--- title: "Meaning & Key Takeaway of: Organizations grow when they persuade a…" description: "\"Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message\" — Seth Godin" image: "https://sms4smile.com/quotes/i/845/seth-godin-152_cadre_organizations-grow-when-they-persuade-a_1884406.png" --- # Organizations grow when they persuade a tiny cadre to be… ![“Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message” quote by Seth Godin](https://sms4smile.com/quotes/i/845/seth-godin-152_cadre_organizations-grow-when-they-persuade-a_1884406.png) [Download](https://sms4smile.com/quotes/i/845/seth-godin-152_cadre_organizations-grow-when-they-persuade-a_1884406.png) [Open image](https://sms4smile.com/quotes/i/845/seth-godin-152_cadre_organizations-grow-when-they-persuade-a_1884406.png) > “Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Growth comes from inspiring a small, dedicated group rather than broadcasting to a broad, indifferent audience. **In simple terms:** Inspire a few, not many. Key Takeaway Focus on deep passion over wide reach. Themes leadership influence community marketing culture Mood motivational strategic Type inspirational leadership When to use this quote - startup teams - nonprofit campaigns - political movements - grassroots activism Key Concepts psychology social dynamics brand loyalty Questions to Reflect On - How can you identify and nurture your core advocates? - What risks arise from ignoring broader audiences? A Different Perspective Large audiences may dilute message impact. ★ ★ ★ ★ ★ No ratings yet [Cadre](https://sms4smile.com/quotes/about/cadre/) [Grow Persuade](https://sms4smile.com/quotes/about/grow-persuade-2683556/) [Grows](https://sms4smile.com/quotes/about/grows/) [Leader](https://sms4smile.com/quotes/about/leader/) [Mediocre](https://sms4smile.com/quotes/about/mediocre/) [Mediocre Message](https://sms4smile.com/quotes/about/mediocre-message-2683555/) [Messages](https://sms4smile.com/quotes/about/messages/) [Millions](https://sms4smile.com/quotes/about/millions/) [Millions Mediocre](https://sms4smile.com/quotes/about/millions-mediocre-2683557/) [Organization](https://sms4smile.com/quotes/about/organization/) [Organizations Grow](https://sms4smile.com/quotes/about/organizations-grow-2683553/) [Passionate](https://sms4smile.com/quotes/about/passionate/) [Persuade Tiny](https://sms4smile.com/quotes/about/persuade-tiny-2683554/) [Tiny](https://sms4smile.com/quotes/about/tiny/) ## Related quotes > [I've done millions of mediocre movies. I've done way more than my fair share. You do what you gotta do. This is not heart…](https://sms4smile.com/quotes/ron-perlman/i-ve-done-millions-of-mediocre-movies-i-ve-done-way-more-than-my-fair/) [Ron Perlman](https://sms4smile.com/quotes/author/ron-perlman/) > [The mode of reconciling the promise of ever-increasing reward for the cadres and the demands of the working classes for a quid pro quo…](https://sms4smile.com/quotes/immanuel-wallerstein/the-mode-of-reconciling-the-promise-of-ever-increasing-reward-for-the/) [Immanuel Wallerstein](https://sms4smile.com/quotes/author/immanuel-wallerstein/) > [The misconception that there is serious disagreement among scientists about global warming is actually an illusion that has been deliberately fostered by a relatively…](https://sms4smile.com/quotes/al-gore/the-misconception-that-there-is-serious-disagreement-among-scientists/) [Al Gore](https://sms4smile.com/quotes/author/al-gore/) > [DMK is a movement of committed cadre.](https://sms4smile.com/quotes/m-k-stalin/dmk-is-a-movement-of-committed-cadre/) [M. K. Stalin](https://sms4smile.com/quotes/author/m-k-stalin/) > [So far as Chairman Mao's own hopes were concerned, he initiated the "Cultural Revolution" in order to avert the restoration of capitalism, but he…](https://sms4smile.com/quotes/deng-xiaoping/so-far-as-chairman-mao-s-own-hopes-were-concerned-he-initiated-the/) [Deng Xiaoping](https://sms4smile.com/quotes/author/deng-xiaoping/) > [We must ask the high cadres ... When you suppressed the rights of others to express freely their political views, did you secure your own?](https://sms4smile.com/quotes/wei-jingsheng/we-must-ask-the-high-cadres-when-you-suppressed-the-rights-of-others/) [Wei Jingsheng](https://sms4smile.com/quotes/author/wei-jingsheng/) > [Over the past few years, the Supreme Court was six times more likely to accept cases from an elite group of 66 lawyers than…](https://sms4smile.com/quotes/dahlia-lithwick/over-the-past-few-years-the-supreme-court-was-six-times-more-likely/) [Dahlia Lithwick](https://sms4smile.com/quotes/author/dahlia-lithwick/) > [No matter what your political persuasion, you can find a guide that makes it quick, easy and painless to exercise your right to vote.…](https://sms4smile.com/quotes/steven-weber/no-matter-what-your-political-persuasion-you-can-find-a-guide-that/) [Steven Weber](https://sms4smile.com/quotes/author/steven-weber/) > [The West is supporting, even financing the right-wing media, it is financing 'the opposition', encourages capital flight of billions of dollars, works closely with…](https://sms4smile.com/quotes/andre-vltchek/the-west-is-supporting-even-financing-the-right-wing-media-it-is/) [Andre Vltchek](https://sms4smile.com/quotes/author/andre-vltchek/) > [We must thoroughly clear away all ideas among our cadres of winning easy victories through good luck, without hard and bitter struggle, without sweat…](https://sms4smile.com/quotes/mao-zedong/we-must-thoroughly-clear-away-all-ideas-among-our-cadres-of-winning/) [Mao Zedong](https://sms4smile.com/quotes/author/mao-zedong/) > [Today I am one of the senior technical cadre that makes the Internet work, and a core Linux and open-source developer.](https://sms4smile.com/quotes/eric-s-raymond/today-i-am-one-of-the-senior-technical-cadre-that-makes-the-internet/) [Eric S. Raymond](https://sms4smile.com/quotes/author/eric-s-raymond/) > [Moskin has brought together with care and lucidity an inside history of American diplomacy written through the eyes of the many diplomats who conceived…](https://sms4smile.com/quotes/thomas-r-pickering/moskin-has-brought-together-with-care-and-lucidity-an-inside-history/) [Thomas R. Pickering](https://sms4smile.com/quotes/author/thomas-r-pickering/) > [ I listened to Hillary \[Clinton\], and I heard the double talk. She's so good at it, and I'm not making this up, that the… ](https://sms4smile.com/quotes/michael-savage/i-listened-to-hillary-clinton-and-i-heard-the-double-talk-she-s-so/) [Michael Savage](https://sms4smile.com/quotes/author/michael-savage/) > [With the BJP cadre around with me, things have become much easier.](https://sms4smile.com/quotes/jaya-prada/with-the-bjp-cadre-around-with-me-things-have-become-much-easier/) [Jaya Prada](https://sms4smile.com/quotes/author/jaya-prada/) > [If you're in such a position of power and your ego is such that this is not possible, then its essential to have a…](https://sms4smile.com/quotes/dee-hock/if-you-re-in-such-a-position-of-power-and-your-ego-is-such-that-this/) [Dee Hock](https://sms4smile.com/quotes/author/dee-hock/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Cadre quotes > [If you're in such a position of power and your ego is such that this is not possible, then its essential to have a…](https://sms4smile.com/quotes/dee-hock/if-you-re-in-such-a-position-of-power-and-your-ego-is-such-that-this/) [Dee Hock](https://sms4smile.com/quotes/author/dee-hock/) > [With the BJP cadre around with me, things have become much easier.](https://sms4smile.com/quotes/jaya-prada/with-the-bjp-cadre-around-with-me-things-have-become-much-easier/) [Jaya Prada](https://sms4smile.com/quotes/author/jaya-prada/) > [ I listened to Hillary \[Clinton\], and I heard the double talk. She's so good at it, and I'm not making this up, that the… ](https://sms4smile.com/quotes/michael-savage/i-listened-to-hillary-clinton-and-i-heard-the-double-talk-she-s-so/) [Michael Savage](https://sms4smile.com/quotes/author/michael-savage/) > [Moskin has brought together with care and lucidity an inside history of American diplomacy written through the eyes of the many diplomats who conceived…](https://sms4smile.com/quotes/thomas-r-pickering/moskin-has-brought-together-with-care-and-lucidity-an-inside-history/) [Thomas R. Pickering](https://sms4smile.com/quotes/author/thomas-r-pickering/) > [Today I am one of the senior technical cadre that makes the Internet work, and a core Linux and open-source developer.](https://sms4smile.com/quotes/eric-s-raymond/today-i-am-one-of-the-senior-technical-cadre-that-makes-the-internet/) [Eric S. Raymond](https://sms4smile.com/quotes/author/eric-s-raymond/) > [We must thoroughly clear away all ideas among our cadres of winning easy victories through good luck, without hard and bitter struggle, without sweat…](https://sms4smile.com/quotes/mao-zedong/we-must-thoroughly-clear-away-all-ideas-among-our-cadres-of-winning/) [Mao Zedong](https://sms4smile.com/quotes/author/mao-zedong/) > [The West is supporting, even financing the right-wing media, it is financing 'the opposition', encourages capital flight of billions of dollars, works closely with…](https://sms4smile.com/quotes/andre-vltchek/the-west-is-supporting-even-financing-the-right-wing-media-it-is/) [Andre Vltchek](https://sms4smile.com/quotes/author/andre-vltchek/) > [No matter what your political persuasion, you can find a guide that makes it quick, easy and painless to exercise your right to vote.…](https://sms4smile.com/quotes/steven-weber/no-matter-what-your-political-persuasion-you-can-find-a-guide-that/) [Steven Weber](https://sms4smile.com/quotes/author/steven-weber/) > [Over the past few years, the Supreme Court was six times more likely to accept cases from an elite group of 66 lawyers than…](https://sms4smile.com/quotes/dahlia-lithwick/over-the-past-few-years-the-supreme-court-was-six-times-more-likely/) [Dahlia Lithwick](https://sms4smile.com/quotes/author/dahlia-lithwick/) > [We must ask the high cadres ... When you suppressed the rights of others to express freely their political views, did you secure your own?](https://sms4smile.com/quotes/wei-jingsheng/we-must-ask-the-high-cadres-when-you-suppressed-the-rights-of-others/) [Wei Jingsheng](https://sms4smile.com/quotes/author/wei-jingsheng/) > [So far as Chairman Mao's own hopes were concerned, he initiated the "Cultural Revolution" in order to avert the restoration of capitalism, but he…](https://sms4smile.com/quotes/deng-xiaoping/so-far-as-chairman-mao-s-own-hopes-were-concerned-he-initiated-the/) [Deng Xiaoping](https://sms4smile.com/quotes/author/deng-xiaoping/) > [DMK is a movement of committed cadre.](https://sms4smile.com/quotes/m-k-stalin/dmk-is-a-movement-of-committed-cadre/) [M. K. Stalin](https://sms4smile.com/quotes/author/m-k-stalin/) > [The misconception that there is serious disagreement among scientists about global warming is actually an illusion that has been deliberately fostered by a relatively…](https://sms4smile.com/quotes/al-gore/the-misconception-that-there-is-serious-disagreement-among-scientists/) [Al Gore](https://sms4smile.com/quotes/author/al-gore/) > [The mode of reconciling the promise of ever-increasing reward for the cadres and the demands of the working classes for a quid pro quo…](https://sms4smile.com/quotes/immanuel-wallerstein/the-mode-of-reconciling-the-promise-of-ever-increasing-reward-for-the/) [Immanuel Wallerstein](https://sms4smile.com/quotes/author/immanuel-wallerstein/) > [Until mountain biking came along, the bike scene was ruled by a small elite cadre of people who seemed allergic to enthusiasm.](https://sms4smile.com/quotes/jacquie-phelan/until-mountain-biking-came-along-the-bike-scene-was-ruled-by-a-small/) [Jacquie Phelan](https://sms4smile.com/quotes/author/jacquie-phelan/) [Browse all 27 Cadre quotes ](https://sms4smile.com/quotes/about/cadre/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message", "creator": { "@type": "Person", "name": "Seth Godin" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/seth-godin/organizations-grow-when-they-persuade-a-tiny-cadre-to-be-passionate/", "about": { "@type": "Thing", "name": "Cadre" }, "@id": "https://sms4smile.com/quotes/seth-godin/organizations-grow-when-they-persuade-a-tiny-cadre-to-be-passionate/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/845/seth-godin-152_cadre_organizations-grow-when-they-persuade-a_1884406.png", "contentUrl": "https://sms4smile.com/quotes/i/845/seth-godin-152_cadre_organizations-grow-when-they-persuade-a_1884406.png", "url": "https://sms4smile.com/quotes/i/845/seth-godin-152_cadre_organizations-grow-when-they-persuade-a_1884406.png", "width": 1080, "height": 1080, "caption": "“Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a…” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Seth Godin", "item": "https://sms4smile.com/quotes/author/seth-godin/" }, { "@type": "ListItem", "position": 4, "name": "Organizations grow when they persuade a...", "item": "https://sms4smile.com/quotes/seth-godin/organizations-grow-when-they-persuade-a-tiny-cadre-to-be-passionate/" } ], "@id": "https://sms4smile.com/quotes/seth-godin/organizations-grow-when-they-persuade-a-tiny-cadre-to-be-passionate/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```