--- title: "Meaning & Key Takeaway of: We decided when we were building Big…" description: "\"We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.\" — Scott Borchetta" image: "https://sms4smile.com/quotes/i/98f/scott-borchetta-8443_big_we-decided-when-we-were-building-big-mac_463493.jpg" --- # We decided when we were building Big Machine that we… ![“We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.” quote by Scott Borchetta](https://sms4smile.com/quotes/i/98f/scott-borchetta-8443_big_we-decided-when-we-were-building-big-mac_463493.jpg) [Download](https://sms4smile.com/quotes/i/98f/scott-borchetta-8443_big_we-decided-when-we-were-building-big-mac_463493.jpg) [Open image](https://sms4smile.com/quotes/i/98f/scott-borchetta-8443_big_we-decided-when-we-were-building-big-mac_463493.jpg) > “We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.” [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The company aimed to be iconic and high‑performance, like a Harley or Ferrari, reflecting bold branding goals. **In simple terms:** Aim for iconic status. Key Takeaway Build a brand with bold identity. Themes branding ambition music industry Mood ambitious strategic Type advice inspirational When to use this quote - product launch - marketing campaigns - artist development Key Concepts iconicity performance luxury branding Questions to Reflect On - What defines an iconic brand for you? - How balance boldness with authenticity? A Different Perspective Risk of alienating core audience with overly flashy image. ★ ★ ★ ★ ★ No ratings yet [Big](https://sms4smile.com/quotes/about/big/) [Big mac](https://sms4smile.com/quotes/about/big-mac/) [Big Machine](https://sms4smile.com/quotes/about/big-machine-713953/) [Building](https://sms4smile.com/quotes/about/building/) [Building Big](https://sms4smile.com/quotes/about/building-big-4018420/) [Computers](https://sms4smile.com/quotes/about/computers/) [Decided Building](https://sms4smile.com/quotes/about/decided-building-4021103/) [Ferrari](https://sms4smile.com/quotes/about/ferrari/) [Harley](https://sms4smile.com/quotes/about/harley/) [Machine](https://sms4smile.com/quotes/about/machine/) [Wanted Harley](https://sms4smile.com/quotes/about/wanted-harley-4021102/) ## Related quotes > [With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great…](https://sms4smile.com/quotes/scott-borchetta/with-the-launch-of-big-machine-premium-vodka-we-are-now-offering-a/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got…](https://sms4smile.com/quotes/scott-borchetta/auto-racing-has-been-a-big-part-of-my-life-since-i-was-very-young/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group…](https://sms4smile.com/quotes/scott-borchetta/there-are-a-lot-of-similarities-even-though-we-re-in-two-different/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [Like everything at Big Machine Label Group, the music comes out when it's ready.](https://sms4smile.com/quotes/scott-borchetta/like-everything-at-big-machine-label-group-the-music-comes-out-when/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [We have a mantra at the Big Machine Label Group: Start with crazy and work backward.](https://sms4smile.com/quotes/scott-borchetta/we-have-a-mantra-at-the-big-machine-label-group-start-with-crazy-and/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [The Big Machine Label Group will continue to knock down doors to break female talent.](https://sms4smile.com/quotes/scott-borchetta/the-big-machine-label-group-will-continue-to-knock-down-doors-to/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [“I’d imagine the whole world was one big machine. Machines never come with any extra parts, you know. They always come with the exact…](https://sms4smile.com/quotes/hugo-cabret/i-d-imagine-the-whole-world-was-one-big-machine-machines-never-come/) [Hugo Cabret](https://sms4smile.com/quotes/author/hugo-cabret/) > [The universe looks less like a big machine than a big thought.](https://sms4smile.com/quotes/dean-radin/the-universe-looks-less-like-a-big-machine-than-a-big-thought/) [Dean Radin](https://sms4smile.com/quotes/author/dean-radin/) > [I like to imagine that the world is one big machine. You know, machines never have any extra parts. They have the exact number…](https://sms4smile.com/quotes/brian-selznick/i-like-to-imagine-that-the-world-is-one-big-machine-you-know-machines/) [Brian Selznick](https://sms4smile.com/quotes/author/brian-selznick/) > [Music is a big machine that would go on with or without me.](https://sms4smile.com/quotes/rob-thomas/music-is-a-big-machine-that-would-go-on-with-or-without-me/) [Rob Thomas](https://sms4smile.com/quotes/author/rob-thomas/) > [Ecstasy is all you need living in the big machine.](https://sms4smile.com/quotes/goo-goo-dolls/ecstasy-is-all-you-need-living-in-the-big-machine/) [Goo Goo Dolls](https://sms4smile.com/quotes/author/goo-goo-dolls/) > [Being signed to a major label, it's a big machine behind you. There are so many people that are working to push the record.](https://sms4smile.com/quotes/trina/being-signed-to-a-major-label-it-s-a-big-machine-behind-you-there-are/) [Trina](https://sms4smile.com/quotes/author/trina/) > [Once Miramax gets involved, if they like your movie, there's a big machine that gets involved.](https://sms4smile.com/quotes/tom-wilkinson/once-miramax-gets-involved-if-they-like-your-movie-there-s-a-big/) [Tom Wilkinson](https://sms4smile.com/quotes/author/tom-wilkinson/) > [“Sometimes I come up here at night...just to look at the city. I like to imagine that the world is one big machine. You…](https://sms4smile.com/quotes/brian-selznick/sometimes-i-come-up-here-at-night-just-to-look-at-the-city-i-like-to/) [Brian Selznick](https://sms4smile.com/quotes/author/brian-selznick/) > [In making a movie, you're part of a big machine. Even in a small movie there are still so many people involved in the…](https://sms4smile.com/quotes/zooey-deschanel/in-making-a-movie-you-re-part-of-a-big-machine-even-in-a-small-movie-2/) [Zooey Deschanel](https://sms4smile.com/quotes/author/zooey-deschanel/) ## More by Scott Borchetta > [I'm being myself when the camera is rolling.](https://sms4smile.com/quotes/scott-borchetta/i-m-being-myself-when-the-camera-is-rolling/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in…](https://sms4smile.com/quotes/scott-borchetta/a-lot-of-times-in-a-record-company-environment-it-s-all-right-go-out/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine.](https://sms4smile.com/quotes/scott-borchetta/because-we-are-nashville-based-and-predominately-a-country-label/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that.](https://sms4smile.com/quotes/scott-borchetta/if-you-look-at-most-of-our-roster-we-ve-got-great-singer-songwriters/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [It never gets easier to break a new act.](https://sms4smile.com/quotes/scott-borchetta/it-never-gets-easier-to-break-a-new-act/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [The facts show that the music industry was much better off before Spotify hit these shores.](https://sms4smile.com/quotes/scott-borchetta/the-facts-show-that-the-music-industry-was-much-better-off-before/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I…](https://sms4smile.com/quotes/scott-borchetta/my-father-was-in-record-promotion-in-los-angeles-he-worked-for/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter…](https://sms4smile.com/quotes/scott-borchetta/our-entire-goal-is-to-make-something-that-moves-you-if-you-don-t-want/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great…](https://sms4smile.com/quotes/scott-borchetta/with-the-launch-of-big-machine-premium-vodka-we-are-now-offering-a/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [I learned a long time ago, Don't ever doubt the power of Taylor Swift.](https://sms4smile.com/quotes/scott-borchetta/i-learned-a-long-time-ago-don-t-ever-doubt-the-power-of-taylor-swift/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [Part of the mission of Nash Icon is taking away some of the day-to-day, hand-to-hand combat that you have to do to continue the…](https://sms4smile.com/quotes/scott-borchetta/part-of-the-mission-of-nash-icon-is-taking-away-some-of-the-day-to/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better…](https://sms4smile.com/quotes/scott-borchetta/when-we-first-started-i-had-the-time-to-personally-live-every-project/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [There is no way to keep your thumb on the pulse unless you have your thumb on the pulse, and I think we have…](https://sms4smile.com/quotes/scott-borchetta/there-is-no-way-to-keep-your-thumb-on-the-pulse-unless-you-have-your/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want…](https://sms4smile.com/quotes/scott-borchetta/for-the-label-to-grow-it-has-to-have-great-executives-who-understand/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) > [When you break an artist, you learn a lot.](https://sms4smile.com/quotes/scott-borchetta/when-you-break-an-artist-you-learn-a-lot/) [Scott Borchetta](https://sms4smile.com/quotes/author/scott-borchetta/) [Explore all 81 Scott Borchetta quotes ](https://sms4smile.com/quotes/author/scott-borchetta/) ## More Big quotes > [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/) [Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [My mom had very low expectations for me, and she really had a point. I was a big problem at seventeen. If I had…](https://sms4smile.com/quotes/alejandro-gonzalez-inarritu/my-mom-had-very-low-expectations-for-me-and-she-really-had-a-point-i/) [Alejandro Gonzalez Inarritu](https://sms4smile.com/quotes/author/alejandro-gonzalez-inarritu/) > [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [It's going to be used in the last days to get people to come against Christ, and that's the issue: they come against the…](https://sms4smile.com/quotes/tim-lahaye/it-s-going-to-be-used-in-the-last-days-to-get-people-to-come-against/) [Tim LaHaye](https://sms4smile.com/quotes/author/tim-lahaye/) > [My parents are divorced, and seeing that was really painful for me. Really painful for me. But that's also a big part of why…](https://sms4smile.com/quotes/banks/my-parents-are-divorced-and-seeing-that-was-really-painful-for-me/) [Banks](https://sms4smile.com/quotes/author/banks/) > [I always want to do a big finale.](https://sms4smile.com/quotes/jennifer-yuh-nelson/i-always-want-to-do-a-big-finale/) [Jennifer Yuh Nelson](https://sms4smile.com/quotes/author/jennifer-yuh-nelson/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [So I concentrated on the rhythmic side of things, and therefore left a lot of holes. I didn't want to use big pad chords…](https://sms4smile.com/quotes/midge-ure/so-i-concentrated-on-the-rhythmic-side-of-things-and-therefore-left-a/) [Midge Ure](https://sms4smile.com/quotes/author/midge-ure/) > [I think a big part of success in football is mental, not physical. How you are inside your head matters more.](https://sms4smile.com/quotes/iker-casillas/i-think-a-big-part-of-success-in-football-is-mental-not-physical-how/) [Iker Casillas](https://sms4smile.com/quotes/author/iker-casillas/) > [I was always attracted most to joining City, and I am pleased to be at such a good club with such a big ambition…](https://sms4smile.com/quotes/edin-dzeko/i-was-always-attracted-most-to-joining-city-and-i-am-pleased-to-be-at/) [Edin Dzeko](https://sms4smile.com/quotes/author/edin-dzeko/) > [Making sure that people have access to preventive medicine for the first time ever as a nation? That's a big deal.](https://sms4smile.com/quotes/brad-schneider/making-sure-that-people-have-access-to-preventive-medicine-for-the/) [Brad Schneider](https://sms4smile.com/quotes/author/brad-schneider/) > [If you read 'Lord of the Rings' and dismiss it as a lie because it has orcs and elves, you're missing the whole point…](https://sms4smile.com/quotes/doug-tennapel/if-you-read-lord-of-the-rings-and-dismiss-it-as-a-lie-because-it-has/) [Doug TenNapel](https://sms4smile.com/quotes/author/doug-tennapel/) > [What I know about Ali Krieger is no moment is ever going to be too big for her.](https://sms4smile.com/quotes/jill-ellis/what-i-know-about-ali-krieger-is-no-moment-is-ever-going-to-be-too/) [Jill Ellis](https://sms4smile.com/quotes/author/jill-ellis/) [Browse all 12,477 Big quotes ](https://sms4smile.com/quotes/about/big/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.", "creator": { "@type": "Person", "name": "Scott Borchetta" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/scott-borchetta/we-decided-when-we-were-building-big-machine-that-we-wanted-to-be-a/", "about": { "@type": "Thing", "name": "Big" }, "@id": "https://sms4smile.com/quotes/scott-borchetta/we-decided-when-we-were-building-big-machine-that-we-wanted-to-be-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/98f/scott-borchetta-8443_big_we-decided-when-we-were-building-big-mac_463493.jpg", "contentUrl": "https://sms4smile.com/quotes/i/98f/scott-borchetta-8443_big_we-decided-when-we-were-building-big-mac_463493.jpg", "url": "https://sms4smile.com/quotes/i/98f/scott-borchetta-8443_big_we-decided-when-we-were-building-big-mac_463493.jpg", "width": 1080, "height": 1080, "caption": "“We decided when we were building Big Machine that we wanted to be a Harley or a Ferrari.” — Scott Borchetta", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Scott Borchetta", "item": "https://sms4smile.com/quotes/author/scott-borchetta/" }, { "@type": "ListItem", "position": 4, "name": "We decided when we were building...", "item": "https://sms4smile.com/quotes/scott-borchetta/we-decided-when-we-were-building-big-machine-that-we-wanted-to-be-a/" } ], "@id": "https://sms4smile.com/quotes/scott-borchetta/we-decided-when-we-were-building-big-machine-that-we-wanted-to-be-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```