--- title: "Meaning & Key Takeaway of: A corporation trademark represents a…" description: "\"A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for ..." image: "https://sms4smile.com/quotes/i/f23/saul-bass-9764_business_a-corporation-trademark-represents-a-tot_3093504.png" --- # A corporation trademark represents a total program for a… ![“A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.” quote by Saul Bass](https://sms4smile.com/quotes/i/f23/saul-bass-9764_business_a-corporation-trademark-represents-a-tot_3093504.png) [Download](https://sms4smile.com/quotes/i/f23/saul-bass-9764_business_a-corporation-trademark-represents-a-tot_3093504.png) [Open image](https://sms4smile.com/quotes/i/f23/saul-bass-9764_business_a-corporation-trademark-represents-a-tot_3093504.png) > “A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.” [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A trademark should embody a company's whole identity and endure for decades, reinforcing brand recognition. **In simple terms:** A lasting symbol reflects the whole brand. Key Takeaway Create a timeless, comprehensive brand mark. Themes branding design longevity Mood strategic reflective Type advice inspirational When to use this quote - product launch - rebranding - marketing campaigns - company anniversaries Key Concepts identity visual communication strategy Questions to Reflect On - How can a brand stay relevant over decades? - What elements make a logo timeless? A Different Perspective A symbol may become outdated if market or company changes. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Company](https://sms4smile.com/quotes/about/company/) [Corporation](https://sms4smile.com/quotes/about/corporation/) [Future](https://sms4smile.com/quotes/about/future/) ## Related quotes > [The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are…](https://sms4smile.com/quotes/saul-bass/the-ideal-trademark-is-one-that-is-pushed-to-its-utmost-limits-in/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [A product is often a consumer's only window to a corporation.](https://sms4smile.com/quotes/saul-bass/a-product-is-often-a-consumer-s-only-window-to-a-corporation/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [A record company used to be a very good thing, but they ended up soul-destroyingly trapping people in the accounting department. And you couldn't…](https://sms4smile.com/quotes/john-lydon/a-record-company-used-to-be-a-very-good-thing-but-they-ended-up-soul/) [John Lydon](https://sms4smile.com/quotes/author/john-lydon/) > [Supreme wasn't meant to be a brand... It's a good name, but it's a difficult one to trademark.](https://sms4smile.com/quotes/james-jebbia/supreme-wasn-t-meant-to-be-a-brand-it-s-a-good-name-but-it-s-a/) [James Jebbia](https://sms4smile.com/quotes/author/james-jebbia/) > [Simplicity is the trademark of GENIUS](https://sms4smile.com/quotes/anonymous/simplicity-is-the-trademark-of-genius/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You could call my piano my trademark, or one of my trademarks.](https://sms4smile.com/quotes/aretha-franklin/you-could-call-my-piano-my-trademark-or-one-of-my-trademarks/) [Aretha Franklin](https://sms4smile.com/quotes/author/aretha-franklin/) > [I am a shocker. I like to create controversy. It's my trademark.](https://sms4smile.com/quotes/brenda-fassie/i-am-a-shocker-i-like-to-create-controversy-it-s-my-trademark/) [Brenda Fassie](https://sms4smile.com/quotes/author/brenda-fassie/) > [A great trademark is appropriate, dynamic, distinctive, memorable and unique.](https://sms4smile.com/quotes/primo-angeli/a-great-trademark-is-appropriate-dynamic-distinctive-memorable-and/) Primo Angeli > [“A Trade Mark is a company’s persona and identity in the marketplace”](https://sms4smile.com/quotes/kalyan-c-kankanala/a-trade-mark-is-a-company-s-persona-and-identity-in-the-marketplace/) [Kalyan C. Kankanala](https://sms4smile.com/quotes/author/kalyan-c-kankanala/) > [Gucci is not a fashion or a design house, it was always a trademark.](https://sms4smile.com/quotes/maurizio-gucci/gucci-is-not-a-fashion-or-a-design-house-it-was-always-a-trademark/) [Maurizio Gucci](https://sms4smile.com/quotes/author/maurizio-gucci/) > [I feel that contemporary music, with very few exceptions, is missing the voice. You see an award show, you see a hundred extras on…](https://sms4smile.com/quotes/clive-davis/i-feel-that-contemporary-music-with-very-few-exceptions-is-missing/) [Clive Davis](https://sms4smile.com/quotes/author/clive-davis/) > [West Germany's Briegel hasn't been able to get past anyone yet - that's his trademark.](https://sms4smile.com/quotes/john-helm/west-germany-s-briegel-hasn-t-been-able-to-get-past-anyone-yet-that-s/) [John Helm](https://sms4smile.com/quotes/author/john-helm/) > [Rick Rubin's undulating face hair is just as famous as his body of work. In homage to the yogis he read about as a…](https://sms4smile.com/quotes/stephen-rodrick/rick-rubin-s-undulating-face-hair-is-just-as-famous-as-his-body-of/) [Stephen Rodrick](https://sms4smile.com/quotes/author/stephen-rodrick/) > [The under-funded and over-extended United States Patent and Trademark Office does not have the resources to adequately evaluate the burgeoning number of applications, and…](https://sms4smile.com/quotes/viet-d-dinh/the-under-funded-and-over-extended-united-states-patent-and-trademark/) [Viet D. Dinh](https://sms4smile.com/quotes/author/viet-d-dinh/) > [“Value of a Trade Mark is directly proportional to your Aggression and Risk Ratio.”](https://sms4smile.com/quotes/kalyan-c-kankanala/value-of-a-trade-mark-is-directly-proportional-to-your-aggression-and/) [Kalyan C. Kankanala](https://sms4smile.com/quotes/author/kalyan-c-kankanala/) ## More by Saul Bass > [There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from…](https://sms4smile.com/quotes/saul-bass/there-is-nothing-glamorous-in-what-i-do-i-m-a-working-man-perhaps-i-m/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The average individual lives in a high impact, complex, visual environment.](https://sms4smile.com/quotes/saul-bass/the-average-individual-lives-in-a-high-impact-complex-visual/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [When a well-known creative person such as me is perceived to have created a knockoff of my own previous work, such a perception is…](https://sms4smile.com/quotes/saul-bass/when-a-well-known-creative-person-such-as-me-is-perceived-to-have/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I began as a graphic designer. As part of my work, I created film symbols for ad campaigns. I happened to be working on…](https://sms4smile.com/quotes/saul-bass/i-began-as-a-graphic-designer-as-part-of-my-work-i-created-film/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in…](https://sms4smile.com/quotes/saul-bass/dishonesty-in-trailers-is-more-than-a-moral-issue-it-s-a-practical/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The products people like best start with function and wind up with look.](https://sms4smile.com/quotes/saul-bass/the-products-people-like-best-start-with-function-and-wind-up-with/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [All fliers have some concern about flying. Some handle it by 'flying' the plane. They're 'raising' the wheels, 'making' the turns and so on.…](https://sms4smile.com/quotes/saul-bass/all-fliers-have-some-concern-about-flying-some-handle-it-by-flying/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [A product is often a consumer's only window to a corporation.](https://sms4smile.com/quotes/saul-bass/a-product-is-often-a-consumer-s-only-window-to-a-corporation/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re…](https://sms4smile.com/quotes/saul-bass/sometimes-when-an-idea-flashes-you-distrust-it-because-it-seems-too/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I've watched Spike Lee's career with interest, and he seemed to be striving for an original and moral point of view.](https://sms4smile.com/quotes/saul-bass/i-ve-watched-spike-lee-s-career-with-interest-and-he-seemed-to-be/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.](https://sms4smile.com/quotes/saul-bass/there-s-nothing-more-damaging-than-an-irate-moviegoer-who-hasn-t-seen/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very…](https://sms4smile.com/quotes/saul-bass/the-very-first-pieces-of-film-that-i-did-were-really-graphic-designs/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [My position was that the film begins with the first frame and that the film should be doing a job at that point.](https://sms4smile.com/quotes/saul-bass/my-position-was-that-the-film-begins-with-the-first-frame-and-that/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem,…](https://sms4smile.com/quotes/saul-bass/sometimes-clients-have-a-sophisticated-view-of-their-design-problem/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.](https://sms4smile.com/quotes/saul-bass/i-want-to-make-beautiful-things-even-if-nobody-cares-as-opposed-to/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) [Explore all 70 Saul Bass quotes ](https://sms4smile.com/quotes/author/saul-bass/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. 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