--- title: "Meaning & Key Takeaway of: We needed to build deeper empathy for our…" description: "\"“We needed to build deeper empathy for our customers and their unarticulated and unmet needs. It was time to hit refresh.”\" — Satya Nadella" image: "https://sms4smile.com/quotes/i/3d5/satya-nadella-2082_compassion_we-needed-to-build-deeper-empathy-for-ou_1336546.png" --- # We needed to build deeper empathy for our customers and… ![“We needed to build deeper empathy for our customers and their unarticulated and unmet needs. It was time to hit refresh.” quote by Satya Nadella](https://sms4smile.com/quotes/i/3d5/satya-nadella-2082_compassion_we-needed-to-build-deeper-empathy-for-ou_1336546.png) [Download](https://sms4smile.com/quotes/i/3d5/satya-nadella-2082_compassion_we-needed-to-build-deeper-empathy-for-ou_1336546.png) [Open image](https://sms4smile.com/quotes/i/3d5/satya-nadella-2082_compassion_we-needed-to-build-deeper-empathy-for-ou_1336546.png) > ““We needed to build deeper empathy for our customers and their unarticulated and unmet needs. It was time to hit refresh.”” [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He calls for deeper empathy toward customers, focusing on unmet needs, and urges a fresh start in product development. **In simple terms:** Empathy for hidden customer needs drives innovation. Key Takeaway Prioritize listening to uncover hidden needs. Themes innovation empathy leadership Mood optimistic strategic Type inspirational practical When to use this quote - product development - market research - team workshops Key Concepts customer insight design thinking Questions to Reflect On - How can you better hear unspoken customer needs? - What processes ensure ideas translate into products? A Different Perspective Empathy must be paired with actionable execution. ★ ★ ★ ★ ★ No ratings yet [Compassion](https://sms4smile.com/quotes/about/compassion/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers Unarticulated](https://sms4smile.com/quotes/about/customers-unarticulated-4501617/) [Deeper Empathy](https://sms4smile.com/quotes/about/deeper-empathy-4501616/) [Empathy](https://sms4smile.com/quotes/about/empathy/) [Empathy Customers](https://sms4smile.com/quotes/about/empathy-customers-4501615/) [Hit Refresh](https://sms4smile.com/quotes/about/hit-refresh-3617009/) [Refresh](https://sms4smile.com/quotes/about/refresh/) ## Related quotes > [When it comes to Fashion Week, I think it's time to hit a refresh.](https://sms4smile.com/quotes/nanette-lepore/when-it-comes-to-fashion-week-i-think-it-s-time-to-hit-a-refresh/) [Nanette Lepore](https://sms4smile.com/quotes/author/nanette-lepore/) > [“Sure, in this age of continuous updates and always-on technologies, hitting refresh may sound quaint, but still when it’s done right, when people and…](https://sms4smile.com/quotes/satya-nadella/sure-in-this-age-of-continuous-updates-and-always-on-technologies/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [We could refresh the look and feel of the entire desktop with Moonlight](https://sms4smile.com/quotes/miguel-de-icaza/we-could-refresh-the-look-and-feel-of-the-entire-desktop-with/) [Miguel de Icaza](https://sms4smile.com/quotes/author/miguel-de-icaza/) > [I want to REFRESH my mind, DELETE all my problems, UNDO all my mistakes, and SAVE those amazing moments.](https://sms4smile.com/quotes/anonymous/i-want-to-refresh-my-mind-delete-all-my-problems-undo-all-my-mistakes/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm into carpooling, because sometimes my car gets hot and needs to refresh itself.](https://sms4smile.com/quotes/mitch-hedberg/i-m-into-carpooling-because-sometimes-my-car-gets-hot-and-needs-to/) [Mitch Hedberg](https://sms4smile.com/quotes/author/mitch-hedberg/) > [“Ideas and philosophies have a shelf-life. They must be kept fresh and renewed or they will spoil. If left unattended, the same ideas and…](https://sms4smile.com/quotes/steve-maraboli/ideas-and-philosophies-have-a-shelf-life-they-must-be-kept-fresh-and/) [Steve Maraboli](https://sms4smile.com/quotes/author/steve-maraboli/) > [I cleaned up everything behind the scenes and simplified my life. I made some changes in my staff. I changed management, my accountants, my…](https://sms4smile.com/quotes/ian-poulter/i-cleaned-up-everything-behind-the-scenes-and-simplified-my-life-i/) [Ian Poulter](https://sms4smile.com/quotes/author/ian-poulter/) > [I refresh Twitter as thoughtlessly as some twirl their hair.](https://sms4smile.com/quotes/lena-dunham/i-refresh-twitter-as-thoughtlessly-as-some-twirl-their-hair/) [Lena Dunham](https://sms4smile.com/quotes/author/lena-dunham/) > [I think you have to refresh the squad every year, and I have done it with all my clubs.](https://sms4smile.com/quotes/louis-van-gaal/i-think-you-have-to-refresh-the-squad-every-year-and-i-have-done-it/) [Louis van Gaal](https://sms4smile.com/quotes/author/louis-van-gaal/) > [The best way to keep good acts in memory is to refresh them with new.!](https://sms4smile.com/quotes/anonymous/the-best-way-to-keep-good-acts-in-memory-is-to-refresh-them-with-new/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Once you renew your mind then everything else in your life will Refresh Naturally .](https://sms4smile.com/quotes/milliton-munney/once-you-renew-your-mind-then-everything-else-in-your-life-will/) [Milliton MUNNEY](https://sms4smile.com/quotes/author/milliton-munney/) > [You may need to refresh](https://sms4smile.com/quotes/john-towner-williams/you-may-need-to-refresh/) [John Towner Williams](https://sms4smile.com/quotes/author/john-towner-williams/) > [I'm obsessed with frozen yogurt because you don't feel totally guilty eating it. It's not as bad as ice cream, and during the hot…](https://sms4smile.com/quotes/caroline-sunshine/i-m-obsessed-with-frozen-yogurt-because-you-don-t-feel-totally-guilty/) [Caroline Sunshine](https://sms4smile.com/quotes/author/caroline-sunshine/) > [“Find strength in your heartbeat, than weakness with a beat heart. Take each breath as another chance, and love for a new day.”](https://sms4smile.com/quotes/anthony-liccione/find-strength-in-your-heartbeat-than-weakness-with-a-beat-heart-take/) [Anthony Liccione](https://sms4smile.com/quotes/author/anthony-liccione/) > [Refresh your mind... Delete all your problems, undo all your mistakes, and save all the happy moments.](https://sms4smile.com/quotes/kemmy-nola-http-wwwamoreloveforlifecom/refresh-your-mind-delete-all-your-problems-undo-all-your-mistakes-and/) [Kemmy Nola Http://wwwamoreloveforlifecom](https://sms4smile.com/quotes/author/kemmy-nola-http-wwwamoreloveforlifecom/) ## More by Satya Nadella > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“The bigger a company, the more responsibility its leader has to think about the world, its citizens and their long term opportunities.”](https://sms4smile.com/quotes/satya-nadella/the-bigger-a-company-the-more-responsibility-its-leader-has-to-think/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [If you are going to have a risk-taking culture, you can't really look at every failure as a failure, you've got to be able…](https://sms4smile.com/quotes/satya-nadella/if-you-are-going-to-have-a-risk-taking-culture-you-can-t-really-look/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“anyone who feels like an outsider can be successful, but it requires both an enlightened management and a dedicated employee.”](https://sms4smile.com/quotes/satya-nadella/anyone-who-feels-like-an-outsider-can-be-successful-but-it-requires/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I think the combination of graduate education in a field like Computer Science and the opportunity to apply this in a work environment like…](https://sms4smile.com/quotes/satya-nadella/i-think-the-combination-of-graduate-education-in-a-field-like/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [There are always going to be people who are experts in security or end-user devices or collaboration or databases. That's not going to go…](https://sms4smile.com/quotes/satya-nadella/there-are-always-going-to-be-people-who-are-experts-in-security-or/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [We are really excited about being stewards to the community that is Minecraft.](https://sms4smile.com/quotes/satya-nadella/we-are-really-excited-about-being-stewards-to-the-community-that-is/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Businesses and users are going to use technology only if they can trust it.](https://sms4smile.com/quotes/satya-nadella/businesses-and-users-are-going-to-use-technology-only-if-they-can/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Without a doubt, I wholeheartedly support programs at Microsoft and in the industry that bring more women into technology and close the pay gap.](https://sms4smile.com/quotes/satya-nadella/without-a-doubt-i-wholeheartedly-support-programs-at-microsoft-and-in/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [In the post-Snowden world, you need to enable others to build their own cloud and have mobility of applications. That’s both because of the…](https://sms4smile.com/quotes/satya-nadella/in-the-post-snowden-world-you-need-to-enable-others-to-build-their/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I believe men and women should get equal pay for equal work.](https://sms4smile.com/quotes/satya-nadella/i-believe-men-and-women-should-get-equal-pay-for-equal-work/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [When we think about even the PC market and what is required in the student as well as in the consumer market, we want…](https://sms4smile.com/quotes/satya-nadella/when-we-think-about-even-the-pc-market-and-what-is-required-in-the/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“Success can cause people to unlearn the habits that made them successful in the first place.”](https://sms4smile.com/quotes/satya-nadella/success-can-cause-people-to-unlearn-the-habits-that-made-them/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part…](https://sms4smile.com/quotes/satya-nadella/the-opportunity-ahead-for-microsoft-is-vast-but-to-seize-it-we-must/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“the importance of putting your team first, ahead of your personal statistics and recognition.”](https://sms4smile.com/quotes/satya-nadella/the-importance-of-putting-your-team-first-ahead-of-your-personal/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) [Explore all 185 Satya Nadella quotes ](https://sms4smile.com/quotes/author/satya-nadella/) ## More Compassion quotes > [Half the misery of human life might be extinguished if men would alleviate the general curse they lie under by mutual offices of compassion,…](https://sms4smile.com/quotes/joseph-addison/half-the-misery-of-human-life-might-be-extinguished-if-men-would/) [Joseph Addison](https://sms4smile.com/quotes/author/joseph-addison/) > [“I fight with love and kindness as my weapons and compassion as my defense.”](https://sms4smile.com/quotes/debasish-mridha/i-fight-with-love-and-kindness-as-my-weapons-and-compassion-as-my/) [Debasish Mridha](https://sms4smile.com/quotes/author/debasish-mridha/) > [I really enjoy making people laugh; I've discovered that's a great technique. That's as powerful as stirring their sorrow, stirring their compassion, because that…](https://sms4smile.com/quotes/max-lucado/i-really-enjoy-making-people-laugh-i-ve-discovered-that-s-a-great/) [Max Lucado](https://sms4smile.com/quotes/author/max-lucado/) > [“If you refuse to use physical force, then you will be at the mercy of your oppressor!”](https://sms4smile.com/quotes/segun-magbagbeola/if-you-refuse-to-use-physical-force-then-you-will-be-at-the-mercy-of/) [Segun Magbagbeola](https://sms4smile.com/quotes/author/segun-magbagbeola/) > [For some reason, we are truly convinced that if we criticize ourselves, the criticism will lead to change. If we are harsh, we believe…](https://sms4smile.com/quotes/geneen-roth/for-some-reason-we-are-truly-convinced-that-if-we-criticize-ourselves/) [Geneen Roth](https://sms4smile.com/quotes/author/geneen-roth/) > [I could not have slept tonight if I had left that helpless little creature to perish on the ground.](https://sms4smile.com/quotes/abraham-lincoln/i-could-not-have-slept-tonight-if-i-had-left-that-helpless-little/) [Abraham Lincoln](https://sms4smile.com/quotes/author/abraham-lincoln/) > [We are puzzled and bewildered whenever we see suffering in this world because we have become accustomed to the mercy and the long-suffering of…](https://sms4smile.com/quotes/r-c-sproul/we-are-puzzled-and-bewildered-whenever-we-see-suffering-in-this-world/) [R. C. Sproul](https://sms4smile.com/quotes/author/r-c-sproul/) > [“Helpers in every corner, helpers in every hood. That's how we'll make the move, to reform from rude.”](https://sms4smile.com/quotes/abhijit-naskar/helpers-in-every-corner-helpers-in-every-hood-that-s-how-we-ll-make/) [Abhijit Naskar](https://sms4smile.com/quotes/author/abhijit-naskar/) > [There are a number of qualities which are important for mental peace, but from the little experience I have, I believe that one of…](https://sms4smile.com/quotes/dalai-lama/there-are-a-number-of-qualities-which-are-important-for-mental-peace/) [Dalai Lama](https://sms4smile.com/quotes/author/dalai-lama/) > [May the gods have mercy on whoever pisses them off, because Zarek and Jericho will have none for them. (Madoc) You’d better be glad…](https://sms4smile.com/quotes/sherrilyn-kenyon/may-the-gods-have-mercy-on-whoever-pisses-them-off-because-zarek-and/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [When you need empathy, you cannot give empathy.](https://sms4smile.com/quotes/marshall-b-rosenberg/when-you-need-empathy-you-cannot-give-empathy/) [Marshall B. Rosenberg](https://sms4smile.com/quotes/author/marshall-b-rosenberg/) > [But victimhood was seductive, a release from responsibility and caring. Fear would be transmuted into weary resignation; failure would no longer generate guilt but,…](https://sms4smile.com/quotes/dean-koontz/but-victimhood-was-seductive-a-release-from-responsibility-and-caring/) [Dean Koontz](https://sms4smile.com/quotes/author/dean-koontz/) > [“No one has any right to tell you that the way you perceive yourself is wrong. Because by doing so, they also discourage the…](https://sms4smile.com/quotes/kamand-kojouri/no-one-has-any-right-to-tell-you-that-the-way-you-perceive-yourself/) [Kamand Kojouri](https://sms4smile.com/quotes/author/kamand-kojouri/) > [“la ilaha ilallah muhammadun rasulullah, alaihi salatullah wa alihi wal ahibba "shine your mercy like the sun, and be gracious as the earth let…](https://sms4smile.com/quotes/talib-al-habib/la-ilaha-ilallah-muhammadun-rasulullah-alaihi-salatullah-wa-alihi-wal/) [Talib al Habib](https://sms4smile.com/quotes/author/talib-al-habib/) > [The love for all living creatures is the most noble attribute of man.](https://sms4smile.com/quotes/charles-darwin/the-love-for-all-living-creatures-is-the-most-noble-attribute-of-man/) [Charles Darwin](https://sms4smile.com/quotes/author/charles-darwin/) [Browse all 9,892 Compassion quotes ](https://sms4smile.com/quotes/about/compassion/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“We needed to build deeper empathy for our customers and their unarticulated and unmet needs. 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