---
title: "Meaning & Key Takeaway of: The ironic thing is that marketers have…"
description: "\"“The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished eff..."
image: "https://sms4smile.com/quotes/i/8c7/seth-godin-152_interruption_the-ironic-thing-is-that-marketers-have_1466494.png"
---

#  The ironic thing is that marketers have responded to this…

![“The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!” quote by Seth Godin](https://sms4smile.com/quotes/i/8c7/seth-godin-152_interruption_the-ironic-thing-is-that-marketers-have_1466494.png)   [Download](https://sms4smile.com/quotes/i/8c7/seth-godin-152_interruption_the-ironic-thing-is-that-marketers-have_1466494.png) [Open image](https://sms4smile.com/quotes/i/8c7/seth-godin-152_interruption_the-ironic-thing-is-that-marketers-have_1466494.png)

> ““The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!””

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Marketers worsen information overload by increasing interruptions, making messages less effective.

**In simple terms:** More interruptions reduce marketing impact.

Key Takeaway

Reduce noise, focus on value.

Themes

marketing communication attention media

Mood

critical strategic

Type

marketing advertising

When to use this quote

- advertising campaigns
- social media strategies
- email newsletters
- public spaces

Key Concepts

information overload consumer fatigue attention economy

Questions to Reflect On

- What alternatives can capture attention without adding clutter?
- How can brands earn permission to engage?

A Different Perspective

Some audiences may prefer occasional interruptions for novelty.

★ ★ ★ ★ ★   No ratings yet

[Marketing](https://sms4smile.com/quotes/about/marketing/)

## Related quotes

> [“You can’t survive by shouting the loudest and relying solely on anachronistic interruption marketing. You can’t proclaim you’re featuring the “biggest sale ever!” every…](https://sms4smile.com/quotes/jay-baer/you-can-t-survive-by-shouting-the-loudest-and-relying-solely-on/)

[Jay Baer](https://sms4smile.com/quotes/author/jay-baer/)

> [Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and…](https://sms4smile.com/quotes/seth/marketing-by-interrupting-people-isn-t-cost-effective-anymore-you-can/)

[Seth](https://sms4smile.com/quotes/author/seth/)

> [time spent in being interrupted is not time lost. ... How do we know but that the interruption we snarl at is the most…](https://sms4smile.com/quotes/anna-robertson-brown-lindsay/time-spent-in-being-interrupted-is-not-time-lost-how-do-we-know-but/)

[Anna Robertson Brown Lindsay](https://sms4smile.com/quotes/author/anna-robertson-brown-lindsay/)

> [Evil is the interruption of a truth by the pressure of particular or individual interests.](https://sms4smile.com/quotes/alain-badiou/evil-is-the-interruption-of-a-truth-by-the-pressure-of-particular-or/)

[Alain Badiou](https://sms4smile.com/quotes/author/alain-badiou/)

> [“The interruption did nothing but earn her a similar slap, as I’m sure she knew it would. Sometimes I wondered if my mother spoke…](https://sms4smile.com/quotes/richelle-e-goodrich/the-interruption-did-nothing-but-earn-her-a-similar-slap-as-i-m-sure/)

[Richelle E. Goodrich](https://sms4smile.com/quotes/author/richelle-e-goodrich/)

> [I just love the idea that people disappear into the story for a while. You grab a book, and you want to get back…](https://sms4smile.com/quotes/bernard-beckett/i-just-love-the-idea-that-people-disappear-into-the-story-for-a-while/)

[Bernard Beckett](https://sms4smile.com/quotes/author/bernard-beckett/)

> [“I feared nothing but interruption, and that came too soon.”](https://sms4smile.com/quotes/charlotte-bronte/i-feared-nothing-but-interruption-and-that-came-too-soon/)

[Charlotte Brontë](https://sms4smile.com/quotes/author/charlotte-bronte/)

> [“I'm boasting of my...skills, and I would prefer to do it without interruption.”](https://sms4smile.com/quotes/cassandra-clare/i-m-boasting-of-my-skills-and-i-would-prefer-to-do-it-without/)

[Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/)

> [Just about the only interruption we don't object to is applause.](https://sms4smile.com/quotes/sydney-j-harris/just-about-the-only-interruption-we-don-t-object-to-is-applause/)

[Sydney J. Harris](https://sms4smile.com/quotes/author/sydney-j-harris/)

> [The interruption we now impatiently put off may be the most important thing we could be doing at this particular time?](https://sms4smile.com/quotes/richard-l-evans/the-interruption-we-now-impatiently-put-off-may-be-the-most-important/)

[Richard L. Evans](https://sms4smile.com/quotes/author/richard-l-evans/)

> [The shortest definition of religion: interruption.](https://sms4smile.com/quotes/johann-baptist-metz/the-shortest-definition-of-religion-interruption/)

[Johann Baptist Metz](https://sms4smile.com/quotes/author/johann-baptist-metz/)

> [Ideals do exist, the rest is just temporary interruption.](https://sms4smile.com/quotes/vanna-bonta/ideals-do-exist-the-rest-is-just-temporary-interruption/)

[Vanna Bonta](https://sms4smile.com/quotes/author/vanna-bonta/)

> [“First, let me finish. Then interrupt.”](https://sms4smile.com/quotes/brian-spellman/first-let-me-finish-then-interrupt/)

[Brian Spellman](https://sms4smile.com/quotes/author/brian-spellman/)

> [If I know somebody is coming 'round, it is incredibly difficult for me to work because I'm waiting for this interruption - even the…](https://sms4smile.com/quotes/rachel-cusk/if-i-know-somebody-is-coming-round-it-is-incredibly-difficult-for-me/)

[Rachel Cusk](https://sms4smile.com/quotes/author/rachel-cusk/)

> [You always hear actors say, 'Theater is my first love,' and it is. It's a time when you really get to do what you…](https://sms4smile.com/quotes/amy-landecker/you-always-hear-actors-say-theater-is-my-first-love-and-it-is-it-s-a/)

[Amy Landecker](https://sms4smile.com/quotes/author/amy-landecker/)

## More by Seth Godin

> [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

> [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/)

[Seth Godin](https://sms4smile.com/quotes/author/seth-godin/)

[Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/)

## More Interruption quotes

> [You always hear actors say, 'Theater is my first love,' and it is. It's a time when you really get to do what you…](https://sms4smile.com/quotes/amy-landecker/you-always-hear-actors-say-theater-is-my-first-love-and-it-is-it-s-a/)

[Amy Landecker](https://sms4smile.com/quotes/author/amy-landecker/)

> [If I know somebody is coming 'round, it is incredibly difficult for me to work because I'm waiting for this interruption - even the…](https://sms4smile.com/quotes/rachel-cusk/if-i-know-somebody-is-coming-round-it-is-incredibly-difficult-for-me/)

[Rachel Cusk](https://sms4smile.com/quotes/author/rachel-cusk/)

> [“First, let me finish. Then interrupt.”](https://sms4smile.com/quotes/brian-spellman/first-let-me-finish-then-interrupt/)

[Brian Spellman](https://sms4smile.com/quotes/author/brian-spellman/)

> [Ideals do exist, the rest is just temporary interruption.](https://sms4smile.com/quotes/vanna-bonta/ideals-do-exist-the-rest-is-just-temporary-interruption/)

[Vanna Bonta](https://sms4smile.com/quotes/author/vanna-bonta/)

> [The shortest definition of religion: interruption.](https://sms4smile.com/quotes/johann-baptist-metz/the-shortest-definition-of-religion-interruption/)

[Johann Baptist Metz](https://sms4smile.com/quotes/author/johann-baptist-metz/)

> [The interruption we now impatiently put off may be the most important thing we could be doing at this particular time?](https://sms4smile.com/quotes/richard-l-evans/the-interruption-we-now-impatiently-put-off-may-be-the-most-important/)

[Richard L. Evans](https://sms4smile.com/quotes/author/richard-l-evans/)

> [Just about the only interruption we don't object to is applause.](https://sms4smile.com/quotes/sydney-j-harris/just-about-the-only-interruption-we-don-t-object-to-is-applause/)

[Sydney J. Harris](https://sms4smile.com/quotes/author/sydney-j-harris/)

> [“I'm boasting of my...skills, and I would prefer to do it without interruption.”](https://sms4smile.com/quotes/cassandra-clare/i-m-boasting-of-my-skills-and-i-would-prefer-to-do-it-without/)

[Cassandra Clare](https://sms4smile.com/quotes/author/cassandra-clare/)

> [“I feared nothing but interruption, and that came too soon.”](https://sms4smile.com/quotes/charlotte-bronte/i-feared-nothing-but-interruption-and-that-came-too-soon/)

[Charlotte Brontë](https://sms4smile.com/quotes/author/charlotte-bronte/)

> [I just love the idea that people disappear into the story for a while. You grab a book, and you want to get back…](https://sms4smile.com/quotes/bernard-beckett/i-just-love-the-idea-that-people-disappear-into-the-story-for-a-while/)

[Bernard Beckett](https://sms4smile.com/quotes/author/bernard-beckett/)

> [“The interruption did nothing but earn her a similar slap, as I’m sure she knew it would. Sometimes I wondered if my mother spoke…](https://sms4smile.com/quotes/richelle-e-goodrich/the-interruption-did-nothing-but-earn-her-a-similar-slap-as-i-m-sure/)

[Richelle E. Goodrich](https://sms4smile.com/quotes/author/richelle-e-goodrich/)

> [Evil is the interruption of a truth by the pressure of particular or individual interests.](https://sms4smile.com/quotes/alain-badiou/evil-is-the-interruption-of-a-truth-by-the-pressure-of-particular-or/)

[Alain Badiou](https://sms4smile.com/quotes/author/alain-badiou/)

> [time spent in being interrupted is not time lost. ... How do we know but that the interruption we snarl at is the most…](https://sms4smile.com/quotes/anna-robertson-brown-lindsay/time-spent-in-being-interrupted-is-not-time-lost-how-do-we-know-but/)

[Anna Robertson Brown Lindsay](https://sms4smile.com/quotes/author/anna-robertson-brown-lindsay/)

> [What goes on inside the school is an interruption of education.](https://sms4smile.com/quotes/marshall-mcluhan/what-goes-on-inside-the-school-is-an-interruption-of-education/)

[Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/)

> [“with the book on my knee , i was happy ,i feared nothing except interruption.”](https://sms4smile.com/quotes/charlotte-bront-jane-eyre/with-the-book-on-my-knee-i-was-happy-i-feared-nothing-except/)

Charlotte Brontë, Jane Eyre

Browse all 52 Interruption quotes

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