--- title: "Meaning & Key Takeaway of: My approach has never been to conduct…" description: "\"“My approach has never been to conduct business as usual. Instead it’s been to focus on culture and imagine what’s possible.”\" — Satya Nadella" image: "https://sms4smile.com/quotes/i/a3a/satya-nadella-2082_approach_my-approach-has-never-been-to-conduct-bu_2900051.png" --- # My approach has never been to conduct business as usual… ![“My approach has never been to conduct business as usual. Instead it’s been to focus on culture and imagine what’s possible.” quote by Satya Nadella](https://sms4smile.com/quotes/i/a3a/satya-nadella-2082_approach_my-approach-has-never-been-to-conduct-bu_2900051.png) [Download](https://sms4smile.com/quotes/i/a3a/satya-nadella-2082_approach_my-approach-has-never-been-to-conduct-bu_2900051.png) [Open image](https://sms4smile.com/quotes/i/a3a/satya-nadella-2082_approach_my-approach-has-never-been-to-conduct-bu_2900051.png) > ““My approach has never been to conduct business as usual. Instead it’s been to focus on culture and imagine what’s possible.”” [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. He prioritizes cultural transformation and visionary thinking over maintaining the status quo in business. **In simple terms:** Focus on culture and possibilities, not routine. Key Takeaway Cultivate innovative culture. Themes leadership culture innovation Mood inspirational forward‑looking Type leadership strategic When to use this quote - company restructuring - team building - strategic planning - product development Key Concepts organizational change visionary thinking Questions to Reflect On - How can leaders embed culture into daily operations? - What barriers hinder imagining new possibilities? A Different Perspective Culture change can be slow and meet resistance. ★ ★ ★ ★ ★ No ratings yet [Approach](https://sms4smile.com/quotes/about/approach/) [Business](https://sms4smile.com/quotes/about/business/) ## Related quotes > [“it’s been to focus on culture and imagine what’s possible.”](https://sms4smile.com/quotes/satya-nadella/it-s-been-to-focus-on-culture-and-imagine-what-s-possible/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [For me, I've learned about what it means to focus on a culture, to build social responsibility, and the idea of a company as…](https://sms4smile.com/quotes/biz-stone/for-me-i-ve-learned-about-what-it-means-to-focus-on-a-culture-to/) [Biz Stone](https://sms4smile.com/quotes/author/biz-stone/) > [Totalitarians always want to kill culture. But imagine life without football, Faulkner, or Bob Dylan. It's not life.](https://sms4smile.com/quotes/rithy-panh/totalitarians-always-want-to-kill-culture-but-imagine-life-without/) [Rithy Panh](https://sms4smile.com/quotes/author/rithy-panh/) > [Sexuality is the primary focus of our culture, and almost no one has come to resolve it.](https://sms4smile.com/quotes/frederick-lenz/sexuality-is-the-primary-focus-of-our-culture-and-almost-no-one-has/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [“People not versed in our culture only ever imagine that the person at risk in a BDSM dynamic is a sub.”](https://sms4smile.com/quotes/sarah-michelle-lynch/people-not-versed-in-our-culture-only-ever-imagine-that-the-person-at/) [Sarah Michelle Lynch](https://sms4smile.com/quotes/author/sarah-michelle-lynch/) > [Before you can do something that you've never done, you have to be able to imagine it is possible.](https://sms4smile.com/quotes/jean-shinoda-bolen/before-you-can-do-something-that-you-ve-never-done-you-have-to-be/) [Jean Shinoda Bolen](https://sms4smile.com/quotes/author/jean-shinoda-bolen/) > [You have to imagine it possible before you can see something. You can have the evidence right in front of you, but if you…](https://sms4smile.com/quotes/rita-dove/you-have-to-imagine-it-possible-before-you-can-see-something-you-can/) [Rita Dove](https://sms4smile.com/quotes/author/rita-dove/) > [People can't even imagine that it's possible to succeed anymore.](https://sms4smile.com/quotes/najat-vallaud-belkacem/people-can-t-even-imagine-that-it-s-possible-to-succeed-anymore/) [Najat Vallaud-Belkacem](https://sms4smile.com/quotes/author/najat-vallaud-belkacem/) > [The function of art is to do more than tell it like it is-it’s to imagine what is possible.](https://sms4smile.com/quotes/bell-hooks/the-function-of-art-is-to-do-more-than-tell-it-like-it-is-it-s-to/) [Bell Hooks](https://sms4smile.com/quotes/author/bell-hooks/) > [I look at things and try to imagine what is possible and then hope to surpass those boundaries.](https://sms4smile.com/quotes/michael-jackson/i-look-at-things-and-try-to-imagine-what-is-possible-and-then-hope-to/) [Michael Jackson](https://sms4smile.com/quotes/author/michael-jackson/) > [Imagine that anything is possible, and name the most amazing thing that could happen in 2013.](https://sms4smile.com/quotes/marianne-williamson/imagine-that-anything-is-possible-and-name-the-most-amazing-thing/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [“So why aren’t you doing it? No amount of pre-call planning is going to help close business if you aren’t able to ask for…](https://sms4smile.com/quotes/colleen-stanley/so-why-aren-t-you-doing-it-no-amount-of-pre-call-planning-is-going-to/) Colleen Stanley > [The rest of the world cares about how we conduct our affairs because they then take that lead. Were the only leader in the…](https://sms4smile.com/quotes/jon-huntsman-jr/the-rest-of-the-world-cares-about-how-we-conduct-our-affairs-because/) [Jon Huntsman, Jr](https://sms4smile.com/quotes/author/jon-huntsman-jr/) > [Ethics or simple honesty is the building blocks upon which our whole society is based, and business is a part of our society, and…](https://sms4smile.com/quotes/kerry-stokes/ethics-or-simple-honesty-is-the-building-blocks-upon-which-our-whole/) [Kerry Stokes](https://sms4smile.com/quotes/author/kerry-stokes/) > [I conduct business, not dependent of public sentiment, but according to the rules of fair business.](https://sms4smile.com/quotes/victor-pinchuk/i-conduct-business-not-dependent-of-public-sentiment-but-according-to/) [Victor Pinchuk](https://sms4smile.com/quotes/author/victor-pinchuk/) ## More by Satya Nadella > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“The bigger a company, the more responsibility its leader has to think about the world, its citizens and their long term opportunities.”](https://sms4smile.com/quotes/satya-nadella/the-bigger-a-company-the-more-responsibility-its-leader-has-to-think/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [If you are going to have a risk-taking culture, you can't really look at every failure as a failure, you've got to be able…](https://sms4smile.com/quotes/satya-nadella/if-you-are-going-to-have-a-risk-taking-culture-you-can-t-really-look/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“anyone who feels like an outsider can be successful, but it requires both an enlightened management and a dedicated employee.”](https://sms4smile.com/quotes/satya-nadella/anyone-who-feels-like-an-outsider-can-be-successful-but-it-requires/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I think the combination of graduate education in a field like Computer Science and the opportunity to apply this in a work environment like…](https://sms4smile.com/quotes/satya-nadella/i-think-the-combination-of-graduate-education-in-a-field-like/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [There are always going to be people who are experts in security or end-user devices or collaboration or databases. That's not going to go…](https://sms4smile.com/quotes/satya-nadella/there-are-always-going-to-be-people-who-are-experts-in-security-or/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [We are really excited about being stewards to the community that is Minecraft.](https://sms4smile.com/quotes/satya-nadella/we-are-really-excited-about-being-stewards-to-the-community-that-is/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Businesses and users are going to use technology only if they can trust it.](https://sms4smile.com/quotes/satya-nadella/businesses-and-users-are-going-to-use-technology-only-if-they-can/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Without a doubt, I wholeheartedly support programs at Microsoft and in the industry that bring more women into technology and close the pay gap.](https://sms4smile.com/quotes/satya-nadella/without-a-doubt-i-wholeheartedly-support-programs-at-microsoft-and-in/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [In the post-Snowden world, you need to enable others to build their own cloud and have mobility of applications. That’s both because of the…](https://sms4smile.com/quotes/satya-nadella/in-the-post-snowden-world-you-need-to-enable-others-to-build-their/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I believe men and women should get equal pay for equal work.](https://sms4smile.com/quotes/satya-nadella/i-believe-men-and-women-should-get-equal-pay-for-equal-work/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [When we think about even the PC market and what is required in the student as well as in the consumer market, we want…](https://sms4smile.com/quotes/satya-nadella/when-we-think-about-even-the-pc-market-and-what-is-required-in-the/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“Success can cause people to unlearn the habits that made them successful in the first place.”](https://sms4smile.com/quotes/satya-nadella/success-can-cause-people-to-unlearn-the-habits-that-made-them/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part…](https://sms4smile.com/quotes/satya-nadella/the-opportunity-ahead-for-microsoft-is-vast-but-to-seize-it-we-must/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“the importance of putting your team first, ahead of your personal statistics and recognition.”](https://sms4smile.com/quotes/satya-nadella/the-importance-of-putting-your-team-first-ahead-of-your-personal/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) [Explore all 185 Satya Nadella quotes ](https://sms4smile.com/quotes/author/satya-nadella/) ## More Approach quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [We do not want to be reminded that it is we, the indigenous people, who are poor and exploited in the land of our…](https://sms4smile.com/quotes/steven-biko/we-do-not-want-to-be-reminded-that-it-is-we-the-indigenous-people-who/) [Steven Biko](https://sms4smile.com/quotes/author/steven-biko/) > [One of the things I regret about not putting in that book or I think it's there but I didn't really elaborate on it,…](https://sms4smile.com/quotes/brad-warner/one-of-the-things-i-regret-about-not-putting-in-that-book-or-i-think/) [Brad Warner](https://sms4smile.com/quotes/author/brad-warner/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [I don't have any particular method, my approach is very simple. I try to understand the emotional graph of the character.](https://sms4smile.com/quotes/pratik-gandhi/i-don-t-have-any-particular-method-my-approach-is-very-simple-i-try/) [Pratik Gandhi](https://sms4smile.com/quotes/author/pratik-gandhi/) > [“But young men have not only this frivolous ambition of being thought masters of execution, inciting them on the one hand, but also their…](https://sms4smile.com/quotes/anonymous/but-young-men-have-not-only-this-frivolous-ambition-of-being-thought/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everything, every part that you approach has to be somehow rooted in yourself. You have to somehow root everything so that it's not just…](https://sms4smile.com/quotes/judi-dench/everything-every-part-that-you-approach-has-to-be-somehow-rooted-in/) [Judi Dench](https://sms4smile.com/quotes/author/judi-dench/) > [Literature transforms and intensifies ordinary language, deviates systematically from everyday speech. If you approach me at a bus stop and murmur Thou still unravished…](https://sms4smile.com/quotes/terry-eagleton/literature-transforms-and-intensifies-ordinary-language-deviates/) [Terry Eagleton](https://sms4smile.com/quotes/author/terry-eagleton/) > [The whole secret to mastering the game of golf - and this applies to the beginner as well as the pro - is to…](https://sms4smile.com/quotes/arnold-palmer/the-whole-secret-to-mastering-the-game-of-golf-and-this-applies-to/) [Arnold Palmer](https://sms4smile.com/quotes/author/arnold-palmer/) > [The essence of Christianity...is an ever-new encounter with... the God who speaks to us, who approaches us and who befriends us!](https://sms4smile.com/quotes/pope-benedict-xvi/the-essence-of-christianity-is-an-ever-new-encounter-with-the-god-who/) [Pope Benedict XVI](https://sms4smile.com/quotes/author/pope-benedict-xvi/) > [Like a morning dream, life becomes more and more bright the longer we live, and the reason of everything appears more clear. What has…](https://sms4smile.com/quotes/jean-paul/like-a-morning-dream-life-becomes-more-and-more-bright-the-longer-we/) [Jean Paul](https://sms4smile.com/quotes/author/jean-paul/) > [What begins as a Utopian vision, always - always - ends in bloodshed. 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