--- title: "Meaning & Key Takeaway of: Go for the edges. Challenge yourself and…" description: "\"Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing r..." image: "https://sms4smile.com/quotes/i/d19/seth-godin-152_challenge-yourself_go-for-the-edges-challenge-yourself-and_272513.png" --- # Go for the edges. Challenge yourself and your team to… ![“Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.” quote by Seth Godin](https://sms4smile.com/quotes/i/d19/seth-godin-152_challenge-yourself_go-for-the-edges-challenge-yourself-and_272513.png) [Download](https://sms4smile.com/quotes/i/d19/seth-godin-152_challenge-yourself_go-for-the-edges-challenge-yourself-and_272513.png) [Open image](https://sms4smile.com/quotes/i/d19/seth-godin-152_challenge-yourself_go-for-the-edges-challenge-yourself-and_272513.png) > “Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Identify and test the most promising opportunities to achieve marketing goals. **In simple terms:** Find and try the best marketing edge. Key Takeaway Explore and validate high‑impact marketing ideas. Themes marketing innovation risk taking Mood inspirational pragmatic Type strategic creative When to use this quote - product launch - campaign planning - team brainstorming Key Concepts growth hacking strategic testing Questions to Reflect On - Which edge aligns with your brand values? - How do you measure success of each test? A Different Perspective Testing may consume resources without clear returns. ★ ★ ★ ★ ★ No ratings yet [Challenge yourself](https://sms4smile.com/quotes/about/challenge-yourself/) [Challenges](https://sms4smile.com/quotes/about/challenges/) [Customer](https://sms4smile.com/quotes/about/customer/) [Edge](https://sms4smile.com/quotes/about/edge/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Team](https://sms4smile.com/quotes/about/team/) [Tests](https://sms4smile.com/quotes/about/tests/) ## Related quotes > [“The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable.…](https://sms4smile.com/quotes/seth-godin/the-time-to-look-for-a-new-job-is-when-you-don-t-need-one-the-time-to/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Whenever an opportunity comes your way, challenge yourself to first thank God and then quickly follow up with the question, “God, who else is…](https://sms4smile.com/quotes/lysa-terkeurst/whenever-an-opportunity-comes-your-way-challenge-yourself-to-first/) [Lysa TerKeurst](https://sms4smile.com/quotes/author/lysa-terkeurst/) > [The best advice I can give is to believe in yourself and to create new challenges no matter how far you get. Even if…](https://sms4smile.com/quotes/tony-hawk/the-best-advice-i-can-give-is-to-believe-in-yourself-and-to-create/) [Tony Hawk](https://sms4smile.com/quotes/author/tony-hawk/) > [The big challenge is to become all that you have the possibility of becoming. You cannot believe what it does to the human spirit…](https://sms4smile.com/quotes/jim-rohn/the-big-challenge-is-to-become-all-that-you-have-the-possibility-of/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [“If you want to be strong challenge yourself to something that makes you feel weak.”](https://sms4smile.com/quotes/toni-sorenson/if-you-want-to-be-strong-challenge-yourself-to-something-that-makes/) [Toni Sorenson](https://sms4smile.com/quotes/author/toni-sorenson/) > [As an artist, you never want to write the same song again, you always want to challenge yourself to writing in a different way.](https://sms4smile.com/quotes/serj-tankian/as-an-artist-you-never-want-to-write-the-same-song-again-you-always/) [Serj Tankian](https://sms4smile.com/quotes/author/serj-tankian/) > [You always want to challenge yourself and work with people you respect. You can't always go by genres, but it's always fun to challenge…](https://sms4smile.com/quotes/mila-kunis/you-always-want-to-challenge-yourself-and-work-with-people-you/) [Mila Kunis](https://sms4smile.com/quotes/author/mila-kunis/) > [Obviously when you challenge yourself you learn a lot about yourself, and ultimately you're going to get better in whatever field.](https://sms4smile.com/quotes/deandre-yedlin/obviously-when-you-challenge-yourself-you-learn-a-lot-about-yourself/) [DeAndre Yedlin](https://sms4smile.com/quotes/author/deandre-yedlin/) > [“Great questions are a much better indicator of future success than great answers.”](https://sms4smile.com/quotes/ray-dalio/great-questions-are-a-much-better-indicator-of-future-success-than/) [Ray Dalio](https://sms4smile.com/quotes/author/ray-dalio/) > [“Am I just a game to you? The quiet crazy girl that you want to challenge yourself with? See if you can destroy my…](https://sms4smile.com/quotes/allie-brennan/am-i-just-a-game-to-you-the-quiet-crazy-girl-that-you-want-to/) [Allie Brennan](https://sms4smile.com/quotes/author/allie-brennan/) > [I think it's healthy to gain a perspective on who you are deep down, question yourself, and challenge yourself; it's important to do that.](https://sms4smile.com/quotes/selena-gomez/i-think-it-s-healthy-to-gain-a-perspective-on-who-you-are-deep-down/) [Selena Gomez](https://sms4smile.com/quotes/author/selena-gomez/) > [If you never challenge yourself, you will never know your potential.](https://sms4smile.com/quotes/martin-vasquez/if-you-never-challenge-yourself-you-will-never-know-your-potential/) Martin Vasquez > [Challenge Yourself With Something You Know You Could Never Do, And What You'll Find Is That You Can Overcome Anything. By Attempting Something Really…](https://sms4smile.com/quotes/pacifiersucker/challenge-yourself-with-something-you-know-you-could-never-do-and/) Pacifiersucker > [“Have fun in everything you do. Challenge yourself to bigger and better things.”](https://sms4smile.com/quotes/dan-miller/have-fun-in-everything-you-do-challenge-yourself-to-bigger-and-better/) [Dan Miller](https://sms4smile.com/quotes/author/dan-miller/) > [You grow up and recognize that in any educated secular society, there's no excuse for ignorance. You have to recognize in yourself, and challenge…](https://sms4smile.com/quotes/hozier/you-grow-up-and-recognize-that-in-any-educated-secular-society-there/) [Hozier](https://sms4smile.com/quotes/author/hozier/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Challenge yourself quotes > [You grow up and recognize that in any educated secular society, there's no excuse for ignorance. You have to recognize in yourself, and challenge…](https://sms4smile.com/quotes/hozier/you-grow-up-and-recognize-that-in-any-educated-secular-society-there/) [Hozier](https://sms4smile.com/quotes/author/hozier/) > [“Have fun in everything you do. Challenge yourself to bigger and better things.”](https://sms4smile.com/quotes/dan-miller/have-fun-in-everything-you-do-challenge-yourself-to-bigger-and-better/) [Dan Miller](https://sms4smile.com/quotes/author/dan-miller/) > [Challenge Yourself With Something You Know You Could Never Do, And What You'll Find Is That You Can Overcome Anything. By Attempting Something Really…](https://sms4smile.com/quotes/pacifiersucker/challenge-yourself-with-something-you-know-you-could-never-do-and/) Pacifiersucker > [If you never challenge yourself, you will never know your potential.](https://sms4smile.com/quotes/martin-vasquez/if-you-never-challenge-yourself-you-will-never-know-your-potential/) Martin Vasquez > [I think it's healthy to gain a perspective on who you are deep down, question yourself, and challenge yourself; it's important to do that.](https://sms4smile.com/quotes/selena-gomez/i-think-it-s-healthy-to-gain-a-perspective-on-who-you-are-deep-down/) [Selena Gomez](https://sms4smile.com/quotes/author/selena-gomez/) > [“Am I just a game to you? The quiet crazy girl that you want to challenge yourself with? See if you can destroy my…](https://sms4smile.com/quotes/allie-brennan/am-i-just-a-game-to-you-the-quiet-crazy-girl-that-you-want-to/) [Allie Brennan](https://sms4smile.com/quotes/author/allie-brennan/) > [“Great questions are a much better indicator of future success than great answers.”](https://sms4smile.com/quotes/ray-dalio/great-questions-are-a-much-better-indicator-of-future-success-than/) [Ray Dalio](https://sms4smile.com/quotes/author/ray-dalio/) > [Obviously when you challenge yourself you learn a lot about yourself, and ultimately you're going to get better in whatever field.](https://sms4smile.com/quotes/deandre-yedlin/obviously-when-you-challenge-yourself-you-learn-a-lot-about-yourself/) [DeAndre Yedlin](https://sms4smile.com/quotes/author/deandre-yedlin/) > [You always want to challenge yourself and work with people you respect. You can't always go by genres, but it's always fun to challenge…](https://sms4smile.com/quotes/mila-kunis/you-always-want-to-challenge-yourself-and-work-with-people-you/) [Mila Kunis](https://sms4smile.com/quotes/author/mila-kunis/) > [As an artist, you never want to write the same song again, you always want to challenge yourself to writing in a different way.](https://sms4smile.com/quotes/serj-tankian/as-an-artist-you-never-want-to-write-the-same-song-again-you-always/) [Serj Tankian](https://sms4smile.com/quotes/author/serj-tankian/) > [“If you want to be strong challenge yourself to something that makes you feel weak.”](https://sms4smile.com/quotes/toni-sorenson/if-you-want-to-be-strong-challenge-yourself-to-something-that-makes/) [Toni Sorenson](https://sms4smile.com/quotes/author/toni-sorenson/) > [The big challenge is to become all that you have the possibility of becoming. You cannot believe what it does to the human spirit…](https://sms4smile.com/quotes/jim-rohn/the-big-challenge-is-to-become-all-that-you-have-the-possibility-of/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [The best advice I can give is to believe in yourself and to create new challenges no matter how far you get. Even if…](https://sms4smile.com/quotes/tony-hawk/the-best-advice-i-can-give-is-to-believe-in-yourself-and-to-create/) [Tony Hawk](https://sms4smile.com/quotes/author/tony-hawk/) > [Whenever an opportunity comes your way, challenge yourself to first thank God and then quickly follow up with the question, “God, who else is…](https://sms4smile.com/quotes/lysa-terkeurst/whenever-an-opportunity-comes-your-way-challenge-yourself-to-first/) [Lysa TerKeurst](https://sms4smile.com/quotes/author/lysa-terkeurst/) > [Never get too comfortable, always challenge yourself. Comfort oftentimes creates conditions for complacency. Go harder, dig deeper, push.](https://sms4smile.com/quotes/anonymous/never-get-too-comfortable-always-challenge-yourself-comfort/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 216 Challenge yourself quotes ](https://sms4smile.com/quotes/about/challenge-yourself/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Go for the edges. 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