--- title: "Meaning & Key Takeaway of: It just happened that the course of the…" description: "\"It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbe..." image: "https://sms4smile.com/quotes/i/a43/scott-mccallum-27459_actually_it-just-happened-that-the-course-of-the_1876797.png" --- # It just happened that the course of the campaign went… ![“It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.” quote by Scott McCallum](https://sms4smile.com/quotes/i/a43/scott-mccallum-27459_actually_it-just-happened-that-the-course-of-the_1876797.png) [Download](https://sms4smile.com/quotes/i/a43/scott-mccallum-27459_actually_it-just-happened-that-the-course-of-the_1876797.png) [Open image](https://sms4smile.com/quotes/i/a43/scott-mccallum-27459_actually_it-just-happened-that-the-course-of-the_1876797.png) > “It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads.” [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A brief positive shift in poll numbers was quickly reversed, showing how public perception reacts sharply to campaign ads. **In simple terms:** Polls can swing fast after ads. Key Takeaway Monitor and adapt messaging continuously. Themes politics public opinion campaign strategy Mood cautious analytical Type political strategic When to use this quote - election cycles - advertising campaigns - media analysis Key Concepts media influence poll dynamics feedback loops Questions to Reflect On - How can campaigns sustain momentum after a brief win? - What metrics best predict lasting support? A Different Perspective Public sentiment can be volatile and may not reflect long‑term trends. ★ ★ ★ ★ ★ No ratings yet [Actually](https://sms4smile.com/quotes/about/actually/) [Ads](https://sms4smile.com/quotes/about/ads/) [Campaign](https://sms4smile.com/quotes/about/campaign/) [Campaign Went](https://sms4smile.com/quotes/about/campaign-went-2625677/) [Course](https://sms4smile.com/quotes/about/course/) [Happened](https://sms4smile.com/quotes/about/happened/) [Hurt](https://sms4smile.com/quotes/about/hurt/) [Hurt Public](https://sms4smile.com/quotes/about/hurt-public-2625679/) [Hurt U](https://sms4smile.com/quotes/about/hurt-u/) [Just](https://sms4smile.com/quotes/about/just/) [Little](https://sms4smile.com/quotes/about/little/) [Negative](https://sms4smile.com/quotes/about/negative/) [Negative Actually](https://sms4smile.com/quotes/about/negative-actually-1526076/) [Numbers](https://sms4smile.com/quotes/about/numbers/) [Over](https://sms4smile.com/quotes/about/over/) [Poll](https://sms4smile.com/quotes/about/poll/) [Positive](https://sms4smile.com/quotes/about/positive/) [Public](https://sms4smile.com/quotes/about/public/) [Public Responded](https://sms4smile.com/quotes/about/public-responded-2625678/) [Those](https://sms4smile.com/quotes/about/those/) [Tracking](https://sms4smile.com/quotes/about/tracking/) [Trump](https://sms4smile.com/quotes/about/trump/) [Type](https://sms4smile.com/quotes/about/type/) [Us](https://sms4smile.com/quotes/about/us/) [Week](https://sms4smile.com/quotes/about/week/) [Went Negative](https://sms4smile.com/quotes/about/went-negative-2625676/) [You](https://sms4smile.com/quotes/about/you/) ## Related quotes > [I played in an FA Cup final for Aston Villa and the manager went negative, sitting everyone behind the ball against Chelsea.](https://sms4smile.com/quotes/paul-merson/i-played-in-an-fa-cup-final-for-aston-villa-and-the-manager-went/) [Paul Merson](https://sms4smile.com/quotes/author/paul-merson/) > [You hurt me in public, but apologize in secret.](https://sms4smile.com/quotes/taylor-ricks/you-hurt-me-in-public-but-apologize-in-secret/) [Taylor Ricks](https://sms4smile.com/quotes/author/taylor-ricks/) > [A lot of the times, anything that somebody tries to say negative is actually kind of funny.](https://sms4smile.com/quotes/sage-northcutt/a-lot-of-the-times-anything-that-somebody-tries-to-say-negative-is/) [Sage Northcutt](https://sms4smile.com/quotes/author/sage-northcutt/) > [A guy wrote a blog, way back when the Internet first started; the comments were so negative that it actually stopped me doing music…](https://sms4smile.com/quotes/redfoo/a-guy-wrote-a-blog-way-back-when-the-internet-first-started-the/) [Redfoo](https://sms4smile.com/quotes/author/redfoo/) > [There was a Gallup poll that said something like 70 percent of people in the United States do not enjoy their job - they…](https://sms4smile.com/quotes/peter-diamandis/there-was-a-gallup-poll-that-said-something-like-70-percent-of-people/) [Peter Diamandis](https://sms4smile.com/quotes/author/peter-diamandis/) > [Polling is merely an instrument for gauging public opinion. When a president or any other leader pays attention to poll results, he is, in…](https://sms4smile.com/quotes/george-gallup/polling-is-merely-an-instrument-for-gauging-public-opinion-when-a/) [George Gallup](https://sms4smile.com/quotes/author/george-gallup/) > [Of course, it is always nice to poll well, but if you don't get representatives elected, then what is the point?](https://sms4smile.com/quotes/marta-andreasen/of-course-it-is-always-nice-to-poll-well-but-if-you-don-t-get/) [Marta Andreasen](https://sms4smile.com/quotes/author/marta-andreasen/) > [Whoa.. all these broken hearts on that poll. Man if poll dancing's a art you know how many fu-kin artist I know.](https://sms4smile.com/quotes/drake/whoa-all-these-broken-hearts-on-that-poll-man-if-poll-dancing-s-a-art/) [Drake](https://sms4smile.com/quotes/author/drake/) > [Almost any poll of regular churchgoers will reveal that their favorite book in the New Testament is the Gospel of John. It is the…](https://sms4smile.com/quotes/john-shelby-spong/almost-any-poll-of-regular-churchgoers-will-reveal-that-their/) [John Shelby Spong](https://sms4smile.com/quotes/author/john-shelby-spong/) > [The main question when looking at a poll is whether or not the numbers accurately reflect the current state of the country. Methodology is…](https://sms4smile.com/quotes/harry-enten/the-main-question-when-looking-at-a-poll-is-whether-or-not-the/) [Harry Enten](https://sms4smile.com/quotes/author/harry-enten/) > [You do now have one in three people, as shown by the famous Carlton Monarchy debate poll, saying they want to get rid of…](https://sms4smile.com/quotes/anthony-holden/you-do-now-have-one-in-three-people-as-shown-by-the-famous-carlton/) [Anthony Holden](https://sms4smile.com/quotes/author/anthony-holden/) > [For 'Power of 10,' you can look at the methodology at CBS.com, it's a company called Rasmussen Reports. We poll thousands and thousands of…](https://sms4smile.com/quotes/drew-carey/for-power-of-10-you-can-look-at-the-methodology-at-cbs-com-it-s-a/) [Drew Carey](https://sms4smile.com/quotes/author/drew-carey/) > [When a poll is really, really out of whack with what I want to happen, I do have a tendency to disregard it.](https://sms4smile.com/quotes/rush-limbaugh/when-a-poll-is-really-really-out-of-whack-with-what-i-want-to-happen/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [It is important to keep the filmmakers interested in you so they can offer you everything and anything. We actors are not given work…](https://sms4smile.com/quotes/randeep-hooda/it-is-important-to-keep-the-filmmakers-interested-in-you-so-they-can/) [Randeep Hooda](https://sms4smile.com/quotes/author/randeep-hooda/) > [Friends, haters, it's Twitter poll time. What do you think most holds back justice and equality for women? All thoughts welcome!](https://sms4smile.com/quotes/olivia-wilde/friends-haters-it-s-twitter-poll-time-what-do-you-think-most-holds/) [Olivia Wilde](https://sms4smile.com/quotes/author/olivia-wilde/) ## More by Scott McCallum > [There's a lot of stress involved when your house is underwater.](https://sms4smile.com/quotes/scott-mccallum/there-s-a-lot-of-stress-involved-when-your-house-is-underwater/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [My goal was never to get re-elected.](https://sms4smile.com/quotes/scott-mccallum/my-goal-was-never-to-get-re-elected/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [The important aspect shouldn't be whose administration it is, the important aspect should be how does the state of Wisconsin work, what can we…](https://sms4smile.com/quotes/scott-mccallum/the-important-aspect-shouldn-t-be-whose-administration-it-is-the/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [Well, Bill, I don't think you're going to find many shy people that are in the political business.](https://sms4smile.com/quotes/scott-mccallum/well-bill-i-don-t-think-you-re-going-to-find-many-shy-people-that-are/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [My goal was to do the best job I could in governing the state of Wisconsin, in some cases making very tough decisions to…](https://sms4smile.com/quotes/scott-mccallum/my-goal-was-to-do-the-best-job-i-could-in-governing-the-state-of/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [I said during the course of the campaign I didn't like it and I don't like the idea of having an opponent's picture on…](https://sms4smile.com/quotes/scott-mccallum/i-said-during-the-course-of-the-campaign-i-didn-t-like-it-and-i-don-t/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [Maybe politically it wasn't wise but when people have different view points I think the public has a right to hear it and the…](https://sms4smile.com/quotes/scott-mccallum/maybe-politically-it-wasn-t-wise-but-when-people-have-different-view/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [I also do not like the idea of soft money, these issue ads - people don't know where the money is coming from, millions…](https://sms4smile.com/quotes/scott-mccallum/i-also-do-not-like-the-idea-of-soft-money-these-issue-ads-people-don/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [I have directed all of my cabinet to work to prepare a transition plan for the incoming administration.](https://sms4smile.com/quotes/scott-mccallum/i-have-directed-all-of-my-cabinet-to-work-to-prepare-a-transition/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [I'm not sure a candidate ever feels his message is getting out.](https://sms4smile.com/quotes/scott-mccallum/i-m-not-sure-a-candidate-ever-feels-his-message-is-getting-out/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [Politicians are no different than the rest of the public.](https://sms4smile.com/quotes/scott-mccallum/politicians-are-no-different-than-the-rest-of-the-public/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [That's why I made decisions; they were tough decisions but we shouldn't feel bad at all - don't look back with any regrets, that's…](https://sms4smile.com/quotes/scott-mccallum/that-s-why-i-made-decisions-they-were-tough-decisions-but-we-shouldn/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [I am trying to send directions out and keep control of state government for the final month.](https://sms4smile.com/quotes/scott-mccallum/i-am-trying-to-send-directions-out-and-keep-control-of-state/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [I will say we now, in the polling in Wisconsin, much different than many other races, the public didn't perceive that we were getting…](https://sms4smile.com/quotes/scott-mccallum/i-will-say-we-now-in-the-polling-in-wisconsin-much-different-than/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) > [The important aspect as we look at this budget, and as we look at previous budgets, is the budget system - what I'm trying…](https://sms4smile.com/quotes/scott-mccallum/the-important-aspect-as-we-look-at-this-budget-and-as-we-look-at/) [Scott McCallum](https://sms4smile.com/quotes/author/scott-mccallum/) [Explore all 20 Scott McCallum quotes ](https://sms4smile.com/quotes/author/scott-mccallum/) ## More Actually quotes > [I actually think acting is a form of self-hypnosis. You have to be hyper, hyper aware of what's going on around you. You have…](https://sms4smile.com/quotes/julianne-moore/i-actually-think-acting-is-a-form-of-self-hypnosis-you-have-to-be/) [Julianne Moore](https://sms4smile.com/quotes/author/julianne-moore/) > [I just think my own ambition would not allow me to sit on the gifts that my creator had given me. And so that's…](https://sms4smile.com/quotes/janelle-monae/i-just-think-my-own-ambition-would-not-allow-me-to-sit-on-the-gifts/) [Janelle Monae](https://sms4smile.com/quotes/author/janelle-monae/) > [I actually like getting out of my comfort zone. It shakes me up.](https://sms4smile.com/quotes/gail-sheehy/i-actually-like-getting-out-of-my-comfort-zone-it-shakes-me-up/) [Gail Sheehy](https://sms4smile.com/quotes/author/gail-sheehy/) > [You have to talk about why things happened the way they did. You can't actually explain my political life except by a series of…](https://sms4smile.com/quotes/david-lange/you-have-to-talk-about-why-things-happened-the-way-they-did-you-can-t/) [David Lange](https://sms4smile.com/quotes/author/david-lange/) > [Failure actually makes you strong.](https://sms4smile.com/quotes/neha-sharma/failure-actually-makes-you-strong/) [Neha Sharma](https://sms4smile.com/quotes/author/neha-sharma/) > [There's always that discussion about fiction about how do you market it - these are books for boys, these are books for girls, these…](https://sms4smile.com/quotes/l-a-weatherly/there-s-always-that-discussion-about-fiction-about-how-do-you-market/) [L.A. Weatherly](https://sms4smile.com/quotes/author/l-a-weatherly/) > [I'm from Europe, England, and I actually lived in Italy.](https://sms4smile.com/quotes/adewale-akinnuoye-agbaje/i-m-from-europe-england-and-i-actually-lived-in-italy/) [Adewale Akinnuoye-Agbaje](https://sms4smile.com/quotes/author/adewale-akinnuoye-agbaje/) > [The alternative comedy scene is actually pretty small, I guess.](https://sms4smile.com/quotes/casey-wilson/the-alternative-comedy-scene-is-actually-pretty-small-i-guess/) [Casey Wilson](https://sms4smile.com/quotes/author/casey-wilson/) > [I was a very good student. Procrastinating gives me anxiety, and getting a B really ticked me off. 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