---
title: "Meaning & Key Takeaway of: In the car business, sometimes you crash."
description: "\"In the car business, sometimes you crash.\" — Sergio Marchionne"
image: "https://sms4smile.com/quotes/i/8a2/sergio-marchionne-8680_business_in-the-car-business-sometimes-you-crash_2679096.jpg"
---

#  In the car business, sometimes you crash.

![“In the car business, sometimes you crash.” quote by Sergio Marchionne](https://sms4smile.com/quotes/i/8a2/sergio-marchionne-8680_business_in-the-car-business-sometimes-you-crash_2679096.jpg)   [Download](https://sms4smile.com/quotes/i/8a2/sergio-marchionne-8680_business_in-the-car-business-sometimes-you-crash_2679096.jpg) [Open image](https://sms4smile.com/quotes/i/8a2/sergio-marchionne-8680_business_in-the-car-business-sometimes-you-crash_2679096.jpg)

> “In the car business, sometimes you crash.”

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

In the automotive industry, failures and crashes are inevitable parts of business.

**In simple terms:** Crashes happen in the car business.

Key Takeaway

Learn from failures, improve safety.

Themes

business risk automotive

Mood

pragmatic analytical

Type

advice philosophical

When to use this quote

- product development
- crisis management
- risk assessment

Key Concepts

industry analysis leadership

Questions to Reflect On

- How can risk be mitigated?
- What lessons arise from failure?

A Different Perspective

Not all crashes are preventable.

★ ★ ★ ★ ★   No ratings yet

[Business](https://sms4smile.com/quotes/about/business/) [Business Crash](https://sms4smile.com/quotes/about/business-crash-2565248/) [Car](https://sms4smile.com/quotes/about/car/) [Car Business](https://sms4smile.com/quotes/about/car-business-1782343/) [Crash](https://sms4smile.com/quotes/about/crash/) [Sometimes](https://sms4smile.com/quotes/about/sometimes/) [You](https://sms4smile.com/quotes/about/you/)

## Related quotes

> [People don't like the car business. They like going to car sales, but they don't like the stock of the car companies.](https://sms4smile.com/quotes/sergio-marchionne/people-don-t-like-the-car-business-they-like-going-to-car-sales-but/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [I have a car business and if I had to do an estimate on my face, I would probably write it off.](https://sms4smile.com/quotes/jim-watt/i-have-a-car-business-and-if-i-had-to-do-an-estimate-on-my-face-i/)

[Jim Watt](https://sms4smile.com/quotes/author/jim-watt/)

> [We have teams of people working on electric cars. So you never know - you may find Virgin competing with the Tesla in the…](https://sms4smile.com/quotes/richard-branson/we-have-teams-of-people-working-on-electric-cars-so-you-never-know/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [The car business is a lot like football. In football, you have to win once a week. In the car business, you have to…](https://sms4smile.com/quotes/tom-dempsey/the-car-business-is-a-lot-like-football-in-football-you-have-to-win/)

[Tom Dempsey](https://sms4smile.com/quotes/author/tom-dempsey/)

> [Stationary storage will be as big as the car business long term. The growth rate will probably be several times what it is for…](https://sms4smile.com/quotes/elon-musk/stationary-storage-will-be-as-big-as-the-car-business-long-term-the/)

[Elon Musk](https://sms4smile.com/quotes/author/elon-musk/)

> [Local teenagers killed in a car crash is a suburban legend, a stock plot line.](https://sms4smile.com/quotes/stewart-o-nan/local-teenagers-killed-in-a-car-crash-is-a-suburban-legend-a-stock/)

[Stewart O'Nan](https://sms4smile.com/quotes/author/stewart-o-nan/)

> [“Most people do not realize that they are one car crash away from death.”](https://sms4smile.com/quotes/steven-magee/most-people-do-not-realize-that-they-are-one-car-crash-away-from-death/)

[Steven Magee](https://sms4smile.com/quotes/author/steven-magee/)

> [Car crash' political interviews can make for compelling viewing.](https://sms4smile.com/quotes/cathy-newman/car-crash-political-interviews-can-make-for-compelling-viewing/)

[Cathy Newman](https://sms4smile.com/quotes/author/cathy-newman/)

> [We don't judge people for dying in car crashes. But we do judge people when they die of suicide.](https://sms4smile.com/quotes/chris-gethard/we-don-t-judge-people-for-dying-in-car-crashes-but-we-do-judge-people/)

[Chris Gethard](https://sms4smile.com/quotes/author/chris-gethard/)

> [The pilots I worked with in the aerospace industry were willing to put on almost anything to keep them safe in case of a…](https://sms4smile.com/quotes/nils-bohlin/the-pilots-i-worked-with-in-the-aerospace-industry-were-willing-to/)

[Nils Bohlin](https://sms4smile.com/quotes/author/nils-bohlin/)

> [CGI has fully ruined car crashes. Because how can you be impressed with them now? When you watch them in the '70s, it was…](https://sms4smile.com/quotes/quentin-tarantino/cgi-has-fully-ruined-car-crashes-because-how-can-you-be-impressed/)

[Quentin Tarantino](https://sms4smile.com/quotes/author/quentin-tarantino/)

> [I just want to make a difference. I want to make Chrysler the most profitable car company in the United States.](https://sms4smile.com/quotes/sergio-marchionne/i-just-want-to-make-a-difference-i-want-to-make-chrysler-the-most/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [You put together two people who have not been put together before. Sometimes it is like that first attempt to harness a hydrogen balloon…](https://sms4smile.com/quotes/julian-barnes/you-put-together-two-people-who-have-not-been-put-together-before/)

[Julian Barnes](https://sms4smile.com/quotes/author/julian-barnes/)

> [Sometimes the challenge of beating the jet lag and getting a decent sleep can be as hard to solve as finding the right setup…](https://sms4smile.com/quotes/romain-grosjean/sometimes-the-challenge-of-beating-the-jet-lag-and-getting-a-decent/)

[Romain Grosjean](https://sms4smile.com/quotes/author/romain-grosjean/)

> [When I'm in the car sometimes it's like, 'Yeah, man, just put on the pop music.' You know what I mean? I don't want…](https://sms4smile.com/quotes/max-greenfield/when-i-m-in-the-car-sometimes-it-s-like-yeah-man-just-put-on-the-pop/)

[Max Greenfield](https://sms4smile.com/quotes/author/max-greenfield/)

## More by Sergio Marchionne

> [Leadership is not a quantitative thing. People either smell it in you, or they don't.](https://sms4smile.com/quotes/sergio-marchionne/leadership-is-not-a-quantitative-thing-people-either-smell-it-in-you/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [I'm not really a late night guy. I used to be when I was younger.](https://sms4smile.com/quotes/sergio-marchionne/i-m-not-really-a-late-night-guy-i-used-to-be-when-i-was-younger/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [I just want to make a difference. I want to make Chrysler the most profitable car company in the United States.](https://sms4smile.com/quotes/sergio-marchionne/i-just-want-to-make-a-difference-i-want-to-make-chrysler-the-most/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [What is the point of one guy developing a 1.3 engine, and another guy a 1.4? What are you getting for this? And the…](https://sms4smile.com/quotes/sergio-marchionne/what-is-the-point-of-one-guy-developing-a-1-3-engine-and-another-guy/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [I just want to make things that people want to buy. I have no confusion about this.](https://sms4smile.com/quotes/sergio-marchionne/i-just-want-to-make-things-that-people-want-to-buy-i-have-no/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [The biggest fear that I see is that we will be left behind. We are a very slow industry; for us to make a…](https://sms4smile.com/quotes/sergio-marchionne/the-biggest-fear-that-i-see-is-that-we-will-be-left-behind-we-are-a/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [If you look at Jeep, Ram, and the premium brands, those are brands that will survive.](https://sms4smile.com/quotes/sergio-marchionne/if-you-look-at-jeep-ram-and-the-premium-brands-those-are-brands-that/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [Jeep represents a way of life. It's not just a car.](https://sms4smile.com/quotes/sergio-marchionne/jeep-represents-a-way-of-life-it-s-not-just-a-car/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in…](https://sms4smile.com/quotes/sergio-marchionne/it-is-only-proper-that-our-employees-share-in-the-savings-generated/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010.](https://sms4smile.com/quotes/sergio-marchionne/there-s-a-not-a-single-doubt-in-my-mind-that-the-car-that-changed-the/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [I think that if you don't do the full analysis of what the origin of the electrical power is, where it comes from, how…](https://sms4smile.com/quotes/sergio-marchionne/i-think-that-if-you-don-t-do-the-full-analysis-of-what-the-origin-of/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [Chrysler's best assets were its Jeeps, minivans, and light trucks. Fiat's expertise was in small-car technology and fuel-efficient engines, the very thing that Chrysler…](https://sms4smile.com/quotes/sergio-marchionne/chrysler-s-best-assets-were-its-jeeps-minivans-and-light-trucks-fiat/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [I'm a fixer by nature.](https://sms4smile.com/quotes/sergio-marchionne/i-m-a-fixer-by-nature/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [You only produce one car less than the demand for the vehicle. You just don't exceed that equation.](https://sms4smile.com/quotes/sergio-marchionne/you-only-produce-one-car-less-than-the-demand-for-the-vehicle-you/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

> [People are very focused on value and preservation of capital. They're a lot less risk-prone than they used to be.](https://sms4smile.com/quotes/sergio-marchionne/people-are-very-focused-on-value-and-preservation-of-capital-they-re/)

[Sergio Marchionne](https://sms4smile.com/quotes/author/sergio-marchionne/)

[Explore all 79 Sergio Marchionne quotes ](https://sms4smile.com/quotes/author/sergio-marchionne/)

## More Business quotes

> [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/)

[Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/)

> [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/)

[Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/)

> [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/)

[Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/)

> [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/)

[Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/)

[Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/)

> [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/)

[G-Dragon](https://sms4smile.com/quotes/author/g-dragon/)

> [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/)

[Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/)

> [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/)

[Jack Ma](https://sms4smile.com/quotes/author/jack-ma/)

> [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/)

[N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/)

> [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/)

[Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/)

> [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/)

[Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/)

> [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/)

[Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/)

> [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/)

[Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/)

[Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "In the car business, sometimes you crash.",
            "creator": {
                "@type": "Person",
                "name": "Sergio Marchionne"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/sergio-marchionne/in-the-car-business-sometimes-you-crash/",
            "about": {
                "@type": "Thing",
                "name": "Business"
            },
            "@id": "https://sms4smile.com/quotes/sergio-marchionne/in-the-car-business-sometimes-you-crash/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/8a2/sergio-marchionne-8680_business_in-the-car-business-sometimes-you-crash_2679096.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/8a2/sergio-marchionne-8680_business_in-the-car-business-sometimes-you-crash_2679096.jpg",
                "url": "https://sms4smile.com/quotes/i/8a2/sergio-marchionne-8680_business_in-the-car-business-sometimes-you-crash_2679096.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“In the car business, sometimes you crash.” — Sergio Marchionne",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Sergio Marchionne",
                    "item": "https://sms4smile.com/quotes/author/sergio-marchionne/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "In the car business, sometimes you...",
                    "item": "https://sms4smile.com/quotes/sergio-marchionne/in-the-car-business-sometimes-you-crash/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/sergio-marchionne/in-the-car-business-sometimes-you-crash/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
