--- title: "Meaning & Key Takeaway of: The brand of the future...is patient…" description: "\"The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the pro..." image: "https://sms4smile.com/quotes/i/dbd/seth-godin-152_advertising_the-brand-of-the-future-is-patient-consi_1035860.jpg" --- # The brand of the future...is patient, consistent… ![“The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth…” quote by Seth Godin](https://sms4smile.com/quotes/i/dbd/seth-godin-152_advertising_the-brand-of-the-future-is-patient-consi_1035860.jpg) [Download](https://sms4smile.com/quotes/i/dbd/seth-godin-152_advertising_the-brand-of-the-future-is-patient-consi_1035860.jpg) [Open image](https://sms4smile.com/quotes/i/dbd/seth-godin-152_advertising_the-brand-of-the-future-is-patient-consi_1035860.jpg) > “The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A future brand must be patient, consistent, connected, and trusted, relying on authentic experience and word‑of‑mouth rather than loud advertising. **In simple terms:** Brands succeed by earning trust and genuine buzz. Key Takeaway Focus on delivering real value that people share. Themes trust authenticity experience word‑of‑mouth branding marketing Mood inspirational strategic Type insightful practical When to use this quote - product launch - brand strategy - customer service Key Concepts customer experience relationship building reputation management Questions to Reflect On - How can you create experiences that naturally inspire sharing? - What balance should you strike between authenticity and visibility? A Different Perspective Word‑of‑mouth alone may not reach all audiences without some promotion. ★ ★ ★ ★ ★ No ratings yet [Advertising](https://sms4smile.com/quotes/about/advertising/) [Campaigns](https://sms4smile.com/quotes/about/campaigns/) [Customer](https://sms4smile.com/quotes/about/customer/) [Demand](https://sms4smile.com/quotes/about/demand/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Slogans](https://sms4smile.com/quotes/about/slogans/) [Taglines](https://sms4smile.com/quotes/about/taglines/) [Time](https://sms4smile.com/quotes/about/time/) [Word of mouth](https://sms4smile.com/quotes/about/word-of-mouth/) [Yelling](https://sms4smile.com/quotes/about/yelling/) ## Related quotes > [We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as…](https://sms4smile.com/quotes/raf-simons/we-are-very-excited-to-re-launch-the-collaboration-with-fred-perry-we/) [Raf Simons](https://sms4smile.com/quotes/author/raf-simons/) > [If we don't re-charge the American Brand, all future challenges - economic, social and political - are destined to be driven to the brink,…](https://sms4smile.com/quotes/alan-siegel/if-we-don-t-re-charge-the-american-brand-all-future-challenges/) [Alan Siegel](https://sms4smile.com/quotes/author/alan-siegel/) > [Decide what it is that you are and then stay true to that thing. My brand is based very much on how I live…](https://sms4smile.com/quotes/rachael-ray/decide-what-it-is-that-you-are-and-then-stay-true-to-that-thing-my/) [Rachael Ray](https://sms4smile.com/quotes/author/rachael-ray/) > [The Trump family's business model is part of a broader shift in corporate structure that has taken place within many brand-based multinationals, one with…](https://sms4smile.com/quotes/naomi-klein/the-trump-family-s-business-model-is-part-of-a-broader-shift-in/) [Naomi Klein](https://sms4smile.com/quotes/author/naomi-klein/) > [Being a great company is the new brand.](https://sms4smile.com/quotes/alex-bogusky/being-a-great-company-is-the-new-brand/) [Alex Bogusky](https://sms4smile.com/quotes/author/alex-bogusky/) > [Dem nuh like we tru wi clothes we ah wear dem a di new brand. Nuh like it tru we carry away scare-up of…](https://sms4smile.com/quotes/serani/dem-nuh-like-we-tru-wi-clothes-we-ah-wear-dem-a-di-new-brand-nuh-like/) [Serani](https://sms4smile.com/quotes/author/serani/) > [It’s one thing if you are a luxury brand and have been around for 60 years and can weather the retail storm we’ve had,…](https://sms4smile.com/quotes/kelly-cutrone/it-s-one-thing-if-you-are-a-luxury-brand-and-have-been-around-for-60/) [Kelly Cutrone](https://sms4smile.com/quotes/author/kelly-cutrone/) > [Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how…](https://sms4smile.com/quotes/debbie-millman/actually-and-ironically-people-aren-t-really-interested-in-a-new/) [Debbie Millman](https://sms4smile.com/quotes/author/debbie-millman/) > [I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new…](https://sms4smile.com/quotes/mindy-grossman/i-started-at-hsn-in-may-of-2006-and-by-october-we-had-rolled-out-a/) [Mindy Grossman](https://sms4smile.com/quotes/author/mindy-grossman/) > [It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there's a…](https://sms4smile.com/quotes/ronnie-coleman/it-seems-that-every-day-a-new-brand-is-popping-up-and-everyone-has/) [Ronnie Coleman](https://sms4smile.com/quotes/author/ronnie-coleman/) > [Read about your case of amnesia. Must be a new brand.](https://sms4smile.com/quotes/babe-ruth/read-about-your-case-of-amnesia-must-be-a-new-brand/) [Babe Ruth](https://sms4smile.com/quotes/author/babe-ruth/) > [“A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks…](https://sms4smile.com/quotes/seth-godin/a-slogan-that-accurately-conveys-the-essence-of-your-purple-cow-is-a/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [So many times I've done a CD, and then the week after I record it, I've got this new tagline that's killer. And it…](https://sms4smile.com/quotes/joe-rogan/so-many-times-i-ve-done-a-cd-and-then-the-week-after-i-record-it-i-ve/) [Joe Rogan](https://sms4smile.com/quotes/author/joe-rogan/) > [We just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might…](https://sms4smile.com/quotes/aaron-belz/we-just-watch-anything-speed-by-to-stop-and-really-ponder-what-a/) [Aaron Belz](https://sms4smile.com/quotes/author/aaron-belz/) > [“They will pay. I am the Lord of the Morning”](https://sms4smile.com/quotes/robert-jordan/they-will-pay-i-am-the-lord-of-the-morning/) [Robert Jordan](https://sms4smile.com/quotes/author/robert-jordan/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Advertising quotes > [I saw this anti-drug commercial that showed a kid smoking pot in his dad's room with his friend. This kid finds a gun, the…](https://sms4smile.com/quotes/bill-maher/i-saw-this-anti-drug-commercial-that-showed-a-kid-smoking-pot-in-his/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.](https://sms4smile.com/quotes/howard-gossage/advertising-justifies-its-existence-when-used-in-the-public-interest/) [Howard Gossage](https://sms4smile.com/quotes/author/howard-gossage/) > [“Don't wait, just sweat.”](https://sms4smile.com/quotes/amit-kalantri/don-t-wait-just-sweat/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) > [We have the capital, the resources, and the technology that we need to build a mobile advertising platform across the planet.](https://sms4smile.com/quotes/naveen-tewari/we-have-the-capital-the-resources-and-the-technology-that-we-need-to/) [Naveen Tewari](https://sms4smile.com/quotes/author/naveen-tewari/) > [“Never run advertising until the major publicity possibilities have been exploited.”](https://sms4smile.com/quotes/al-ries/never-run-advertising-until-the-major-publicity-possibilities-have/) [Al Ries](https://sms4smile.com/quotes/author/al-ries/) > [God never talks. But the devil keeps advertising, Father. The devil does a lot of commercials.](https://sms4smile.com/quotes/william-peter-blatty/god-never-talks-but-the-devil-keeps-advertising-father-the-devil-does/) [William Peter Blatty](https://sms4smile.com/quotes/author/william-peter-blatty/) > [I like Valentine's Day. The trouble is the florists and the candy-makers and the card people are all advertising so much, you don't dare…](https://sms4smile.com/quotes/andy-rooney/i-like-valentine-s-day-the-trouble-is-the-florists-and-the-candy/) [Andy Rooney](https://sms4smile.com/quotes/author/andy-rooney/) > [I happened to be spotted by a modeling agent who offered me a part-time job at 16. Everything happened very quickly after that -…](https://sms4smile.com/quotes/dia-mirza/i-happened-to-be-spotted-by-a-modeling-agent-who-offered-me-a-part/) [Dia Mirza](https://sms4smile.com/quotes/author/dia-mirza/) > [They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.](https://sms4smile.com/quotes/sharon-gless/they-say-that-madison-avenue-will-only-pay-high-dollars-in/) [Sharon Gless](https://sms4smile.com/quotes/author/sharon-gless/) > [“There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why,…](https://sms4smile.com/quotes/haruki-murakami/there-s-not-a-branch-of-publishing-or-broadcasting-that-doesn-t/) [Haruki Murakami](https://sms4smile.com/quotes/author/haruki-murakami/) > [I've driven people mad on films that I've made - I want more takes; I want to try new lines. Then I want to…](https://sms4smile.com/quotes/hugh-grant/i-ve-driven-people-mad-on-films-that-i-ve-made-i-want-more-takes-i/) [Hugh Grant](https://sms4smile.com/quotes/author/hugh-grant/) > [This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves…](https://sms4smile.com/quotes/holly-johnson/this-hype-word-bothers-me-though-it-always-sounds-like-an-accusation/) [Holly Johnson](https://sms4smile.com/quotes/author/holly-johnson/) > [I'm supposed to be taking time off. But I'm still writing and I have this Gap advert lined up.](https://sms4smile.com/quotes/joss-stone/i-m-supposed-to-be-taking-time-off-but-i-m-still-writing-and-i-have/) [Joss Stone](https://sms4smile.com/quotes/author/joss-stone/) > [Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the…](https://sms4smile.com/quotes/john-wanamaker/any-seeming-deception-in-a-statement-is-costly-not-only-in-the/) [John Wanamaker](https://sms4smile.com/quotes/author/john-wanamaker/) [Browse all 1,942 Advertising quotes ](https://sms4smile.com/quotes/about/advertising/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.", "creator": { "@type": "Person", "name": "Seth Godin" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/seth-godin/the-brand-of-the-future-is-patient-consistent-connected-and-trusted/", "about": { "@type": "Thing", "name": "Advertising" }, "@id": "https://sms4smile.com/quotes/seth-godin/the-brand-of-the-future-is-patient-consistent-connected-and-trusted/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/dbd/seth-godin-152_advertising_the-brand-of-the-future-is-patient-consi_1035860.jpg", "contentUrl": "https://sms4smile.com/quotes/i/dbd/seth-godin-152_advertising_the-brand-of-the-future-is-patient-consi_1035860.jpg", "url": "https://sms4smile.com/quotes/i/dbd/seth-godin-152_advertising_the-brand-of-the-future-is-patient-consi_1035860.jpg", "width": 1080, "height": 1080, "caption": "“The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Seth Godin", "item": "https://sms4smile.com/quotes/author/seth-godin/" }, { "@type": "ListItem", "position": 4, "name": "The brand of the future...is patient,...", "item": "https://sms4smile.com/quotes/seth-godin/the-brand-of-the-future-is-patient-consistent-connected-and-trusted/" } ], "@id": "https://sms4smile.com/quotes/seth-godin/the-brand-of-the-future-is-patient-consistent-connected-and-trusted/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```