--- title: "Meaning & Key Takeaway of: But once again, he would learn, Marvel’s…" description: "\"“But once again, he would learn, Marvel’s fate lay in the hands of people who knew nothing about comic books. Out in Los Angeles, as soon as the sale w..." image: "https://sms4smile.com/quotes/i/e59/sean-howe-61803_books_but-once-again-he-would-learn-marvel-s-f_2202016.jpg" --- # But once again, he would learn, Marvel’s fate lay in the… ![“But once again, he would learn, Marvel’s fate lay in the hands of people who knew nothing about comic books. Out in Los Angeles, as soon as the sale was made, Rehme had summoned his vice president of marketing and proudly told him, “We just bought Superman.” quote by Sean Howe](https://sms4smile.com/quotes/i/e59/sean-howe-61803_books_but-once-again-he-would-learn-marvel-s-f_2202016.jpg) [Download](https://sms4smile.com/quotes/i/e59/sean-howe-61803_books_but-once-again-he-would-learn-marvel-s-f_2202016.jpg) [Open image](https://sms4smile.com/quotes/i/e59/sean-howe-61803_books_but-once-again-he-would-learn-marvel-s-f_2202016.jpg) > ““But once again, he would learn, Marvel’s fate lay in the hands of people who knew nothing about comic books. Out in Los Angeles, as soon as the sale was made, Rehme had summoned his vice president of marketing and proudly told him, “We just bought Superman.”” [Sean Howe](https://sms4smile.com/quotes/author/sean-howe/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote highlights that major decisions about iconic characters can be driven by people lacking deep knowledge of the medium, leading to unexpected outcomes. **In simple terms:** Decisions about beloved heroes may be made by outsiders. Key Takeaway Consider expertise before making big choices. Themes media business culture expertise risk Mood cautious reflective critical Type analytical observational When to use this quote - corporate acquisitions - media mergers - creative direction - fan community reactions Key Concepts intellectual property branding market dynamics fan expectations Questions to Reflect On - Who should have the final say on cultural icons? - How does lack of expertise affect outcomes? A Different Perspective Insiders may resist change, but outsiders can bring fresh perspectives. ★ ★ ★ ★ ★ No ratings yet [Books](https://sms4smile.com/quotes/about/books/) [Bought Superman](https://sms4smile.com/quotes/about/bought-superman-4840748/) [Comic](https://sms4smile.com/quotes/about/comic/) [Comic book](https://sms4smile.com/quotes/about/comic-book/) [Comic books](https://sms4smile.com/quotes/about/comic-books/) [Knew Comic](https://sms4smile.com/quotes/about/knew-comic-3555592/) [Los angeles](https://sms4smile.com/quotes/about/los-angeles/) [People Knew](https://sms4smile.com/quotes/about/people-knew/) [Sale Rehme](https://sms4smile.com/quotes/about/sale-rehme-4840749/) [Superman](https://sms4smile.com/quotes/about/superman/) [Vice president](https://sms4smile.com/quotes/about/vice-president/) ## Related quotes > [I used to be the best comic actor in my batch. 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It's the kind of…](https://sms4smile.com/quotes/gillian-flynn/a-town-so-suffocating-and-small-you-tripped-over-people-you-hated/) [Gillian Flynn](https://sms4smile.com/quotes/author/gillian-flynn/) > [I had no idea the amount of people who even knew who I was. Suddenly, they were coming up and saying, "You're my favorite…](https://sms4smile.com/quotes/eric-wight/i-had-no-idea-the-amount-of-people-who-even-knew-who-i-was-suddenly/) [Eric Wight](https://sms4smile.com/quotes/author/eric-wight/) > [What was funny if you were there is that we were all immensely sophisticated people who knew exactly what she was going to say…](https://sms4smile.com/quotes/anthony-holden/what-was-funny-if-you-were-there-is-that-we-were-all-immensely/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [“People always knew more than you gave them credit for. Perhaps, in the end, no one had any secrets at all.”](https://sms4smile.com/quotes/paul-russell/people-always-knew-more-than-you-gave-them-credit-for-perhaps-in-the/) [Paul Russell](https://sms4smile.com/quotes/author/paul-russell/) ## More by Sean Howe > [“Steve Englehart’s latest idea for Doctor Strange was appropriately zany: Strange and his lover/apprentice Clea would be whisked back in time to explore “The…](https://sms4smile.com/quotes/sean-howe/steve-englehart-s-latest-idea-for-doctor-strange-was-appropriately/) [Sean Howe](https://sms4smile.com/quotes/author/sean-howe/) > [“The watershed moment,” said Ann Nocenti, “was when Shooter said every single comic had to have a ‘can’t-must’ moment: I am not a thief…](https://sms4smile.com/quotes/sean-howe/the-watershed-moment-said-ann-nocenti-was-when-shooter-said-every/) [Sean Howe](https://sms4smile.com/quotes/author/sean-howe/) > [“Over the decade that movie producer Menahem Golan had retained the rights for Spider-Man, he’d managed to involve half a dozen different corporate entities.…](https://sms4smile.com/quotes/sean-howe/over-the-decade-that-movie-producer-menahem-golan-had-retained-the/) [Sean Howe](https://sms4smile.com/quotes/author/sean-howe/) > [“You fellas think of comics in terms of comic books, but you’re wrong. 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