--- title: "Meaning & Key Takeaway of: So sure, start with a slogan. But don't…" description: "\"So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.\" — Seth Godin" image: "https://sms4smile.com/quotes/i/77d/seth-godin-152_aim_so-sure-start-with-a-slogan-but-don-t-bo_100915.png" --- # So sure, start with a slogan. But don't bother wasting any… ![“So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.” quote by Seth Godin](https://sms4smile.com/quotes/i/77d/seth-godin-152_aim_so-sure-start-with-a-slogan-but-don-t-bo_100915.png) [Download](https://sms4smile.com/quotes/i/77d/seth-godin-152_aim_so-sure-start-with-a-slogan-but-don-t-bo_100915.png) [Open image](https://sms4smile.com/quotes/i/77d/seth-godin-152_aim_so-sure-start-with-a-slogan-but-don-t-bo_100915.png) > “So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A slogan should serve truth, not just catchiness; authenticity outweighs superficial appeal. **In simple terms:** Truthful messaging beats empty slogans. Key Takeaway Authenticity trumps flashiness. Themes communication authenticity branding messaging Mood insightful motivational Type marketing advice philosophical When to use this quote - launching a product with a hollow tagline - crafting a mission statement for a nonprofit Key Concepts ethical persuasion value alignment Practical Applications - test messaging with real audience feedback before finalizing Questions to Reflect On - What core truth does your brand embody? - How can you convey that truth succinctly? A Different Perspective A catchy phrase can still be effective if it captures core values, even if not perfectly truthful. ★ ★ ★ ★ ★ No ratings yet [Slogan](https://sms4smile.com/quotes/about/slogan/) [Slogans](https://sms4smile.com/quotes/about/slogans/) [Time](https://sms4smile.com/quotes/about/time/) ## Related quotes > [Dont aim to be impressive, aim to be true. Those who are true are truly impressive.](https://sms4smile.com/quotes/senoraroy/dont-aim-to-be-impressive-aim-to-be-true-those-who-are-true-are-truly/) Senoraroy > [My motto in life is 'aim true'. It came from my love of Artemis, the goddess of the hunt. She inspired me to sport…](https://sms4smile.com/quotes/kathryn-budig/my-motto-in-life-is-aim-true-it-came-from-my-love-of-artemis-the/) [Kathryn Budig](https://sms4smile.com/quotes/author/kathryn-budig/) > [“My aim is so true, I wanna show you, I'll try forever, I'm never gonna say "surrender".”](https://sms4smile.com/quotes/gavin-degraw/my-aim-is-so-true-i-wanna-show-you-i-ll-try-forever-i-m-never-gonna/) [Gavin DeGraw](https://sms4smile.com/quotes/author/gavin-degraw/) > [“Tiffany’s blue box is a slogan without words. It stands for elegance and packaging and quality and “price is no object.”](https://sms4smile.com/quotes/seth-godin/tiffany-s-blue-box-is-a-slogan-without-words-it-stands-for-elegance/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks…](https://sms4smile.com/quotes/seth-godin/a-slogan-that-accurately-conveys-the-essence-of-your-purple-cow-is-a/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [By definition pop is extremely catchy, whether you like it or not,](https://sms4smile.com/quotes/kurt-cobain/by-definition-pop-is-extremely-catchy-whether-you-like-it-or-not/) [Kurt Cobain](https://sms4smile.com/quotes/author/kurt-cobain/) > [I think people like catchy and new types of music.](https://sms4smile.com/quotes/yui-mizuno/i-think-people-like-catchy-and-new-types-of-music/) [Yui Mizuno](https://sms4smile.com/quotes/author/yui-mizuno/) > [Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to…](https://sms4smile.com/quotes/peter-diamandis/most-advertisers-spend-millions-upon-millions-of-dollars-to-buy/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [... you know that a plan was dreamed up by politicians and pollsters - and not by, oh, anyone who knows what they are…](https://sms4smile.com/quotes/jerry-taylor/you-know-that-a-plan-was-dreamed-up-by-politicians-and-pollsters-and/) Jerry Taylor > [The interesting question would be whether there's a Darwinian process, a kind of selection process whereby some memes are more likely to spread than…](https://sms4smile.com/quotes/richard-dawkins/the-interesting-question-would-be-whether-there-s-a-darwinian-process/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [We not letting shit slide this is not baseball](https://sms4smile.com/quotes/cassius-quantrell-ellison/we-not-letting-shit-slide-this-is-not-baseball/) [Cassius Quantrell Ellison](https://sms4smile.com/quotes/author/cassius-quantrell-ellison/) > [Yes, we were amazed when that happened. It was a real joke to us. Konrad Lueg and I did a Happening, and we used…](https://sms4smile.com/quotes/gerhard-richter/yes-we-were-amazed-when-that-happened-it-was-a-real-joke-to-us-konrad/) [Gerhard Richter](https://sms4smile.com/quotes/author/gerhard-richter/) > [If you can laugh at yourself, you are going to be fine. If you allow others to laugh with you, you will be great.](https://sms4smile.com/quotes/martin-niemoller/if-you-can-laugh-at-yourself-you-are-going-to-be-fine-if-you-allow/) [Martin Niemoller](https://sms4smile.com/quotes/author/martin-niemoller/) > [Every reform was once a private opinion.](https://sms4smile.com/quotes/ralph-waldo-emerson/every-reform-was-once-a-private-opinion/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [Don't miss out on today by living in yesterday.](https://sms4smile.com/quotes/joyce-meyer/don-t-miss-out-on-today-by-living-in-yesterday/) [Joyce Meyer](https://sms4smile.com/quotes/author/joyce-meyer/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Aim quotes > [If you aim at nothing, you will hit it every time.](https://sms4smile.com/quotes/zig-ziglar/if-you-aim-at-nothing-you-will-hit-it-every-time/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [A good aim surveys the present state of experience of pupils, and forming a tentative plan of treatment, keeps the plan constantly in view…](https://sms4smile.com/quotes/john-dewey/a-good-aim-surveys-the-present-state-of-experience-of-pupils-and/) [John Dewey](https://sms4smile.com/quotes/author/john-dewey/) > [The Christian man must aim at that complete obedience to God in which life finds its highest happiness, its greatest good, its perfect consummation,…](https://sms4smile.com/quotes/william-barclay/the-christian-man-must-aim-at-that-complete-obedience-to-god-in-which/) [William Barclay](https://sms4smile.com/quotes/author/william-barclay/) > [ He \[an earnest young reporter\] seemed to share the view of many intelligent, well-educated, well-meaning people that, while adult literature may aim to be… ](https://sms4smile.com/quotes/katherine-paterson/he-an-earnest-young-reporter-seemed-to-share-the-view-of-many/) [Katherine Paterson](https://sms4smile.com/quotes/author/katherine-paterson/) > [In Bosnia, little children shot in the head by a guy who thinks it's okay to aim his gun at a child.](https://sms4smile.com/quotes/christiane-amanpour/in-bosnia-little-children-shot-in-the-head-by-a-guy-who-thinks-it-s/) [Christiane Amanpour](https://sms4smile.com/quotes/author/christiane-amanpour/) > [Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…](https://sms4smile.com/quotes/yves-behar/design-certainly-has-a-cosmetic-aesthetic-aim-it-always-aims-at/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [My aim was to make money for the bank. You lose track of the amounts involved when you are engaged in this kind of…](https://sms4smile.com/quotes/jerome-kerviel/my-aim-was-to-make-money-for-the-bank-you-lose-track-of-the-amounts/) [Jerome Kerviel](https://sms4smile.com/quotes/author/jerome-kerviel/) > [My only aim is to clock a time that everyone remembers.](https://sms4smile.com/quotes/hima-das/my-only-aim-is-to-clock-a-time-that-everyone-remembers/) [Hima Das](https://sms4smile.com/quotes/author/hima-das/) > [My main aim has always been to do good quality films with roles that have some substance. With Power and Beauty there were loads…](https://sms4smile.com/quotes/natasha-henstridge/my-main-aim-has-always-been-to-do-good-quality-films-with-roles-that/) [Natasha Henstridge](https://sms4smile.com/quotes/author/natasha-henstridge/) > [ I really enjoyed it - being involved in watching rushes and playback \[in "The Invisible Woman"\]. Ralph \[Fiennes\] was very open to my input,… ](https://sms4smile.com/quotes/felicity-jones/i-really-enjoyed-it-being-involved-in-watching-rushes-and-playback-in/) [Felicity Jones](https://sms4smile.com/quotes/author/felicity-jones/) > [My aim is to be counted among the top players.](https://sms4smile.com/quotes/babar-azam/my-aim-is-to-be-counted-among-the-top-players/) [Babar Azam](https://sms4smile.com/quotes/author/babar-azam/) > [The single aim of my life is that every child is: free to be a child, free to grow and develop, free to eat,…](https://sms4smile.com/quotes/kailash-satyarthi/the-single-aim-of-my-life-is-that-every-child-is-free-to-be-a-child/) [Kailash Satyarthi](https://sms4smile.com/quotes/author/kailash-satyarthi/) > [The aim of good prose words is to mean what they say. The aim of good poetical words is to mean what they do…](https://sms4smile.com/quotes/gilbert-k-chesterton/the-aim-of-good-prose-words-is-to-mean-what-they-say-the-aim-of-good/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) > [Prescribing hard work for the soft, or easy work for the hardy, is generally nonsense. What is always needed in any aim is right…](https://sms4smile.com/quotes/idries-shah/prescribing-hard-work-for-the-soft-or-easy-work-for-the-hardy-is/) [Idries Shah](https://sms4smile.com/quotes/author/idries-shah/) > [To be normal is the ultimate aim of the unsuccessful.](https://sms4smile.com/quotes/carl-jung/to-be-normal-is-the-ultimate-aim-of-the-unsuccessful/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) Browse all 3,047 Aim quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. 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