--- title: "Meaning & Key Takeaway of: Every bank has to find its own DNA." description: "\"Every bank has to find its own DNA.\" — Sergio Ermotti" image: "https://sms4smile.com/quotes/i/383/sergio-ermotti-23238_bank_every-bank-has-to-find-its-own-dna-29523_2952355.jpg" --- # Every bank has to find its own DNA. ![“Every bank has to find its own DNA.” quote by Sergio Ermotti](https://sms4smile.com/quotes/i/383/sergio-ermotti-23238_bank_every-bank-has-to-find-its-own-dna-29523_2952355.jpg) [Download](https://sms4smile.com/quotes/i/383/sergio-ermotti-23238_bank_every-bank-has-to-find-its-own-dna-29523_2952355.jpg) [Open image](https://sms4smile.com/quotes/i/383/sergio-ermotti-23238_bank_every-bank-has-to-find-its-own-dna-29523_2952355.jpg) > “Every bank has to find its own DNA.” [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Each bank must discover its unique identity to succeed. **In simple terms:** Banks need their own DNA. Key Takeaway Identify and nurture your organization’s core identity. Themes strategy identity finance Mood analytical strategic Type business leadership When to use this quote - banking - corporate strategy - leadership development Key Concepts branding organizational culture Questions to Reflect On - What defines your organization’s DNA? - How can identity evolve with market changes? A Different Perspective Risk of focusing too narrowly on identity over adaptability. ★ ★ ★ ★ ★ No ratings yet [Bank](https://sms4smile.com/quotes/about/bank/) [Bank Dna](https://sms4smile.com/quotes/about/bank-dna-4456469/) [Dna](https://sms4smile.com/quotes/about/dna/) [Every](https://sms4smile.com/quotes/about/every/) [Evolution](https://sms4smile.com/quotes/about/evolution/) [Find](https://sms4smile.com/quotes/about/find/) [Own](https://sms4smile.com/quotes/about/own/) ## Related quotes > [Many businesses in an investment bank, not only at UBS, are structurally a loss leader, so they don't pay for the cost of capital.](https://sms4smile.com/quotes/sergio-ermotti/many-businesses-in-an-investment-bank-not-only-at-ubs-are/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [Metaphysics of Evolution: What is Matter & Life? 'Recent discoveries from Russia confirm that DNA / Genes are resonant structures which are subtly interconnected…](https://sms4smile.com/quotes/alan-haselhurst/metaphysics-of-evolution-what-is-matter-life-recent-discoveries-from/) [Alan Haselhurst](https://sms4smile.com/quotes/author/alan-haselhurst/) > [When the human body is put under exceptional strain, a range of dormant genes in the DNA are expressed and extraordinary physiological processes are…](https://sms4smile.com/quotes/k-anders-ericsson/when-the-human-body-is-put-under-exceptional-strain-a-range-of/) [K. Anders Ericsson](https://sms4smile.com/quotes/author/k-anders-ericsson/) > [Expectation loiters in the DNA of every sentient being; when you tell yourself or a loved one, 'Don't get your hopes up,' you're fighting…](https://sms4smile.com/quotes/martha-beck/expectation-loiters-in-the-dna-of-every-sentient-being-when-you-tell/) [Martha Beck](https://sms4smile.com/quotes/author/martha-beck/) > [DNA tells you all the secrets of life,’ he used to say. Except for one—how to live it.](https://sms4smile.com/quotes/jennifer-donnelly/dna-tells-you-all-the-secrets-of-life-he-used-to-say-except-for-one/) [Jennifer Donnelly](https://sms4smile.com/quotes/author/jennifer-donnelly/) > [Earlier this week ... scientists announced the completion of a task that once seemed unimaginable; and that is, the deciphering of the entire DNA…](https://sms4smile.com/quotes/edward-kennedy/earlier-this-week-scientists-announced-the-completion-of-a-task-that/) [Edward Kennedy](https://sms4smile.com/quotes/author/edward-kennedy/) > [DNA is a quantum computer that localizes a non local omnipresent consciousness or spirit into space time energy information and matter.](https://sms4smile.com/quotes/deepak-chopra/dna-is-a-quantum-computer-that-localizes-a-non-local-omnipresent/) [Deepak Chopra](https://sms4smile.com/quotes/author/deepak-chopra/) > [There's something about the pipes that just connects with Scots, they go mental for it - it's in our DNA somehow.](https://sms4smile.com/quotes/tom-walker/there-s-something-about-the-pipes-that-just-connects-with-scots-they/) [Tom Walker](https://sms4smile.com/quotes/author/tom-walker/) > [Nuclear DNA encodes all the proteins and enzymes that make you you, basically.](https://sms4smile.com/quotes/hendrik-poinar/nuclear-dna-encodes-all-the-proteins-and-enzymes-that-make-you-you/) [Hendrik Poinar](https://sms4smile.com/quotes/author/hendrik-poinar/) > [An important finding is that by determining the genome sequences of an entire family, one can identify many DNA sequencing errors and thus greatly…](https://sms4smile.com/quotes/leroy-hood/an-important-finding-is-that-by-determining-the-genome-sequences-of/) [Leroy Hood](https://sms4smile.com/quotes/author/leroy-hood/) > [One glance and I knew exactly who and what he was. The classic alpha male, the kind who had spurred evolution forward about five…](https://sms4smile.com/quotes/lisa-kleypas/one-glance-and-i-knew-exactly-who-and-what-he-was-the-classic-alpha/) [Lisa Kleypas](https://sms4smile.com/quotes/author/lisa-kleypas/) > [At the deepest level, all living things that have ever been looked at have the same DNA code. And many of the same genes.](https://sms4smile.com/quotes/richard-dawkins/at-the-deepest-level-all-living-things-that-have-ever-been-looked-at/) [Richard Dawkins](https://sms4smile.com/quotes/author/richard-dawkins/) > [The no-subscription fee was so much in our DNA from the original 'Guild Wars': that we would get a smaller market but willing to…](https://sms4smile.com/quotes/jeff-grubb/the-no-subscription-fee-was-so-much-in-our-dna-from-the-original/) [Jeff Grubb](https://sms4smile.com/quotes/author/jeff-grubb/) > [You will find that every successful entrepreneur has suffered many setbacks. These entrepreneurs just forget to mention these when they are doing interviews with…](https://sms4smile.com/quotes/vivek-wadhwa/you-will-find-that-every-successful-entrepreneur-has-suffered-many/) [Vivek Wadhwa](https://sms4smile.com/quotes/author/vivek-wadhwa/) > [As an actor, you always want to find a piece of who you are in every role you take on.](https://sms4smile.com/quotes/larenz-tate/as-an-actor-you-always-want-to-find-a-piece-of-who-you-are-in-every/) [Larenz Tate](https://sms4smile.com/quotes/author/larenz-tate/) ## More by Sergio Ermotti > [Can a bank that is part of this society be sure that it has no bad apples? No, because, like in all other industries…](https://sms4smile.com/quotes/sergio-ermotti/can-a-bank-that-is-part-of-this-society-be-sure-that-it-has-no-bad/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [In 1987, Merrill Lynch asked me to open a Swiss capital markets operation. I was 27. In hindsight, I was lucky enough to start…](https://sms4smile.com/quotes/sergio-ermotti/in-1987-merrill-lynch-asked-me-to-open-a-swiss-capital-markets/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [People should never take things for granted.](https://sms4smile.com/quotes/sergio-ermotti/people-should-never-take-things-for-granted/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [Philanthropic funding can play a vital role in testing and stimulating innovation that, when proven, can be implemented at scale by business or government.](https://sms4smile.com/quotes/sergio-ermotti/philanthropic-funding-can-play-a-vital-role-in-testing-and/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [Many businesses in an investment bank, not only at UBS, are structurally a loss leader, so they don't pay for the cost of capital.](https://sms4smile.com/quotes/sergio-ermotti/many-businesses-in-an-investment-bank-not-only-at-ubs-are/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [We have to have a business model that can be a sustainable and acceptable one to both regulators and the other stakeholders, clients, and…](https://sms4smile.com/quotes/sergio-ermotti/we-have-to-have-a-business-model-that-can-be-a-sustainable-and/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [If I have to tell you what was and is my mission, I think UBS can be the Apple or IBM of the banking…](https://sms4smile.com/quotes/sergio-ermotti/if-i-have-to-tell-you-what-was-and-is-my-mission-i-think-ubs-can-be/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [Wealth management businesses are capital light businesses.](https://sms4smile.com/quotes/sergio-ermotti/wealth-management-businesses-are-capital-light-businesses/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [While government clearly plays the major role in fighting poverty through policies on things such as education, tax, and trade, business creates the wealth…](https://sms4smile.com/quotes/sergio-ermotti/while-government-clearly-plays-the-major-role-in-fighting-poverty/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [Everything is always feasible if you run a corporate finance exercise: you can always try to come out with a justification on how things…](https://sms4smile.com/quotes/sergio-ermotti/everything-is-always-feasible-if-you-run-a-corporate-finance-exercise/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [Growth is what solves most of the big economic and social problems: poverty, government deficits, quality of life, rising healthcare and retirement costs.](https://sms4smile.com/quotes/sergio-ermotti/growth-is-what-solves-most-of-the-big-economic-and-social-problems/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [When you start to get shareholders, clients, employees, rating agencies, and everybody converging, and then your competitors bad-mouth you, you know you did the…](https://sms4smile.com/quotes/sergio-ermotti/when-you-start-to-get-shareholders-clients-employees-rating-agencies/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [Today's investors want to see a positive impact on society and the environment as well as solid financial returns.](https://sms4smile.com/quotes/sergio-ermotti/today-s-investors-want-to-see-a-positive-impact-on-society-and-the/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [Impact investment is an important business driver, and more importantly, it is a business driver because clients want it.](https://sms4smile.com/quotes/sergio-ermotti/impact-investment-is-an-important-business-driver-and-more/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) > [I'm totally convinced that the battleground of banking is not the front office. The battleground is the back end.](https://sms4smile.com/quotes/sergio-ermotti/i-m-totally-convinced-that-the-battleground-of-banking-is-not-the/) [Sergio Ermotti](https://sms4smile.com/quotes/author/sergio-ermotti/) [Explore all 26 Sergio Ermotti quotes ](https://sms4smile.com/quotes/author/sergio-ermotti/) ## More Bank quotes > [It isn't what a man's got in the bank, but what he's got in his head, that makes him a great merchant.](https://sms4smile.com/quotes/george-horace-lorimer/it-isn-t-what-a-man-s-got-in-the-bank-but-what-he-s-got-in-his-head/) [George Horace Lorimer](https://sms4smile.com/quotes/author/george-horace-lorimer/) > [My aim was to make money for the bank. You lose track of the amounts involved when you are engaged in this kind of…](https://sms4smile.com/quotes/jerome-kerviel/my-aim-was-to-make-money-for-the-bank-you-lose-track-of-the-amounts/) [Jerome Kerviel](https://sms4smile.com/quotes/author/jerome-kerviel/) > [I earnestly feel terrible for any mistakes at the bank.](https://sms4smile.com/quotes/steve-mnuchin/i-earnestly-feel-terrible-for-any-mistakes-at-the-bank/) [Steve Mnuchin](https://sms4smile.com/quotes/author/steve-mnuchin/) > [You can look at the West Bank. Cities are like prisons. They can be closed quickly by the Israeli forces, and everything stops in…](https://sms4smile.com/quotes/hassan-nasrallah/you-can-look-at-the-west-bank-cities-are-like-prisons-they-can-be/) [Hassan Nasrallah](https://sms4smile.com/quotes/author/hassan-nasrallah/) > [What we prefer to do is operate our investment bank in a way that is like what investment banks used to be, which is…](https://sms4smile.com/quotes/warren-stephens/what-we-prefer-to-do-is-operate-our-investment-bank-in-a-way-that-is/) [Warren Stephens](https://sms4smile.com/quotes/author/warren-stephens/) > [The situation in the West Bank and Gaza involves a military occupation amid urban guerrilla warfare, analogous to the British security measures in Northern…](https://sms4smile.com/quotes/jack-schwartz/the-situation-in-the-west-bank-and-gaza-involves-a-military/) [Jack Schwartz](https://sms4smile.com/quotes/author/jack-schwartz/) > [Remember, your bank will never call and ask you to hand over account numbers or say you must swap money from one account to…](https://sms4smile.com/quotes/angela-rippon/remember-your-bank-will-never-call-and-ask-you-to-hand-over-account/) [Angela Rippon](https://sms4smile.com/quotes/author/angela-rippon/) > [I couldn't be working in a bank and launch a clothing line. It's only because cinema gave me a lot of access that I…](https://sms4smile.com/quotes/vijay-deverakonda/i-couldn-t-be-working-in-a-bank-and-launch-a-clothing-line-it-s-only/) [Vijay Deverakonda](https://sms4smile.com/quotes/author/vijay-deverakonda/) > [If there is a risk in a bank, our first question should be 'Okay, what are you in the bank going to do about…](https://sms4smile.com/quotes/jeroen-dijsselbloem/if-there-is-a-risk-in-a-bank-our-first-question-should-be-okay-what/) [Jeroen Dijsselbloem](https://sms4smile.com/quotes/author/jeroen-dijsselbloem/) > [With post offices and postal workers already on the ground, USPS could partner with banks to make a critical difference for millions of Americans…](https://sms4smile.com/quotes/elizabeth-warren/with-post-offices-and-postal-workers-already-on-the-ground-usps-could/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [True wealth is not measured by how much money you've got in the bank or how many toys you've got. Some of the happiest…](https://sms4smile.com/quotes/rashad-evans/true-wealth-is-not-measured-by-how-much-money-you-ve-got-in-the-bank/) [Rashad Evans](https://sms4smile.com/quotes/author/rashad-evans/) > [I might have added zeros to my bank balance and followers to my Instagram account, but apart from that, I still lead a middle-class…](https://sms4smile.com/quotes/vikrant-massey/i-might-have-added-zeros-to-my-bank-balance-and-followers-to-my/) [Vikrant Massey](https://sms4smile.com/quotes/author/vikrant-massey/) > [Monetary policy transmission encompasses the whole continuum of interest rates; of course, the central bank only determines the overnight policy rate.](https://sms4smile.com/quotes/urjit-patel/monetary-policy-transmission-encompasses-the-whole-continuum-of/) [Urjit Patel](https://sms4smile.com/quotes/author/urjit-patel/) > [I actually love Twitter and Instagram. I do think it's so strange to think that 20 years ago, people would never have known personal…](https://sms4smile.com/quotes/lorde/i-actually-love-twitter-and-instagram-i-do-think-it-s-so-strange-to/) [Lorde](https://sms4smile.com/quotes/author/lorde/) > [The Oslo Accords in 1993 determined that the Gaza Strip and the West Bank are a single territorial entity which cannot be divided. Immediately,…](https://sms4smile.com/quotes/noam-chomsky/the-oslo-accords-in-1993-determined-that-the-gaza-strip-and-the-west/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) [Browse all 916 Bank quotes ](https://sms4smile.com/quotes/about/bank/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Every bank has to find its own DNA.", "creator": { "@type": "Person", "name": "Sergio Ermotti" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sergio-ermotti/every-bank-has-to-find-its-own-dna/", "about": { "@type": "Thing", "name": "Bank" }, "@id": "https://sms4smile.com/quotes/sergio-ermotti/every-bank-has-to-find-its-own-dna/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/383/sergio-ermotti-23238_bank_every-bank-has-to-find-its-own-dna-29523_2952355.jpg", "contentUrl": "https://sms4smile.com/quotes/i/383/sergio-ermotti-23238_bank_every-bank-has-to-find-its-own-dna-29523_2952355.jpg", "url": "https://sms4smile.com/quotes/i/383/sergio-ermotti-23238_bank_every-bank-has-to-find-its-own-dna-29523_2952355.jpg", "width": 1080, "height": 1080, "caption": "“Every bank has to find its own DNA.” — Sergio Ermotti", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sergio Ermotti", "item": "https://sms4smile.com/quotes/author/sergio-ermotti/" }, { "@type": "ListItem", "position": 4, "name": "Every bank has to find its...", "item": "https://sms4smile.com/quotes/sergio-ermotti/every-bank-has-to-find-its-own-dna/" } ], "@id": "https://sms4smile.com/quotes/sergio-ermotti/every-bank-has-to-find-its-own-dna/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```