---
title: "Meaning & Key Takeaway of: This is not going to be business as…"
description: "\"This is not going to be business as usual. This is business unusual\" — Sebastian Coe"
image: "https://sms4smile.com/quotes/i/aff/sebastian-coe-8305_business_this-is-not-going-to-be-business-as-usua_2126746.png"
---

#  This is not going to be business as usual. This is…

![“This is not going to be business as usual. This is business unusual” quote by Sebastian Coe](https://sms4smile.com/quotes/i/aff/sebastian-coe-8305_business_this-is-not-going-to-be-business-as-usua_2126746.png)   [Download](https://sms4smile.com/quotes/i/aff/sebastian-coe-8305_business_this-is-not-going-to-be-business-as-usua_2126746.png) [Open image](https://sms4smile.com/quotes/i/aff/sebastian-coe-8305_business_this-is-not-going-to-be-business-as-usua_2126746.png)

> “This is not going to be business as usual. This is business unusual”

[Sebastian Coe](https://sms4smile.com/quotes/author/sebastian-coe/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A shift from routine to innovative practices signals a transformative approach to commerce.

**In simple terms:** Business is changing.

Key Takeaway

Embrace innovation.

Themes

business change innovation

Mood

inspirational forward‑looking

Type

speech motivation

When to use this quote

- corporate meetings
- startup launches
- market adaptation

Key Concepts

disruption strategic shift

Questions to Reflect On

- What opportunities arise from unconventional business?
- How can organizations manage change?

A Different Perspective

Innovation may face resistance and risk.

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[Business](https://sms4smile.com/quotes/about/business/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/)

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