--- title: "Meaning & Key Takeaway of: it’s been to focus on culture and imagine…" description: "\"“it’s been to focus on culture and imagine what’s possible.”\" — Satya Nadella" image: "https://sms4smile.com/quotes/i/425/satya-nadella-2082_culture_it-s-been-to-focus-on-culture-and-imagin_2075317.png" --- # it’s been to focus on culture and imagine what’s possible. ![“it’s been to focus on culture and imagine what’s possible.” quote by Satya Nadella](https://sms4smile.com/quotes/i/425/satya-nadella-2082_culture_it-s-been-to-focus-on-culture-and-imagin_2075317.png) [Download](https://sms4smile.com/quotes/i/425/satya-nadella-2082_culture_it-s-been-to-focus-on-culture-and-imagin_2075317.png) [Open image](https://sms4smile.com/quotes/i/425/satya-nadella-2082_culture_it-s-been-to-focus-on-culture-and-imagin_2075317.png) > ““it’s been to focus on culture and imagine what’s possible.”” [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emphasizes the need to shape corporate culture to unlock future possibilities. **In simple terms:** Culture drives future possibilities. Key Takeaway Cultivate an open, innovative culture. Themes leadership culture innovation Mood optimistic determined Type strategic inspirational When to use this quote - team building - strategic planning - product development Key Concepts organizational behavior vision future thinking Questions to Reflect On - How can you embed cultural values into daily work? - What obstacles might resist cultural shifts? A Different Perspective Culture change alone may not guarantee success without execution. ★ ★ ★ ★ ★ No ratings yet [Culture](https://sms4smile.com/quotes/about/culture/) [Imagination](https://sms4smile.com/quotes/about/imagination/) ## Related quotes > [“My approach has never been to conduct business as usual. Instead it’s been to focus on culture and imagine what’s possible.”](https://sms4smile.com/quotes/satya-nadella/my-approach-has-never-been-to-conduct-business-as-usual-instead-it-s/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Totalitarians always want to kill culture. But imagine life without football, Faulkner, or Bob Dylan. It's not life.](https://sms4smile.com/quotes/rithy-panh/totalitarians-always-want-to-kill-culture-but-imagine-life-without/) [Rithy Panh](https://sms4smile.com/quotes/author/rithy-panh/) > [“People not versed in our culture only ever imagine that the person at risk in a BDSM dynamic is a sub.”](https://sms4smile.com/quotes/sarah-michelle-lynch/people-not-versed-in-our-culture-only-ever-imagine-that-the-person-at/) [Sarah Michelle Lynch](https://sms4smile.com/quotes/author/sarah-michelle-lynch/) > [For me, I've learned about what it means to focus on a culture, to build social responsibility, and the idea of a company as…](https://sms4smile.com/quotes/biz-stone/for-me-i-ve-learned-about-what-it-means-to-focus-on-a-culture-to/) [Biz Stone](https://sms4smile.com/quotes/author/biz-stone/) > [Sexuality is the primary focus of our culture, and almost no one has come to resolve it.](https://sms4smile.com/quotes/frederick-lenz/sexuality-is-the-primary-focus-of-our-culture-and-almost-no-one-has/) [Frederick Lenz](https://sms4smile.com/quotes/author/frederick-lenz/) > [I look at things and try to imagine what is possible and then hope to surpass those boundaries.](https://sms4smile.com/quotes/michael-jackson/i-look-at-things-and-try-to-imagine-what-is-possible-and-then-hope-to/) [Michael Jackson](https://sms4smile.com/quotes/author/michael-jackson/) > [Imagine that anything is possible, and name the most amazing thing that could happen in 2013.](https://sms4smile.com/quotes/marianne-williamson/imagine-that-anything-is-possible-and-name-the-most-amazing-thing/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [Before you can do something that you've never done, you have to be able to imagine it is possible.](https://sms4smile.com/quotes/jean-shinoda-bolen/before-you-can-do-something-that-you-ve-never-done-you-have-to-be/) [Jean Shinoda Bolen](https://sms4smile.com/quotes/author/jean-shinoda-bolen/) > [You have to imagine it possible before you can see something. You can have the evidence right in front of you, but if you…](https://sms4smile.com/quotes/rita-dove/you-have-to-imagine-it-possible-before-you-can-see-something-you-can/) [Rita Dove](https://sms4smile.com/quotes/author/rita-dove/) > [People can't even imagine that it's possible to succeed anymore.](https://sms4smile.com/quotes/najat-vallaud-belkacem/people-can-t-even-imagine-that-it-s-possible-to-succeed-anymore/) [Najat Vallaud-Belkacem](https://sms4smile.com/quotes/author/najat-vallaud-belkacem/) > [The function of art is to do more than tell it like it is-it’s to imagine what is possible.](https://sms4smile.com/quotes/bell-hooks/the-function-of-art-is-to-do-more-than-tell-it-like-it-is-it-s-to/) [Bell Hooks](https://sms4smile.com/quotes/author/bell-hooks/) > [“It isn’t possible. I cannot imagine it. Come on over here, you foolish little doe, and tell me on what day I shall die.”](https://sms4smile.com/quotes/vladimir-nabokov/it-isn-t-possible-i-cannot-imagine-it-come-on-over-here-you-foolish/) [Vladimir Nabokov](https://sms4smile.com/quotes/author/vladimir-nabokov/) > [As human beings, we aren't as individual as we'd like to believe we are. And I think that's what makes acting possible. Despite the…](https://sms4smile.com/quotes/lupita-nyong-o/as-human-beings-we-aren-t-as-individual-as-we-d-like-to-believe-we/) [Lupita Nyong'o](https://sms4smile.com/quotes/author/lupita-nyong-o/) > [We live in such a special time when literally anything we can think of is possible](https://sms4smile.com/quotes/daniel-willey/we-live-in-such-a-special-time-when-literally-anything-we-can-think/) [Daniel Willey](https://sms4smile.com/quotes/author/daniel-willey/) > [Our root fantasy is that "I" am real and that it's possible for "me" to be happy.](https://sms4smile.com/quotes/sakyong-mipham/our-root-fantasy-is-that-i-am-real-and-that-it-s-possible-for-me-to/) [Sakyong Mipham](https://sms4smile.com/quotes/author/sakyong-mipham/) ## More by Satya Nadella > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“The bigger a company, the more responsibility its leader has to think about the world, its citizens and their long term opportunities.”](https://sms4smile.com/quotes/satya-nadella/the-bigger-a-company-the-more-responsibility-its-leader-has-to-think/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [If you are going to have a risk-taking culture, you can't really look at every failure as a failure, you've got to be able…](https://sms4smile.com/quotes/satya-nadella/if-you-are-going-to-have-a-risk-taking-culture-you-can-t-really-look/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“anyone who feels like an outsider can be successful, but it requires both an enlightened management and a dedicated employee.”](https://sms4smile.com/quotes/satya-nadella/anyone-who-feels-like-an-outsider-can-be-successful-but-it-requires/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I think the combination of graduate education in a field like Computer Science and the opportunity to apply this in a work environment like…](https://sms4smile.com/quotes/satya-nadella/i-think-the-combination-of-graduate-education-in-a-field-like/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [There are always going to be people who are experts in security or end-user devices or collaboration or databases. That's not going to go…](https://sms4smile.com/quotes/satya-nadella/there-are-always-going-to-be-people-who-are-experts-in-security-or/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [We are really excited about being stewards to the community that is Minecraft.](https://sms4smile.com/quotes/satya-nadella/we-are-really-excited-about-being-stewards-to-the-community-that-is/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Businesses and users are going to use technology only if they can trust it.](https://sms4smile.com/quotes/satya-nadella/businesses-and-users-are-going-to-use-technology-only-if-they-can/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Without a doubt, I wholeheartedly support programs at Microsoft and in the industry that bring more women into technology and close the pay gap.](https://sms4smile.com/quotes/satya-nadella/without-a-doubt-i-wholeheartedly-support-programs-at-microsoft-and-in/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [In the post-Snowden world, you need to enable others to build their own cloud and have mobility of applications. That’s both because of the…](https://sms4smile.com/quotes/satya-nadella/in-the-post-snowden-world-you-need-to-enable-others-to-build-their/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I believe men and women should get equal pay for equal work.](https://sms4smile.com/quotes/satya-nadella/i-believe-men-and-women-should-get-equal-pay-for-equal-work/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [When we think about even the PC market and what is required in the student as well as in the consumer market, we want…](https://sms4smile.com/quotes/satya-nadella/when-we-think-about-even-the-pc-market-and-what-is-required-in-the/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“Success can cause people to unlearn the habits that made them successful in the first place.”](https://sms4smile.com/quotes/satya-nadella/success-can-cause-people-to-unlearn-the-habits-that-made-them/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part…](https://sms4smile.com/quotes/satya-nadella/the-opportunity-ahead-for-microsoft-is-vast-but-to-seize-it-we-must/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“the importance of putting your team first, ahead of your personal statistics and recognition.”](https://sms4smile.com/quotes/satya-nadella/the-importance-of-putting-your-team-first-ahead-of-your-personal/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) [Explore all 185 Satya Nadella quotes ](https://sms4smile.com/quotes/author/satya-nadella/) ## More Culture quotes > [What sets worlds in motion is the interplay of differences, their attractions and repulsions. Life is plurality, death is uniformity. By suppressing differences and…](https://sms4smile.com/quotes/octavio-paz/what-sets-worlds-in-motion-is-the-interplay-of-differences-their/) [Octavio Paz](https://sms4smile.com/quotes/author/octavio-paz/) > [Philosopher is a dictator who modifies accepted standards with his thoughts.](https://sms4smile.com/quotes/ilkin-santak/philosopher-is-a-dictator-who-modifies-accepted-standards-with-his/) [Ilkin Santak](https://sms4smile.com/quotes/author/ilkin-santak/) > [A lot of indigenous cultures are deeply involved in working with ancestor spirits, elemental spirits, and demons. Many of these cultures feel that, if…](https://sms4smile.com/quotes/daniel-pinchbeck/a-lot-of-indigenous-cultures-are-deeply-involved-in-working-with/) [Daniel Pinchbeck](https://sms4smile.com/quotes/author/daniel-pinchbeck/) > [In the hearing world, I'm constantly having to lip-read and trying to understand what's going on. Sign language is so beautiful. It gives you…](https://sms4smile.com/quotes/rose-ayling-ellis/in-the-hearing-world-i-m-constantly-having-to-lip-read-and-trying-to/) [Rose Ayling-Ellis](https://sms4smile.com/quotes/author/rose-ayling-ellis/) > [I was born and raised in Orlando, where the economy and culture has been powerfully shaped by tourism, and so I've long been interested…](https://sms4smile.com/quotes/laura-van-den-berg/i-was-born-and-raised-in-orlando-where-the-economy-and-culture-has/) [Laura van den Berg](https://sms4smile.com/quotes/author/laura-van-den-berg/) > [Our times demand the declaration of the world's resources as the common heritage of all people.](https://sms4smile.com/quotes/jacque-fresco/our-times-demand-the-declaration-of-the-world-s-resources-as-the/) [Jacque Fresco](https://sms4smile.com/quotes/author/jacque-fresco/) > [The U.S.-Mexican border es un herida abierta where the Third World grates against the first and bleeds. And before a scab forms it hemorrhages…](https://sms4smile.com/quotes/gloria-e-anzald-a/the-u-s-mexican-border-es-un-herida-abierta-where-the-third-world/) [Gloria E. Anzaldúa](https://sms4smile.com/quotes/author/gloria-e-anzald-a/) > [What it comes down to for me is this: Will the technologies of communication in our culture, serve to enlighten us and help us…](https://sms4smile.com/quotes/roger-waters/what-it-comes-down-to-for-me-is-this-will-the-technologies-of/) [Roger Waters](https://sms4smile.com/quotes/author/roger-waters/) > [I think it's useful to experience other types of dance and other cultures, and the life of a classical dancer these days is certainly…](https://sms4smile.com/quotes/deborah-bull/i-think-it-s-useful-to-experience-other-types-of-dance-and-other/) [Deborah Bull](https://sms4smile.com/quotes/author/deborah-bull/) > [In the movie, the stars above the ship bear no correspondence to any constellations in a real sky. Worse yet, while the heroine bobs...…](https://sms4smile.com/quotes/neil-degrasse-tyson/in-the-movie-the-stars-above-the-ship-bear-no-correspondence-to-any/) [Neil deGrasse Tyson](https://sms4smile.com/quotes/author/neil-degrasse-tyson/) > [It is not my intention to explain Turkey, its culture and its problems. My literature has a universal concern: I want to bring people…](https://sms4smile.com/quotes/orhan-pamuk/it-is-not-my-intention-to-explain-turkey-its-culture-and-its-problems/) [Orhan Pamuk](https://sms4smile.com/quotes/author/orhan-pamuk/) > [I don't think the distinction between high and low culture exists anymore.](https://sms4smile.com/quotes/jeremy-scott/i-don-t-think-the-distinction-between-high-and-low-culture-exists/) [Jeremy Scott](https://sms4smile.com/quotes/author/jeremy-scott/) > [You get below the Mason-Dixon line and you have some of the best music, culture, the two races, the literature, and it's so rich.](https://sms4smile.com/quotes/robert-duvall/you-get-below-the-mason-dixon-line-and-you-have-some-of-the-best/) [Robert Duvall](https://sms4smile.com/quotes/author/robert-duvall/) > [It is proposed that a form of free dialogue may well be one of the most effective ways of investigating the crisis which faces…](https://sms4smile.com/quotes/david-bohm/it-is-proposed-that-a-form-of-free-dialogue-may-well-be-one-of-the/) [David Bohm](https://sms4smile.com/quotes/author/david-bohm/) > [“Being grounded in your lifelong culture and your personal perspective, you are comfortable with the way you see things and may believe it is…](https://sms4smile.com/quotes/susan-c-young/being-grounded-in-your-lifelong-culture-and-your-personal-perspective/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) [Browse all 15,940 Culture quotes ](https://sms4smile.com/quotes/about/culture/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“it’s been to focus on culture and imagine what’s possible.”", "creator": { "@type": "Person", "name": "Satya Nadella" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/satya-nadella/it-s-been-to-focus-on-culture-and-imagine-what-s-possible/", "about": { "@type": "Thing", "name": "Culture" }, "@id": "https://sms4smile.com/quotes/satya-nadella/it-s-been-to-focus-on-culture-and-imagine-what-s-possible/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/425/satya-nadella-2082_culture_it-s-been-to-focus-on-culture-and-imagin_2075317.png", "contentUrl": "https://sms4smile.com/quotes/i/425/satya-nadella-2082_culture_it-s-been-to-focus-on-culture-and-imagin_2075317.png", "url": "https://sms4smile.com/quotes/i/425/satya-nadella-2082_culture_it-s-been-to-focus-on-culture-and-imagin_2075317.png", "width": 1080, "height": 1080, "caption": "“it’s been to focus on culture and imagine what’s possible.” — Satya Nadella", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Satya Nadella", "item": "https://sms4smile.com/quotes/author/satya-nadella/" }, { "@type": "ListItem", "position": 4, "name": "“it’s been to focus on culture...", "item": "https://sms4smile.com/quotes/satya-nadella/it-s-been-to-focus-on-culture-and-imagine-what-s-possible/" } ], "@id": "https://sms4smile.com/quotes/satya-nadella/it-s-been-to-focus-on-culture-and-imagine-what-s-possible/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```