--- title: "Meaning & Key Takeaway of: If we live in a world where information…" description: "\"If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that informa..." image: "https://sms4smile.com/quotes/i/cb4/seth-godin-152_data_if-we-live-in-a-world-where-information_462431.png" --- # If we live in a world where information drives what we do… ![“If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.” quote by Seth Godin](https://sms4smile.com/quotes/i/cb4/seth-godin-152_data_if-we-live-in-a-world-where-information_462431.png) [Download](https://sms4smile.com/quotes/i/cb4/seth-godin-152_data_if-we-live-in-a-world-where-information_462431.png) [Open image](https://sms4smile.com/quotes/i/cb4/seth-godin-152_data_if-we-live-in-a-world-where-information_462431.png) > “If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Information shapes decisions; controlling information grants influence over actions. **In simple terms:** Controlling info gives power. Key Takeaway Seek and curate valuable information. Themes information power decision-making Mood thoughtful analytical Type advisory motivational When to use this quote - business strategy - personal development - politics - marketing Key Concepts media influence information asymmetry Questions to Reflect On - How do you verify the information you rely on? - What responsibilities come with controlling information? A Different Perspective Information alone cannot replace execution or ethical judgment. ★ ★ ★ ★ ★ No ratings yet [Data](https://sms4smile.com/quotes/about/data/) [Power](https://sms4smile.com/quotes/about/power/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [We have an opportunity for everyone in the world to have access to all the world's information. This has never before been possible. Why…](https://sms4smile.com/quotes/eric-schmidt/we-have-an-opportunity-for-everyone-in-the-world-to-have-access-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [The world's information is digital. The web, the news, all of that is digital. And now... we have ten million books scanned. That was…](https://sms4smile.com/quotes/mary-lou-jepsen/the-world-s-information-is-digital-the-web-the-news-all-of-that-is/) [Mary Lou Jepsen](https://sms4smile.com/quotes/author/mary-lou-jepsen/) > [“Information is power. Information empowers. Information is powerless if not applied.”](https://sms4smile.com/quotes/saji-ijiyemi/information-is-power-information-empowers-information-is-powerless-if/) [Saji Ijiyemi](https://sms4smile.com/quotes/author/saji-ijiyemi/) > [Information is not power. Power is power. But what turns information into power is action.](https://sms4smile.com/quotes/rinku-sen/information-is-not-power-power-is-power-but-what-turns-information/) [Rinku Sen](https://sms4smile.com/quotes/author/rinku-sen/) > [“The value of a human being depends on the quality of information held in his or her brain. Depending on whether that information is…](https://sms4smile.com/quotes/ilchi-lee/the-value-of-a-human-being-depends-on-the-quality-of-information-held/) [Ilchi Lee](https://sms4smile.com/quotes/author/ilchi-lee/) > [Never before has information been so important, to governments and businesses alike. And please don't imagine that some of you gathered here today may…](https://sms4smile.com/quotes/jacques-chirac/never-before-has-information-been-so-important-to-governments-and/) [Jacques Chirac](https://sms4smile.com/quotes/author/jacques-chirac/) > [It is not to benefit CBS, not to benefit its reporters. On this one, the entire basis of it is this is a way…](https://sms4smile.com/quotes/floyd-abrams/it-is-not-to-benefit-cbs-not-to-benefit-its-reporters-on-this-one-the/) [Floyd Abrams](https://sms4smile.com/quotes/author/floyd-abrams/) > [Well, there's a question as to what sort of information is important in the world, what sort of information can achieve reform. And there's…](https://sms4smile.com/quotes/julian-assange/well-there-s-a-question-as-to-what-sort-of-information-is-important/) [Julian Assange](https://sms4smile.com/quotes/author/julian-assange/) > [Some information is important, and some is not, and intelligence consists in knowing one from the other.](https://sms4smile.com/quotes/alexandra-petri/some-information-is-important-and-some-is-not-and-intelligence/) [Alexandra Petri](https://sms4smile.com/quotes/author/alexandra-petri/) > [We know that the environment and political information is important, and we expose and teach the women about some of the environmental factors that…](https://sms4smile.com/quotes/susan-burton/we-know-that-the-environment-and-political-information-is-important/) [Susan Burton](https://sms4smile.com/quotes/author/susan-burton/) > [The Internet's great promise is to make the world's information universally accessible and useful.](https://sms4smile.com/quotes/gary-wolf/the-internet-s-great-promise-is-to-make-the-world-s-information/) [Gary Wolf](https://sms4smile.com/quotes/author/gary-wolf/) > [Our mission is to organize the world's information. Clearly, the more information we have when we do a search, the better it's going to…](https://sms4smile.com/quotes/larry-page/our-mission-is-to-organize-the-world-s-information-clearly-the-more/) [Larry Page](https://sms4smile.com/quotes/author/larry-page/) > [“The world is information. An endless torrent. Whatever escapes you becomes something you will never completely understand.”](https://sms4smile.com/quotes/m-r-carey/the-world-is-information-an-endless-torrent-whatever-escapes-you/) [M.R. Carey](https://sms4smile.com/quotes/author/m-r-carey/) > [The world is too full of information.](https://sms4smile.com/quotes/peter-eisenman/the-world-is-too-full-of-information/) [Peter Eisenman](https://sms4smile.com/quotes/author/peter-eisenman/) > [“We live in a cluttered world of too much information and too much stuff.”](https://sms4smile.com/quotes/james-wallman/we-live-in-a-cluttered-world-of-too-much-information-and-too-much/) [James Wallman](https://sms4smile.com/quotes/author/james-wallman/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Data quotes > [Information is money, but data is squat](https://sms4smile.com/quotes/angela-llama-butler/information-is-money-but-data-is-squat/) Angela Llama-Butler > [“ data analytics consulting Perceptive Analtyics is a data analytic company and a trusted advisor to its clients across domains. Click to know more”](https://sms4smile.com/quotes/sebastianmax/data-analytics-consulting-perceptive-analtyics-is-a-data-analytic/) SebastianMax > [The information nation took their clues from all the sound bite gluttons.](https://sms4smile.com/quotes/rem/the-information-nation-took-their-clues-from-all-the-sound-bite/) [REM](https://sms4smile.com/quotes/author/rem/) > [Sometimes I am a collector of data, and only a collector, and am likely to be gross and miserly, piling up notes, pleased with…](https://sms4smile.com/quotes/charles-fort/sometimes-i-am-a-collector-of-data-and-only-a-collector-and-am-likely/) [Charles Fort](https://sms4smile.com/quotes/author/charles-fort/) > [But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff…](https://sms4smile.com/quotes/clayton-christensen/but-actually-theory-is-very-practical-gravity-is-a-theory-for-example/) [Clayton Christensen](https://sms4smile.com/quotes/author/clayton-christensen/) > [Statistics are like miniskirts: They give you good ideas but hide the important things.](https://sms4smile.com/quotes/ebbe-skovdahl/statistics-are-like-miniskirts-they-give-you-good-ideas-but-hide-the/) Ebbe Skovdahl > [Unlike return, however, risk is no more quantifiable at the end of an investment that it was at its beginning. Risk simply cannot be…](https://sms4smile.com/quotes/seth-klarman/unlike-return-however-risk-is-no-more-quantifiable-at-the-end-of-an/) [Seth Klarman](https://sms4smile.com/quotes/author/seth-klarman/) > [Finding patterns is easy in any kind of data-rich environment; that's what mediocre gamblers do. The key is in determining whether the patterns represent…](https://sms4smile.com/quotes/nate-silver/finding-patterns-is-easy-in-any-kind-of-data-rich-environment-that-s/) [Nate Silver](https://sms4smile.com/quotes/author/nate-silver/) > [ \[Brazil\] went to the UN and said, "We need new standards for this." We need to take a look at what they're calling "data… ](https://sms4smile.com/quotes/edward-snowden/brazil-went-to-the-un-and-said-we-need-new-standards-for-this-we-need/) [Edward Snowden](https://sms4smile.com/quotes/author/edward-snowden/) > [We're living in a technological world. You cannot tell me we can't do a better job getting that information.](https://sms4smile.com/quotes/hillary-clinton/we-re-living-in-a-technological-world-you-cannot-tell-me-we-can-t-do/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [Web users ultimately want to get at data quickly and easily. They don't care as much about attractive sites and pretty design.](https://sms4smile.com/quotes/tim-berners-lee/web-users-ultimately-want-to-get-at-data-quickly-and-easily-they-don/) [Tim Berners-Lee](https://sms4smile.com/quotes/author/tim-berners-lee/) > [You cannot have 300-some million Americans - and really, right, the global citizenry be at risk of having their phone conversations intercepted with a…](https://sms4smile.com/quotes/ted-lieu/you-cannot-have-300-some-million-americans-and-really-right-the/) [Ted Lieu](https://sms4smile.com/quotes/author/ted-lieu/) > [An important finding is that by determining the genome sequences of an entire family, one can identify many DNA sequencing errors and thus greatly…](https://sms4smile.com/quotes/leroy-hood/an-important-finding-is-that-by-determining-the-genome-sequences-of/) [Leroy Hood](https://sms4smile.com/quotes/author/leroy-hood/) > [While it's wonderful that investors have access to all the data now available to them, it has become a full-time job to sift through…](https://sms4smile.com/quotes/maria-bartiromo/while-it-s-wonderful-that-investors-have-access-to-all-the-data-now/) [Maria Bartiromo](https://sms4smile.com/quotes/author/maria-bartiromo/) > [“The amount of stored information grows four times faster than the world economy, while the processing power of computers grows nine times faster. Little…](https://sms4smile.com/quotes/viktor-mayer-sch-nberger/the-amount-of-stored-information-grows-four-times-faster-than-the/) [Viktor Mayer-Schönberger](https://sms4smile.com/quotes/author/viktor-mayer-sch-nberger/) [Browse all 3,134 Data quotes ](https://sms4smile.com/quotes/about/data/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If we live in a world where information drives what we do, the information we get becomes the most important thing. 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