--- title: "Meaning & Key Takeaway of: Our first product was Quicken, which is…" description: "\"Our first product was Quicken, which is personal financial management on a PC. It had a tough start, and we ran some tracking surveys to understand who..." image: "https://sms4smile.com/quotes/i/c0b/scott-cook-29999_management_our-first-product-was-quicken-which-is-p_1246795.jpg" --- # Our first product was Quicken, which is personal financial… ![“Our first product was Quicken, which is personal financial management on a PC. It had a tough start, and we ran some tracking surveys to understand who was using it. Half the users claimed to use it in some sort of office environment. We ignored that. I thought it was meaningless.” quote by Scott Cook](https://sms4smile.com/quotes/i/c0b/scott-cook-29999_management_our-first-product-was-quicken-which-is-p_1246795.jpg) [Download](https://sms4smile.com/quotes/i/c0b/scott-cook-29999_management_our-first-product-was-quicken-which-is-p_1246795.jpg) [Open image](https://sms4smile.com/quotes/i/c0b/scott-cook-29999_management_our-first-product-was-quicken-which-is-p_1246795.jpg) > “Our first product was Quicken, which is personal financial management on a PC. It had a tough start, and we ran some tracking surveys to understand who was using it. Half the users claimed to use it in some sort of office environment. We ignored that. I thought it was meaningless.” [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Early product Quicken struggled because users were assumed to be in offices, overlooking home users, leading to missed market insights. **In simple terms:** Misunderstanding users hurts product success. Key Takeaway Validate assumptions with real data. Themes product development user research market fit assumptions Mood analytical pragmatic Type business educational When to use this quote - startup meetings - user interviews - surveys Key Concepts design thinking lean startup customer discovery Questions to Reflect On - How do you ensure diverse user perspectives? - What methods can uncover hidden user needs? A Different Perspective The anecdote may oversimplify complex market dynamics. ★ ★ ★ ★ ★ No ratings yet [Management](https://sms4smile.com/quotes/about/management/) [Management Pc](https://sms4smile.com/quotes/about/management-pc-3913855/) [Meaningless](https://sms4smile.com/quotes/about/meaningless/) [Money](https://sms4smile.com/quotes/about/money/) [Personal Financial](https://sms4smile.com/quotes/about/personal-financial-1977299/) [Product Quicken](https://sms4smile.com/quotes/about/product-quicken-3913854/) [Quicken](https://sms4smile.com/quotes/about/quicken-915357/) [Quicken Personal](https://sms4smile.com/quotes/about/quicken-personal-3913853/) [Start](https://sms4smile.com/quotes/about/start/) [Tough](https://sms4smile.com/quotes/about/tough/) ## Related quotes > [Customer-driven innovation was at the core of Intuit's first product, 'Quicken,' and it continues to guide us as we look to solve new problems…](https://sms4smile.com/quotes/brad-d-smith/customer-driven-innovation-was-at-the-core-of-intuit-s-first-product/) [Brad D. Smith](https://sms4smile.com/quotes/author/brad-d-smith/) > [It's really an interesting crazy world where like ultimately you have to work your ass off and sacrifice a lot in your life and…](https://sms4smile.com/quotes/dane-dehaan/it-s-really-an-interesting-crazy-world-where-like-ultimately-you-have/) [Dane DeHaan](https://sms4smile.com/quotes/author/dane-dehaan/) > [“While you were in school, you got a report card once a quarter. A financial statement is your report card once you leave school.…](https://sms4smile.com/quotes/robert-t-kiyosaki/while-you-were-in-school-you-got-a-report-card-once-a-quarter-a/) [Robert T. Kiyosaki](https://sms4smile.com/quotes/author/robert-t-kiyosaki/) > [You know you are getting older when you get a copy of Quicken in your Easter basket.](https://sms4smile.com/quotes/anonymous/you-know-you-are-getting-older-when-you-get-a-copy-of-quicken-in-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Before Mint.com, I was a long-time user of 'Microsoft Money' and Intuit's 'Quicken.' Both were powerful tools, loaded with features and functionality around taxes,…](https://sms4smile.com/quotes/aaron-patzer/before-mint-com-i-was-a-long-time-user-of-microsoft-money-and-intuit/) [Aaron Patzer](https://sms4smile.com/quotes/author/aaron-patzer/) > [The first rule of personal finance is that it's not personal and it's not financial. It's about your ability to make ten changes and…](https://sms4smile.com/quotes/james-altucher/the-first-rule-of-personal-finance-is-that-it-s-not-personal-and-it-s/) [James Altucher](https://sms4smile.com/quotes/author/james-altucher/) > [The world has shifted to the palm of our hand, or a tablet. We hadn't been investing in 'Quicken' that way.](https://sms4smile.com/quotes/brad-d-smith/the-world-has-shifted-to-the-palm-of-our-hand-or-a-tablet-we-hadn-t/) [Brad D. Smith](https://sms4smile.com/quotes/author/brad-d-smith/) > [“The strength of your personal financial resources is equivalent to the quality of your financial decision making.”](https://sms4smile.com/quotes/wayne-chirisa/the-strength-of-your-personal-financial-resources-is-equivalent-to/) [Wayne Chirisa](https://sms4smile.com/quotes/author/wayne-chirisa/) > [Carefully calculate the potential size of your market to make sure you can grow. Before starting Mint, I knew that there were about 20…](https://sms4smile.com/quotes/aaron-patzer/carefully-calculate-the-potential-size-of-your-market-to-make-sure/) [Aaron Patzer](https://sms4smile.com/quotes/author/aaron-patzer/) > [“...anything I do is trivial and meaningless because I'm not in a relationship and I don't have children.”](https://sms4smile.com/quotes/dolly-alderton/anything-i-do-is-trivial-and-meaningless-because-i-m-not-in-a/) [Dolly Alderton](https://sms4smile.com/quotes/author/dolly-alderton/) > [“The question 'What was there before creation?' is meaningless. Time is a property of creation, therefore before creation there was no before creation.”](https://sms4smile.com/quotes/glen-duncan/the-question-what-was-there-before-creation-is-meaningless-time-is-a/) [Glen Duncan](https://sms4smile.com/quotes/author/glen-duncan/) > [The future and the past are equally meaningless because they are nebulous entities, times that do not exist, containing events which have no echo…](https://sms4smile.com/quotes/tim-lebbon/the-future-and-the-past-are-equally-meaningless-because-they-are/) [Tim Lebbon](https://sms4smile.com/quotes/author/tim-lebbon/) > [Without food, man at most can live but a few weeks; without it all other components of social justice are meaningless.](https://sms4smile.com/quotes/norman-borlaug/without-food-man-at-most-can-live-but-a-few-weeks-without-it-all/) [Norman Borlaug](https://sms4smile.com/quotes/author/norman-borlaug/) > [I don't feel I have to write deep and meaningful songs; they can be light and meaningless. It has to do with the place…](https://sms4smile.com/quotes/neil-diamond/i-don-t-feel-i-have-to-write-deep-and-meaningful-songs-they-can-be/) [Neil Diamond](https://sms4smile.com/quotes/author/neil-diamond/) > [“The only thing that belongs to us is our LIFE. Yet, we waste it in the pursuit of meaningless things that will never belong…](https://sms4smile.com/quotes/rvm/the-only-thing-that-belongs-to-us-is-our-life-yet-we-waste-it-in-the/) [RVM](https://sms4smile.com/quotes/author/rvm/) ## More by Scott Cook > [If following your passion to a place where there's no pain probably isn't the business, I don't think an entrepreneur can sustain in a…](https://sms4smile.com/quotes/scott-cook/if-following-your-passion-to-a-place-where-there-s-no-pain-probably/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Behind every successful enterprise, there is a supporting wife and surprised in-laws.](https://sms4smile.com/quotes/scott-cook/behind-every-successful-enterprise-there-is-a-supporting-wife-and/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [You're kind of taught that the role of a business person is the decision making.](https://sms4smile.com/quotes/scott-cook/you-re-kind-of-taught-that-the-role-of-a-business-person-is-the/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [What I teach our people is that, as a leader, you have four key roles apart from people management. First is to champion the…](https://sms4smile.com/quotes/scott-cook/what-i-teach-our-people-is-that-as-a-leader-you-have-four-key-roles/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [A lot of companies have teams, but they are not really independent. They still have to get stuff approved by the boss. You have…](https://sms4smile.com/quotes/scott-cook/a-lot-of-companies-have-teams-but-they-are-not-really-independent/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [I spent some time studying Toyota, because how could a loom maker - they made looms. That was their business for 50 years, 35…](https://sms4smile.com/quotes/scott-cook/i-spent-some-time-studying-toyota-because-how-could-a-loom-maker-they/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [When you love someone deeply, you give strength, and when you are loved deeply, you gain courage.](https://sms4smile.com/quotes/scott-cook/when-you-love-someone-deeply-you-give-strength-and-when-you-are-loved/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Now we teach our leaders that it's your job to put in the systems that enable your people to run your experiments fast and…](https://sms4smile.com/quotes/scott-cook/now-we-teach-our-leaders-that-it-s-your-job-to-put-in-the-systems/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [If you give the boss all the decision-making power, they see the world through their eyes. The big innovations are generally such a shift…](https://sms4smile.com/quotes/scott-cook/if-you-give-the-boss-all-the-decision-making-power-they-see-the-world/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [We make it easy for anyone to get free resources. Anyone can launch an idea for five minutes. Anyone can comment on, add, and…](https://sms4smile.com/quotes/scott-cook/we-make-it-easy-for-anyone-to-get-free-resources-anyone-can-launch-an/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [The most important skill you need is the ability to learn how to change and grow.](https://sms4smile.com/quotes/scott-cook/the-most-important-skill-you-need-is-the-ability-to-learn-how-to/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Spend time with the customers, immersing yourselves, watching. Spend time at their homes. Hear what they say, but most importantly, watch their behaviors as…](https://sms4smile.com/quotes/scott-cook/spend-time-with-the-customers-immersing-yourselves-watching-spend/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [As you grow as a company, you get layers and hierarchy that, in theory, should make your decisions a lot better. They get reviewed,…](https://sms4smile.com/quotes/scott-cook/as-you-grow-as-a-company-you-get-layers-and-hierarchy-that-in-theory/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Dig for feedback on yourself. You need to have the courage to ask for feedback. You need to learn how you can learn how…](https://sms4smile.com/quotes/scott-cook/dig-for-feedback-on-yourself-you-need-to-have-the-courage-to-ask-for/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) [Explore all 18 Scott Cook quotes ](https://sms4smile.com/quotes/author/scott-cook/) ## More Management quotes > [“Only careful political manoeuvring will be able to manage the situation.”](https://sms4smile.com/quotes/davan-yahya-khalil/only-careful-political-manoeuvring-will-be-able-to-manage-the/) [Davan Yahya Khalil](https://sms4smile.com/quotes/author/davan-yahya-khalil/) > [The Derby experience had not been good for me and the way it finished left a very bad taste in my mouth so I…](https://sms4smile.com/quotes/nigel-pearson/the-derby-experience-had-not-been-good-for-me-and-the-way-it-finished/) [Nigel Pearson](https://sms4smile.com/quotes/author/nigel-pearson/) > [The only regret I have in my career, is my managers wanted a big payday, and I wanted four or five more fights before…](https://sms4smile.com/quotes/gerry-cooney/the-only-regret-i-have-in-my-career-is-my-managers-wanted-a-big/) [Gerry Cooney](https://sms4smile.com/quotes/author/gerry-cooney/) > [My non-career. My excuse for a career? Honestly, I never think about the word 'career.' I've had managers, the minute they say it to…](https://sms4smile.com/quotes/tom-verlaine/my-non-career-my-excuse-for-a-career-honestly-i-never-think-about-the/) [Tom Verlaine](https://sms4smile.com/quotes/author/tom-verlaine/) > [While the people retain their virtue and vigilance, no administration, by any extreme of wickedness or folly, can very seriously injure the government in…](https://sms4smile.com/quotes/abraham-lincoln/while-the-people-retain-their-virtue-and-vigilance-no-administration/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [“Without time management, you lose control of your life and do what other people tell you to do. You lose control and become a…](https://sms4smile.com/quotes/thomas-miller/without-time-management-you-lose-control-of-your-life-and-do-what/) [Thomas Miller](https://sms4smile.com/quotes/author/thomas-miller/) > [There are things you can do in training like learn from the manager and talk with team-mates, but it's the game that tests you.](https://sms4smile.com/quotes/oliver-burke/there-are-things-you-can-do-in-training-like-learn-from-the-manager/) [Oliver Burke](https://sms4smile.com/quotes/author/oliver-burke/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [“I had come to Boyne City because I have always been drawn to nature's secrets more than to, say Hollywood's secrets or the secrets…](https://sms4smile.com/quotes/langdon-cook/i-had-come-to-boyne-city-because-i-have-always-been-drawn-to-nature-s/) [Langdon Cook](https://sms4smile.com/quotes/author/langdon-cook/) > [I won't be managing the Mets. I am closing the door on managing the Mets and probably everybody else.](https://sms4smile.com/quotes/joe-torre/i-won-t-be-managing-the-mets-i-am-closing-the-door-on-managing-the/) [Joe Torre](https://sms4smile.com/quotes/author/joe-torre/) > [If you want to serve in a Trump administration, you're going to serve this country, not yourself.](https://sms4smile.com/quotes/sean-spicer/if-you-want-to-serve-in-a-trump-administration-you-re-going-to-serve/) [Sean Spicer](https://sms4smile.com/quotes/author/sean-spicer/) > [Football is a team sport. I'm proud of what I achieved in my career, but I also know that I wouldn't have achieved any…](https://sms4smile.com/quotes/peter-schmeichel/football-is-a-team-sport-i-m-proud-of-what-i-achieved-in-my-career/) [Peter Schmeichel](https://sms4smile.com/quotes/author/peter-schmeichel/) > [If I told my wife I was going to become a manager she'd say 'sign this then. Don't worry it's only a divorce. Au…](https://sms4smile.com/quotes/david-ginola/if-i-told-my-wife-i-was-going-to-become-a-manager-she-d-say-sign-this/) [David Ginola](https://sms4smile.com/quotes/author/david-ginola/) > [In Congress, Florida Republicans worked with the Trump administration to secure funding for coastal restoration projects following the devastating impacts of Hurricanes Irma and…](https://sms4smile.com/quotes/michael-waltz/in-congress-florida-republicans-worked-with-the-trump-administration/) [Michael Waltz](https://sms4smile.com/quotes/author/michael-waltz/) > [“Who tricked me into this whole thing and leaves me standing here? Who am I? How did I get into the world? Why was…](https://sms4smile.com/quotes/s-ren-kierkegaard/who-tricked-me-into-this-whole-thing-and-leaves-me-standing-here-who/) [Søren Kierkegaard](https://sms4smile.com/quotes/author/s-ren-kierkegaard/) [Browse all 8,379 Management quotes ](https://sms4smile.com/quotes/about/management/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our first product was Quicken, which is personal financial management on a PC. It had a tough start, and we ran some tracking surveys to understand who was using it. Half the users claimed to use it in some sort of office environment. We ignored that. 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