--- title: "Meaning & Key Takeaway of: If we don't take an approach that looks…" description: "\"If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Ninten..." image: "https://sms4smile.com/quotes/i/764/satoru-iwata-3484_approach_if-we-don-t-take-an-approach-that-looks_1930804.jpg" --- # If we don't take an approach that looks holistically at… ![“If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.” quote by Satoru Iwata](https://sms4smile.com/quotes/i/764/satoru-iwata-3484_approach_if-we-don-t-take-an-approach-that-looks_1930804.jpg) [Download](https://sms4smile.com/quotes/i/764/satoru-iwata-3484_approach_if-we-don-t-take-an-approach-that-looks_1930804.jpg) [Open image](https://sms4smile.com/quotes/i/764/satoru-iwata-3484_approach_if-we-don-t-take-an-approach-that-looks_1930804.jpg) > “If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.” [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A holistic, long‑term view of platform strategy is essential for sustained success. **In simple terms:** Think big, plan for years. Key Takeaway Adopt a future‑focused, integrated strategy. Themes strategy longevity innovation industry future platforms Mood strategic analytical forward‑looking Type philosophical business When to use this quote - product roadmap - hardware development - software ecosystem - market forecasting Key Concepts systems thinking sustainability visionary planning Questions to Reflect On - How can you balance immediate revenue with future growth? - What holistic factors are you overlooking? A Different Perspective Neglecting short‑term market pressures can derail long‑term plans. ★ ★ ★ ★ ★ No ratings yet [10 Years](https://sms4smile.com/quotes/about/10-years/) [Approach](https://sms4smile.com/quotes/about/approach/) [Future](https://sms4smile.com/quotes/about/future/) [Game Platform](https://sms4smile.com/quotes/about/game-platform-3020830/) [Nintendo](https://sms4smile.com/quotes/about/nintendo/) [Platform Future](https://sms4smile.com/quotes/about/platform-future-3020829/) [Road](https://sms4smile.com/quotes/about/road/) [Should](https://sms4smile.com/quotes/about/should/) [Sustain Nintendo](https://sms4smile.com/quotes/about/sustain-nintendo-3020828/) [Time](https://sms4smile.com/quotes/about/time/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.](https://sms4smile.com/quotes/satoru-iwata/having-strong-momentum-is-very-important-for-game-platform-businesses/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [I believe AR is going to be the primary platform of the future for both work and entertainment.](https://sms4smile.com/quotes/tim-sweeney/i-believe-ar-is-going-to-be-the-primary-platform-of-the-future-for/) [Tim Sweeney](https://sms4smile.com/quotes/author/tim-sweeney/) > [At Nintendo, we do not run from risk. We run to it.](https://sms4smile.com/quotes/satoru-iwata/at-nintendo-we-do-not-run-from-risk-we-run-to-it/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.](https://sms4smile.com/quotes/satoru-iwata/the-brand-new-user-interfaces-that-nintendo-invented-often-faced/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the…](https://sms4smile.com/quotes/satoru-iwata/the-advantage-for-nintendo-is-that-we-always-try-to-do-things-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.](https://sms4smile.com/quotes/satoru-iwata/nintendo-is-an-entertainment-company-but-i-think-we-need-to-broaden/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he…](https://sms4smile.com/quotes/satoru-iwata/the-entire-nintendo-group-will-carry-on-the-spirit-of-mr-yamauchi-by/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.](https://sms4smile.com/quotes/satoru-iwata/we-really-cannot-forget-about-the-existence-of-the-avid-game-fans-the/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand we will…](https://sms4smile.com/quotes/satoru-iwata/i-apologize-to-those-supporting-wii-u-about-the-lack-of-new-titles/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,](https://sms4smile.com/quotes/satoru-iwata/small-developers-can-compete-on-creativity-not-on-scale-or-staff-size/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you want to make short-term profits from the stock price, then I am a very bad president. But I don't think I'm so…](https://sms4smile.com/quotes/satoru-iwata/if-you-want-to-make-short-term-profits-from-the-stock-price-then-i-am/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…](https://sms4smile.com/quotes/satoru-iwata/we-have-to-think-of-what-kinds-of-experiences-we-can-create-that-only/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day…](https://sms4smile.com/quotes/satoru-iwata/the-profitable-part-of-the-online-business-is-very-likely-several/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you want our world-known names, you can't have them unless you own the Nintendo machine.](https://sms4smile.com/quotes/satoru-iwata/if-you-want-our-world-known-names-you-can-t-have-them-unless-you-own/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) ## More by Satoru Iwata > [We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize…](https://sms4smile.com/quotes/satoru-iwata/we-are-all-too-keenly-aware-that-those-of-you-who-supported-us-by/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [For young players, classic games are brand new. For others, they are a way to feel young again.](https://sms4smile.com/quotes/satoru-iwata/for-young-players-classic-games-are-brand-new-for-others-they-are-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-expand-the-gaming-population-it-is-taken-for-granted-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success…](https://sms4smile.com/quotes/satoru-iwata/our-approach-is-not-to-look-at-the-successes-of-other-people-and-try/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,](https://sms4smile.com/quotes/satoru-iwata/small-developers-can-compete-on-creativity-not-on-scale-or-staff-size/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-realize-the-goal-of-creating-a-new-starting-line-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [At Nintendo, we do not run from risk. We run to it.](https://sms4smile.com/quotes/satoru-iwata/at-nintendo-we-do-not-run-from-risk-we-run-to-it/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you want our world-known names, you can't have them unless you own the Nintendo machine.](https://sms4smile.com/quotes/satoru-iwata/if-you-want-our-world-known-names-you-can-t-have-them-unless-you-own/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day…](https://sms4smile.com/quotes/satoru-iwata/the-profitable-part-of-the-online-business-is-very-likely-several/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our…](https://sms4smile.com/quotes/satoru-iwata/the-thing-that-concerns-me-most-is-that-in-the-digital-age-if-we-fail/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a…](https://sms4smile.com/quotes/satoru-iwata/on-my-business-card-i-am-a-corporate-president-in-my-mind-i-am-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.…](https://sms4smile.com/quotes/satoru-iwata/with-the-ds-and-wii-following-the-titles-that-were-released-at-launch/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…](https://sms4smile.com/quotes/satoru-iwata/we-have-to-think-of-what-kinds-of-experiences-we-can-create-that-only/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It…](https://sms4smile.com/quotes/satoru-iwata/price-point-is-always-important-for-mass-market-commodities-look-at/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) [Explore all 129 Satoru Iwata quotes ](https://sms4smile.com/quotes/author/satoru-iwata/) ## More Approach quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally…](https://sms4smile.com/quotes/martin-sorrell/i-m-in-a-business-where-there-s-complete-anarchy-you-can-t-control-it/) [Martin Sorrell](https://sms4smile.com/quotes/author/martin-sorrell/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. Then don't leave…](https://sms4smile.com/quotes/minor-white/when-you-approach-something-to-photograph-it-first-be-still-with/) [Minor White](https://sms4smile.com/quotes/author/minor-white/) > [We do not want to be reminded that it is we, the indigenous people, who are poor and exploited in the land of our…](https://sms4smile.com/quotes/steven-biko/we-do-not-want-to-be-reminded-that-it-is-we-the-indigenous-people-who/) [Steven Biko](https://sms4smile.com/quotes/author/steven-biko/) > [One of the things I regret about not putting in that book or I think it's there but I didn't really elaborate on it,…](https://sms4smile.com/quotes/brad-warner/one-of-the-things-i-regret-about-not-putting-in-that-book-or-i-think/) [Brad Warner](https://sms4smile.com/quotes/author/brad-warner/) > [Ideal for the child and society in the best of times, Rudolf Steiner's brilliant process of education is critically needed and profoundly relevant now…](https://sms4smile.com/quotes/joseph-chilton-pearce/ideal-for-the-child-and-society-in-the-best-of-times-rudolf-steiner-s/) [Joseph Chilton Pearce](https://sms4smile.com/quotes/author/joseph-chilton-pearce/) > [I don't have any particular method, my approach is very simple. I try to understand the emotional graph of the character.](https://sms4smile.com/quotes/pratik-gandhi/i-don-t-have-any-particular-method-my-approach-is-very-simple-i-try/) [Pratik Gandhi](https://sms4smile.com/quotes/author/pratik-gandhi/) > [“But young men have not only this frivolous ambition of being thought masters of execution, inciting them on the one hand, but also their…](https://sms4smile.com/quotes/anonymous/but-young-men-have-not-only-this-frivolous-ambition-of-being-thought/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Everything, every part that you approach has to be somehow rooted in yourself. You have to somehow root everything so that it's not just…](https://sms4smile.com/quotes/judi-dench/everything-every-part-that-you-approach-has-to-be-somehow-rooted-in/) [Judi Dench](https://sms4smile.com/quotes/author/judi-dench/) > [Literature transforms and intensifies ordinary language, deviates systematically from everyday speech. If you approach me at a bus stop and murmur Thou still unravished…](https://sms4smile.com/quotes/terry-eagleton/literature-transforms-and-intensifies-ordinary-language-deviates/) [Terry Eagleton](https://sms4smile.com/quotes/author/terry-eagleton/) > [The whole secret to mastering the game of golf - and this applies to the beginner as well as the pro - is to…](https://sms4smile.com/quotes/arnold-palmer/the-whole-secret-to-mastering-the-game-of-golf-and-this-applies-to/) [Arnold Palmer](https://sms4smile.com/quotes/author/arnold-palmer/) > [The essence of Christianity...is an ever-new encounter with... the God who speaks to us, who approaches us and who befriends us!](https://sms4smile.com/quotes/pope-benedict-xvi/the-essence-of-christianity-is-an-ever-new-encounter-with-the-god-who/) [Pope Benedict XVI](https://sms4smile.com/quotes/author/pope-benedict-xvi/) > [Like a morning dream, life becomes more and more bright the longer we live, and the reason of everything appears more clear. What has…](https://sms4smile.com/quotes/jean-paul/like-a-morning-dream-life-becomes-more-and-more-bright-the-longer-we/) [Jean Paul](https://sms4smile.com/quotes/author/jean-paul/) > [What begins as a Utopian vision, always - always - ends in bloodshed. Because you have to force a utopia on a free people.…](https://sms4smile.com/quotes/greg-gutfeld/what-begins-as-a-utopian-vision-always-always-ends-in-bloodshed/) [Greg Gutfeld](https://sms4smile.com/quotes/author/greg-gutfeld/) > [The only two good words that can be said for a hurricane are that it gives sufficient warning of its approach, and that it…](https://sms4smile.com/quotes/gertrude-atherton/the-only-two-good-words-that-can-be-said-for-a-hurricane-are-that-it/) [Gertrude Atherton](https://sms4smile.com/quotes/author/gertrude-atherton/) [Browse all 3,949 Approach quotes ](https://sms4smile.com/quotes/about/approach/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If we don't take an approach that looks holistically at the form a video-game platform should take in the future, then we're not able to sustain Nintendo 10 years down the road.", "creator": { "@type": "Person", "name": "Satoru Iwata" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/satoru-iwata/if-we-don-t-take-an-approach-that-looks-holistically-at-the-form-a/", "about": { "@type": "Thing", "name": "Approach" }, "@id": "https://sms4smile.com/quotes/satoru-iwata/if-we-don-t-take-an-approach-that-looks-holistically-at-the-form-a/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/764/satoru-iwata-3484_approach_if-we-don-t-take-an-approach-that-looks_1930804.jpg", "contentUrl": "https://sms4smile.com/quotes/i/764/satoru-iwata-3484_approach_if-we-don-t-take-an-approach-that-looks_1930804.jpg", "url": "https://sms4smile.com/quotes/i/764/satoru-iwata-3484_approach_if-we-don-t-take-an-approach-that-looks_1930804.jpg", "width": 1080, "height": 1080, "caption": "“If we don't take an approach that looks holistically at the form a video-game platform should take in the…” — Satoru Iwata", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Satoru Iwata", "item": "https://sms4smile.com/quotes/author/satoru-iwata/" }, { "@type": "ListItem", "position": 4, "name": "If we don't take an approach...", "item": "https://sms4smile.com/quotes/satoru-iwata/if-we-don-t-take-an-approach-that-looks-holistically-at-the-form-a/" } ], "@id": "https://sms4smile.com/quotes/satoru-iwata/if-we-don-t-take-an-approach-that-looks-holistically-at-the-form-a/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```