--- title: "Meaning & Key Takeaway of: For the average audience, the credits…" description: "\"For the average audience, the credits tell them there's only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than simpl..." image: "https://sms4smile.com/quotes/i/106/saul-bass-9764_aim_for-the-average-audience-the-credits-tel_1011756.png" --- # For the average audience, the credits tell them there's… ![“For the average audience, the credits tell them there's only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than simply get rid of names that filmgoers aren't interested in. I aim to set up the audience for what's coming; make them expectant.” quote by Saul Bass](https://sms4smile.com/quotes/i/106/saul-bass-9764_aim_for-the-average-audience-the-credits-tel_1011756.png) [Download](https://sms4smile.com/quotes/i/106/saul-bass-9764_aim_for-the-average-audience-the-credits-tel_1011756.png) [Open image](https://sms4smile.com/quotes/i/106/saul-bass-9764_aim_for-the-average-audience-the-credits-tel_1011756.png) > “For the average audience, the credits tell them there's only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than simply get rid of names that filmgoers aren't interested in. I aim to set up the audience for what's coming; make them expectant.” [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The pause after a film’s credits is used to build anticipation for upcoming content, rather than just filler. **In simple terms:** Use credit time to engage viewers and set expectations. Key Takeaway Turn idle moments into narrative hooks. Themes storytelling audience engagement anticipation Mood curious strategic Type marketing cinematic When to use this quote - movie theaters - streaming platforms - live events - marketing campaigns Key Concepts cinema psychology attention management Questions to Reflect On - How can you make a brief pause feel purposeful? - What cues signal upcoming content? A Different Perspective Audiences may ignore the cue if not clearly signaled. ★ ★ ★ ★ ★ No ratings yet [Aim](https://sms4smile.com/quotes/about/aim/) [Audience](https://sms4smile.com/quotes/about/audience/) [Audience Credits](https://sms4smile.com/quotes/about/audience-credits-2202330/) [Average](https://sms4smile.com/quotes/about/average/) [Credit](https://sms4smile.com/quotes/about/credit/) [Eat Popcorn](https://sms4smile.com/quotes/about/eat-popcorn-975722/) [Film](https://sms4smile.com/quotes/about/film/) [Left](https://sms4smile.com/quotes/about/left/) [Minutes](https://sms4smile.com/quotes/about/minutes/) [Names](https://sms4smile.com/quotes/about/names/) [Periods](https://sms4smile.com/quotes/about/periods/) [Popcorn](https://sms4smile.com/quotes/about/popcorn/) [Popcorn Dead](https://sms4smile.com/quotes/about/popcorn-dead-2202331/) [Three](https://sms4smile.com/quotes/about/three/) [Trying](https://sms4smile.com/quotes/about/trying/) ## Related quotes > [I'm not going to sit at home and eat popcorn,](https://sms4smile.com/quotes/allen-west/i-m-not-going-to-sit-at-home-and-eat-popcorn/) [Allen West](https://sms4smile.com/quotes/author/allen-west/) > [I sometimes go to a movie and eat my popcorn and turn my brain off. I love those movies. But the movies I like…](https://sms4smile.com/quotes/jessica-chastain/i-sometimes-go-to-a-movie-and-eat-my-popcorn-and-turn-my-brain-off-i/) [Jessica Chastain](https://sms4smile.com/quotes/author/jessica-chastain/) > [With all the horror in the world and all the crap that's going on, for an hour and a half you go eat some…](https://sms4smile.com/quotes/michael-rosenbaum/with-all-the-horror-in-the-world-and-all-the-crap-that-s-going-on-for/) [Michael Rosenbaum](https://sms4smile.com/quotes/author/michael-rosenbaum/) > [“Don't you go to the movies?" "Mostly just to eat popcorn in the dark.”](https://sms4smile.com/quotes/charles-bukowski/don-t-you-go-to-the-movies-mostly-just-to-eat-popcorn-in-the-dark/) [Charles Bukowski](https://sms4smile.com/quotes/author/charles-bukowski/) > [I mean there’s a certain finality about a movie, when it’s done it’s done – that raised eyebrow in that moment will always be…](https://sms4smile.com/quotes/tracy-letts/i-mean-there-s-a-certain-finality-about-a-movie-when-it-s-done-it-s/) [Tracy Letts](https://sms4smile.com/quotes/author/tracy-letts/) > [If we go out we'll go to the cinema which is a great excuse for me to eat popcorn.](https://sms4smile.com/quotes/frankie-bridge/if-we-go-out-we-ll-go-to-the-cinema-which-is-a-great-excuse-for-me-to/) [Frankie Bridge](https://sms4smile.com/quotes/author/frankie-bridge/) > [Usually I'll just eat popcorn, but if theaters would sell me goat cheese and garlic with Triscuit crackers, I'd give them all my money.](https://sms4smile.com/quotes/cecily-strong/usually-i-ll-just-eat-popcorn-but-if-theaters-would-sell-me-goat/) [Cecily Strong](https://sms4smile.com/quotes/author/cecily-strong/) > [I laugh, cry, go for movies, eat popcorn. All these things are pretty relaxing for me.](https://sms4smile.com/quotes/tabu/i-laugh-cry-go-for-movies-eat-popcorn-all-these-things-are-pretty/) [Tabu](https://sms4smile.com/quotes/author/tabu/) > [I don't like to cook, but I like to eat popcorn with butter and salt.](https://sms4smile.com/quotes/beverly-johnson/i-don-t-like-to-cook-but-i-like-to-eat-popcorn-with-butter-and-salt/) [Beverly Johnson](https://sms4smile.com/quotes/author/beverly-johnson/) > [Im a popcorn fanatic. No matter how full I am, I can eat popcorn.](https://sms4smile.com/quotes/julianne-phillips/im-a-popcorn-fanatic-no-matter-how-full-i-am-i-can-eat-popcorn/) [Julianne Phillips](https://sms4smile.com/quotes/author/julianne-phillips/) > [“Popcorn Machines the great option for small as well as big parties because everyone loves to eat popcorn more than other foods. Add it…](https://sms4smile.com/quotes/smack-amusements/popcorn-machines-the-great-option-for-small-as-well-as-big-parties/) [Smack Amusements](https://sms4smile.com/quotes/author/smack-amusements/) > [Sometimes I just want to be with my family and watch movie and eat some popcorn. But when I step on the mat I…](https://sms4smile.com/quotes/marcelo-garcia/sometimes-i-just-want-to-be-with-my-family-and-watch-movie-and-eat/) [Marcelo Garcia](https://sms4smile.com/quotes/author/marcelo-garcia/) > [I had grown up thinking of movies as something to eat popcorn with. Bergman and the other European directors were the first ones to…](https://sms4smile.com/quotes/richard-corliss/i-had-grown-up-thinking-of-movies-as-something-to-eat-popcorn-with/) [Richard Corliss](https://sms4smile.com/quotes/author/richard-corliss/) > [“For example, if every time you eat popcorn, one hour later you fart so hard that it inflates your socks, you can reasonably assume…](https://sms4smile.com/quotes/scott-adams/for-example-if-every-time-you-eat-popcorn-one-hour-later-you-fart-so/) [Scott Adams](https://sms4smile.com/quotes/author/scott-adams/) > [“I don’t have many friends,” I said. “Not ‘come over and eat popcorn and watch a stupid movie’ friends. You and Warren are sort…](https://sms4smile.com/quotes/patricia-briggs/i-don-t-have-many-friends-i-said-not-come-over-and-eat-popcorn-and/) [Patricia Briggs](https://sms4smile.com/quotes/author/patricia-briggs/) ## More by Saul Bass > [There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from…](https://sms4smile.com/quotes/saul-bass/there-is-nothing-glamorous-in-what-i-do-i-m-a-working-man-perhaps-i-m/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The average individual lives in a high impact, complex, visual environment.](https://sms4smile.com/quotes/saul-bass/the-average-individual-lives-in-a-high-impact-complex-visual/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [When a well-known creative person such as me is perceived to have created a knockoff of my own previous work, such a perception is…](https://sms4smile.com/quotes/saul-bass/when-a-well-known-creative-person-such-as-me-is-perceived-to-have/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I began as a graphic designer. As part of my work, I created film symbols for ad campaigns. I happened to be working on…](https://sms4smile.com/quotes/saul-bass/i-began-as-a-graphic-designer-as-part-of-my-work-i-created-film/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in…](https://sms4smile.com/quotes/saul-bass/dishonesty-in-trailers-is-more-than-a-moral-issue-it-s-a-practical/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The products people like best start with function and wind up with look.](https://sms4smile.com/quotes/saul-bass/the-products-people-like-best-start-with-function-and-wind-up-with/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [All fliers have some concern about flying. Some handle it by 'flying' the plane. They're 'raising' the wheels, 'making' the turns and so on.…](https://sms4smile.com/quotes/saul-bass/all-fliers-have-some-concern-about-flying-some-handle-it-by-flying/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [A product is often a consumer's only window to a corporation.](https://sms4smile.com/quotes/saul-bass/a-product-is-often-a-consumer-s-only-window-to-a-corporation/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re…](https://sms4smile.com/quotes/saul-bass/sometimes-when-an-idea-flashes-you-distrust-it-because-it-seems-too/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I've watched Spike Lee's career with interest, and he seemed to be striving for an original and moral point of view.](https://sms4smile.com/quotes/saul-bass/i-ve-watched-spike-lee-s-career-with-interest-and-he-seemed-to-be/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.](https://sms4smile.com/quotes/saul-bass/there-s-nothing-more-damaging-than-an-irate-moviegoer-who-hasn-t-seen/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very…](https://sms4smile.com/quotes/saul-bass/the-very-first-pieces-of-film-that-i-did-were-really-graphic-designs/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [My position was that the film begins with the first frame and that the film should be doing a job at that point.](https://sms4smile.com/quotes/saul-bass/my-position-was-that-the-film-begins-with-the-first-frame-and-that/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem,…](https://sms4smile.com/quotes/saul-bass/sometimes-clients-have-a-sophisticated-view-of-their-design-problem/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.](https://sms4smile.com/quotes/saul-bass/i-want-to-make-beautiful-things-even-if-nobody-cares-as-opposed-to/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) [Explore all 70 Saul Bass quotes ](https://sms4smile.com/quotes/author/saul-bass/) ## More Aim quotes > [If you aim at nothing, you will hit it every time.](https://sms4smile.com/quotes/zig-ziglar/if-you-aim-at-nothing-you-will-hit-it-every-time/) [Zig Ziglar](https://sms4smile.com/quotes/author/zig-ziglar/) > [A good aim surveys the present state of experience of pupils, and forming a tentative plan of treatment, keeps the plan constantly in view…](https://sms4smile.com/quotes/john-dewey/a-good-aim-surveys-the-present-state-of-experience-of-pupils-and/) [John Dewey](https://sms4smile.com/quotes/author/john-dewey/) > [The Christian man must aim at that complete obedience to God in which life finds its highest happiness, its greatest good, its perfect consummation,…](https://sms4smile.com/quotes/william-barclay/the-christian-man-must-aim-at-that-complete-obedience-to-god-in-which/) [William Barclay](https://sms4smile.com/quotes/author/william-barclay/) > [ He \[an earnest young reporter\] seemed to share the view of many intelligent, well-educated, well-meaning people that, while adult literature may aim to be… ](https://sms4smile.com/quotes/katherine-paterson/he-an-earnest-young-reporter-seemed-to-share-the-view-of-many/) [Katherine Paterson](https://sms4smile.com/quotes/author/katherine-paterson/) > [In Bosnia, little children shot in the head by a guy who thinks it's okay to aim his gun at a child.](https://sms4smile.com/quotes/christiane-amanpour/in-bosnia-little-children-shot-in-the-head-by-a-guy-who-thinks-it-s/) [Christiane Amanpour](https://sms4smile.com/quotes/author/christiane-amanpour/) > [Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If…](https://sms4smile.com/quotes/yves-behar/design-certainly-has-a-cosmetic-aesthetic-aim-it-always-aims-at/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [My aim was to make money for the bank. You lose track of the amounts involved when you are engaged in this kind of…](https://sms4smile.com/quotes/jerome-kerviel/my-aim-was-to-make-money-for-the-bank-you-lose-track-of-the-amounts/) [Jerome Kerviel](https://sms4smile.com/quotes/author/jerome-kerviel/) > [My only aim is to clock a time that everyone remembers.](https://sms4smile.com/quotes/hima-das/my-only-aim-is-to-clock-a-time-that-everyone-remembers/) [Hima Das](https://sms4smile.com/quotes/author/hima-das/) > [My main aim has always been to do good quality films with roles that have some substance. With Power and Beauty there were loads…](https://sms4smile.com/quotes/natasha-henstridge/my-main-aim-has-always-been-to-do-good-quality-films-with-roles-that/) [Natasha Henstridge](https://sms4smile.com/quotes/author/natasha-henstridge/) > [ I really enjoyed it - being involved in watching rushes and playback \[in "The Invisible Woman"\]. Ralph \[Fiennes\] was very open to my input,… ](https://sms4smile.com/quotes/felicity-jones/i-really-enjoyed-it-being-involved-in-watching-rushes-and-playback-in/) [Felicity Jones](https://sms4smile.com/quotes/author/felicity-jones/) > [My aim is to be counted among the top players.](https://sms4smile.com/quotes/babar-azam/my-aim-is-to-be-counted-among-the-top-players/) [Babar Azam](https://sms4smile.com/quotes/author/babar-azam/) > [The single aim of my life is that every child is: free to be a child, free to grow and develop, free to eat,…](https://sms4smile.com/quotes/kailash-satyarthi/the-single-aim-of-my-life-is-that-every-child-is-free-to-be-a-child/) [Kailash Satyarthi](https://sms4smile.com/quotes/author/kailash-satyarthi/) > [The aim of good prose words is to mean what they say. The aim of good poetical words is to mean what they do…](https://sms4smile.com/quotes/gilbert-k-chesterton/the-aim-of-good-prose-words-is-to-mean-what-they-say-the-aim-of-good/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) > [Prescribing hard work for the soft, or easy work for the hardy, is generally nonsense. What is always needed in any aim is right…](https://sms4smile.com/quotes/idries-shah/prescribing-hard-work-for-the-soft-or-easy-work-for-the-hardy-is/) [Idries Shah](https://sms4smile.com/quotes/author/idries-shah/) > [To be normal is the ultimate aim of the unsuccessful.](https://sms4smile.com/quotes/carl-jung/to-be-normal-is-the-ultimate-aim-of-the-unsuccessful/) [Carl Jung](https://sms4smile.com/quotes/author/carl-jung/) [Browse all 3,047 Aim quotes ](https://sms4smile.com/quotes/about/aim/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "For the average audience, the credits tell them there's only three minutes left to eat popcorn. I take this ‘dead’ period and try to do more than simply get rid of names that filmgoers aren't interested in. 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