--- title: "Meaning & Key Takeaway of: If you want customers to hear about you…" description: "\"If you want customers to hear about you, make something worth talking about.\" — Seth Godin" image: "https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png" --- # If you want customers to hear about you, make something… ![“If you want customers to hear about you, make something worth talking about.” quote by Seth Godin](https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png) [Download](https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png) [Open image](https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png) > “If you want customers to hear about you, make something worth talking about.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Creating remarkable products or services generates organic word‑of‑mouth promotion. **In simple terms:** Make something worth talking about. Key Takeaway Focus on value, not advertising. Themes marketing creativity customer experience Mood inspirational pragmatic Type advice marketing When to use this quote - launching a new product - building a brand - customer referrals Key Concepts brand equity viral dynamics authenticity Questions to Reflect On - What can you improve to make your offering unforgettable? - How does storytelling amplify word‑of‑mouth? A Different Perspective If the offering is mediocre, buzz won’t happen. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) ## Related quotes > [I want to give our customers the best quality products at an attainable price.](https://sms4smile.com/quotes/kendra-scott/i-want-to-give-our-customers-the-best-quality-products-at-an/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [Double-check your voice mail message. Listen to your on-hold words and music. Write welcoming scripts for your telephone team. Pay attention to the music…](https://sms4smile.com/quotes/ron-kaufman/double-check-your-voice-mail-message-listen-to-your-on-hold-words-and/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.](https://sms4smile.com/quotes/ron-kaufman/listen-to-customers-and-you-will-hear-them-look-carefully-at/) [Ron Kaufman](https://sms4smile.com/quotes/author/ron-kaufman/) > [Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.](https://sms4smile.com/quotes/seth-godin/without-people-pushing-against-your-quest-to-do-something-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Real content marketing isn’t repurposed advertising, it is making something worth talking about.](https://sms4smile.com/quotes/seth-godin/real-content-marketing-isn-t-repurposed-advertising-it-is-making/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work…](https://sms4smile.com/quotes/seth-godin/if-it-were-any-other-way-it-would-be-easy-and-if-it-were-any-other/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“why should customers do that? Have you actually made it easy for them to spread your product? Is the product even worth talking about?”](https://sms4smile.com/quotes/ryan-holiday/why-should-customers-do-that-have-you-actually-made-it-easy-for-them/) [Ryan Holiday](https://sms4smile.com/quotes/author/ryan-holiday/) > [You want your customers to value your service.](https://sms4smile.com/quotes/jeff-bezos/you-want-your-customers-to-value-your-service/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) > [Who comes first? Don't be silly, says King Hal; it's employees. That is - and this dear Watson, is elementary - if you genuinely…](https://sms4smile.com/quotes/tom-peters/who-comes-first-don-t-be-silly-says-king-hal-it-s-employees-that-is/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“The Three Buckets The first bucket contains the people who want to become our customers. They order and fall in love with our products…](https://sms4smile.com/quotes/romi-neustadt/the-three-buckets-the-first-bucket-contains-the-people-who-want-to/) [Romi Neustadt](https://sms4smile.com/quotes/author/romi-neustadt/) > [“We want customers who need our clothing, not just desire it.”](https://sms4smile.com/quotes/yvon-chouinard/we-want-customers-who-need-our-clothing-not-just-desire-it/) [Yvon Chouinard](https://sms4smile.com/quotes/author/yvon-chouinard/) > [“Id you're finished picking out my flaws,maybe you'd like to tell me what you want now.I have other customers--" "You." "What was that?" "I…](https://sms4smile.com/quotes/johanna-lindsey/id-you-re-finished-picking-out-my-flaws-maybe-you-d-like-to-tell-me/) [Johanna Lindsey](https://sms4smile.com/quotes/author/johanna-lindsey/) > [“You should devote at least 80% of your time to your personal business: talking to people, finding those who want to be your customers…](https://sms4smile.com/quotes/romi-neustadt/you-should-devote-at-least-80-of-your-time-to-your-personal-business/) [Romi Neustadt](https://sms4smile.com/quotes/author/romi-neustadt/) > ['O Tiger-lily,' said Alice... 'I wish you could talk!' 'We can talk,' said the Tiger-lily: 'when there's anybody worth talking to."](https://sms4smile.com/quotes/lewis-carroll/o-tiger-lily-said-alice-i-wish-you-could-talk-we-can-talk-said-the/) [Lewis Carroll](https://sms4smile.com/quotes/author/lewis-carroll/) > [If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.](https://sms4smile.com/quotes/jeff-bezos/if-you-build-a-great-product-or-service-people-will-talk-about-it-but/) [Jeff Bezos](https://sms4smile.com/quotes/author/jeff-bezos/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) Michael Fishman > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If you want customers to hear about you, make something worth talking about.", "creator": { "@type": "Person", "name": "Seth Godin" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/seth-godin/if-you-want-customers-to-hear-about-you-make-something-worth-talking/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/seth-godin/if-you-want-customers-to-hear-about-you-make-something-worth-talking/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png", "contentUrl": "https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png", "url": "https://sms4smile.com/quotes/i/2e3/seth-godin-152_customer_if-you-want-customers-to-hear-about-you_611989.png", "width": 1080, "height": 1080, "caption": "“If you want customers to hear about you, make something worth talking about.” — Seth Godin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Seth Godin", "item": "https://sms4smile.com/quotes/author/seth-godin/" }, { "@type": "ListItem", "position": 4, "name": "If you want customers to hear...", "item": "https://sms4smile.com/quotes/seth-godin/if-you-want-customers-to-hear-about-you-make-something-worth-talking/" } ], "@id": "https://sms4smile.com/quotes/seth-godin/if-you-want-customers-to-hear-about-you-make-something-worth-talking/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```