--- title: "Meaning & Key Takeaway of: I'm so glad to have Xbox as a franchise…" description: "\"I'm so glad to have Xbox as a franchise, especially at a time when gaming is becoming even more important - as a digital life category and in the mobil..." image: "https://sms4smile.com/quotes/i/2b7/satya-nadella-2082_franchise_i-m-so-glad-to-have-xbox-as-a-franchise_1277151.png" --- # I'm so glad to have Xbox as a franchise, especially at a… ![“I'm so glad to have Xbox as a franchise, especially at a time when gaming is becoming even more important - as a digital life category and in the mobile world.” quote by Satya Nadella](https://sms4smile.com/quotes/i/2b7/satya-nadella-2082_franchise_i-m-so-glad-to-have-xbox-as-a-franchise_1277151.png) [Download](https://sms4smile.com/quotes/i/2b7/satya-nadella-2082_franchise_i-m-so-glad-to-have-xbox-as-a-franchise_1277151.png) [Open image](https://sms4smile.com/quotes/i/2b7/satya-nadella-2082_franchise_i-m-so-glad-to-have-xbox-as-a-franchise_1277151.png) > “I'm so glad to have Xbox as a franchise, especially at a time when gaming is becoming even more important - as a digital life category and in the mobile world.” [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emphasizes Xbox’s growing role as a central entertainment platform, especially as gaming becomes a major part of digital life and mobile experiences. **In simple terms:** Xbox is increasingly important in digital and mobile entertainment. Key Takeaway Invest in platforms that integrate gaming across devices. Themes technology gaming digital life mobile platforms Mood optimistic strategic forward‑looking Type statement visionary industry. When to use this quote - mobile gaming - cross‑platform services - digital entertainment marketing Key Concepts ecosystem strategy consumer behavior industry trends Questions to Reflect On - How will Xbox stay relevant as mobile gaming evolves? - What challenges arise when merging console and mobile experiences? A Different Perspective Relying heavily on gaming may limit diversification into other tech areas. ★ ★ ★ ★ ★ No ratings yet [Franchise](https://sms4smile.com/quotes/about/franchise/) [Gaming](https://sms4smile.com/quotes/about/gaming/) [Life](https://sms4smile.com/quotes/about/life/) [Time](https://sms4smile.com/quotes/about/time/) [Video](https://sms4smile.com/quotes/about/video/) [World](https://sms4smile.com/quotes/about/world/) ## Related quotes > [I am absolutely thrilled to have the Xbox franchise.](https://sms4smile.com/quotes/satya-nadella/i-am-absolutely-thrilled-to-have-the-xbox-franchise/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [There's no bigger gaming franchise on the console than 'Call of Duty', and we can't wait to see what the community can create with…](https://sms4smile.com/quotes/emmett-shear/there-s-no-bigger-gaming-franchise-on-the-console-than-call-of-duty/) [Emmett Shear](https://sms4smile.com/quotes/author/emmett-shear/) > [When my husband Jonas and I started Auntie Anne's in 1988, we never expected or anticipated building an international pretzel franchise. It was the…](https://sms4smile.com/quotes/anne-f-beiler/when-my-husband-jonas-and-i-started-auntie-anne-s-in-1988-we-never/) [Anne F. Beiler](https://sms4smile.com/quotes/author/anne-f-beiler/) > [A newspaper is a private enterprise owing nothing whatsoever to the public, which grants it no franchise. It is therefore affected with no public…](https://sms4smile.com/quotes/william-peter-hamilton/a-newspaper-is-a-private-enterprise-owing-nothing-whatsoever-to-the/) William Peter Hamilton > [The insurance of working with a big, already successful franchise just gives you the chance to do other things on a more personal level.](https://sms4smile.com/quotes/jason-statham/the-insurance-of-working-with-a-big-already-successful-franchise-just/) [Jason Statham](https://sms4smile.com/quotes/author/jason-statham/) > [The 'Bourne' franchise means the world to me. I love that Universal wants to put one out every two years. Because it is a…](https://sms4smile.com/quotes/doug-liman/the-bourne-franchise-means-the-world-to-me-i-love-that-universal/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [I think what kind of destroyed the franchise, in some ways, was ego and vanity. When that element of ego and vanity that's sitting…](https://sms4smile.com/quotes/joe-flanigan/i-think-what-kind-of-destroyed-the-franchise-in-some-ways-was-ego-and/) [Joe Flanigan](https://sms4smile.com/quotes/author/joe-flanigan/) > [If a franchise wants me, they'll take me.](https://sms4smile.com/quotes/deshaun-watson/if-a-franchise-wants-me-they-ll-take-me/) [Deshaun Watson](https://sms4smile.com/quotes/author/deshaun-watson/) > [Seeing the actual, 'The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe', I absolutely loved it. It became one of my favorite…](https://sms4smile.com/quotes/will-poulter/seeing-the-actual-the-chronicles-of-narnia-the-lion-the-witch-and-the/) [Will Poulter](https://sms4smile.com/quotes/author/will-poulter/) > [I love playing Jim. I love working with this cast and the opportunity to come back and work with them again was just way…](https://sms4smile.com/quotes/jason-biggs/i-love-playing-jim-i-love-working-with-this-cast-and-the-opportunity/) [Jason Biggs](https://sms4smile.com/quotes/author/jason-biggs/) > [I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a…](https://sms4smile.com/quotes/daniel-radcliffe/i-haven-t-always-been-thrilled-with-my-work-but-the-fear-of-not/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [Again, a franchise to me doesn't have to be a billion dollar title.](https://sms4smile.com/quotes/david-fincher/again-a-franchise-to-me-doesn-t-have-to-be-a-billion-dollar-title/) [David Fincher](https://sms4smile.com/quotes/author/david-fincher/) > [I knew very little about 'Spider-Man'. I grew up more in the 'Superman' generation. 'Spider-Man' - I didn't know so much. But it is…](https://sms4smile.com/quotes/willem-dafoe/i-knew-very-little-about-spider-man-i-grew-up-more-in-the-superman/) [Willem Dafoe](https://sms4smile.com/quotes/author/willem-dafoe/) > [I'm in 'Madagascar 2.' I'm Testy the Lion. The franchise moves to Africa, and Bernie Mac is also in the film. I loved working…](https://sms4smile.com/quotes/tom-lister-jr/i-m-in-madagascar-2-i-m-testy-the-lion-the-franchise-moves-to-africa/) [Tom Lister, Jr](https://sms4smile.com/quotes/author/tom-lister-jr/) > [Hats off to starting a franchise younger than we all did in 'Twilight' and keeping your cool. The 'Harry Potter' men and women had,…](https://sms4smile.com/quotes/kellan-lutz/hats-off-to-starting-a-franchise-younger-than-we-all-did-in-twilight/) [Kellan Lutz](https://sms4smile.com/quotes/author/kellan-lutz/) ## More by Satya Nadella > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“The bigger a company, the more responsibility its leader has to think about the world, its citizens and their long term opportunities.”](https://sms4smile.com/quotes/satya-nadella/the-bigger-a-company-the-more-responsibility-its-leader-has-to-think/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [If you are going to have a risk-taking culture, you can't really look at every failure as a failure, you've got to be able…](https://sms4smile.com/quotes/satya-nadella/if-you-are-going-to-have-a-risk-taking-culture-you-can-t-really-look/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“anyone who feels like an outsider can be successful, but it requires both an enlightened management and a dedicated employee.”](https://sms4smile.com/quotes/satya-nadella/anyone-who-feels-like-an-outsider-can-be-successful-but-it-requires/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I think the combination of graduate education in a field like Computer Science and the opportunity to apply this in a work environment like…](https://sms4smile.com/quotes/satya-nadella/i-think-the-combination-of-graduate-education-in-a-field-like/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [There are always going to be people who are experts in security or end-user devices or collaboration or databases. That's not going to go…](https://sms4smile.com/quotes/satya-nadella/there-are-always-going-to-be-people-who-are-experts-in-security-or/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [We are really excited about being stewards to the community that is Minecraft.](https://sms4smile.com/quotes/satya-nadella/we-are-really-excited-about-being-stewards-to-the-community-that-is/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Businesses and users are going to use technology only if they can trust it.](https://sms4smile.com/quotes/satya-nadella/businesses-and-users-are-going-to-use-technology-only-if-they-can/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [Without a doubt, I wholeheartedly support programs at Microsoft and in the industry that bring more women into technology and close the pay gap.](https://sms4smile.com/quotes/satya-nadella/without-a-doubt-i-wholeheartedly-support-programs-at-microsoft-and-in/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [In the post-Snowden world, you need to enable others to build their own cloud and have mobility of applications. That’s both because of the…](https://sms4smile.com/quotes/satya-nadella/in-the-post-snowden-world-you-need-to-enable-others-to-build-their/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [I believe men and women should get equal pay for equal work.](https://sms4smile.com/quotes/satya-nadella/i-believe-men-and-women-should-get-equal-pay-for-equal-work/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [When we think about even the PC market and what is required in the student as well as in the consumer market, we want…](https://sms4smile.com/quotes/satya-nadella/when-we-think-about-even-the-pc-market-and-what-is-required-in-the/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“Success can cause people to unlearn the habits that made them successful in the first place.”](https://sms4smile.com/quotes/satya-nadella/success-can-cause-people-to-unlearn-the-habits-that-made-them/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [The opportunity ahead for Microsoft is vast, but to seize it, we must focus clearly, move faster and continue to transform. A big part…](https://sms4smile.com/quotes/satya-nadella/the-opportunity-ahead-for-microsoft-is-vast-but-to-seize-it-we-must/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [“the importance of putting your team first, ahead of your personal statistics and recognition.”](https://sms4smile.com/quotes/satya-nadella/the-importance-of-putting-your-team-first-ahead-of-your-personal/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) [Explore all 185 Satya Nadella quotes ](https://sms4smile.com/quotes/author/satya-nadella/) ## More Franchise quotes > [Hats off to starting a franchise younger than we all did in 'Twilight' and keeping your cool. The 'Harry Potter' men and women had,…](https://sms4smile.com/quotes/kellan-lutz/hats-off-to-starting-a-franchise-younger-than-we-all-did-in-twilight/) [Kellan Lutz](https://sms4smile.com/quotes/author/kellan-lutz/) > [I'm in 'Madagascar 2.' I'm Testy the Lion. The franchise moves to Africa, and Bernie Mac is also in the film. I loved working…](https://sms4smile.com/quotes/tom-lister-jr/i-m-in-madagascar-2-i-m-testy-the-lion-the-franchise-moves-to-africa/) [Tom Lister, Jr](https://sms4smile.com/quotes/author/tom-lister-jr/) > [I knew very little about 'Spider-Man'. I grew up more in the 'Superman' generation. 'Spider-Man' - I didn't know so much. But it is…](https://sms4smile.com/quotes/willem-dafoe/i-knew-very-little-about-spider-man-i-grew-up-more-in-the-superman/) [Willem Dafoe](https://sms4smile.com/quotes/author/willem-dafoe/) > [Again, a franchise to me doesn't have to be a billion dollar title.](https://sms4smile.com/quotes/david-fincher/again-a-franchise-to-me-doesn-t-have-to-be-a-billion-dollar-title/) [David Fincher](https://sms4smile.com/quotes/author/david-fincher/) > [I haven't always been thrilled with my work. But the fear of not proving the people wrong who think you can't emerge from a…](https://sms4smile.com/quotes/daniel-radcliffe/i-haven-t-always-been-thrilled-with-my-work-but-the-fear-of-not/) [Daniel Radcliffe](https://sms4smile.com/quotes/author/daniel-radcliffe/) > [I love playing Jim. I love working with this cast and the opportunity to come back and work with them again was just way…](https://sms4smile.com/quotes/jason-biggs/i-love-playing-jim-i-love-working-with-this-cast-and-the-opportunity/) [Jason Biggs](https://sms4smile.com/quotes/author/jason-biggs/) > [Seeing the actual, 'The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe', I absolutely loved it. It became one of my favorite…](https://sms4smile.com/quotes/will-poulter/seeing-the-actual-the-chronicles-of-narnia-the-lion-the-witch-and-the/) [Will Poulter](https://sms4smile.com/quotes/author/will-poulter/) > [If a franchise wants me, they'll take me.](https://sms4smile.com/quotes/deshaun-watson/if-a-franchise-wants-me-they-ll-take-me/) [Deshaun Watson](https://sms4smile.com/quotes/author/deshaun-watson/) > [I think what kind of destroyed the franchise, in some ways, was ego and vanity. When that element of ego and vanity that's sitting…](https://sms4smile.com/quotes/joe-flanigan/i-think-what-kind-of-destroyed-the-franchise-in-some-ways-was-ego-and/) [Joe Flanigan](https://sms4smile.com/quotes/author/joe-flanigan/) > [The 'Bourne' franchise means the world to me. I love that Universal wants to put one out every two years. Because it is a…](https://sms4smile.com/quotes/doug-liman/the-bourne-franchise-means-the-world-to-me-i-love-that-universal/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [The insurance of working with a big, already successful franchise just gives you the chance to do other things on a more personal level.](https://sms4smile.com/quotes/jason-statham/the-insurance-of-working-with-a-big-already-successful-franchise-just/) [Jason Statham](https://sms4smile.com/quotes/author/jason-statham/) > [A newspaper is a private enterprise owing nothing whatsoever to the public, which grants it no franchise. It is therefore affected with no public…](https://sms4smile.com/quotes/william-peter-hamilton/a-newspaper-is-a-private-enterprise-owing-nothing-whatsoever-to-the/) William Peter Hamilton > [When my husband Jonas and I started Auntie Anne's in 1988, we never expected or anticipated building an international pretzel franchise. It was the…](https://sms4smile.com/quotes/anne-f-beiler/when-my-husband-jonas-and-i-started-auntie-anne-s-in-1988-we-never/) [Anne F. Beiler](https://sms4smile.com/quotes/author/anne-f-beiler/) > [The more real I got on 'The Bourne Identity,' the more interesting it got. So 'Fair Game' was the chance to go a few…](https://sms4smile.com/quotes/doug-liman/the-more-real-i-got-on-the-bourne-identity-the-more-interesting-it/) [Doug Liman](https://sms4smile.com/quotes/author/doug-liman/) > [I could do a franchise for the end of everything. 'The End of Dogs,' 'The End of Cats.'](https://sms4smile.com/quotes/hanna-rosin/i-could-do-a-franchise-for-the-end-of-everything-the-end-of-dogs-the/) [Hanna Rosin](https://sms4smile.com/quotes/author/hanna-rosin/) [Browse all 239 Franchise quotes ](https://sms4smile.com/quotes/about/franchise/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I'm so glad to have Xbox as a franchise, especially at a time when gaming is becoming even more important - as a digital life category and in the mobile world.", "creator": { "@type": "Person", "name": "Satya Nadella" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/satya-nadella/i-m-so-glad-to-have-xbox-as-a-franchise-especially-at-a-time-when/", "about": { "@type": "Thing", "name": "Franchise" }, "@id": "https://sms4smile.com/quotes/satya-nadella/i-m-so-glad-to-have-xbox-as-a-franchise-especially-at-a-time-when/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2b7/satya-nadella-2082_franchise_i-m-so-glad-to-have-xbox-as-a-franchise_1277151.png", "contentUrl": "https://sms4smile.com/quotes/i/2b7/satya-nadella-2082_franchise_i-m-so-glad-to-have-xbox-as-a-franchise_1277151.png", "url": "https://sms4smile.com/quotes/i/2b7/satya-nadella-2082_franchise_i-m-so-glad-to-have-xbox-as-a-franchise_1277151.png", "width": 1080, "height": 1080, "caption": "“I'm so glad to have Xbox as a franchise, especially at a time when gaming is becoming even more important…” — Satya Nadella", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Satya Nadella", "item": "https://sms4smile.com/quotes/author/satya-nadella/" }, { "@type": "ListItem", "position": 4, "name": "I'm so glad to have Xbox...", "item": "https://sms4smile.com/quotes/satya-nadella/i-m-so-glad-to-have-xbox-as-a-franchise-especially-at-a-time-when/" } ], "@id": "https://sms4smile.com/quotes/satya-nadella/i-m-so-glad-to-have-xbox-as-a-franchise-especially-at-a-time-when/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```