethically. ★ ★ ★ ★ ★ No ratings yet [Brands](https://sms4smile.com/quotes/about/brands/) [Currents](https://sms4smile.com/quotes/about/currents/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Driving](https://sms4smile.com/quotes/about/driving/) [Function](https://sms4smile.com/quotes/about/function/) [Individual](https://sms4smile.com/quotes/about/individual/) [Investing](https://sms4smile.com/quotes/about/investing/) [Lines](https://sms4smile.com/quotes/about/lines/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Involves](https://sms4smile.com/quotes/about/marketing-involves-4045635/) [Mean](https://sms4smile.com/quotes/about/mean/) [Means Selling](https://sms4smile.com/quotes/about/means-selling-1379563/) [Problem](https://sms4smile.com/quotes/about/problem/) [Products](https://sms4smile.com/quotes/about/products/) [Sales Marketing](https://sms4smile.com/quotes/about/sales-marketing-337335/) [Selling](https://sms4smile.com/quotes/about/selling/) [Share](https://sms4smile.com/quotes/about/share/) [Solve](https://sms4smile.com/quotes/about/solve/) [Traditional](https://sms4smile.com/quotes/about/traditional/) [Traditional Sales](https://sms4smile.com/quotes/about/traditional-sales-4045636/) [Values](https://sms4smile.com/quotes/about/values/) ## Related quotes > [For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.](https://sms4smile.com/quotes/simon-mainwaring/for-a-truly-effective-social-campaign-a-brand-needs-to-embrace-the/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) > [People don't understand what term "selling out" means. To me selling out means if I were to stop doing this and go work for…](https://sms4smile.com/quotes/roger-miret/people-don-t-understand-what-term-selling-out-means-to-me-selling-out/) [Roger Miret](https://sms4smile.com/quotes/author/roger-miret/) > [Sales and marketing need to be joined at the hip, and aligned around the customer.](https://sms4smile.com/quotes/donal-daly/sales-and-marketing-need-to-be-joined-at-the-hip-and-aligned-around/) [Donal Daly](https://sms4smile.com/quotes/author/donal-daly/) > [If you don't do sales and marketing, you'll forever be at mercy to those who do.](https://sms4smile.com/quotes/eben-pagan/if-you-don-t-do-sales-and-marketing-you-ll-forever-be-at-mercy-to/) [Eben Pagan](https://sms4smile.com/quotes/author/eben-pagan/) > [I knew nothing about sales, marketing or how to run a company. 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Social media drives…](https://sms4smile.com/quotes/portfolio/at-the-core-marketing-is-lead-generation-ads-drive-awareness-to-drive/) [Portfolio](https://sms4smile.com/quotes/author/portfolio/) > [I think what IBM is excellent at is using their sales and marketing infrastructure to convince people who have asymmetrically less knowledge to pay…](https://sms4smile.com/quotes/chamath-palihapitiya/i-think-what-ibm-is-excellent-at-is-using-their-sales-and-marketing/) [Chamath Palihapitiya](https://sms4smile.com/quotes/author/chamath-palihapitiya/) > [At the heart of all sales and marketing is the ability to create demand even in the absence of logic.](https://sms4smile.com/quotes/jay-samit/at-the-heart-of-all-sales-and-marketing-is-the-ability-to-create/) [Jay Samit](https://sms4smile.com/quotes/author/jay-samit/) > [Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid…](https://sms4smile.com/quotes/charles-duhigg/often-in-companies-you-ll-see-tensions-between-sales-and-marketing/) [Charles Duhigg](https://sms4smile.com/quotes/author/charles-duhigg/) > [“you must remove the walls between your sales and marketing organization and product development.”](https://sms4smile.com/quotes/sean-ellis/you-must-remove-the-walls-between-your-sales-and-marketing/) [Sean Ellis](https://sms4smile.com/quotes/author/sean-ellis/) > [The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.](https://sms4smile.com/quotes/john-jantsch/the-difference-between-sales-and-marketing-is-that-marketing-owns-the/) [John Jantsch](https://sms4smile.com/quotes/author/john-jantsch/) > [A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or…](https://sms4smile.com/quotes/seth-godin/a-brand-is-the-set-of-expectations-memories-stores-and-relationships/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.](https://sms4smile.com/quotes/seth-godin/every-great-company-brand-career-has-been-built-in-exactly-the-same/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [ Just like there's a hole in the ozone layer, there's a hole in the musical ecological layer \[wrt lack of successful "conscious" music\]... 'Traditional'… ](https://sms4smile.com/quotes/vernon-reid/just-like-there-s-a-hole-in-the-ozone-layer-there-s-a-hole-in-the/) [Vernon Reid](https://sms4smile.com/quotes/author/vernon-reid/) > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. 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Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Brands quotes > [“She kneeled down, opened the wine fridge, and scanned the shelves, filled with a variety of white wines. Sam began to pull each bottle…](https://sms4smile.com/quotes/viola-shipman/she-kneeled-down-opened-the-wine-fridge-and-scanned-the-shelves/) [Viola Shipman](https://sms4smile.com/quotes/author/viola-shipman/) > [Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be…](https://sms4smile.com/quotes/michael-eisner/eventually-the-consumer-will-come-to-appreciate-the-editorial-point/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [I like that you can easily flip the sheets over and have a different feel or vibe in your room. You don't have to…](https://sms4smile.com/quotes/shaun-white/i-like-that-you-can-easily-flip-the-sheets-over-and-have-a-different/) [Shaun White](https://sms4smile.com/quotes/author/shaun-white/) > [I feel that if your soul was branded by the sixties, you never lost the brand. It's like going into a nightclub and having…](https://sms4smile.com/quotes/marianne-williamson/i-feel-that-if-your-soul-was-branded-by-the-sixties-you-never-lost/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [ I don't feel the need to brand myself in that way \[social media\]. But as a means to share information and raise awareness of… ](https://sms4smile.com/quotes/scarlett-johansson/i-don-t-feel-the-need-to-brand-myself-in-that-way-social-media-but-as/) [Scarlett Johansson](https://sms4smile.com/quotes/author/scarlett-johansson/) > [To become a celebrity is to become a brand name. There is Ivory Soap, Rice Krispies, and Philip Roth. Ivory is the soap that…](https://sms4smile.com/quotes/philip-roth/to-become-a-celebrity-is-to-become-a-brand-name-there-is-ivory-soap/) [Philip Roth](https://sms4smile.com/quotes/author/philip-roth/) > [ What are you for? 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