--- title: "Meaning & Key Takeaway of: In all Games, there is always a tendency…" description: "\"In all Games, there is always a tendency, particularly in the lead up to the Games when there isn't much sport to talk about, to write about things tha..." image: "https://sms4smile.com/quotes/i/99e/sebastian-coe-8305_about_in-all-games-there-is-always-a-tendency_2112412.png" --- # In all Games, there is always a tendency, particularly in… ![“In all Games, there is always a tendency, particularly in the lead up to the Games when there isn't much sport to talk about, to write about things that are not sport.” quote by Sebastian Coe](https://sms4smile.com/quotes/i/99e/sebastian-coe-8305_about_in-all-games-there-is-always-a-tendency_2112412.png) [Download](https://sms4smile.com/quotes/i/99e/sebastian-coe-8305_about_in-all-games-there-is-always-a-tendency_2112412.png) [Open image](https://sms4smile.com/quotes/i/99e/sebastian-coe-8305_about_in-all-games-there-is-always-a-tendency_2112412.png) > “In all Games, there is always a tendency, particularly in the lead up to the Games when there isn't much sport to talk about, to write about things that are not sport.” [Sebastian Coe](https://sms4smile.com/quotes/author/sebastian-coe/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. People often fill media gaps with non‑sport topics, especially before major events when sport news is scarce. **In simple terms:** Media focus shifts to non‑sport topics when sport news is limited. Key Takeaway Stay focused on sport content during event buildup. Themes media sports public interest Mood concerned analytical Type observational commentary When to use this quote - sports journalism - event promotion - public relations - media planning Key Concepts news cycles attention economy Questions to Reflect On - How can organizers ensure sport stays central in coverage? - What topics best complement, not replace, sport news? A Different Perspective Non‑sport coverage can dilute audience engagement with the sport itself. ★ ★ ★ ★ ★ No ratings yet [Games](https://sms4smile.com/quotes/about/games/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Sports](https://sms4smile.com/quotes/about/sports/) ## Related quotes > [I believe - and this is my opinion - that at some point, football is not going to be the No. 1 sport. You…](https://sms4smile.com/quotes/troy-aikman/i-believe-and-this-is-my-opinion-that-at-some-point-football-is-not/) [Troy Aikman](https://sms4smile.com/quotes/author/troy-aikman/) > [Games isn't really pop music, and neither is OPN. 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As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) > [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/) [Lights](https://sms4smile.com/quotes/author/lights/) > [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' 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