--- title: "Meaning & Key Takeaway of: When I was getting ready for the release…" description: "\"When I was getting ready for the release of 'Deadline,' when it was coming out soon, I decided that the appropriate way to get people excited about the..." image: "https://sms4smile.com/quotes/i/fe9/seanan-mcguire-972_about_when-i-was-getting-ready-for-the-release_1301554.jpg" --- # When I was getting ready for the release of 'Deadline,'… ![“When I was getting ready for the release of 'Deadline,' when it was coming out soon, I decided that the appropriate way to get people excited about the book would be to write a novella in 30 pieces and publish a piece on my blog every day for a month... during a convention, a week-and-a-half-long…” quote by Seanan McGuire](https://sms4smile.com/quotes/i/fe9/seanan-mcguire-972_about_when-i-was-getting-ready-for-the-release_1301554.jpg) [Download](https://sms4smile.com/quotes/i/fe9/seanan-mcguire-972_about_when-i-was-getting-ready-for-the-release_1301554.jpg) [Open image](https://sms4smile.com/quotes/i/fe9/seanan-mcguire-972_about_when-i-was-getting-ready-for-the-release_1301554.jpg) > “When I was getting ready for the release of 'Deadline,' when it was coming out soon, I decided that the appropriate way to get people excited about the book would be to write a novella in 30 pieces and publish a piece on my blog every day for a month... during a convention, a week-and-a-half-long trip to New York, and a doll traders' expo.” [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The author used a serialized novella to build anticipation for a book release, leveraging daily content across events and platforms. **In simple terms:** Serializing a story creates buzz for a book launch. Key Takeaway Use serialized content to engage audiences before release. Themes marketing engagement serial storytelling book launch audience building Mood excited strategic Type promotional creative When to use this quote - author blog - convention - online promotion - book signing events Key Concepts Narrative marketing anticipation content pacing Questions to Reflect On - How does daily content affect reader excitement? - What formats best sustain interest? A Different Perspective Serial releases may fatigue readers if quality drops. ★ ★ ★ ★ ★ No ratings yet [About](https://sms4smile.com/quotes/about/about/) [Appropriate](https://sms4smile.com/quotes/about/appropriate/) [Blog](https://sms4smile.com/quotes/about/blog/) [Book](https://sms4smile.com/quotes/about/book/) [Coming](https://sms4smile.com/quotes/about/coming/) [Convention](https://sms4smile.com/quotes/about/convention/) [Day](https://sms4smile.com/quotes/about/day/) [Deadline](https://sms4smile.com/quotes/about/deadline/) [Decided](https://sms4smile.com/quotes/about/decided/) [Doll](https://sms4smile.com/quotes/about/doll/) [Every](https://sms4smile.com/quotes/about/every/) [Every day](https://sms4smile.com/quotes/about/every-day/) [Excited](https://sms4smile.com/quotes/about/excited/) [Get](https://sms4smile.com/quotes/about/get/) [Getting](https://sms4smile.com/quotes/about/getting/) [Getting Ready](https://sms4smile.com/quotes/about/getting-ready/) [Month](https://sms4smile.com/quotes/about/month/) [New](https://sms4smile.com/quotes/about/new/) [New york](https://sms4smile.com/quotes/about/new-york/) [Novella 30](https://sms4smile.com/quotes/about/novella-30-4275257/) [Out](https://sms4smile.com/quotes/about/out/) [People](https://sms4smile.com/quotes/about/people/) [Piece](https://sms4smile.com/quotes/about/piece/) [Pieces](https://sms4smile.com/quotes/about/pieces/) [Pieces Publish](https://sms4smile.com/quotes/about/pieces-publish-4275260/) [Publish](https://sms4smile.com/quotes/about/publish/) [Ready](https://sms4smile.com/quotes/about/ready/) [Release](https://sms4smile.com/quotes/about/release/) [Release Deadline](https://sms4smile.com/quotes/about/release-deadline-4275258/) [Soon](https://sms4smile.com/quotes/about/soon/) [Trip](https://sms4smile.com/quotes/about/trip/) [Way](https://sms4smile.com/quotes/about/way/) [Would](https://sms4smile.com/quotes/about/would/) [Write](https://sms4smile.com/quotes/about/write/) [Write Novella](https://sms4smile.com/quotes/about/write-novella-4275259/) [Writer](https://sms4smile.com/quotes/about/writer/) [York](https://sms4smile.com/quotes/about/york/) ## Related quotes > [The thing about how that process works is that it's more about the editing and time for judging the ideas. Most pieces I publish…](https://sms4smile.com/quotes/paul-madonna/the-thing-about-how-that-process-works-is-that-it-s-more-about-the/) [Paul Madonna](https://sms4smile.com/quotes/author/paul-madonna/) > [I can write three novels in the time it takes to write one novella. I'm probably not going to go with that form again.](https://sms4smile.com/quotes/nathan-lowell/i-can-write-three-novels-in-the-time-it-takes-to-write-one-novella-i/) [Nathan Lowell](https://sms4smile.com/quotes/author/nathan-lowell/) > [The difference between a GOP convention and Comic-Con is that the people at Comic-Con have a much firmer grasp of reality.](https://sms4smile.com/quotes/bill-maher/the-difference-between-a-gop-convention-and-comic-con-is-that-the/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [A political convention is just not a place where you come away with any trace of faith in human nature.](https://sms4smile.com/quotes/murray-kempton/a-political-convention-is-just-not-a-place-where-you-come-away-with/) [Murray Kempton](https://sms4smile.com/quotes/author/murray-kempton/) > [There's a War Crimes Act in the United States passed by a Republican Congress in 1996, which says that grave breaches of the Geneva…](https://sms4smile.com/quotes/noam-chomsky/there-s-a-war-crimes-act-in-the-united-states-passed-by-a-republican/) [Noam Chomsky](https://sms4smile.com/quotes/author/noam-chomsky/) > [Society's the mother of convention.](https://sms4smile.com/quotes/carolyn-wells/society-s-the-mother-of-convention/) [Carolyn Wells](https://sms4smile.com/quotes/author/carolyn-wells/) > [“Yielding to convention yields nothing new.”](https://sms4smile.com/quotes/rich-disilvio/yielding-to-convention-yields-nothing-new/) [Rich DiSilvio](https://sms4smile.com/quotes/author/rich-disilvio/) > [A convention is a social pattern we have chosen to prefer over whatever the raw world simply proffers. It is a sign of the…](https://sms4smile.com/quotes/a-bartlett-giamatti/a-convention-is-a-social-pattern-we-have-chosen-to-prefer-over/) [A. Bartlett Giamatti](https://sms4smile.com/quotes/author/a-bartlett-giamatti/) > [The United States, a signatory to the Chemical Weapons Convention, destroyed the last of its stocks of VX and other chemical agents on the…](https://sms4smile.com/quotes/barton-gellman/the-united-states-a-signatory-to-the-chemical-weapons-convention/) [Barton Gellman](https://sms4smile.com/quotes/author/barton-gellman/) > [The calendar? A mere convention.](https://sms4smile.com/quotes/irina-ratushinskaya/the-calendar-a-mere-convention/) [Irina Ratushinskaya](https://sms4smile.com/quotes/author/irina-ratushinskaya/) > [Convention was our safeguard: could one have stronger?](https://sms4smile.com/quotes/elizabeth-bowen/convention-was-our-safeguard-could-one-have-stronger/) [Elizabeth Bowen](https://sms4smile.com/quotes/author/elizabeth-bowen/) > [“We'd been trying so hard to look like our heroes, we'd kinda forgotten what a hero really is. Capes, masks, powers — sure, that's…](https://sms4smile.com/quotes/mikko/we-d-been-trying-so-hard-to-look-like-our-heroes-we-d-kinda-forgotten/) [Mikko](https://sms4smile.com/quotes/author/mikko/) > [Only in Washington would the Republican operatives get the entire press corps ginned up over the notion that I'm going to be home campaigning…](https://sms4smile.com/quotes/claire-mccaskill/only-in-washington-would-the-republican-operatives-get-the-entire/) [Claire McCaskill](https://sms4smile.com/quotes/author/claire-mccaskill/) > [“He needed the people and the clamour around him. There was no questions and no doubts when he stood on a platform over a…](https://sms4smile.com/quotes/ayn-rand/he-needed-the-people-and-the-clamour-around-him-there-was-no/) [Ayn Rand](https://sms4smile.com/quotes/author/ayn-rand/) > [No one familiar with the common law of England can read the Constitution of the United States without observing the great desire of the…](https://sms4smile.com/quotes/samuel-freeman-miller/no-one-familiar-with-the-common-law-of-england-can-read-the/) [Samuel Freeman Miller](https://sms4smile.com/quotes/author/samuel-freeman-miller/) ## More by Seanan McGuire > [“First, check your ammunition. Then, check your escape routes. Finally, check your hair. —Frances Brown”](https://sms4smile.com/quotes/seanan-mcguire/first-check-your-ammunition-then-check-your-escape-routes-finally/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“The Moors were beautiful in their own way, and if their beauty was the quiet sort that required time and introspection to be seen,…](https://sms4smile.com/quotes/seanan-mcguire/the-moors-were-beautiful-in-their-own-way-and-if-their-beauty-was-the/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“Technically this is assault and Henry would tell me to verbally request that you not file a sexual harassment claim against me,” she said,…](https://sms4smile.com/quotes/seanan-mcguire/technically-this-is-assault-and-henry-would-tell-me-to-verbally/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“Cats never listen. They’re dependable that way; when Rome burned, the emperor’s cats still expected to be fed on time.”](https://sms4smile.com/quotes/seanan-mcguire/cats-never-listen-they-re-dependable-that-way-when-rome-burned-the/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“You got out of bed. The universe does seem to take that as a personal affront.”](https://sms4smile.com/quotes/seanan-mcguire/you-got-out-of-bed-the-universe-does-seem-to-take-that-as-a-personal/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“Jeff sighed. “Henry. You know as well as I do that any one of us could do a great deal of damage if we…](https://sms4smile.com/quotes/seanan-mcguire/jeff-sighed-henry-you-know-as-well-as-i-do-that-any-one-of-us-could/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“Love doesn't care what you want. Love doesn't care if it's convenient. Love pursues its own agenda, and there's no bullet in the world…](https://sms4smile.com/quotes/seanan-mcguire/love-doesn-t-care-what-you-want-love-doesn-t-care-if-it-s-convenient/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“We can’t save them if they don’t want to be saved. It doesn’t work that way.”](https://sms4smile.com/quotes/seanan-mcguire/we-can-t-save-them-if-they-don-t-want-to-be-saved-it-doesn-t-work/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“Damn." "I know." "I mean seriously...damn." "Yeah." "When you decide it's time to up the ante on getting into deep shit, you don't mess…](https://sms4smile.com/quotes/seanan-mcguire/damn-i-know-i-mean-seriously-damn-yeah-when-you-decide-it-s-time-to/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [It's very important to me that people get to see themselves in stories. When someone tells me they've never seen themselves, I have a…](https://sms4smile.com/quotes/seanan-mcguire/it-s-very-important-to-me-that-people-get-to-see-themselves-in/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“I didn't look back. Sometimes, not looking back is the only mercy the world has left to show.”](https://sms4smile.com/quotes/seanan-mcguire/i-didn-t-look-back-sometimes-not-looking-back-is-the-only-mercy-the/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“I’ve had rest enough to last a lifetime, and only a lifetime for the rest of what’s to be done,”](https://sms4smile.com/quotes/seanan-mcguire/i-ve-had-rest-enough-to-last-a-lifetime-and-only-a-lifetime-for-the/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“The history of the human race has been one long quest to find new, novel things, and then kill, eat, or enslave them. There’s…](https://sms4smile.com/quotes/seanan-mcguire/the-history-of-the-human-race-has-been-one-long-quest-to-find-new/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [I made the choice not to have children, so I can spend my days just writing; there are no kids demanding my time.](https://sms4smile.com/quotes/seanan-mcguire/i-made-the-choice-not-to-have-children-so-i-can-spend-my-days-just/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) > [“Fran blinked. Fran removed a biscuit from her bag, taking a thoughtful bite and chewing slowly before she swallowed. And finally, Fran asked the…](https://sms4smile.com/quotes/seanan-mcguire/fran-blinked-fran-removed-a-biscuit-from-her-bag-taking-a-thoughtful/) [Seanan McGuire](https://sms4smile.com/quotes/author/seanan-mcguire/) [Explore all 317 Seanan McGuire quotes ](https://sms4smile.com/quotes/author/seanan-mcguire/) ## More About quotes > [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/) [Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/) > [Joking about violence is not funny.](https://sms4smile.com/quotes/perez-hilton/joking-about-violence-is-not-funny/) [Perez Hilton](https://sms4smile.com/quotes/author/perez-hilton/) > [I talk to my mates about our kids, being too tired and being worn out.](https://sms4smile.com/quotes/holly-willoughby/i-talk-to-my-mates-about-our-kids-being-too-tired-and-being-worn-out/) [Holly Willoughby](https://sms4smile.com/quotes/author/holly-willoughby/) > [With 'Pretty Girls,' I saw the opportunity to talk not just about crime but what crime leaves behind.](https://sms4smile.com/quotes/karin-slaughter/with-pretty-girls-i-saw-the-opportunity-to-talk-not-just-about-crime/) [Karin Slaughter](https://sms4smile.com/quotes/author/karin-slaughter/) > [I write about presidents. That means I write about guys - so far. I'm interested in the people closest to them, the people they…](https://sms4smile.com/quotes/doris-kearns-goodwin/i-write-about-presidents-that-means-i-write-about-guys-so-far-i-m/) [Doris Kearns Goodwin](https://sms4smile.com/quotes/author/doris-kearns-goodwin/) > [That's something a lot of folks don't know about me - I'm pretty darn funny.](https://sms4smile.com/quotes/michael-jai-white/that-s-something-a-lot-of-folks-don-t-know-about-me-i-m-pretty-darn/) [Michael Jai White](https://sms4smile.com/quotes/author/michael-jai-white/) > [I learned a lot about myself at Oakmont.](https://sms4smile.com/quotes/shane-lowry/i-learned-a-lot-about-myself-at-oakmont/) [Shane Lowry](https://sms4smile.com/quotes/author/shane-lowry/) > [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) > [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/) [Lights](https://sms4smile.com/quotes/author/lights/) > [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' It…](https://sms4smile.com/quotes/joan-rivers/i-didn-t-want-to-do-fashion-police-because-i-thought-this-is-stupid/) [Joan Rivers](https://sms4smile.com/quotes/author/joan-rivers/) > [I just worried about my weight. Worried about my appearance and thought I wan't pretty enough to be a pop star. It was very…](https://sms4smile.com/quotes/judith-durham/i-just-worried-about-my-weight-worried-about-my-appearance-and/) [Judith Durham](https://sms4smile.com/quotes/author/judith-durham/) > [I read a couple of books about neuroscience and the relationship between the mind and the body.](https://sms4smile.com/quotes/joel-kinnaman/i-read-a-couple-of-books-about-neuroscience-and-the-relationship/) [Joel Kinnaman](https://sms4smile.com/quotes/author/joel-kinnaman/) > [There are a lot of kids out there copying and distributing movies - not because they care about seeing the movies or sharing them…](https://sms4smile.com/quotes/john-perry-barlow/there-are-a-lot-of-kids-out-there-copying-and-distributing-movies-not/) [John Perry Barlow](https://sms4smile.com/quotes/author/john-perry-barlow/) > [I have no physical genius about me. I can't dribble a ball and run at the same time, I can't do lay-ups - I'm…](https://sms4smile.com/quotes/rich-mullins/i-have-no-physical-genius-about-me-i-can-t-dribble-a-ball-and-run-at/) [Rich Mullins](https://sms4smile.com/quotes/author/rich-mullins/) [Browse all 26,122 About quotes ](https://sms4smile.com/quotes/about/about/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I was getting ready for the release of 'Deadline,' when it was coming out soon, I decided that the appropriate way to get people excited about the book would be to write a novella in 30 pieces and publish a piece on my blog every day for a month... during a convention, a week-and-a-half-long trip to New York, and a doll traders' expo.", "creator": { "@type": "Person", "name": "Seanan McGuire" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/seanan-mcguire/when-i-was-getting-ready-for-the-release-of-deadline-when-it-was/", "about": { "@type": "Thing", "name": "About" }, "@id": "https://sms4smile.com/quotes/seanan-mcguire/when-i-was-getting-ready-for-the-release-of-deadline-when-it-was/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/fe9/seanan-mcguire-972_about_when-i-was-getting-ready-for-the-release_1301554.jpg", "contentUrl": "https://sms4smile.com/quotes/i/fe9/seanan-mcguire-972_about_when-i-was-getting-ready-for-the-release_1301554.jpg", "url": "https://sms4smile.com/quotes/i/fe9/seanan-mcguire-972_about_when-i-was-getting-ready-for-the-release_1301554.jpg", "width": 1080, "height": 1080, "caption": "“When I was getting ready for the release of 'Deadline,' when it was coming out soon, I decided that the…” — Seanan McGuire", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Seanan McGuire", "item": "https://sms4smile.com/quotes/author/seanan-mcguire/" }, { "@type": "ListItem", "position": 4, "name": "When I was getting ready for...", "item": "https://sms4smile.com/quotes/seanan-mcguire/when-i-was-getting-ready-for-the-release-of-deadline-when-it-was/" } ], "@id": "https://sms4smile.com/quotes/seanan-mcguire/when-i-was-getting-ready-for-the-release-of-deadline-when-it-was/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```