--- title: "Meaning & Key Takeaway of: The obvious winners are the mid-sized and…" description: "\"“The obvious winners are the mid-sized and smaller companies looking to increase market share. These are the companies that have nothing to lose, but m..." image: "https://sms4smile.com/quotes/i/c4a/seth-godin-152_investing_the-obvious-winners-are-the-mid-sized-an_1203251.png" --- # The obvious winners are the mid-sized and smaller… ![“The obvious winners are the mid-sized and smaller companies looking to increase market share. These are the companies that have nothing to lose, but more important, they realize that they have a lot to gain by changing the rules of the game.” quote by Seth Godin](https://sms4smile.com/quotes/i/c4a/seth-godin-152_investing_the-obvious-winners-are-the-mid-sized-an_1203251.png) [Download](https://sms4smile.com/quotes/i/c4a/seth-godin-152_investing_the-obvious-winners-are-the-mid-sized-an_1203251.png) [Open image](https://sms4smile.com/quotes/i/c4a/seth-godin-152_investing_the-obvious-winners-are-the-mid-sized-an_1203251.png) > ““The obvious winners are the mid-sized and smaller companies looking to increase market share. These are the companies that have nothing to lose, but more important, they realize that they have a lot to gain by changing the rules of the game.”” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Small and mid‑sized firms can gain advantage by taking risks and reshaping market rules, unlike larger firms tied to status quo. **In simple terms:** Smaller companies can win by changing the game. Key Takeaway Embrace risk and innovate. Themes strategy competition growth Mood optimistic strategic Type business motivational When to use this quote - startup culture - market expansion - business strategy Key Concepts disruptive innovation risk tolerance Questions to Reflect On - How can a small firm leverage its agility? - What risks are worth taking? A Different Perspective Larger firms may resist change. ★ ★ ★ ★ ★ No ratings yet [Companies Looking](https://sms4smile.com/quotes/about/companies-looking-1789166/) [Companies Lose](https://sms4smile.com/quotes/about/companies-lose-1515307/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market share](https://sms4smile.com/quotes/about/market-share/) [Obvious Winners](https://sms4smile.com/quotes/about/obvious-winners-3617952/) [Rules of the game](https://sms4smile.com/quotes/about/rules-of-the-game/) [Smaller Companies](https://sms4smile.com/quotes/about/smaller-companies-1206479/) [Sports](https://sms4smile.com/quotes/about/sports/) ## Related quotes > [Companies lose some of their best employees when people are beaten down; then they overpromote junior people because they can't persuade outsiders to sign…](https://sms4smile.com/quotes/mindy-grossman/companies-lose-some-of-their-best-employees-when-people-are-beaten/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [Companies are looking to be quicker with content, provide faster approval and be able to capitalize on the conversation and content of the moment.](https://sms4smile.com/quotes/jeff-barrett/companies-are-looking-to-be-quicker-with-content-provide-faster/) [Jeff Barrett](https://sms4smile.com/quotes/author/jeff-barrett/) > [Lot of companies are looking for advisory work on business strategy, restructuring work.](https://sms4smile.com/quotes/phaneesh-murthy/lot-of-companies-are-looking-for-advisory-work-on-business-strategy/) [Phaneesh Murthy](https://sms4smile.com/quotes/author/phaneesh-murthy/) > [Pager companies are very much looking to provide new services to help them regain some of their customer base.](https://sms4smile.com/quotes/david-rose/pager-companies-are-very-much-looking-to-provide-new-services-to-help/) [David Rose](https://sms4smile.com/quotes/author/david-rose/) > [There are lots of channels and lots of companies looking for content, as they say, but it's quite difficult to get things off the…](https://sms4smile.com/quotes/ardal-o-hanlon/there-are-lots-of-channels-and-lots-of-companies-looking-for-content/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Not a manager or an executive yet? 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The smaller company brands are often the ones marketed as healthy and…](https://sms4smile.com/quotes/matthew-johnson/corporations-buy-up-and-own-smaller-companies-and-use-the-same/) [Matthew Johnson](https://sms4smile.com/quotes/author/matthew-johnson/) > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) [Peter Cohan](https://sms4smile.com/quotes/author/peter-cohan/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. 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Mankins](https://sms4smile.com/quotes/author/michael-c-mankins/) > [I'll invest my money in people.](https://sms4smile.com/quotes/will-keith-kellogg/i-ll-invest-my-money-in-people/) [Will Keith Kellogg](https://sms4smile.com/quotes/author/will-keith-kellogg/) [Browse all 13,164 Investing quotes ](https://sms4smile.com/quotes/about/investing/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“The obvious winners are the mid-sized and smaller companies looking to increase market share. 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