--- title: "Meaning & Key Takeaway of: When we think about even the PC market…" description: "\"When we think about even the PC market and what is required in the student as well as in the consumer market, we want to be able to compete in the open..." image: "https://sms4smile.com/quotes/i/4cf/satya-nadella-2082_consumer_when-we-think-about-even-the-pc-market-a_267542.png" --- # When we think about even the PC market and what is… ![“When we think about even the PC market and what is required in the student as well as in the consumer market, we want to be able to compete in the opening price point.” quote by Satya Nadella](https://sms4smile.com/quotes/i/4cf/satya-nadella-2082_consumer_when-we-think-about-even-the-pc-market-a_267542.png) [Download](https://sms4smile.com/quotes/i/4cf/satya-nadella-2082_consumer_when-we-think-about-even-the-pc-market-a_267542.png) [Open image](https://sms4smile.com/quotes/i/4cf/satya-nadella-2082_consumer_when-we-think-about-even-the-pc-market-a_267542.png) > “When we think about even the PC market and what is required in the student as well as in the consumer market, we want to be able to compete in the opening price point.” [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Competing on low price requires balancing cost, quality, and value for both students and consumers. **In simple terms:** Offer affordable products without sacrificing quality. Key Takeaway Focus on cost‑effective innovation. Themes business technology pricing competition Mood strategic analytical Type business motivational When to use this quote - student laptops - consumer electronics - emerging markets Key Concepts market dynamics value proposition cost management Questions to Reflect On - Can you maintain quality while lowering costs? - What trade‑offs are acceptable for market entry? A Different Perspective Low‑price focus may reduce margins and brand perception. ★ ★ ★ ★ ★ No ratings yet [Consumer](https://sms4smile.com/quotes/about/consumer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market](https://sms4smile.com/quotes/about/market/) ## Related quotes > [Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional…](https://sms4smile.com/quotes/michael-dell/computing-shows-up-in-many-different-ways-you-have-computing-that-you/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [The pattern shows that whenever countries try to construct access to the single market... it has required freedom of movement and massive contributions to…](https://sms4smile.com/quotes/jo-johnson/the-pattern-shows-that-whenever-countries-try-to-construct-access-to/) [Jo Johnson](https://sms4smile.com/quotes/author/jo-johnson/) > [I think the PC will continue to be around for a long, long time to come. We see a new range of products evolving…](https://sms4smile.com/quotes/eckhard-pfeiffer/i-think-the-pc-will-continue-to-be-around-for-a-long-long-time-to/) [Eckhard Pfeiffer](https://sms4smile.com/quotes/author/eckhard-pfeiffer/) > [All the consumer market mojo is with Apple and to a lesser extent BlackBerry. And yet, the real market momentum with operators and the…](https://sms4smile.com/quotes/steve-ballmer/all-the-consumer-market-mojo-is-with-apple-and-to-a-lesser-extent/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [I like the PC market. It's a big market, but it's a very volatile market as well.](https://sms4smile.com/quotes/lisa-su/i-like-the-pc-market-it-s-a-big-market-but-it-s-a-very-volatile/) [Lisa Su](https://sms4smile.com/quotes/author/lisa-su/) > [I continue to see a healthy PC market, very healthy. The machines will continue to morph; you'll see smaller machines that have more capability.](https://sms4smile.com/quotes/jim-allchin/i-continue-to-see-a-healthy-pc-market-very-healthy-the-machines-will/) [Jim Allchin](https://sms4smile.com/quotes/author/jim-allchin/) > [The glue that kept the consumer market together the last few years was the wealth effect from the housing boom.](https://sms4smile.com/quotes/joel-c-rosenberg/the-glue-that-kept-the-consumer-market-together-the-last-few-years/) [Joel C. Rosenberg](https://sms4smile.com/quotes/author/joel-c-rosenberg/) > [Caterham realises corporate America and the American consumer market... is the largest consumer market in the world and it is something that needs to…](https://sms4smile.com/quotes/alexander-rossi/caterham-realises-corporate-america-and-the-american-consumer-market/) [Alexander Rossi](https://sms4smile.com/quotes/author/alexander-rossi/) > [When I put on my consumer hat, and I'm buying tickets to be entertained, I'm not interested in seeing, like, 'Don Quixote.' Unless someone…](https://sms4smile.com/quotes/justin-peck/when-i-put-on-my-consumer-hat-and-i-m-buying-tickets-to-be/) [Justin Peck](https://sms4smile.com/quotes/author/justin-peck/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel…](https://sms4smile.com/quotes/chris-jordan/all-of-my-work-is-meant-to-evoke-a-whole-bunch-of-different-layers-of/) [Chris Jordan](https://sms4smile.com/quotes/author/chris-jordan/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [Women now influence the majority of consumer purchases. It is women's votes that will secure victory at the next election, hence the altogether delicious…](https://sms4smile.com/quotes/allison-pearson/women-now-influence-the-majority-of-consumer-purchases-it-is-women-s/) [Allison Pearson](https://sms4smile.com/quotes/author/allison-pearson/) > [At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work…](https://sms4smile.com/quotes/mariam-naficy/at-age-28-i-had-no-retail-experience-no-consumer-marketing-experience/) [Mariam Naficy](https://sms4smile.com/quotes/author/mariam-naficy/) > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) ## More by Satya Nadella > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“The bigger a company, the more responsibility its leader has to think about the world, its citizens and their long term opportunities.”](https://sms4smile.com/quotes/satya-nadella/the-bigger-a-company-the-more-responsibility-its-leader-has-to-think/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [If you are going to have a risk-taking culture, you can't really look at every failure as a failure, you've got to be able…](https://sms4smile.com/quotes/satya-nadella/if-you-are-going-to-have-a-risk-taking-culture-you-can-t-really-look/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“anyone who feels like an outsider can be successful, but it requires both an enlightened management and a dedicated employee.”](https://sms4smile.com/quotes/satya-nadella/anyone-who-feels-like-an-outsider-can-be-successful-but-it-requires/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I think the combination of graduate education in a field like Computer Science and the opportunity to apply this in a work environment like…](https://sms4smile.com/quotes/satya-nadella/i-think-the-combination-of-graduate-education-in-a-field-like/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [There are always going to be people who are experts in security or end-user devices or collaboration or databases. That's not going to go…](https://sms4smile.com/quotes/satya-nadella/there-are-always-going-to-be-people-who-are-experts-in-security-or/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [We are really excited about being stewards to the community that is Minecraft.](https://sms4smile.com/quotes/satya-nadella/we-are-really-excited-about-being-stewards-to-the-community-that-is/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Businesses and users are going to use technology only if they can trust it.](https://sms4smile.com/quotes/satya-nadella/businesses-and-users-are-going-to-use-technology-only-if-they-can/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Without a doubt, I wholeheartedly support programs at Microsoft and in the industry that bring more women into technology and close the pay gap.](https://sms4smile.com/quotes/satya-nadella/without-a-doubt-i-wholeheartedly-support-programs-at-microsoft-and-in/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [In the post-Snowden world, you need to enable others to build their own cloud and have mobility of applications. That’s both because of the…](https://sms4smile.com/quotes/satya-nadella/in-the-post-snowden-world-you-need-to-enable-others-to-build-their/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I believe men and women should get equal pay for equal work.](https://sms4smile.com/quotes/satya-nadella/i-believe-men-and-women-should-get-equal-pay-for-equal-work/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“Success can cause people to unlearn the habits that made them successful in the first place.”](https://sms4smile.com/quotes/satya-nadella/success-can-cause-people-to-unlearn-the-habits-that-made-them/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part…](https://sms4smile.com/quotes/satya-nadella/the-opportunity-ahead-for-microsoft-is-vast-but-to-seize-it-we-must/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“the importance of putting your team first, ahead of your personal statistics and recognition.”](https://sms4smile.com/quotes/satya-nadella/the-importance-of-putting-your-team-first-ahead-of-your-personal/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Longevity in this business is about being able to reinvent yourself or invent the future.](https://sms4smile.com/quotes/satya-nadella/longevity-in-this-business-is-about-being-able-to-reinvent-yourself/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) [Explore all 185 Satya Nadella quotes ](https://sms4smile.com/quotes/author/satya-nadella/) ## More Consumer quotes > [One of the Internet's highest-profile companies, Priceline once dreamed of transforming the way consumer goods are bought and sold by offering customers the chance…](https://sms4smile.com/quotes/alex-berenson/one-of-the-internet-s-highest-profile-companies-priceline-once/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work…](https://sms4smile.com/quotes/mariam-naficy/at-age-28-i-had-no-retail-experience-no-consumer-marketing-experience/) [Mariam Naficy](https://sms4smile.com/quotes/author/mariam-naficy/) > [Women now influence the majority of consumer purchases. It is women's votes that will secure victory at the next election, hence the altogether delicious…](https://sms4smile.com/quotes/allison-pearson/women-now-influence-the-majority-of-consumer-purchases-it-is-women-s/) [Allison Pearson](https://sms4smile.com/quotes/author/allison-pearson/) > [A brand is no longer what we tell the consumer it is it is what consumers tell each other it is. - Scott Cook,…](https://sms4smile.com/quotes/scott-cook/a-brand-is-no-longer-what-we-tell-the-consumer-it-is-it-is-what/) [Scott Cook](https://sms4smile.com/quotes/author/scott-cook/) > [All of my work is meant to evoke a whole bunch of different layers of discord between the attraction and repulsion that we feel…](https://sms4smile.com/quotes/chris-jordan/all-of-my-work-is-meant-to-evoke-a-whole-bunch-of-different-layers-of/) [Chris Jordan](https://sms4smile.com/quotes/author/chris-jordan/) > [“For their never-ending endeavours to obtain or retain wealth, countries desperately need companies, because they—unlike most human beings—have the means of production, and human…](https://sms4smile.com/quotes/mokokoma-mokhonoana/for-their-never-ending-endeavours-to-obtain-or-retain-wealth/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) > [When I put on my consumer hat, and I'm buying tickets to be entertained, I'm not interested in seeing, like, 'Don Quixote.' Unless someone…](https://sms4smile.com/quotes/justin-peck/when-i-put-on-my-consumer-hat-and-i-m-buying-tickets-to-be/) [Justin Peck](https://sms4smile.com/quotes/author/justin-peck/) > [The pharma pricing system was not built on the idea of consumer engagement. It was built... on market efficiencies. It was not built on…](https://sms4smile.com/quotes/heather-bresch/the-pharma-pricing-system-was-not-built-on-the-idea-of-consumer/) [Heather Bresch](https://sms4smile.com/quotes/author/heather-bresch/) > [“We consumer and become exactly what we create. In all times.”](https://sms4smile.com/quotes/lidia-yuknavitch/we-consumer-and-become-exactly-what-we-create-in-all-times/) [Lidia Yuknavitch](https://sms4smile.com/quotes/author/lidia-yuknavitch/) > [The broken consumer credit market had to be repaired by making sure that consumers had the right information and could use it effectively. That…](https://sms4smile.com/quotes/elizabeth-warren/the-broken-consumer-credit-market-had-to-be-repaired-by-making-sure/) [Elizabeth Warren](https://sms4smile.com/quotes/author/elizabeth-warren/) > [I'm caught up probably just as much in the consumer culture as the next person.](https://sms4smile.com/quotes/michael-moore/i-m-caught-up-probably-just-as-much-in-the-consumer-culture-as-the/) [Michael Moore](https://sms4smile.com/quotes/author/michael-moore/) > [Computing shows up in many different ways. You have computing that you wear, computing that you carry. What you think of as the traditional…](https://sms4smile.com/quotes/michael-dell/computing-shows-up-in-many-different-ways-you-have-computing-that-you/) [Michael Dell](https://sms4smile.com/quotes/author/michael-dell/) > [The problem is that the global arms trade is entirely free of international regulation. In a world in which the flow of consumer goods…](https://sms4smile.com/quotes/hilary-benn/the-problem-is-that-the-global-arms-trade-is-entirely-free-of/) [Hilary Benn](https://sms4smile.com/quotes/author/hilary-benn/) > [With every decisions we make, the last question we ask is what does the consumer think of this.](https://sms4smile.com/quotes/niall-fitzgerald/with-every-decisions-we-make-the-last-question-we-ask-is-what-does/) Niall FitzGerald > [The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.](https://sms4smile.com/quotes/richard-edelman/the-dabo-people-are-consumer-marketing-geniuses-this-is-exactly-why/) [Richard Edelman](https://sms4smile.com/quotes/author/richard-edelman/) [Browse all 475 Consumer quotes ](https://sms4smile.com/quotes/about/consumer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When we think about even the PC market and what is required in the student as well as in the consumer market, we want to be able to compete in the opening price point.", "creator": { "@type": "Person", "name": "Satya Nadella" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/satya-nadella/when-we-think-about-even-the-pc-market-and-what-is-required-in-the/", "about": { "@type": "Thing", "name": "Consumer" }, "@id": "https://sms4smile.com/quotes/satya-nadella/when-we-think-about-even-the-pc-market-and-what-is-required-in-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4cf/satya-nadella-2082_consumer_when-we-think-about-even-the-pc-market-a_267542.png", "contentUrl": "https://sms4smile.com/quotes/i/4cf/satya-nadella-2082_consumer_when-we-think-about-even-the-pc-market-a_267542.png", "url": "https://sms4smile.com/quotes/i/4cf/satya-nadella-2082_consumer_when-we-think-about-even-the-pc-market-a_267542.png", "width": 1080, "height": 1080, "caption": "“When we think about even the PC market and what is required in the student as well as in the consumer…” — Satya Nadella", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Satya Nadella", "item": "https://sms4smile.com/quotes/author/satya-nadella/" }, { "@type": "ListItem", "position": 4, "name": "When we think about even the...", "item": "https://sms4smile.com/quotes/satya-nadella/when-we-think-about-even-the-pc-market-and-what-is-required-in-the/" } ], "@id": "https://sms4smile.com/quotes/satya-nadella/when-we-think-about-even-the-pc-market-and-what-is-required-in-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```