--- title: "Meaning & Key Takeaway of: Don't create for the masses. Create for…" description: "\"Don't create for the masses. Create for the people who are your kind of weird.\" — Seth Godin" image: "https://sms4smile.com/quotes/i/2d1/seth-godin-152_creativity_don-t-create-for-the-masses-create-for-t_2312090.png" --- # Don't create for the masses. Create for the people who are… ![“Don't create for the masses. Create for the people who are your kind of weird.” quote by Seth Godin](https://sms4smile.com/quotes/i/2d1/seth-godin-152_creativity_don-t-create-for-the-masses-create-for-t_2312090.png) [Download](https://sms4smile.com/quotes/i/2d1/seth-godin-152_creativity_don-t-create-for-the-masses-create-for-t_2312090.png) [Open image](https://sms4smile.com/quotes/i/2d1/seth-godin-152_creativity_don-t-create-for-the-masses-create-for-t_2312090.png) > “Don't create for the masses. Create for the people who are your kind of weird.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Encourage targeting a niche audience rather than trying to please everyone, fostering authenticity and deeper connection. **In simple terms:** Focus on a niche audience. Key Takeaway Create for a specific, like-minded community. Themes authenticity niche community creativity Mood inspirational confident Type motivational marketing When to use this quote - marketing campaigns - indie publishing - specialized product design - online communities Key Concepts branding identity audience engagement Questions to Reflect On - Who are the people that truly resonate with your vision? - How can niche focus drive broader influence? A Different Perspective May limit broader market reach and revenue potential. ★ ★ ★ ★ ★ No ratings yet [Creativity](https://sms4smile.com/quotes/about/creativity/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Mass](https://sms4smile.com/quotes/about/mass/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [I have no illusions that my work can rouse the masses to create change, because literature simply doesn't have that power anymore in my…](https://sms4smile.com/quotes/miguel-syjuco/i-have-no-illusions-that-my-work-can-rouse-the-masses-to-create/) [Miguel Syjuco](https://sms4smile.com/quotes/author/miguel-syjuco/) > [Yeah, it's a kind of weird thing because I don't define myself as an electronic musician. It's certainly a part of it, and you…](https://sms4smile.com/quotes/bonobo/yeah-it-s-a-kind-of-weird-thing-because-i-don-t-define-myself-as-an/) [Bonobo](https://sms4smile.com/quotes/author/bonobo/) > [I think if you make a show where you try to make a character look good, not only is it kind of weird, but…](https://sms4smile.com/quotes/ramy-youssef/i-think-if-you-make-a-show-where-you-try-to-make-a-character-look/) [Ramy Youssef](https://sms4smile.com/quotes/author/ramy-youssef/) > [I had glasses and was kind of weird. A lot of actors are pretty weird people.](https://sms4smile.com/quotes/jennifer-sky/i-had-glasses-and-was-kind-of-weird-a-lot-of-actors-are-pretty-weird/) [Jennifer Sky](https://sms4smile.com/quotes/author/jennifer-sky/) > [It's kind of weird talking about yourself all the time.](https://sms4smile.com/quotes/charli-xcx/it-s-kind-of-weird-talking-about-yourself-all-the-time/) [Charli XCX](https://sms4smile.com/quotes/author/charli-xcx/) > [Just like anyone in the business, I want people to know that I am normal and I'm kind of weird and I like to…](https://sms4smile.com/quotes/chloe-kohanski/just-like-anyone-in-the-business-i-want-people-to-know-that-i-am/) [Chloe Kohanski](https://sms4smile.com/quotes/author/chloe-kohanski/) > [I'm kind of weird - I don't get excited. Sometimes I fake that I'm excited just to make people happy.](https://sms4smile.com/quotes/emmanuel-jal/i-m-kind-of-weird-i-don-t-get-excited-sometimes-i-fake-that-i-m/) [Emmanuel Jal](https://sms4smile.com/quotes/author/emmanuel-jal/) > [Eighteen-year-old guys don't hang around youth centers, or if they do, they're kind of weird.](https://sms4smile.com/quotes/ant-mcpartlin/eighteen-year-old-guys-don-t-hang-around-youth-centers-or-if-they-do/) [Ant McPartlin](https://sms4smile.com/quotes/author/ant-mcpartlin/) > [It is kind of weird being the last gang in town.](https://sms4smile.com/quotes/steve-diggle/it-is-kind-of-weird-being-the-last-gang-in-town/) [Steve Diggle](https://sms4smile.com/quotes/author/steve-diggle/) > [I had to perform at the White House for the president, That's always kind of a weird set to try to put together.](https://sms4smile.com/quotes/jeff-foxworthy/i-had-to-perform-at-the-white-house-for-the-president-that-s-always/) [Jeff Foxworthy](https://sms4smile.com/quotes/author/jeff-foxworthy/) > [We create in people through our actions and example. In this way people around us become reflections of our own behavioral patterns and internal…](https://sms4smile.com/quotes/anonymous/we-create-in-people-through-our-actions-and-example-in-this-way/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Sexuality isn't something you create. It is between people, and then it just happens.](https://sms4smile.com/quotes/vicky-krieps/sexuality-isn-t-something-you-create-it-is-between-people-and-then-it/) [Vicky Krieps](https://sms4smile.com/quotes/author/vicky-krieps/) > [Create something people want to share.](https://sms4smile.com/quotes/john-jantsch/create-something-people-want-to-share/) [John Jantsch](https://sms4smile.com/quotes/author/john-jantsch/) > [When we create something, we always create it first in a thought form. If we are basically positive in attitude, expecting and envisioning pleasure,…](https://sms4smile.com/quotes/shakti-gawain/when-we-create-something-we-always-create-it-first-in-a-thought-form/) [Shakti Gawain](https://sms4smile.com/quotes/author/shakti-gawain/) > [“You cannot create other people's lives for them.”](https://sms4smile.com/quotes/rhonda-byrne/you-cannot-create-other-people-s-lives-for-them/) [Rhonda Byrne](https://sms4smile.com/quotes/author/rhonda-byrne/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Creativity quotes > [The prophet who fails to present a bearable alternative and yet preaches doom is part of the trap that he postulates. Not only does…](https://sms4smile.com/quotes/margaret-mead/the-prophet-who-fails-to-present-a-bearable-alternative-and-yet/) [Margaret Mead](https://sms4smile.com/quotes/author/margaret-mead/) > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [“The Soviet “creative intelligentsia” - that is, people accustomed to thinking one thing, saying another and doing a third - is as a whole…](https://sms4smile.com/quotes/andrei-amalrik/the-soviet-creative-intelligentsia-that-is-people-accustomed-to/) Andrei Amalrik > [It’s so important to create in your own voice, to hold onto what makes you unique, and have faith in your vision.](https://sms4smile.com/quotes/john-lasseter/it-s-so-important-to-create-in-your-own-voice-to-hold-onto-what-makes/) [John Lasseter](https://sms4smile.com/quotes/author/john-lasseter/) > [A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.](https://sms4smile.com/quotes/antoine-de-saint-exup-ry/a-rock-pile-ceases-to-be-a-rock-pile-the-moment-a-single-man/) [Antoine de Saint-Exupery](https://sms4smile.com/quotes/author/antoine-de-saint-exup-ry/) > [You don't get lucky. You create lucky.](https://sms4smile.com/quotes/robin-sharma/you-don-t-get-lucky-you-create-lucky/) [Robin Sharma](https://sms4smile.com/quotes/author/robin-sharma/) > [By making conscious choices in our behavior and where we focus our attention, we can transform our experience of our body, decrease our biological…](https://sms4smile.com/quotes/deepak-chopra/by-making-conscious-choices-in-our-behavior-and-where-we-focus-our/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [“You are the end of beauty and creativity one must have created so far.”](https://sms4smile.com/quotes/m-f-moonzajer/you-are-the-end-of-beauty-and-creativity-one-must-have-created-so-far/) [M.F. Moonzajer](https://sms4smile.com/quotes/author/m-f-moonzajer/) > [Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of…](https://sms4smile.com/quotes/joshua-foer/jonah-lehrer-is-one-of-the-most-talented-explainers-of-science-that/) [Joshua Foer](https://sms4smile.com/quotes/author/joshua-foer/) > [If you've got creativity, imagination, and intelligence, and you want to be hypnotised, then there's no reason you shouldn't be able to.](https://sms4smile.com/quotes/keith-barry/if-you-ve-got-creativity-imagination-and-intelligence-and-you-want-to/) [Keith Barry](https://sms4smile.com/quotes/author/keith-barry/) > [“I believe in magic. As a writer, I create them on blank paper.”](https://sms4smile.com/quotes/sonnia-kemmer/i-believe-in-magic-as-a-writer-i-create-them-on-blank-paper/) [Sonnia Kemmer](https://sms4smile.com/quotes/author/sonnia-kemmer/) > [Creativity is like chasing chickens.](https://sms4smile.com/quotes/christoph-niemann/creativity-is-like-chasing-chickens/) Christoph Niemann > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) > [You always hear actors say, 'Theater is my first love,' and it is. It's a time when you really get to do what you…](https://sms4smile.com/quotes/amy-landecker/you-always-hear-actors-say-theater-is-my-first-love-and-it-is-it-s-a/) [Amy Landecker](https://sms4smile.com/quotes/author/amy-landecker/) > [Create an environment for people to fail, to learn, and to grow. Their creativity and productivity will increase.](https://sms4smile.com/quotes/anonymous/create-an-environment-for-people-to-fail-to-learn-and-to-grow-their/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) [Browse all 13,625 Creativity quotes ](https://sms4smile.com/quotes/about/creativity/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Don't create for the masses. 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