--- title: "Meaning & Key Takeaway of: Nintendo's approach to our work is to…" description: "\"Nintendo's approach to our work is to greatly increase the population of gamers.\" — Satoru Iwata" image: "https://sms4smile.com/quotes/i/d58/satoru-iwata-3484_approach_nintendo-s-approach-to-our-work-is-to-gr_1384858.jpg" --- # Nintendo's approach to our work is to greatly increase the… ![“Nintendo's approach to our work is to greatly increase the population of gamers.” quote by Satoru Iwata](https://sms4smile.com/quotes/i/d58/satoru-iwata-3484_approach_nintendo-s-approach-to-our-work-is-to-gr_1384858.jpg) [Download](https://sms4smile.com/quotes/i/d58/satoru-iwata-3484_approach_nintendo-s-approach-to-our-work-is-to-gr_1384858.jpg) [Open image](https://sms4smile.com/quotes/i/d58/satoru-iwata-3484_approach_nintendo-s-approach-to-our-work-is-to-gr_1384858.jpg) > “Nintendo's approach to our work is to greatly increase the population of gamers.” [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Nintendo aims to expand gaming by making it accessible and appealing to a broader audience. **In simple terms:** Nintendo wants more people to play games. Key Takeaway Focus on inclusivity and affordability. Themes inclusion growth gaming culture Mood optimistic strategic Type mission statement marketing When to use this quote - school programs - community events - affordable hardware - family gaming Key Concepts market expansion democratization of play Questions to Reflect On - How can we balance mass appeal with depth? - What barriers still limit new gamers? A Different Perspective May overlook niche experiences that passionate gamers cherish. ★ ★ ★ ★ ★ No ratings yet [Approach](https://sms4smile.com/quotes/about/approach/) [Greatly Increase](https://sms4smile.com/quotes/about/greatly-increase-3498877/) [Increase](https://sms4smile.com/quotes/about/increase/) [Increase Population](https://sms4smile.com/quotes/about/increase-population-1104366/) [Nintendo](https://sms4smile.com/quotes/about/nintendo/) [Nintendo Approach](https://sms4smile.com/quotes/about/nintendo-approach-1055060/) [Population](https://sms4smile.com/quotes/about/population/) [Population Gamers](https://sms4smile.com/quotes/about/population-gamers-4808585/) [Video](https://sms4smile.com/quotes/about/video/) [Work](https://sms4smile.com/quotes/about/work/) ## Related quotes > [Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all…](https://sms4smile.com/quotes/satoru-iwata/some-people-will-say-nintendo-s-games-are-for-children-but-our-goal/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We want to…](https://sms4smile.com/quotes/reggie-fils-aime/i-get-asked-constantly-what-s-nintendo-s-approach-to-the-esports/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [Although it's the second largest country in the world, our useful area has been reduced. 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Joseph Cossman](https://sms4smile.com/quotes/author/e-joseph-cossman/) > [If you train yourself to listen to your intuition and to follow its bidding, you will greatly increase your percentage of success in life.](https://sms4smile.com/quotes/harold-sherman/if-you-train-yourself-to-listen-to-your-intuition-and-to-follow-its/) [Harold Sherman](https://sms4smile.com/quotes/author/harold-sherman/) > [The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he…](https://sms4smile.com/quotes/satoru-iwata/the-entire-nintendo-group-will-carry-on-the-spirit-of-mr-yamauchi-by/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.](https://sms4smile.com/quotes/satoru-iwata/we-really-cannot-forget-about-the-existence-of-the-avid-game-fans-the/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand we will…](https://sms4smile.com/quotes/satoru-iwata/i-apologize-to-those-supporting-wii-u-about-the-lack-of-new-titles/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think I'm so…](https://sms4smile.com/quotes/satoru-iwata/if-you-want-to-make-short-term-profits-from-the-stock-price-then-i-am/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…](https://sms4smile.com/quotes/satoru-iwata/we-have-to-think-of-what-kinds-of-experiences-we-can-create-that-only/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day…](https://sms4smile.com/quotes/satoru-iwata/the-profitable-part-of-the-online-business-is-very-likely-several/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you want our world-known names, you can't have them unless you own the Nintendo machine.](https://sms4smile.com/quotes/satoru-iwata/if-you-want-our-world-known-names-you-can-t-have-them-unless-you-own/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [At Nintendo, we do not run from risk. We run to it.](https://sms4smile.com/quotes/satoru-iwata/at-nintendo-we-do-not-run-from-risk-we-run-to-it/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,](https://sms4smile.com/quotes/satoru-iwata/small-developers-can-compete-on-creativity-not-on-scale-or-staff-size/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) ## More by Satoru Iwata > [We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize…](https://sms4smile.com/quotes/satoru-iwata/we-are-all-too-keenly-aware-that-those-of-you-who-supported-us-by/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [For young players, classic games are brand new. For others, they are a way to feel young again.](https://sms4smile.com/quotes/satoru-iwata/for-young-players-classic-games-are-brand-new-for-others-they-are-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-expand-the-gaming-population-it-is-taken-for-granted-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success…](https://sms4smile.com/quotes/satoru-iwata/our-approach-is-not-to-look-at-the-successes-of-other-people-and-try/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,](https://sms4smile.com/quotes/satoru-iwata/small-developers-can-compete-on-creativity-not-on-scale-or-staff-size/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-realize-the-goal-of-creating-a-new-starting-line-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [At Nintendo, we do not run from risk. We run to it.](https://sms4smile.com/quotes/satoru-iwata/at-nintendo-we-do-not-run-from-risk-we-run-to-it/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you want our world-known names, you can't have them unless you own the Nintendo machine.](https://sms4smile.com/quotes/satoru-iwata/if-you-want-our-world-known-names-you-can-t-have-them-unless-you-own/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day…](https://sms4smile.com/quotes/satoru-iwata/the-profitable-part-of-the-online-business-is-very-likely-several/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our…](https://sms4smile.com/quotes/satoru-iwata/the-thing-that-concerns-me-most-is-that-in-the-digital-age-if-we-fail/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a…](https://sms4smile.com/quotes/satoru-iwata/on-my-business-card-i-am-a-corporate-president-in-my-mind-i-am-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.…](https://sms4smile.com/quotes/satoru-iwata/with-the-ds-and-wii-following-the-titles-that-were-released-at-launch/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…](https://sms4smile.com/quotes/satoru-iwata/we-have-to-think-of-what-kinds-of-experiences-we-can-create-that-only/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It…](https://sms4smile.com/quotes/satoru-iwata/price-point-is-always-important-for-mass-market-commodities-look-at/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) [Explore all 129 Satoru Iwata quotes ](https://sms4smile.com/quotes/author/satoru-iwata/) ## More Approach quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [We do not want to be reminded that it is we, the indigenous people, who are poor and exploited in the land of our…](https://sms4smile.com/quotes/steven-biko/we-do-not-want-to-be-reminded-that-it-is-we-the-indigenous-people-who/) [Steven Biko](https://sms4smile.com/quotes/author/steven-biko/) > [One of the things I regret about not putting in that book or I think it's there but I didn't really elaborate on it,…](https://sms4smile.com/quotes/brad-warner/one-of-the-things-i-regret-about-not-putting-in-that-book-or-i-think/) [Brad Warner](https://sms4smile.com/quotes/author/brad-warner/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [I don't have any particular method, my approach is very simple. I try to understand the emotional graph of the character.](https://sms4smile.com/quotes/pratik-gandhi/i-don-t-have-any-particular-method-my-approach-is-very-simple-i-try/) [Pratik Gandhi](https://sms4smile.com/quotes/author/pratik-gandhi/) > [“But young men have not only this frivolous ambition of being thought masters of execution, inciting them on the one hand, but also their…](https://sms4smile.com/quotes/anonymous/but-young-men-have-not-only-this-frivolous-ambition-of-being-thought/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everything, every part that you approach has to be somehow rooted in yourself. You have to somehow root everything so that it's not just…](https://sms4smile.com/quotes/judi-dench/everything-every-part-that-you-approach-has-to-be-somehow-rooted-in/) [Judi Dench](https://sms4smile.com/quotes/author/judi-dench/) > [Literature transforms and intensifies ordinary language, deviates systematically from everyday speech. 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