--- title: "Meaning & Key Takeaway of: And the reason is that until Wonder came…" description: "\"And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bre..." image: "https://sms4smile.com/quotes/i/85b/seth-godin-152_bread_and-the-reason-is-that-until-wonder-came_1551666.png" --- # And the reason is that until Wonder came along and figured… ![“And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.” quote by Seth Godin](https://sms4smile.com/quotes/i/85b/seth-godin-152_bread_and-the-reason-is-that-until-wonder-came_1551666.png) [Download](https://sms4smile.com/quotes/i/85b/seth-godin-152_bread_and-the-reason-is-that-until-wonder-came_1551666.png) [Open image](https://sms4smile.com/quotes/i/85b/seth-godin-152_bread_and-the-reason-is-that-until-wonder-came_1551666.png) > “And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.” [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success depends more on spreading an idea than on the product’s technical merits or manufacturing. **In simple terms:** Ideas must be shared to succeed. Key Takeaway Focus on diffusion, not just creation. Themes marketing innovation ideas Mood enthusiastic strategic Type motivational insightful When to use this quote - product launch - viral campaigns - brand building - entrepreneurship - public speaking Key Concepts diffusion network effects adoption Questions to Reflect On - How can you make your idea contagious? - What channels best amplify your message? A Different Perspective If the idea is weak, diffusion alone won’t help. ★ ★ ★ ★ ★ No ratings yet [Bread](https://sms4smile.com/quotes/about/bread/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [Patents](https://sms4smile.com/quotes/about/patents/) [Reason](https://sms4smile.com/quotes/about/reason/) [Sliced bread](https://sms4smile.com/quotes/about/sliced-bread/) [Success](https://sms4smile.com/quotes/about/success/) [Wonder](https://sms4smile.com/quotes/about/wonder/) ## Related quotes > [Free community college is possible and I want to spread that idea all across America.](https://sms4smile.com/quotes/barack-obama/free-community-college-is-possible-and-i-want-to-spread-that-idea-all/) [Barack Obama](https://sms4smile.com/quotes/author/barack-obama/) > [Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But...…](https://sms4smile.com/quotes/seth-godin/now-before-sliced-bread-was-invented-in-the-1910s-i-wonder-what-they/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [My message is a peaceful one and I hope that the idea will spread.](https://sms4smile.com/quotes/paul-mccartney/my-message-is-a-peaceful-one-and-i-hope-that-the-idea-will-spread/) [Paul McCartney](https://sms4smile.com/quotes/author/paul-mccartney/) > [Perhaps I shouldn't have been influenced by the idea that my name could be spread across the entire world.](https://sms4smile.com/quotes/christian-lacroix/perhaps-i-shouldn-t-have-been-influenced-by-the-idea-that-my-name/) [Christian Lacroix](https://sms4smile.com/quotes/author/christian-lacroix/) > [You can make an idea spread for good but you can also make an idea spread for bad and the power to make an…](https://sms4smile.com/quotes/jay-roach/you-can-make-an-idea-spread-for-good-but-you-can-also-make-an-idea/) [Jay Roach](https://sms4smile.com/quotes/author/jay-roach/) > [You have reason to wonder that you are not already in hell.](https://sms4smile.com/quotes/jonathan-edwards/you-have-reason-to-wonder-that-you-are-not-already-in-hell/) [Jonathan Edwards](https://sms4smile.com/quotes/author/jonathan-edwards/) > [The reason I can give wonder is that I feel wonder about the world: the stars, a tree, my body - everything.](https://sms4smile.com/quotes/doug-henning/the-reason-i-can-give-wonder-is-that-i-feel-wonder-about-the-world/) [Doug Henning](https://sms4smile.com/quotes/author/doug-henning/) > [Smile when they thing you have no reason to...they will wonder what you have been up to.](https://sms4smile.com/quotes/rob-roqu-quinones/smile-when-they-thing-you-have-no-reason-to-they-will-wonder-what-you/) Rob Roqu Quinones > [“We have all been brought into the world for some reason, and we must wonder why and hope to learn.”](https://sms4smile.com/quotes/dean-koontz/we-have-all-been-brought-into-the-world-for-some-reason-and-we-must/) [Dean Koontz](https://sms4smile.com/quotes/author/dean-koontz/) > [Benjamin Murphy is the best artist since sliced bread.](https://sms4smile.com/quotes/vincent-van-gogh/benjamin-murphy-is-the-best-artist-since-sliced-bread/) [Vincent Van Gogh](https://sms4smile.com/quotes/author/vincent-van-gogh/) > [I read some books, and I thought, 'This is better than sliced bread!' and a month later, I couldn't remember thinking about it. And…](https://sms4smile.com/quotes/diana-gabaldon/i-read-some-books-and-i-thought-this-is-better-than-sliced-bread-and/) [Diana Gabaldon](https://sms4smile.com/quotes/author/diana-gabaldon/) > [“Inspirations sleet through the universe continuously. Their destination, as if they cared, is the right mind in the right place at the right time.…](https://sms4smile.com/quotes/terry-pratchett/inspirations-sleet-through-the-universe-continuously-their/) [Terry Pratchett](https://sms4smile.com/quotes/author/terry-pratchett/) > [People who have various kinds of politics for whom it is congenial for their apriority politics to say yes, things are getting much worse.…](https://sms4smile.com/quotes/richard-lewontin/people-who-have-various-kinds-of-politics-for-whom-it-is-congenial/) [Richard Lewontin](https://sms4smile.com/quotes/author/richard-lewontin/) > [I left school with no qualifications, but I was doing theatre and film work and thought that was the best thing since sliced bread.](https://sms4smile.com/quotes/dexter-fletcher/i-left-school-with-no-qualifications-but-i-was-doing-theatre-and-film/) [Dexter Fletcher](https://sms4smile.com/quotes/author/dexter-fletcher/) > [What was the best thing before sliced bread?](https://sms4smile.com/quotes/george-carlin/what-was-the-best-thing-before-sliced-bread/) [George Carlin](https://sms4smile.com/quotes/author/george-carlin/) ## More by Seth Godin > [“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to…](https://sms4smile.com/quotes/seth-godin/you-weren-t-born-to-be-a-cog-in-the-giant-industrial-machine-you-were/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most…](https://sms4smile.com/quotes/seth-godin/forgive-yourself-for-not-being-the-richest-the-thinnest-the-tallest/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The easier it is to quantify, the less it's worth.](https://sms4smile.com/quotes/seth-godin/the-easier-it-is-to-quantify-the-less-it-s-worth/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.](https://sms4smile.com/quotes/seth-godin/developing-expertise-or-assets-that-are-not-easily-copied-is/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Leadership is a choice. It's the choice not to do nothing.](https://sms4smile.com/quotes/seth-godin/leadership-is-a-choice-it-s-the-choice-not-to-do-nothing/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps…](https://sms4smile.com/quotes/seth-godin/the-next-thing-you-do-today-will-be-the-most-important-thing-on-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third…](https://sms4smile.com/quotes/seth-godin/i-look-at-starbucks-howard-schultz-has-made-many-brilliant-decisions/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Be relentlessly generous, without focusing on when it will come back to you.](https://sms4smile.com/quotes/seth-godin/be-relentlessly-generous-without-focusing-on-when-it-will-come-back/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.](https://sms4smile.com/quotes/seth-godin/the-public-square-is-more-public-than-ever-but-minds-are-rarely/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find…](https://sms4smile.com/quotes/seth-godin/making-an-average-pitch-to-average-people-or-having-an-average-gala/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better…](https://sms4smile.com/quotes/seth-godin/our-job-is-to-make-change-our-job-is-to-connect-to-people-to-interact/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [“Life is actually far better than it is in the movies. And it takes longer.”](https://sms4smile.com/quotes/seth-godin/life-is-actually-far-better-than-it-is-in-the-movies-and-it-takes/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [I don't think there's a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what's…](https://sms4smile.com/quotes/seth-godin/i-don-t-think-there-s-a-shortage-of-remarkable-ideas-i-think-your/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [The mirror we hold up to the person next to us is one of the most important pictures she will ever see.](https://sms4smile.com/quotes/seth-godin/the-mirror-we-hold-up-to-the-person-next-to-us-is-one-of-the-most/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're…](https://sms4smile.com/quotes/seth-godin/if-you-re-a-marketer-who-doesn-t-know-how-to-invent-design-influence/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) [Explore all 1,110 Seth Godin quotes ](https://sms4smile.com/quotes/author/seth-godin/) ## More Bread quotes > [French women don't eat Wonder Bread.](https://sms4smile.com/quotes/mireille-guiliano/french-women-don-t-eat-wonder-bread/) [Mireille Guiliano](https://sms4smile.com/quotes/author/mireille-guiliano/) > [In the olden days in England, you could be hung for stealing a sheep or a loaf of bread. However, if a sheep stole…](https://sms4smile.com/quotes/mike-harding/in-the-olden-days-in-england-you-could-be-hung-for-stealing-a-sheep/) [Mike Harding](https://sms4smile.com/quotes/author/mike-harding/) > [I don't eat meat - chicken, fish, none of that. I eat a lot of vegetable sandwiches, like lettuce, tomatoes, sprouts, cucumbers, whatever I…](https://sms4smile.com/quotes/gza/i-don-t-eat-meat-chicken-fish-none-of-that-i-eat-a-lot-of-vegetable/) Gza > [“We should remark the grace and fascination that there is even in the incidentals of Nature's processes.. When a loaf of bread,. for instance,.…](https://sms4smile.com/quotes/marcus-aurelius/we-should-remark-the-grace-and-fascination-that-there-is-even-in-the/) [Marcus Aurelius](https://sms4smile.com/quotes/author/marcus-aurelius/) > [When I met you you were oh so sweet, now you give me the bread and you take all the meat.](https://sms4smile.com/quotes/joan-jett/when-i-met-you-you-were-oh-so-sweet-now-you-give-me-the-bread-and-you/) [Joan Jett](https://sms4smile.com/quotes/author/joan-jett/) > [When you fight to give your family bread, that's not passion anymore: that's conviction.](https://sms4smile.com/quotes/yoel-romero/when-you-fight-to-give-your-family-bread-that-s-not-passion-anymore/) [Yoel Romero](https://sms4smile.com/quotes/author/yoel-romero/) > [I think the best Thanksgiving we ever had was one where we didn't even have a turkey. Mom and Dad sat us kids down…](https://sms4smile.com/quotes/jack-handey/i-think-the-best-thanksgiving-we-ever-had-was-one-where-we-didn-t/) [Jack Handey](https://sms4smile.com/quotes/author/jack-handey/) > [Bread is a second cause; the LORD Himself is the first source of our sustenance. He can work without the second cause as well…](https://sms4smile.com/quotes/anonymous/bread-is-a-second-cause-the-lord-himself-is-the-first-source-of-our/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Even if we have to go without bread, we Albanians do not violate principles. We do not betray Marxism - Leninism.](https://sms4smile.com/quotes/enver-hoxha/even-if-we-have-to-go-without-bread-we-albanians-do-not-violate/) [Enver Hoxha](https://sms4smile.com/quotes/author/enver-hoxha/) > [Man preys on man; and you mourn for the idle tapestry that decorated a gothic pillar, and the dronish bell that summoned the fat…](https://sms4smile.com/quotes/mary-wollstonecraft/man-preys-on-man-and-you-mourn-for-the-idle-tapestry-that-decorated-a/) [Mary Wollstonecraft](https://sms4smile.com/quotes/author/mary-wollstonecraft/) > [“Nine times out of ten, people pick the wrong food. No, it’s not the sugar (GI = 68), it’s not the candy bar (GI…](https://sms4smile.com/quotes/david-perlmutter/nine-times-out-of-ten-people-pick-the-wrong-food-no-it-s-not-the/) [David Perlmutter](https://sms4smile.com/quotes/author/david-perlmutter/) > [Waffles аrе јust awesome bread.](https://sms4smile.com/quotes/john-green/waffles-r-ust-awesome-bread/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [At my age, I don't buy but a half a loaf of bread, you know?](https://sms4smile.com/quotes/merle-haggard/at-my-age-i-don-t-buy-but-a-half-a-loaf-of-bread-you-know/) [Merle Haggard](https://sms4smile.com/quotes/author/merle-haggard/) > [Jesus Christ would have been considered just another long-haired hippie freak if he hadn't been crucified. The folks weren't impressed with healing the sick,…](https://sms4smile.com/quotes/ted-turner/jesus-christ-would-have-been-considered-just-another-long-haired/) [Ted Turner](https://sms4smile.com/quotes/author/ted-turner/) > [“To consume the Eucharist is an act of anticonsumption, for here to consume is to be consumed, to be taken up into participation in…](https://sms4smile.com/quotes/william-t-cavanaugh/to-consume-the-eucharist-is-an-act-of-anticonsumption-for-here-to/) [William T. Cavanaugh](https://sms4smile.com/quotes/author/william-t-cavanaugh/) [Browse all 2,164 Bread quotes ](https://sms4smile.com/quotes/about/bread/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "And the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. 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