--- title: "Meaning & Key Takeaway of: Living with doubt ... is almost always…" description: "\"Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities..." image: "https://sms4smile.com/quotes/i/f77/seth-godin-152_bits_living-with-doubt-is-almost-always-more_2177043.jpg" --- # Living with doubt ... is almost always more profitable… ![“Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other…” quote by Seth Godin](https://sms4smile.com/quotes/i/f77/seth-godin-152_bits_living-with-doubt-is-almost-always-more_2177043.jpg) [Download](https://sms4smile.com/quotes/i/f77/seth-godin-152_bits_living-with-doubt-is-almost-always-more_2177043.jpg) [Open image](https://sms4smile.com/quotes/i/f77/seth-godin-152_bits_living-with-doubt-is-almost-always-more_2177043.jpg) > “Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Embracing uncertainty fuels innovation; avoiding doubt limits growth and opportunity. **In simple terms:** Uncertainty drives growth; certainty stalls. Key Takeaway Seek uncertainty, avoid over‑seeking reassurance. Themes entrepreneurship risk growth Mood anxious hopeful motivational Type advice inspirational When to use this quote - startup founding - investment decisions - creative projects - career pivots Key Concepts psychology decision‑making innovation Questions to Reflect On - How can you turn doubt into a strategic advantage? - What risks are you avoiding out of fear? A Different Perspective Over‑reliance on certainty can cause missed opportunities and stagnation. ★ ★ ★ ★ ★ No ratings yet [Certainty](https://sms4smile.com/quotes/about/certainty/) [Confidence](https://sms4smile.com/quotes/about/confidence/) [Doubt](https://sms4smile.com/quotes/about/doubt/) [Giving](https://sms4smile.com/quotes/about/giving/) [Giving up](https://sms4smile.com/quotes/about/giving-up/) [Habit](https://sms4smile.com/quotes/about/habit/) [Instinct](https://sms4smile.com/quotes/about/instinct/) [Money](https://sms4smile.com/quotes/about/money/) [Opportunity](https://sms4smile.com/quotes/about/opportunity/) [People](https://sms4smile.com/quotes/about/people/) [Reassurance](https://sms4smile.com/quotes/about/reassurance/) [Uncertainty](https://sms4smile.com/quotes/about/uncertainty/) ## Related quotes > [Living by faith isn't living with certainty. It's trusting God in spite of unanswered questions and unresolved doubts.](https://sms4smile.com/quotes/rick-warren/living-by-faith-isn-t-living-with-certainty-it-s-trusting-god-in/) [Rick Warren](https://sms4smile.com/quotes/author/rick-warren/) > [When he thought of her, it rather amazed him, that he had let that girl with her violin go. Now, of course, he saw…](https://sms4smile.com/quotes/ian-mcewan/when-he-thought-of-her-it-rather-amazed-him-that-he-had-let-that-girl/) [Ian Mcewan](https://sms4smile.com/quotes/author/ian-mcewan/) > [Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it…](https://sms4smile.com/quotes/seth-godin/normal-is-fading-away-governments-and-industries-and-schools-like/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [In the long run, doing work that's important leads to more happiness than doing work that's merely profitable.](https://sms4smile.com/quotes/seth-godin/in-the-long-run-doing-work-that-s-important-leads-to-more-happiness/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts,…](https://sms4smile.com/quotes/seth-godin/a-business-owner-is-the-boss-but-it-s-a-job-a-place-that-is-stable/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Yes, my mind was wandering. I wished I were there with someone who could bring peace to my heart someone with whom I could…](https://sms4smile.com/quotes/paulo-coelho/yes-my-mind-was-wandering-i-wished-i-were-there-with-someone-who/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [“The thought gave me reassurance for a split-second - until I saw the danger in it. The power to make me feel better also…](https://sms4smile.com/quotes/kate-morgenroth/the-thought-gave-me-reassurance-for-a-split-second-until-i-saw-the/) [Kate Morgenroth](https://sms4smile.com/quotes/author/kate-morgenroth/) > [As artists, are we quasi psychiatrists who mend the soul? Do we provide the consolations, escapes, and reassurances which enable us to survive? Or…](https://sms4smile.com/quotes/russell-sherman/as-artists-are-we-quasi-psychiatrists-who-mend-the-soul-do-we-provide/) [Russell Sherman](https://sms4smile.com/quotes/author/russell-sherman/) > [Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the…](https://sms4smile.com/quotes/marshall-mcluhan/any-loss-of-identity-prompts-people-to-seek-reassurance-and/) [Marshall McLuhan](https://sms4smile.com/quotes/author/marshall-mcluhan/) > [Ask before offering advice or reassurance.](https://sms4smile.com/quotes/marshall-b-rosenberg/ask-before-offering-advice-or-reassurance/) [Marshall B. Rosenberg](https://sms4smile.com/quotes/author/marshall-b-rosenberg/) > [I was the first in my peer group to get pregnant. All I craved was reassurance. I needed someone to tell me that all…](https://sms4smile.com/quotes/heidi-murkoff/i-was-the-first-in-my-peer-group-to-get-pregnant-all-i-craved-was/) [Heidi Murkoff](https://sms4smile.com/quotes/author/heidi-murkoff/) > [Often, instead of offering empathy, we have a strong urge to give advice or reassurance and to explain our own position or feeling.](https://sms4smile.com/quotes/marshall-b-rosenberg/often-instead-of-offering-empathy-we-have-a-strong-urge-to-give/) [Marshall B. Rosenberg](https://sms4smile.com/quotes/author/marshall-b-rosenberg/) > [Having limits to push against is how you find out what you can do. I have always been full of contradictions. I am shy…](https://sms4smile.com/quotes/sylvie-guillem/having-limits-to-push-against-is-how-you-find-out-what-you-can-do-i/) [Sylvie Guillem](https://sms4smile.com/quotes/author/sylvie-guillem/) > [The day has the color and the sound of winter. Thoughts turn to chowder...chowder breathes reassurance. It steams consolation.](https://sms4smile.com/quotes/clementine-paddleford/the-day-has-the-color-and-the-sound-of-winter-thoughts-turn-to/) [Clementine Paddleford](https://sms4smile.com/quotes/author/clementine-paddleford/) > [“We never figured out whether I need to be more reassuring or if he just needs reassurance too much. We both try to readjust…](https://sms4smile.com/quotes/david-levithan/we-never-figured-out-whether-i-need-to-be-more-reassuring-or-if-he/) [David Levithan](https://sms4smile.com/quotes/author/david-levithan/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. 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It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. 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I…](https://sms4smile.com/quotes/kelly-ripa/don-t-get-divorced-after-your-first-argument-i-have-a-lot-of-friends/) [Kelly Ripa](https://sms4smile.com/quotes/author/kelly-ripa/) Browse all 5,709 Bits quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Living with doubt ... is almost always more profitable than living with certainty. People don't like doubt, so they pay money and give up opportunities to avoid it. Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. 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