--- title: "Meaning & Key Takeaway of: Selling five million units in less than…" description: "\"Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve ..." image: "https://sms4smile.com/quotes/i/00b/satoru-iwata-3484_achieve_selling-five-million-units-in-less-than_1294347.jpg" --- # Selling five million units in less than 14 months means DS… ![“Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games…” quote by Satoru Iwata](https://sms4smile.com/quotes/i/00b/satoru-iwata-3484_achieve_selling-five-million-units-in-less-than_1294347.jpg) [Download](https://sms4smile.com/quotes/i/00b/satoru-iwata-3484_achieve_selling-five-million-units-in-less-than_1294347.jpg) [Open image](https://sms4smile.com/quotes/i/00b/satoru-iwata-3484_achieve_selling-five-million-units-in-less-than_1294347.jpg) > “Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit that level. To achieve this rapid growth, we were required not only to go after frequent game players, but to reel back people who had left games and to make video games enjoyable for those who had not played games at all.” [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Rapid market success requires attracting both frequent gamers and lapsed or non‑gamers, expanding the audience beyond core fans. **In simple terms:** Winning fast means reaching new and existing players alike. Key Takeaway Broaden appeal to grow quickly. Themes marketing growth strategy gaming industry Mood strategic optimistic Type business inspirational When to use this quote - product launch - community outreach - cross‑genre promotion - customer retention Key Concepts network effects user acquisition Questions to Reflect On - How can you keep quality while expanding? - What risks arise when targeting non‑core users? A Different Perspective Rapid growth can strain quality control and brand identity. ★ ★ ★ ★ ★ No ratings yet [Computers](https://sms4smile.com/quotes/about/computers/) [Game Play](https://sms4smile.com/quotes/about/game-play/) [Games](https://sms4smile.com/quotes/about/games/) [Growth](https://sms4smile.com/quotes/about/growth/) [Japan](https://sms4smile.com/quotes/about/japan/) [Machines](https://sms4smile.com/quotes/about/machines/) [People](https://sms4smile.com/quotes/about/people/) [Rapid growth](https://sms4smile.com/quotes/about/rapid-growth/) [Selling](https://sms4smile.com/quotes/about/selling/) [Video](https://sms4smile.com/quotes/about/video/) [Video games](https://sms4smile.com/quotes/about/video-games/) ## Related quotes > [With the rapid growth of Internet users in China bringing online video into a new paradigm, the market scale we first envisioned as an…](https://sms4smile.com/quotes/victor-koo/with-the-rapid-growth-of-internet-users-in-china-bringing-online/) [Victor Koo](https://sms4smile.com/quotes/author/victor-koo/) > [I restore vintage Atari XY arcade video game machines.](https://sms4smile.com/quotes/roger-avary/i-restore-vintage-atari-xy-arcade-video-game-machines/) [Roger Avary](https://sms4smile.com/quotes/author/roger-avary/) > [“As soon as we finished eating, we went to the back room where Dave or Bubba had set up half a dozen pool tables.…](https://sms4smile.com/quotes/rachel-hawthorne/as-soon-as-we-finished-eating-we-went-to-the-back-room-where-dave-or/) [Rachel Hawthorne](https://sms4smile.com/quotes/author/rachel-hawthorne/) > [All the characters and plots were predetermined. Games make bad plots.](https://sms4smile.com/quotes/margaret-weis/all-the-characters-and-plots-were-predetermined-games-make-bad-plots/) [Margaret Weis](https://sms4smile.com/quotes/author/margaret-weis/) > [You've got to win games to make it in the playoffs.](https://sms4smile.com/quotes/dennis-schroder/you-ve-got-to-win-games-to-make-it-in-the-playoffs/) [Dennis Schroder](https://sms4smile.com/quotes/author/dennis-schroder/) > [Games that make you feel good about yourself are good games to be playing.](https://sms4smile.com/quotes/jane-mcgonigal/games-that-make-you-feel-good-about-yourself-are-good-games-to-be/) [Jane McGonigal](https://sms4smile.com/quotes/author/jane-mcgonigal/) > [In a lot of close games, I can make a difference with my speed.](https://sms4smile.com/quotes/johnny-damon/in-a-lot-of-close-games-i-can-make-a-difference-with-my-speed/) [Johnny Damon](https://sms4smile.com/quotes/author/johnny-damon/) > [We're growing into an entertainment medium as opposed to 'We make games. We make Mario jump.' We no longer have to focus so hard…](https://sms4smile.com/quotes/cory-barlog/we-re-growing-into-an-entertainment-medium-as-opposed-to-we-make/) [Cory Barlog](https://sms4smile.com/quotes/author/cory-barlog/) > [If people are more civil about games, that'd make me super happy.](https://sms4smile.com/quotes/jason-schreier/if-people-are-more-civil-about-games-that-d-make-me-super-happy/) [Jason Schreier](https://sms4smile.com/quotes/author/jason-schreier/) > [The rapid growth of industry, the ever increasing population and the imperative need for more varied, wholesome and nourishing foodstuff makes it all the…](https://sms4smile.com/quotes/george-washington-carver/the-rapid-growth-of-industry-the-ever-increasing-population-and-the/) [George Washington Carver](https://sms4smile.com/quotes/author/george-washington-carver/) > [I don't think any of us can do much about the rapid growth of new technology. 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For others, they are a way to feel young again.](https://sms4smile.com/quotes/satoru-iwata/for-young-players-classic-games-are-brand-new-for-others-they-are-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-expand-the-gaming-population-it-is-taken-for-granted-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Our approach is not to look at the successes of other people and try to repeat those successes. 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