---
title: "Meaning & Key Takeaway of: With the launch of Big Machine Premium…"
description: "\"With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.\"..."
image: "https://sms4smile.com/quotes/i/3ff/scott-borchetta-8443_big_with-the-launch-of-big-machine-premium-v_492573.jpg"
---

#  With the launch of Big Machine Premium Vodka, we are now…

![“With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.” quote by Scott Borchetta](https://sms4smile.com/quotes/i/3ff/scott-borchetta-8443_big_with-the-launch-of-big-machine-premium-v_492573.jpg)   [Download](https://sms4smile.com/quotes/i/3ff/scott-borchetta-8443_big_with-the-launch-of-big-machine-premium-v_492573.jpg) [Open image](https://sms4smile.com/quotes/i/3ff/scott-borchetta-8443_big_with-the-launch-of-big-machine-premium-v_492573.jpg)

> “With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.”

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The product is positioned as a high‑quality vodka that pairs well with the label’s music brand.

**In simple terms:** Premium vodka complements the label’s music.

Key Takeaway

Emphasize quality and brand synergy.

Themes

marketing brand alignment product launch

Mood

enthusiastic confident

Type

marketing branding

When to use this quote

- event promotion
- product tasting
- cross‑promotion
- advertising campaigns

Key Concepts

premium spirits music industry brand synergy

Questions to Reflect On

- How can music enhance the vodka experience?
- What branding risks exist with this partnership?

A Different Perspective

Consumers may view the pairing as gimmicky if not executed authentically.

★ ★ ★ ★ ★   No ratings yet

[Big](https://sms4smile.com/quotes/about/big/) [Big mac](https://sms4smile.com/quotes/about/big-mac/) [Big Machine](https://sms4smile.com/quotes/about/big-machine-713953/) [Great](https://sms4smile.com/quotes/about/great/) [Machine Premium](https://sms4smile.com/quotes/about/machine-premium-4211968/) [Music](https://sms4smile.com/quotes/about/music/) [Now](https://sms4smile.com/quotes/about/now/) [Premium Vodka](https://sms4smile.com/quotes/about/premium-vodka-4211967/) [Pride](https://sms4smile.com/quotes/about/pride/) [Song](https://sms4smile.com/quotes/about/song/) [Superior Product](https://sms4smile.com/quotes/about/superior-product-4211970/) [Vodka Offering](https://sms4smile.com/quotes/about/vodka-offering-4211969/)

## Related quotes

> [We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.](https://sms4smile.com/quotes/scott-borchetta/we-decided-when-we-were-building-big-machine-that-we-wanted-to-be-a/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got…](https://sms4smile.com/quotes/scott-borchetta/auto-racing-has-been-a-big-part-of-my-life-since-i-was-very-young/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group…](https://sms4smile.com/quotes/scott-borchetta/there-are-a-lot-of-similarities-even-though-we-re-in-two-different/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [Like everything at Big Machine Label Group, the music comes out when it's ready.](https://sms4smile.com/quotes/scott-borchetta/like-everything-at-big-machine-label-group-the-music-comes-out-when/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [We have a mantra at the Big Machine Label Group: Start with crazy and work backward.](https://sms4smile.com/quotes/scott-borchetta/we-have-a-mantra-at-the-big-machine-label-group-start-with-crazy-and/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [The Big Machine Label Group will continue to knock down doors to break female talent.](https://sms4smile.com/quotes/scott-borchetta/the-big-machine-label-group-will-continue-to-knock-down-doors-to/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [“I’d imagine the whole world was one big machine. Machines never come with any extra parts, you know. They always come with the exact…](https://sms4smile.com/quotes/hugo-cabret/i-d-imagine-the-whole-world-was-one-big-machine-machines-never-come/)

[Hugo Cabret](https://sms4smile.com/quotes/author/hugo-cabret/)

> [The universe looks less like a big machine than a big thought.](https://sms4smile.com/quotes/dean-radin/the-universe-looks-less-like-a-big-machine-than-a-big-thought/)

[Dean Radin](https://sms4smile.com/quotes/author/dean-radin/)

> [I like to imagine that the world is one big machine. You know, machines never have any extra parts. They have the exact number…](https://sms4smile.com/quotes/brian-selznick/i-like-to-imagine-that-the-world-is-one-big-machine-you-know-machines/)

[Brian Selznick](https://sms4smile.com/quotes/author/brian-selznick/)

> [Music is a big machine that would go on with or without me.](https://sms4smile.com/quotes/rob-thomas/music-is-a-big-machine-that-would-go-on-with-or-without-me/)

[Rob Thomas](https://sms4smile.com/quotes/author/rob-thomas/)

> [Ecstasy is all you need living in the big machine.](https://sms4smile.com/quotes/goo-goo-dolls/ecstasy-is-all-you-need-living-in-the-big-machine/)

[Goo Goo Dolls](https://sms4smile.com/quotes/author/goo-goo-dolls/)

> [Being signed to a major label, it's a big machine behind you. There are so many people that are working to push the record.](https://sms4smile.com/quotes/trina/being-signed-to-a-major-label-it-s-a-big-machine-behind-you-there-are/)

[Trina](https://sms4smile.com/quotes/author/trina/)

> [Once Miramax gets involved, if they like your movie, there's a big machine that gets involved.](https://sms4smile.com/quotes/tom-wilkinson/once-miramax-gets-involved-if-they-like-your-movie-there-s-a-big/)

[Tom Wilkinson](https://sms4smile.com/quotes/author/tom-wilkinson/)

> [“Sometimes I come up here at night...just to look at the city. I like to imagine that the world is one big machine. You…](https://sms4smile.com/quotes/brian-selznick/sometimes-i-come-up-here-at-night-just-to-look-at-the-city-i-like-to/)

[Brian Selznick](https://sms4smile.com/quotes/author/brian-selznick/)

> [In making a movie, you're part of a big machine. Even in a small movie there are still so many people involved in the…](https://sms4smile.com/quotes/zooey-deschanel/in-making-a-movie-you-re-part-of-a-big-machine-even-in-a-small-movie-2/)

[Zooey Deschanel](https://sms4smile.com/quotes/author/zooey-deschanel/)

## More by Scott Borchetta

> [I'm being myself when the camera is rolling.](https://sms4smile.com/quotes/scott-borchetta/i-m-being-myself-when-the-camera-is-rolling/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in…](https://sms4smile.com/quotes/scott-borchetta/a-lot-of-times-in-a-record-company-environment-it-s-all-right-go-out/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine.](https://sms4smile.com/quotes/scott-borchetta/because-we-are-nashville-based-and-predominately-a-country-label/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that.](https://sms4smile.com/quotes/scott-borchetta/if-you-look-at-most-of-our-roster-we-ve-got-great-singer-songwriters/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [It never gets easier to break a new act.](https://sms4smile.com/quotes/scott-borchetta/it-never-gets-easier-to-break-a-new-act/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [The facts show that the music industry was much better off before Spotify hit these shores.](https://sms4smile.com/quotes/scott-borchetta/the-facts-show-that-the-music-industry-was-much-better-off-before/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I…](https://sms4smile.com/quotes/scott-borchetta/my-father-was-in-record-promotion-in-los-angeles-he-worked-for/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.](https://sms4smile.com/quotes/scott-borchetta/we-decided-when-we-were-building-big-machine-that-we-wanted-to-be-a/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter…](https://sms4smile.com/quotes/scott-borchetta/our-entire-goal-is-to-make-something-that-moves-you-if-you-don-t-want/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [I learned a long time ago, Don't ever doubt the power of Taylor Swift.](https://sms4smile.com/quotes/scott-borchetta/i-learned-a-long-time-ago-don-t-ever-doubt-the-power-of-taylor-swift/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the…](https://sms4smile.com/quotes/scott-borchetta/part-of-the-mission-of-nash-icon-is-taking-away-some-of-the-day-to/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better…](https://sms4smile.com/quotes/scott-borchetta/when-we-first-started-i-had-the-time-to-personally-live-every-project/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have…](https://sms4smile.com/quotes/scott-borchetta/there-is-no-way-to-keep-your-thumb-on-the-pulse-unless-you-have-your/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want…](https://sms4smile.com/quotes/scott-borchetta/for-the-label-to-grow-it-has-to-have-great-executives-who-understand/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

> [When you break an artist, you learn a lot.](https://sms4smile.com/quotes/scott-borchetta/when-you-break-an-artist-you-learn-a-lot/)

[Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/)

[Explore all 81 Scott Borchetta quotes ](https://sms4smile.com/quotes/author/scott-borchetta/)

## More Big quotes

> [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/)

[Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/)

> [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/)

[Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/)

> [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/)

[Mike Colter](https://sms4smile.com/quotes/author/mike-colter/)

> [My mom had very low expectations for me, and she really had a point. I was a big problem at seventeen. If I had…](https://sms4smile.com/quotes/alejandro-gonzalez-inarritu/my-mom-had-very-low-expectations-for-me-and-she-really-had-a-point-i/)

[Alejandro Gonzalez Inarritu](https://sms4smile.com/quotes/author/alejandro-gonzalez-inarritu/)

> [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/)

[Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/)

> [It's going to be used in the last days to get people to come against Christ, and that's the issue: they come against the…](https://sms4smile.com/quotes/tim-lahaye/it-s-going-to-be-used-in-the-last-days-to-get-people-to-come-against/)

[Tim LaHaye](https://sms4smile.com/quotes/author/tim-lahaye/)

> [My parents are divorced, and seeing that was really painful for me. Really painful for me. But that's also a big part of why…](https://sms4smile.com/quotes/banks/my-parents-are-divorced-and-seeing-that-was-really-painful-for-me/)

[Banks](https://sms4smile.com/quotes/author/banks/)

> [I always want to do a big finale.](https://sms4smile.com/quotes/jennifer-yuh-nelson/i-always-want-to-do-a-big-finale/)

[Jennifer Yuh Nelson](https://sms4smile.com/quotes/author/jennifer-yuh-nelson/)

> [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/)

[Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/)

> [So I concentrated on the rhythmic side of things, and therefore left a lot of holes. I didn't want to use big pad chords…](https://sms4smile.com/quotes/midge-ure/so-i-concentrated-on-the-rhythmic-side-of-things-and-therefore-left-a/)

[Midge Ure](https://sms4smile.com/quotes/author/midge-ure/)

> [I think a big part of success in football is mental, not physical. How you are inside your head matters more.](https://sms4smile.com/quotes/iker-casillas/i-think-a-big-part-of-success-in-football-is-mental-not-physical-how/)

[Iker Casillas](https://sms4smile.com/quotes/author/iker-casillas/)

> [I was always attracted most to joining City, and I am pleased to be at such a good club with such a big ambition…](https://sms4smile.com/quotes/edin-dzeko/i-was-always-attracted-most-to-joining-city-and-i-am-pleased-to-be-at/)

[Edin Dzeko](https://sms4smile.com/quotes/author/edin-dzeko/)

> [Making sure that people have access to preventive medicine for the first time ever as a nation? That's a big deal.](https://sms4smile.com/quotes/brad-schneider/making-sure-that-people-have-access-to-preventive-medicine-for-the/)

[Brad Schneider](https://sms4smile.com/quotes/author/brad-schneider/)

> [If you read 'Lord of the Rings' and dismiss it as a lie because it has orcs and elves, you're missing the whole point…](https://sms4smile.com/quotes/doug-tennapel/if-you-read-lord-of-the-rings-and-dismiss-it-as-a-lie-because-it-has/)

[Doug TenNapel](https://sms4smile.com/quotes/author/doug-tennapel/)

> [What I know about Ali Krieger is no moment is ever going to be too big for her.](https://sms4smile.com/quotes/jill-ellis/what-i-know-about-ali-krieger-is-no-moment-is-ever-going-to-be-too/)

[Jill Ellis](https://sms4smile.com/quotes/author/jill-ellis/)

[Browse all 12,477 Big quotes ](https://sms4smile.com/quotes/about/big/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in.",
            "creator": {
                "@type": "Person",
                "name": "Scott Borchetta"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/scott-borchetta/with-the-launch-of-big-machine-premium-vodka-we-are-now-offering-a/",
            "about": {
                "@type": "Thing",
                "name": "Big"
            },
            "@id": "https://sms4smile.com/quotes/scott-borchetta/with-the-launch-of-big-machine-premium-vodka-we-are-now-offering-a/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/3ff/scott-borchetta-8443_big_with-the-launch-of-big-machine-premium-v_492573.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/3ff/scott-borchetta-8443_big_with-the-launch-of-big-machine-premium-v_492573.jpg",
                "url": "https://sms4smile.com/quotes/i/3ff/scott-borchetta-8443_big_with-the-launch-of-big-machine-premium-v_492573.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly…” — Scott Borchetta",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Scott Borchetta",
                    "item": "https://sms4smile.com/quotes/author/scott-borchetta/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "With the launch of Big Machine...",
                    "item": "https://sms4smile.com/quotes/scott-borchetta/with-the-launch-of-big-machine-premium-vodka-we-are-now-offering-a/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/scott-borchetta/with-the-launch-of-big-machine-premium-vodka-we-are-now-offering-a/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
