--- title: "Meaning & Key Takeaway of: As far as commercials were concerned, I…" description: "\"As far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. And I did t..." image: "https://sms4smile.com/quotes/i/ae6/sergio-leone-7185_able_as-far-as-commercials-were-concerned-i-d_2135656.jpg" --- # As far as commercials were concerned, I did very few, and… ![“As far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. And I did them as an exercise, because I, who do very long films, never thought I would be able to tell a story in 30 or 40 seconds - you come across a whole…” quote by Sergio Leone](https://sms4smile.com/quotes/i/ae6/sergio-leone-7185_able_as-far-as-commercials-were-concerned-i-d_2135656.jpg) [Download](https://sms4smile.com/quotes/i/ae6/sergio-leone-7185_able_as-far-as-commercials-were-concerned-i-d_2135656.jpg) [Open image](https://sms4smile.com/quotes/i/ae6/sergio-leone-7185_able_as-far-as-commercials-were-concerned-i-d_2135656.jpg) > “As far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. And I did them as an exercise, because I, who do very long films, never thought I would be able to tell a story in 30 or 40 seconds - you come across a whole new system and manner of approaching a subject.” [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He valued creative freedom, using short commercials as a way to experiment with storytelling despite his focus on long films. **In simple terms:** Short ads are a creative experiment for a filmmaker. Key Takeaway Use brief formats to sharpen storytelling skills. Themes creativity storytelling film advertising experimentation Mood analytical inspired Type practical inspirational When to use this quote - TV spots - online ads - pitch presentations - film workshops Key Concepts narrative economy visual storytelling brand communication Questions to Reflect On - How can you convey a story in seconds? - What elements are essential for impact? A Different Perspective Short formats may limit depth and nuance. ★ ★ ★ ★ ★ No ratings yet [Able](https://sms4smile.com/quotes/about/able/) [Blanche](https://sms4smile.com/quotes/about/blanche/) [Commercials](https://sms4smile.com/quotes/about/commercials/) [Commercials Concerned](https://sms4smile.com/quotes/about/commercials-concerned-4422936/) [Concerned](https://sms4smile.com/quotes/about/concerned/) [Exercise](https://sms4smile.com/quotes/about/exercise/) [Far Commercials](https://sms4smile.com/quotes/about/far-commercials-4422937/) [Film](https://sms4smile.com/quotes/about/film/) [Films Thought](https://sms4smile.com/quotes/about/films-thought-571742/) [Long](https://sms4smile.com/quotes/about/long/) [Long Films](https://sms4smile.com/quotes/about/long-films-3259347/) [Seconds](https://sms4smile.com/quotes/about/seconds/) [Stories](https://sms4smile.com/quotes/about/stories/) [Subjects](https://sms4smile.com/quotes/about/subjects/) [Wanted](https://sms4smile.com/quotes/about/wanted/) [Way](https://sms4smile.com/quotes/about/way/) [Whole](https://sms4smile.com/quotes/about/whole/) [Would be](https://sms4smile.com/quotes/about/would-be/) ## Related quotes > [Between the ages of 18 and 20, I made three hour-long films. One was a superhero film called 'Carbolic Soap.' One was a cop…](https://sms4smile.com/quotes/edgar-wright/between-the-ages-of-18-and-20-i-made-three-hour-long-films-one-was-a/) [Edgar Wright](https://sms4smile.com/quotes/author/edgar-wright/) > [Television, nowadays, is like doing really long films.](https://sms4smile.com/quotes/betty-gabriel/television-nowadays-is-like-doing-really-long-films/) [Betty Gabriel](https://sms4smile.com/quotes/author/betty-gabriel/) > [I even had success with commercials, which is strange, because out of the six ideas, two won the platinum Minerva in France - it's…](https://sms4smile.com/quotes/sergio-leone/i-even-had-success-with-commercials-which-is-strange-because-out-of/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [I'm terrified by young people who are doing what they think is film making. What they're really doing is taking that convulsed, fast rhythm…](https://sms4smile.com/quotes/sergio-leone/i-m-terrified-by-young-people-who-are-doing-what-they-think-is-film/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [I made so many films I thought were great and they turned out horrible, and I made films I did not believe in at…](https://sms4smile.com/quotes/udo-kier/i-made-so-many-films-i-thought-were-great-and-they-turned-out/) [Udo Kier](https://sms4smile.com/quotes/author/udo-kier/) > [There are lots of great movies coming out of the U.S. but it's not something I've ever really been interested in. They're great films…](https://sms4smile.com/quotes/billie-piper/there-are-lots-of-great-movies-coming-out-of-the-u-s-but-it-s-not/) [Billie Piper](https://sms4smile.com/quotes/author/billie-piper/) > [The time that I took between 'Cocktail' and 'Happy Bhaag Jayegi,' a lot of people told me, 'out of sight is out of mind,'…](https://sms4smile.com/quotes/diana-penty/the-time-that-i-took-between-cocktail-and-happy-bhaag-jayegi-a-lot-of/) [Diana Penty](https://sms4smile.com/quotes/author/diana-penty/) > [I have done films where we all thought the director didn't know what he was doing and it is going to be a gobble…](https://sms4smile.com/quotes/kevin-spacey/i-have-done-films-where-we-all-thought-the-director-didn-t-know-what/) [Kevin Spacey](https://sms4smile.com/quotes/author/kevin-spacey/) > [I never really thought it would be possible to keep making films. I thought I'd get to a point where it would just stop…](https://sms4smile.com/quotes/lucas-hedges/i-never-really-thought-it-would-be-possible-to-keep-making-films-i/) [Lucas Hedges](https://sms4smile.com/quotes/author/lucas-hedges/) > [I just really loved films and thought I should be writing screenplays.](https://sms4smile.com/quotes/leonard-mlodinow/i-just-really-loved-films-and-thought-i-should-be-writing-screenplays/) [Leonard Mlodinow](https://sms4smile.com/quotes/author/leonard-mlodinow/) > [I grew up making films and always thought that's what I wanted to do.](https://sms4smile.com/quotes/tim-minear/i-grew-up-making-films-and-always-thought-that-s-what-i-wanted-to-do/) [Tim Minear](https://sms4smile.com/quotes/author/tim-minear/) > [I love Death Race, it's one of my favorite films. I thought, "You know what? All that two years worth of work is now…](https://sms4smile.com/quotes/paul-w-s-anderson/i-love-death-race-it-s-one-of-my-favorite-films-i-thought-you-know/) [Paul W. S. Anderson](https://sms4smile.com/quotes/author/paul-w-s-anderson/) > [I was offered my first film right after my 10th board exams. Back then, I didn't even know they made films in the South.…](https://sms4smile.com/quotes/tamannaah/i-was-offered-my-first-film-right-after-my-10th-board-exams-back-then/) [Tamannaah](https://sms4smile.com/quotes/author/tamannaah/) > [As for stepping into Hindi films, I have never thought about how big a medium is.](https://sms4smile.com/quotes/sargun-mehta/as-for-stepping-into-hindi-films-i-have-never-thought-about-how-big-a/) [Sargun Mehta](https://sms4smile.com/quotes/author/sargun-mehta/) > [I never imagined myself as an actor who would be in films. I always only thought of myself being in a play or a…](https://sms4smile.com/quotes/jennifer-lawrence/i-never-imagined-myself-as-an-actor-who-would-be-in-films-i-always/) [Jennifer Lawrence](https://sms4smile.com/quotes/author/jennifer-lawrence/) ## More by Sergio Leone > [Virginia Woolf was one example. She was called the "Lover of 100 Gangsters."](https://sms4smile.com/quotes/sergio-leone/virginia-woolf-was-one-example-she-was-called-the-lover-of-100/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [ I don't enter into particulars with \[Ennio Morricone\]. I give him the feeling and the suggestions of the characters. ](https://sms4smile.com/quotes/sergio-leone/i-don-t-enter-into-particulars-with-ennio-morricone-i-give-him-the/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [It is clear that the vehicle of the western was a very interesting vehicle for me to contraband some of my ideas.](https://sms4smile.com/quotes/sergio-leone/it-is-clear-that-the-vehicle-of-the-western-was-a-very-interesting/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [Especially in gangster films, with the gangster's moll - she would always be more or less of an object. And I'm not convinced of…](https://sms4smile.com/quotes/sergio-leone/especially-in-gangster-films-with-the-gangster-s-moll-she-would/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [When you manage to express something with a look and the music instead of saying it with words or having the character speak, I…](https://sms4smile.com/quotes/sergio-leone/when-you-manage-to-express-something-with-a-look-and-the-music/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [My mother was an actress. My father was an actor and a director. I am the son of filmmakers.](https://sms4smile.com/quotes/sergio-leone/my-mother-was-an-actress-my-father-was-an-actor-and-a-director-i-am/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [It's a little hard to avoid putting both war and politics in, in that they both come into the activity, but on their own.…](https://sms4smile.com/quotes/sergio-leone/it-s-a-little-hard-to-avoid-putting-both-war-and-politics-in-in-that/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [ My films are often characterized by the lack of women present in them, except for this last one \[Once Upon a Time in America\]. ](https://sms4smile.com/quotes/sergio-leone/my-films-are-often-characterized-by-the-lack-of-women-present-in-them/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [I always fish out antique ideas, very old ideas.](https://sms4smile.com/quotes/sergio-leone/i-always-fish-out-antique-ideas-very-old-ideas/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [I don't want to do a war film per se. Nor do I want to do a political film.](https://sms4smile.com/quotes/sergio-leone/i-don-t-want-to-do-a-war-film-per-se-nor-do-i-want-to-do-a-political/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [I'm not saying that the Americans had the same impact as the Jesuits, but I do see them as a very specialized populace, even…](https://sms4smile.com/quotes/sergio-leone/i-m-not-saying-that-the-americans-had-the-same-impact-as-the-jesuits/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [The world is in America. In Italy is only Italy. France is full of France. Germany is full of Germany. In a continent that…](https://sms4smile.com/quotes/sergio-leone/the-world-is-in-america-in-italy-is-only-italy-france-is-full-of/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [What I do is give Ennio Morricone suggestions and describe to him my characters, and then, quite often, he'll possibly write five themes for…](https://sms4smile.com/quotes/sergio-leone/what-i-do-is-give-ennio-morricone-suggestions-and-describe-to-him-my/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [ I didn't want \[actress\] just to be a woman standing at the window, waving hello and goodbye to men as they came and went… ](https://sms4smile.com/quotes/sergio-leone/i-didn-t-want-actress-just-to-be-a-woman-standing-at-the-window/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) > [Sometimes, I even recite the role to the actor if it's not clear. And I beg them not to imitate me, because I'm not…](https://sms4smile.com/quotes/sergio-leone/sometimes-i-even-recite-the-role-to-the-actor-if-it-s-not-clear-and-i/) [Sergio Leone](https://sms4smile.com/quotes/author/sergio-leone/) [Explore all 94 Sergio Leone quotes ](https://sms4smile.com/quotes/author/sergio-leone/) ## More Able quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [I have observed this in my experience of slavery, - that whenever my condition was improved, instead of its increasing my contentment, it only…](https://sms4smile.com/quotes/frederick-douglass/i-have-observed-this-in-my-experience-of-slavery-that-whenever-my/) [Frederick Douglass](https://sms4smile.com/quotes/author/frederick-douglass/) > [There is something about the South that accepts the supernatural. If you don't accept it and you're having a conversation with someone who does,…](https://sms4smile.com/quotes/alice-englert/there-is-something-about-the-south-that-accepts-the-supernatural-if/) [Alice Englert](https://sms4smile.com/quotes/author/alice-englert/) > [In the '80s, the way radio was programmed, if you didn't have a hit record you weren't going to be able to make any…](https://sms4smile.com/quotes/huey-lewis/in-the-80s-the-way-radio-was-programmed-if-you-didn-t-have-a-hit/) [Huey Lewis](https://sms4smile.com/quotes/author/huey-lewis/) > [I think I've had the longest career of strength, focus, and still being able to sell records. I think I'm that guy. I'm still…](https://sms4smile.com/quotes/nas/i-think-i-ve-had-the-longest-career-of-strength-focus-and-still-being/) [Nas](https://sms4smile.com/quotes/author/nas/) > [I have that need in me, I want everyone to love me, but I'm embarrassed by that need, so I wanted to cover it…](https://sms4smile.com/quotes/anthony-jeselnik/i-have-that-need-in-me-i-want-everyone-to-love-me-but-i-m-embarrassed/) [Anthony Jeselnik](https://sms4smile.com/quotes/author/anthony-jeselnik/) > [Thinking about the things that happened, I don't know any other ball player would could have done what he (Jackie Robinson) did. To be…](https://sms4smile.com/quotes/pee-wee-reese/thinking-about-the-things-that-happened-i-don-t-know-any-other-ball/) [Pee Wee Reese](https://sms4smile.com/quotes/author/pee-wee-reese/) > [I wanted to remember in order to be able to return.](https://sms4smile.com/quotes/anais-nin/i-wanted-to-remember-in-order-to-be-able-to-return/) [Anais Nin](https://sms4smile.com/quotes/author/anais-nin/) > [Government schools, with your tax money, now discourage the teaching of multiplication tables by rote memorization but teach reading by the 'look-and-say' method which…](https://sms4smile.com/quotes/greg-perry/government-schools-with-your-tax-money-now-discourage-the-teaching-of/) [Greg Perry](https://sms4smile.com/quotes/author/greg-perry/) > [I don't know if I would qualify as mainstream. I think I have managed to function pretty successfully on the fringes of the music…](https://sms4smile.com/quotes/pat-metheny/i-don-t-know-if-i-would-qualify-as-mainstream-i-think-i-have-managed/) [Pat Metheny](https://sms4smile.com/quotes/author/pat-metheny/) > [What we're supposed to do as actors is be able to portray real human beings and emotions. And if you grow up in this…](https://sms4smile.com/quotes/emily-browning/what-we-re-supposed-to-do-as-actors-is-be-able-to-portray-real-human/) [Emily Browning](https://sms4smile.com/quotes/author/emily-browning/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [It was an important period for us, because even though we weren't a "punk band", and what became a model for a punk band,…](https://sms4smile.com/quotes/stephen-mallinder/it-was-an-important-period-for-us-because-even-though-we-weren-t-a/) [Stephen Mallinder](https://sms4smile.com/quotes/author/stephen-mallinder/) > [- You look fine. - Right. I look fine. Except I don't, said Zora, tugging sadly at her man's nightshirt. This was why Kiki…](https://sms4smile.com/quotes/zadie-smith/you-look-fine-right-i-look-fine-except-i-don-t-said-zora-tugging/) [Zadie Smith](https://sms4smile.com/quotes/author/zadie-smith/) > [There is a way to be a woman, ask for what we deserve and be able to negotiate.](https://sms4smile.com/quotes/tracee-ellis-ross/there-is-a-way-to-be-a-woman-ask-for-what-we-deserve-and-be-able-to/) [Tracee Ellis Ross](https://sms4smile.com/quotes/author/tracee-ellis-ross/) [Browse all 17,257 Able quotes ](https://sms4smile.com/quotes/about/able/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "As far as commercials were concerned, I did very few, and I did them only when they gave me carte blanche to them the way that I wanted to. 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