--- title: "Meaning & Key Takeaway of: The only purpose of customer service is…" description: "\"The only purpose of customer service is to change feelings.\" — Seth Godin" image: "https://sms4smile.com/quotes/i/f97/seth-godin-152_change_the-only-purpose-of-customer-service-is_1008415.png" --- # The only purpose of customer service is to change feelings. ![“The only purpose of customer service is to change feelings.” quote by Seth Godin](https://sms4smile.com/quotes/i/f97/seth-godin-152_change_the-only-purpose-of-customer-service-is_1008415.png) [Download](https://sms4smile.com/quotes/i/f97/seth-godin-152_change_the-only-purpose-of-customer-service-is_1008415.png) [Open image](https://sms4smile.com/quotes/i/f97/seth-godin-152_change_the-only-purpose-of-customer-service-is_1008415.png) > “The only purpose of customer service is to change feelings.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Customer service should transform emotions, turning dissatisfaction into loyalty. **In simple terms:** Service changes feelings to build loyalty. Key Takeaway Use empathy to shift customer emotions positively. Themes customer service emotion loyalty Mood empathetic optimistic Type practical inspirational When to use this quote - call centers - online support - retention programs Key Concepts empathy psychology Questions to Reflect On - What emotional triggers influence your customers? - How can you train staff to manage feelings? A Different Perspective Emotions can be resistant to change. ★ ★ ★ ★ ★ No ratings yet [Change](https://sms4smile.com/quotes/about/change/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customer service](https://sms4smile.com/quotes/about/customer-service/) [Educational](https://sms4smile.com/quotes/about/educational/) [Feelings](https://sms4smile.com/quotes/about/feelings/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Purpose](https://sms4smile.com/quotes/about/purpose/) [Service](https://sms4smile.com/quotes/about/service/) ## Related quotes > [As a result of the digital age and the decline of first-class mail, there is no question that the Postal Service must change and…](https://sms4smile.com/quotes/bernie-sanders/as-a-result-of-the-digital-age-and-the-decline-of-first-class-mail/) [Bernie Sanders](https://sms4smile.com/quotes/author/bernie-sanders/) > [“The purpose of a customer isn’t to get a sale. The purpose of a sale is to get a customer. —BILL GLAZER, ADVERTISING”](https://sms4smile.com/quotes/josh-kaufman/the-purpose-of-a-customer-isn-t-to-get-a-sale-the-purpose-of-a-sale/) [Josh Kaufman](https://sms4smile.com/quotes/author/josh-kaufman/) > [Deal with complaints. If you give the complaint your attention, you may be able to please this one person this one time - and…](https://sms4smile.com/quotes/susan-ward/deal-with-complaints-if-you-give-the-complaint-your-attention-you-may/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?](https://sms4smile.com/quotes/jeffrey-gitomer/biggest-question-isn-t-it-really-customer-helping-rather-than/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [Don't make promises unless you will keep them. Not plan to keep them. Will keep them. Reliability is one of the keys to any…](https://sms4smile.com/quotes/susan-ward/don-t-make-promises-unless-you-will-keep-them-not-plan-to-keep-them/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [“Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and…](https://sms4smile.com/quotes/seth-godin/traditional-corporations-particularly-large-scale-service-and/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!](https://sms4smile.com/quotes/susan-ward/the-irony-of-good-customer-service-is-that-over-time-it-will-bring-in/) [Susan Ward](https://sms4smile.com/quotes/author/susan-ward/) > [In the world of Internet Customer Service, it's important to remember your competitor is only one mouse click away.](https://sms4smile.com/quotes/douglas-a-warner-iii/in-the-world-of-internet-customer-service-it-s-important-to-remember/) Douglas A. Warner III > [Memorable customer service can only take place in a human-to-human situation.](https://sms4smile.com/quotes/jeffrey-gitomer/memorable-customer-service-can-only-take-place-in-a-human-to-human/) [Jeffrey Gitomer](https://sms4smile.com/quotes/author/jeffrey-gitomer/) > [“I did customer service for a company. I hated it, as the customers knew they were building problematic systems!”](https://sms4smile.com/quotes/steven-magee/i-did-customer-service-for-a-company-i-hated-it-as-the-customers-knew/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to…](https://sms4smile.com/quotes/stewart-butterfield/every-customer-interaction-is-a-marketing-opportunity-if-you-go-above/) [Stewart Butterfield](https://sms4smile.com/quotes/author/stewart-butterfield/) > [Most customer service people are great. It's that one customer service person from hell that drives me crazy!](https://sms4smile.com/quotes/jon-jones/most-customer-service-people-are-great-it-s-that-one-customer-service/) [Jon Jones](https://sms4smile.com/quotes/author/jon-jones/) > [The best feature of a product should really be the customer service.](https://sms4smile.com/quotes/jason-fried/the-best-feature-of-a-product-should-really-be-the-customer-service/) [Jason Fried](https://sms4smile.com/quotes/author/jason-fried/) > [Customer-centricity should be about delivering value for customers that will eventually create value for the company.](https://sms4smile.com/quotes/robert-g-thompson/customer-centricity-should-be-about-delivering-value-for-customers/) [Robert G. Thompson](https://sms4smile.com/quotes/author/robert-g-thompson/) > [To quote a recent customer email, “I really appreciate your thoughtful and professional response. I don’t get that a lot from customer service. Usually,…](https://sms4smile.com/quotes/matt-mickiewicz/to-quote-a-recent-customer-email-i-really-appreciate-your-thoughtful/) [Matt Mickiewicz](https://sms4smile.com/quotes/author/matt-mickiewicz/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Change quotes > [Only within yourself exists the other reality for which you long. I can give you nothing that has not already its being within yourself.…](https://sms4smile.com/quotes/hermann-hesse/only-within-yourself-exists-the-other-reality-for-which-you-long-i/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [Life is full of change. That's how we learn and grow.](https://sms4smile.com/quotes/anonymous/life-is-full-of-change-that-s-how-we-learn-and-grow/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I can't believe that I'm sitting in meetings with Steven Spielberg, Tom Hanks, and Annette Bening. I want to take on that responsibility to…](https://sms4smile.com/quotes/roger-ross-williams/i-can-t-believe-that-i-m-sitting-in-meetings-with-steven-spielberg/) [Roger Ross Williams](https://sms4smile.com/quotes/author/roger-ross-williams/) > [“…progress isn't necessarily about change but about things turning out as we want them to”](https://sms4smile.com/quotes/phil-hogan/progress-isn-t-necessarily-about-change-but-about-things-turning-out/) Phil Hogan > [Nobody can tell me that no changes are necessary in Washington.](https://sms4smile.com/quotes/william-weld/nobody-can-tell-me-that-no-changes-are-necessary-in-washington/) [William Weld](https://sms4smile.com/quotes/author/william-weld/) > [If my campaign is not in the debate, we will not be talking about how we really fix this problem of endless and expanding…](https://sms4smile.com/quotes/jill-stein/if-my-campaign-is-not-in-the-debate-we-will-not-be-talking-about-how/) [Jill Stein](https://sms4smile.com/quotes/author/jill-stein/) > [When you walk down the street of Kabul your values for life changes, they do change.](https://sms4smile.com/quotes/marco-pierre-white/when-you-walk-down-the-street-of-kabul-your-values-for-life-changes/) [Marco Pierre White](https://sms4smile.com/quotes/author/marco-pierre-white/) > [Your world will change whether or not you choose to change, but you have the power to choose it's direction.](https://sms4smile.com/quotes/napoleon-hill/your-world-will-change-whether-or-not-you-choose-to-change-but-you/) [Napoleon Hill](https://sms4smile.com/quotes/author/napoleon-hill/) > [I hope I continue to evolve.](https://sms4smile.com/quotes/charlotte-flair/i-hope-i-continue-to-evolve/) [Charlotte Flair](https://sms4smile.com/quotes/author/charlotte-flair/) > [“Stay focused on bringing people together and more on positive messaging so that you can be the change you wish to see in the…](https://sms4smile.com/quotes/germany-kent/stay-focused-on-bringing-people-together-and-more-on-positive/) [Germany Kent](https://sms4smile.com/quotes/author/germany-kent/) > [The biggest change for me as a mom was realizing I needed to put someone else before me. Now the hardest part about the…](https://sms4smile.com/quotes/kim-alexis/the-biggest-change-for-me-as-a-mom-was-realizing-i-needed-to-put/) [Kim Alexis](https://sms4smile.com/quotes/author/kim-alexis/) > [“After the funeral, my life changed. I felt as if time were suddenly precious, water going down an open drain, and I could not…](https://sms4smile.com/quotes/mitch-albom/after-the-funeral-my-life-changed-i-felt-as-if-time-were-suddenly/) [Mitch Albom](https://sms4smile.com/quotes/author/mitch-albom/) > [You practice mindfulness, on the one hand, to be calm and peaceful. On the other hand, as you practice mindfulness and live a life…](https://sms4smile.com/quotes/anonymous/you-practice-mindfulness-on-the-one-hand-to-be-calm-and-peaceful-on/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Irish research will contribute to global progress and have the potential to help all countries realise the potential of their land sectors in addressing…](https://sms4smile.com/quotes/enda-kenny/irish-research-will-contribute-to-global-progress-and-have-the/) [Enda Kenny](https://sms4smile.com/quotes/author/enda-kenny/) > [No man can change himself into anything from sheer reason; he can only change into what he potentially is.](https://sms4smile.com/quotes/carl-jung/no-man-can-change-himself-into-anything-from-sheer-reason-he-can-only/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) [Browse all 33,920 Change quotes ](https://sms4smile.com/quotes/about/change/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The only purpose of customer service is to change feelings.", "creator": { "@type": "Person", "name": "Seth Godin" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/seth-godin/the-only-purpose-of-customer-service-is-to-change-feelings/", "about": { "@type": "Thing", "name": "Change" }, "@id": "https://sms4smile.com/quotes/seth-godin/the-only-purpose-of-customer-service-is-to-change-feelings/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/f97/seth-godin-152_change_the-only-purpose-of-customer-service-is_1008415.png", "contentUrl": "https://sms4smile.com/quotes/i/f97/seth-godin-152_change_the-only-purpose-of-customer-service-is_1008415.png", "url": "https://sms4smile.com/quotes/i/f97/seth-godin-152_change_the-only-purpose-of-customer-service-is_1008415.png", "width": 1080, "height": 1080, "caption": "“The only purpose of customer service is to change feelings.” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Seth Godin", "item": "https://sms4smile.com/quotes/author/seth-godin/" }, { "@type": "ListItem", "position": 4, "name": "The only purpose of customer service...", "item": "https://sms4smile.com/quotes/seth-godin/the-only-purpose-of-customer-service-is-to-change-feelings/" } ], "@id": "https://sms4smile.com/quotes/seth-godin/the-only-purpose-of-customer-service-is-to-change-feelings/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```