--- title: "Meaning & Key Takeaway of: People go shopping, we spend on so many…" description: "\"People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even when you're not buying, ..." image: "https://sms4smile.com/quotes/i/b63/sendhil-mullainathan-14742_buying_people-go-shopping-we-spend-on-so-many-t_388682.jpg" --- # People go shopping, we spend on so many things, and we… ![“People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even when you're not buying, it's staring you in the face. Psychologists call this 'salience.'” quote by Sendhil Mullainathan](https://sms4smile.com/quotes/i/b63/sendhil-mullainathan-14742_buying_people-go-shopping-we-spend-on-so-many-t_388682.jpg) [Download](https://sms4smile.com/quotes/i/b63/sendhil-mullainathan-14742_buying_people-go-shopping-we-spend-on-so-many-t_388682.jpg) [Open image](https://sms4smile.com/quotes/i/b63/sendhil-mullainathan-14742_buying_people-go-shopping-we-spend-on-so-many-t_388682.jpg) > “People go shopping, we spend on so many things, and we just don't know. We don't know the prices of things. But gasoline, even when you're not buying, it's staring you in the face. Psychologists call this 'salience.'” [Sendhil Mullainathan](https://sms4smile.com/quotes/author/sendhil-mullainathan/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Salience makes prominent costs, like gasoline, more noticeable than hidden ones, influencing spending. **In simple terms:** Visible costs stand out more. Key Takeaway Be aware of hidden expenses. Themes economics behavior psychology spending Mood thoughtful analytical Type advice informative When to use this quote - budgeting - shopping - energy consumption Key Concepts salience bias attention price perception Questions to Reflect On - What costs do you overlook? - How can you make hidden costs more visible? A Different Perspective Not all costs are equally perceived. ★ ★ ★ ★ ★ No ratings yet [Buying](https://sms4smile.com/quotes/about/buying/) [Buying Staring](https://sms4smile.com/quotes/about/buying-staring-3511330/) [Call](https://sms4smile.com/quotes/about/call/) [Even](https://sms4smile.com/quotes/about/even/) [Face](https://sms4smile.com/quotes/about/face/) [Gasoline](https://sms4smile.com/quotes/about/gasoline/) [Gasoline Buying](https://sms4smile.com/quotes/about/gasoline-buying-3511328/) [Go](https://sms4smile.com/quotes/about/go/) [Just](https://sms4smile.com/quotes/about/just/) [Know](https://sms4smile.com/quotes/about/know/) [Many](https://sms4smile.com/quotes/about/many/) [People](https://sms4smile.com/quotes/about/people/) [Prices](https://sms4smile.com/quotes/about/prices/) [Psychologists](https://sms4smile.com/quotes/about/psychologists/) [Psychologists Salience](https://sms4smile.com/quotes/about/psychologists-salience-3511329/) [Salience](https://sms4smile.com/quotes/about/salience-3511327/) [Shopping](https://sms4smile.com/quotes/about/shopping/) [Spend](https://sms4smile.com/quotes/about/spend/) [Spend Things](https://sms4smile.com/quotes/about/spend-things-332539/) [Staring](https://sms4smile.com/quotes/about/staring/) [Things](https://sms4smile.com/quotes/about/things/) [You](https://sms4smile.com/quotes/about/you/) ## Related quotes > [I usually just dress myself. 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