--- title: "Meaning & Key Takeaway of: One thing that we have found over the…" description: "\"One thing that we have found over the years is that video games themselves are a thing that have a tendency to be difficult for them to break out of a ..." image: "https://sms4smile.com/quotes/i/204/satoru-iwata-3484_difficult_one-thing-that-we-have-found-over-the-ye_1667710.jpg" --- # One thing that we have found over the years is that video… ![“One thing that we have found over the years is that video games themselves are a thing that have a tendency to be difficult for them to break out of a particular segment, or a particular group, or a particular group of people with particular interests.” quote by Satoru Iwata](https://sms4smile.com/quotes/i/204/satoru-iwata-3484_difficult_one-thing-that-we-have-found-over-the-ye_1667710.jpg) [Download](https://sms4smile.com/quotes/i/204/satoru-iwata-3484_difficult_one-thing-that-we-have-found-over-the-ye_1667710.jpg) [Open image](https://sms4smile.com/quotes/i/204/satoru-iwata-3484_difficult_one-thing-that-we-have-found-over-the-ye_1667710.jpg) > “One thing that we have found over the years is that video games themselves are a thing that have a tendency to be difficult for them to break out of a particular segment, or a particular group, or a particular group of people with particular interests.” [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Video games often stay locked into niche audiences, making it hard to reach broader markets. **In simple terms:** Games can be stuck in a specific niche. Key Takeaway Expand appeal beyond core fans. Themes gaming audience market innovation Mood optimistic strategic Type observational strategic When to use this quote - game design - marketing campaigns - cross‑genre collaborations Key Concepts niche dynamics platform strategy user engagement Questions to Reflect On - How can developers broaden a game's appeal? - What barriers keep games in a niche? A Different Perspective Even with effort, cultural preferences may resist change. ★ ★ ★ ★ ★ No ratings yet [Games](https://sms4smile.com/quotes/about/games/) [People](https://sms4smile.com/quotes/about/people/) [Video](https://sms4smile.com/quotes/about/video/) [Video games](https://sms4smile.com/quotes/about/video-games/) ## Related quotes > [At the end of the day, winning games is the only thing that matters.](https://sms4smile.com/quotes/fred-vanvleet/at-the-end-of-the-day-winning-games-is-the-only-thing-that-matters/) [Fred VanVleet](https://sms4smile.com/quotes/author/fred-vanvleet/) > [It is sad when a particular group of people, no matter what they are, are able to... thrust their way of life on a…](https://sms4smile.com/quotes/anita-bryant/it-is-sad-when-a-particular-group-of-people-no-matter-what-they-are/) [Anita Bryant](https://sms4smile.com/quotes/author/anita-bryant/) > [I think the more complex your idea of who someone is or who a particular group is, the less able you are to separate…](https://sms4smile.com/quotes/uzodinma-iweala/i-think-the-more-complex-your-idea-of-who-someone-is-or-who-a/) [Uzodinma Iweala](https://sms4smile.com/quotes/author/uzodinma-iweala/) > [I enjoy mixed audiences, not one particular group. Short, tall, scientists, Jews, gentiles, whatever, as long as they breathe and like to laugh.](https://sms4smile.com/quotes/don-rickles/i-enjoy-mixed-audiences-not-one-particular-group-short-tall/) [Don Rickles](https://sms4smile.com/quotes/author/don-rickles/) > [There are big lines between those who play video games and those who do not. For those who don't, video games are irrelevant. They…](https://sms4smile.com/quotes/shigeru-miyamoto/there-are-big-lines-between-those-who-play-video-games-and-those-who/) [Shigeru Miyamoto](https://sms4smile.com/quotes/author/shigeru-miyamoto/) > [Nintendo has paid a great deal of attention to the dynamic of people playing video games together in the same room.](https://sms4smile.com/quotes/satoru-iwata/nintendo-has-paid-a-great-deal-of-attention-to-the-dynamic-of-people/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Selling five million units in less than 14 months means DS is the fastest among any game machines ever launched in Japan to hit…](https://sms4smile.com/quotes/satoru-iwata/selling-five-million-units-in-less-than-14-months-means-ds-is-the/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become the standard…](https://sms4smile.com/quotes/satoru-iwata/today-if-you-don-t-understand-the-controller-you-re-not-able-to-enjoy/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Video games are meant to be just one thing: Fun! 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I walk over everybody.](https://sms4smile.com/quotes/shelton-benjamin/hands-down-i-m-a-god-amongst-men-when-it-comes-to-video-games-i-walk/) [Shelton Benjamin](https://sms4smile.com/quotes/author/shelton-benjamin/) > [Playing video games is something I enjoy in my spare time. I'm a gamer, always have been.](https://sms4smile.com/quotes/kevin-garnett/playing-video-games-is-something-i-enjoy-in-my-spare-time-i-m-a-gamer/) [Kevin Garnett](https://sms4smile.com/quotes/author/kevin-garnett/) ## More by Satoru Iwata > [We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize…](https://sms4smile.com/quotes/satoru-iwata/we-are-all-too-keenly-aware-that-those-of-you-who-supported-us-by/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [For young players, classic games are brand new. For others, they are a way to feel young again.](https://sms4smile.com/quotes/satoru-iwata/for-young-players-classic-games-are-brand-new-for-others-they-are-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-expand-the-gaming-population-it-is-taken-for-granted-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success…](https://sms4smile.com/quotes/satoru-iwata/our-approach-is-not-to-look-at-the-successes-of-other-people-and-try/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,](https://sms4smile.com/quotes/satoru-iwata/small-developers-can-compete-on-creativity-not-on-scale-or-staff-size/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-realize-the-goal-of-creating-a-new-starting-line-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [At Nintendo, we do not run from risk. We run to it.](https://sms4smile.com/quotes/satoru-iwata/at-nintendo-we-do-not-run-from-risk-we-run-to-it/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you want our world-known names, you can't have them unless you own the Nintendo machine.](https://sms4smile.com/quotes/satoru-iwata/if-you-want-our-world-known-names-you-can-t-have-them-unless-you-own/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day…](https://sms4smile.com/quotes/satoru-iwata/the-profitable-part-of-the-online-business-is-very-likely-several/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our…](https://sms4smile.com/quotes/satoru-iwata/the-thing-that-concerns-me-most-is-that-in-the-digital-age-if-we-fail/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a…](https://sms4smile.com/quotes/satoru-iwata/on-my-business-card-i-am-a-corporate-president-in-my-mind-i-am-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.…](https://sms4smile.com/quotes/satoru-iwata/with-the-ds-and-wii-following-the-titles-that-were-released-at-launch/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…](https://sms4smile.com/quotes/satoru-iwata/we-have-to-think-of-what-kinds-of-experiences-we-can-create-that-only/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It…](https://sms4smile.com/quotes/satoru-iwata/price-point-is-always-important-for-mass-market-commodities-look-at/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) [Explore all 129 Satoru Iwata quotes ](https://sms4smile.com/quotes/author/satoru-iwata/) ## More Difficult quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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You've got to believe that the work you're doing is ultimately more useful to the world.](https://sms4smile.com/quotes/derek-sivers/it-s-only-a-little-difficult-to-say-no-you-ve-got-to-believe-that-the/) [Derek Sivers](https://sms4smile.com/quotes/author/derek-sivers/) > [How wonderful it would be, I thought, if only we could practice the teachings of the Buddha as he really taught them from his…](https://sms4smile.com/quotes/dzogchen-ponlop-rinpoche/how-wonderful-it-would-be-i-thought-if-only-we-could-practice-the/) [Dzogchen Ponlop Rinpoche](https://sms4smile.com/quotes/author/dzogchen-ponlop-rinpoche/) > [It's difficult for people to come to the understanding that only a small minority of the people ever really get the word about life,…](https://sms4smile.com/quotes/earl-nightingale/it-s-difficult-for-people-to-come-to-the-understanding-that-only-a/) [Earl Nightingale](https://sms4smile.com/quotes/author/earl-nightingale/) > [Lutherans, whose arguments and mistakes will not be difficult to contest or discover, do not want to attribute any value to works, and they…](https://sms4smile.com/quotes/michael-servetus/lutherans-whose-arguments-and-mistakes-will-not-be-difficult-to/) [Michael Servetus](https://sms4smile.com/quotes/author/michael-servetus/) > [My friends, this body - perhaps more than any other gathering in human history - now faces that difficult task.](https://sms4smile.com/quotes/leonardo-dicaprio/my-friends-this-body-perhaps-more-than-any-other-gathering-in-human/) [Leonardo DiCaprio](https://sms4smile.com/quotes/author/leonardo-dicaprio/) > [I want to make myself and the crowd happy by way of something different, and that makes things difficult. 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