--- title: "Meaning & Key Takeaway of: When Braniff abandoned stripes, they…" description: "\"When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.\" — Saul Bass" image: "https://sms4smile.com/quotes/i/ed6/saul-bass-9764_abandoned_when-braniff-abandoned-stripes-they-woun_2149366.png" --- # When Braniff abandoned stripes, they wound up with a… ![“When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.” quote by Saul Bass](https://sms4smile.com/quotes/i/ed6/saul-bass-9764_abandoned_when-braniff-abandoned-stripes-they-woun_2149366.png) [Download](https://sms4smile.com/quotes/i/ed6/saul-bass-9764_abandoned_when-braniff-abandoned-stripes-they-woun_2149366.png) [Open image](https://sms4smile.com/quotes/i/ed6/saul-bass-9764_abandoned_when-braniff-abandoned-stripes-they-woun_2149366.png) > “When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.” [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A branding change that ignored core identity led to a confusing, unappealing product for customers. **In simple terms:** Bad rebranding hurts user experience. Key Takeaway Maintain brand consistency. Themes branding design customer experience Mood frustrated critical Type cautionary analytical When to use this quote - airline rebranding - product redesign - marketing campaign - customer perception Key Concepts identity visual communication brand equity Questions to Reflect On - How does visual identity affect trust? - What steps ensure redesign respects heritage? A Different Perspective Changing aesthetics without purpose can alienate loyal users. ★ ★ ★ ★ ★ No ratings yet [Flying](https://sms4smile.com/quotes/about/flying/) [Jelly bean](https://sms4smile.com/quotes/about/jelly-bean/) [Plane](https://sms4smile.com/quotes/about/plane/) ## Related quotes > [I can always guess how many jelly beans are in a jelly bean jar, even if I'm wrong. -Brick Tamland](https://sms4smile.com/quotes/anchorman-2/i-can-always-guess-how-many-jelly-beans-are-in-a-jelly-bean-jar-even/) [Anchorman 2](https://sms4smile.com/quotes/author/anchorman-2/) > [I love this child. Red-haired - patient and gentle like her mother - fey and funny like her father. When she giggles I can…](https://sms4smile.com/quotes/robert-fulghum/i-love-this-child-red-haired-patient-and-gentle-like-her-mother-fey/) [Robert Fulghum](https://sms4smile.com/quotes/author/robert-fulghum/) > [I would love to meet J.K. Rowling and tell her how much I admire her writing and am amazed by her imagination. I read…](https://sms4smile.com/quotes/sheryl-sandberg/i-would-love-to-meet-j-k-rowling-and-tell-her-how-much-i-admire-her/) [Sheryl Sandberg](https://sms4smile.com/quotes/author/sheryl-sandberg/) > [My earliest memory? Trying to use a red jelly bean as lipstick.](https://sms4smile.com/quotes/pamela-anderson/my-earliest-memory-trying-to-use-a-red-jelly-bean-as-lipstick/) [Pamela Anderson](https://sms4smile.com/quotes/author/pamela-anderson/) > [The jelly-bean eating thug says that national defense is important. But national defense starts at home.](https://sms4smile.com/quotes/dick-gregory/the-jelly-bean-eating-thug-says-that-national-defense-is-important/) [Dick Gregory](https://sms4smile.com/quotes/author/dick-gregory/) > [We walked on the beach, fed blue corn ships to the seagulls, and munched on blue jelly beans, blue saltwater taffy and all the…](https://sms4smile.com/quotes/rick-riordan/we-walked-on-the-beach-fed-blue-corn-ships-to-the-seagulls-and/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) > [Everyone at school seems to go by a nickname. Kat, Frosty, Bronx, Boo Bear, Jelly Bean, Freckles.](https://sms4smile.com/quotes/gena-showalter/everyone-at-school-seems-to-go-by-a-nickname-kat-frosty-bronx-boo/) [Gena Showalter](https://sms4smile.com/quotes/author/gena-showalter/) > [There is simply too much to be done for us all to go round 'enjoying ourselves.' When the world is perfect, then we can…](https://sms4smile.com/quotes/jon-richardson/there-is-simply-too-much-to-be-done-for-us-all-to-go-round-enjoying/) [Jon Richardson](https://sms4smile.com/quotes/author/jon-richardson/) > [“He smirked and sat up "Simmer down, Jelly Bean.”](https://sms4smile.com/quotes/stacey-o-neale/he-smirked-and-sat-up-simmer-down-jelly-bean/) [Stacey O'Neale](https://sms4smile.com/quotes/author/stacey-o-neale/) > [“The jelly beans”](https://sms4smile.com/quotes/katrina-streza/the-jelly-beans/) Katrina Streza > [You can tell a lot about a fellow's character by the way he eats jelly beans.](https://sms4smile.com/quotes/ronald-reagan/you-can-tell-a-lot-about-a-fellow-s-character-by-the-way-he-eats/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [You can tell a lot about a fellow's character by his way of eating jelly beans.](https://sms4smile.com/quotes/ronald-reagan/you-can-tell-a-lot-about-a-fellow-s-character-by-his-way-of-eating-2/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) > [“Jelly beans! Millions and billions of purples and yellows and greens and licorice and grape and raspberry and mint and round and smooth and…](https://sms4smile.com/quotes/harlan-ellison/jelly-beans-millions-and-billions-of-purples-and-yellows-and-greens/) [Harlan Ellison](https://sms4smile.com/quotes/author/harlan-ellison/) > [“If you decide what color jelly beans to eat based just on the papers that get published, you’re making the same mistake the army…](https://sms4smile.com/quotes/jordan-ellenberg/if-you-decide-what-color-jelly-beans-to-eat-based-just-on-the-papers/) [Jordan Ellenberg](https://sms4smile.com/quotes/author/jordan-ellenberg/) > [“scrolls, notebooks, tablet computers, daggers, and a large bowl filled with jelly beans,”](https://sms4smile.com/quotes/rick-riordan/scrolls-notebooks-tablet-computers-daggers-and-a-large-bowl-filled/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) ## More by Saul Bass > [There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from…](https://sms4smile.com/quotes/saul-bass/there-is-nothing-glamorous-in-what-i-do-i-m-a-working-man-perhaps-i-m/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The average individual lives in a high impact, complex, visual environment.](https://sms4smile.com/quotes/saul-bass/the-average-individual-lives-in-a-high-impact-complex-visual/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [When a well-known creative person such as me is perceived to have created a knockoff of my own previous work, such a perception is…](https://sms4smile.com/quotes/saul-bass/when-a-well-known-creative-person-such-as-me-is-perceived-to-have/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I began as a graphic designer. As part of my work, I created film symbols for ad campaigns. I happened to be working on…](https://sms4smile.com/quotes/saul-bass/i-began-as-a-graphic-designer-as-part-of-my-work-i-created-film/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in…](https://sms4smile.com/quotes/saul-bass/dishonesty-in-trailers-is-more-than-a-moral-issue-it-s-a-practical/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The products people like best start with function and wind up with look.](https://sms4smile.com/quotes/saul-bass/the-products-people-like-best-start-with-function-and-wind-up-with/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [All fliers have some concern about flying. Some handle it by 'flying' the plane. They're 'raising' the wheels, 'making' the turns and so on.…](https://sms4smile.com/quotes/saul-bass/all-fliers-have-some-concern-about-flying-some-handle-it-by-flying/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [A product is often a consumer's only window to a corporation.](https://sms4smile.com/quotes/saul-bass/a-product-is-often-a-consumer-s-only-window-to-a-corporation/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re…](https://sms4smile.com/quotes/saul-bass/sometimes-when-an-idea-flashes-you-distrust-it-because-it-seems-too/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I've watched Spike Lee's career with interest, and he seemed to be striving for an original and moral point of view.](https://sms4smile.com/quotes/saul-bass/i-ve-watched-spike-lee-s-career-with-interest-and-he-seemed-to-be/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.](https://sms4smile.com/quotes/saul-bass/there-s-nothing-more-damaging-than-an-irate-moviegoer-who-hasn-t-seen/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very…](https://sms4smile.com/quotes/saul-bass/the-very-first-pieces-of-film-that-i-did-were-really-graphic-designs/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [My position was that the film begins with the first frame and that the film should be doing a job at that point.](https://sms4smile.com/quotes/saul-bass/my-position-was-that-the-film-begins-with-the-first-frame-and-that/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem,…](https://sms4smile.com/quotes/saul-bass/sometimes-clients-have-a-sophisticated-view-of-their-design-problem/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.](https://sms4smile.com/quotes/saul-bass/i-want-to-make-beautiful-things-even-if-nobody-cares-as-opposed-to/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) [Explore all 70 Saul Bass quotes ](https://sms4smile.com/quotes/author/saul-bass/) ## More Abandoned quotes > [“I'm surprised when I walk right into yet another abandoned hunters' camp. Tattered plastic sheeting still hangs askew here and there. Blackened aerosol cans…](https://sms4smile.com/quotes/rick-bass/i-m-surprised-when-i-walk-right-into-yet-another-abandoned-hunters/) [Rick Bass](https://sms4smile.com/quotes/author/rick-bass/) > [It’s hard to feel attracted to someone who has abandoned her sense of autonomy.](https://sms4smile.com/quotes/esther-perel/it-s-hard-to-feel-attracted-to-someone-who-has-abandoned-her-sense-of/) [Esther Perel](https://sms4smile.com/quotes/author/esther-perel/) > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [In Russia there is an emigration of intelligence: émigrés cross the frontier in order to read and to write good books. But in doing…](https://sms4smile.com/quotes/friedrich-nietzsche/in-russia-there-is-an-emigration-of-intelligence-migr-s-cross-the/) [Friedrich Nietzsche](https://sms4smile.com/quotes/author/friedrich-nietzsche/) > [Early on in my life, I had a broken soul. I was abused by my father, abandoned by my mother and ended up in…](https://sms4smile.com/quotes/joyce-meyer/early-on-in-my-life-i-had-a-broken-soul-i-was-abused-by-my-father/) [Joyce Meyer](https://sms4smile.com/quotes/author/joyce-meyer/) > [We should be recklessly abandoned to Jesus, and just turn it over to Him. Through the support I think the sacrifices will be made…](https://sms4smile.com/quotes/stacie-orrico/we-should-be-recklessly-abandoned-to-jesus-and-just-turn-it-over-to/) [Stacie Orrico](https://sms4smile.com/quotes/author/stacie-orrico/) > [In the eyes of those lovers of perfection, a work is never finished a word that for them has no sense but abandoned; and…](https://sms4smile.com/quotes/paul-valery/in-the-eyes-of-those-lovers-of-perfection-a-work-is-never-finished-a/) [Paul Valery](https://sms4smile.com/quotes/author/paul-valery/) > [The whole force of the respectable circles to which I belonged, that respectable circle which knew as I did notthe value of security won,…](https://sms4smile.com/quotes/ida-tarbell/the-whole-force-of-the-respectable-circles-to-which-i-belonged-that/) [Ida Tarbell](https://sms4smile.com/quotes/author/ida-tarbell/) > [Barack Obama became president, and he abandoned Iraq. He left, and when he left Al Qaida was done for. ISIS was created because of…](https://sms4smile.com/quotes/jeb-bush/barack-obama-became-president-and-he-abandoned-iraq-he-left-and-when/) [Jeb Bush](https://sms4smile.com/quotes/author/jeb-bush/) > [“The desperate loneliness is nothing compared to the torture of falling in love and then being abandoned.”](https://sms4smile.com/quotes/a-j-nuest/the-desperate-loneliness-is-nothing-compared-to-the-torture-of/) A.J. Nuest > [Through it all, this wild life on and off the road , through Jordanian deserts , Spanish islands, German prisons, Caribbean tax scams, halls…](https://sms4smile.com/quotes/eric-burdon/through-it-all-this-wild-life-on-and-off-the-road-through-jordanian/) [Eric Burdon](https://sms4smile.com/quotes/author/eric-burdon/) > [I've never been keen on open adoption. It doesn't seem to solve the main problem with adoption, which is that somebody feels she was…](https://sms4smile.com/quotes/joan-didion/i-ve-never-been-keen-on-open-adoption-it-doesn-t-seem-to-solve-the/) [Joan Didion](https://sms4smile.com/quotes/author/joan-didion/) > [Blacks abandoned morals, fathers, and real belief in God.](https://sms4smile.com/quotes/jesse-lee-peterson/blacks-abandoned-morals-fathers-and-real-belief-in-god/) [Jesse Lee Peterson](https://sms4smile.com/quotes/author/jesse-lee-peterson/) > [I just feel abandoned. And I feel, I don't feel represented by the Republican Party. I have always had to defend the social side…](https://sms4smile.com/quotes/gary-johnson/i-just-feel-abandoned-and-i-feel-i-don-t-feel-represented-by-the/) [Gary Johnson](https://sms4smile.com/quotes/author/gary-johnson/) > [While society cannot provide employment for its members, the production/work/income nexus has to be abandoned as a justification for our present parsimony to the…](https://sms4smile.com/quotes/bob-hawke/while-society-cannot-provide-employment-for-its-members-the/) [Bob Hawke](https://sms4smile.com/quotes/author/bob-hawke/) Browse all 932 Abandoned quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.", "creator": { "@type": "Person", "name": "Saul Bass" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/saul-bass/when-braniff-abandoned-stripes-they-wound-up-with-a-flying-jelly-bean/", "about": { "@type": "Thing", "name": "Abandoned" }, "@id": "https://sms4smile.com/quotes/saul-bass/when-braniff-abandoned-stripes-they-wound-up-with-a-flying-jelly-bean/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ed6/saul-bass-9764_abandoned_when-braniff-abandoned-stripes-they-woun_2149366.png", "contentUrl": "https://sms4smile.com/quotes/i/ed6/saul-bass-9764_abandoned_when-braniff-abandoned-stripes-they-woun_2149366.png", "url": "https://sms4smile.com/quotes/i/ed6/saul-bass-9764_abandoned_when-braniff-abandoned-stripes-they-woun_2149366.png", "width": 1080, "height": 1080, "caption": "“When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for…” — Saul Bass", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Saul Bass", "item": "https://sms4smile.com/quotes/author/saul-bass/" }, { "@type": "ListItem", "position": 4, "name": "When Braniff abandoned stripes, they wound...", "item": "https://sms4smile.com/quotes/saul-bass/when-braniff-abandoned-stripes-they-wound-up-with-a-flying-jelly-bean/" } ], "@id": "https://sms4smile.com/quotes/saul-bass/when-braniff-abandoned-stripes-they-wound-up-with-a-flying-jelly-bean/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```