--- title: "Meaning & Key Takeaway of: I never think in terms of how we can…" description: "\"I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attrac..." image: "https://sms4smile.com/quotes/i/3ac/satoru-iwata-3484_business_i-never-think-in-terms-of-how-we-can-com_401047.jpg" --- # I never think in terms of how we can compete against the… ![“I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.” quote by Satoru Iwata](https://sms4smile.com/quotes/i/3ac/satoru-iwata-3484_business_i-never-think-in-terms-of-how-we-can-com_401047.jpg) [Download](https://sms4smile.com/quotes/i/3ac/satoru-iwata-3484_business_i-never-think-in-terms-of-how-we-can-com_401047.jpg) [Open image](https://sms4smile.com/quotes/i/3ac/satoru-iwata-3484_business_i-never-think-in-terms-of-how-we-can-com_401047.jpg) > “I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.” [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Focus on creating unique, attractive experiences rather than direct competition. **In simple terms:** Make products stand out, not just beat rivals. Key Takeaway Prioritize distinct value. Themes innovation marketing consumer perception competition Mood strategic reflective Type business marketing When to use this quote - product launch - advertising campaign - market positioning Key Concepts brand strategy product differentiation Questions to Reflect On - How can a brand balance uniqueness with functionality? - When does differentiation become gimmick? A Different Perspective Overemphasis on uniqueness can ignore practical performance needs. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Customer](https://sms4smile.com/quotes/about/customer/) [Focus](https://sms4smile.com/quotes/about/focus/) [Uniqueness](https://sms4smile.com/quotes/about/uniqueness/) ## Related quotes > [“Both as workers and as consumers, we feel we move in channels that have been projected from afar by vast impersonal forces. We worry…](https://sms4smile.com/quotes/matthew-b-crawford/both-as-workers-and-as-consumers-we-feel-we-move-in-channels-that/) [Matthew B. 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Create a life that feels good on the inside, not one that just…](https://sms4smile.com/quotes/anonymous/make-the-rest-of-your-life-the-best-of-your-life-create-a-life-that/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The uniqueness of the United States in human history is the United States is the first global power in human history which emerged far…](https://sms4smile.com/quotes/ahmet-davutoglu/the-uniqueness-of-the-united-states-in-human-history-is-the-united/) [Ahmet Davutoglu](https://sms4smile.com/quotes/author/ahmet-davutoglu/) > [The development of the comedy club industry destroyed the uniqueness and intimacy of the profession but it also created jobs for comics and bred…](https://sms4smile.com/quotes/marc-maron/the-development-of-the-comedy-club-industry-destroyed-the-uniqueness/) [Marc Maron](https://sms4smile.com/quotes/author/marc-maron/) > [If we are lucky enough to have something that makes us different from everybody else, dont change. 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You are a MASTERPIECE, a PIECE of the MASTER!](https://sms4smile.com/quotes/kenneth-w-griffin/you-are-no-mistake-what-makes-you-different-is-what-makes-you-special/) [Kenneth W Griffin](https://sms4smile.com/quotes/author/kenneth-w-griffin/) > [The poet reminds men of their uniqueness and it is not necessary to possess the ultimate definition of this uniqueness. 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For others, they are a way to feel young again.](https://sms4smile.com/quotes/satoru-iwata/for-young-players-classic-games-are-brand-new-for-others-they-are-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-expand-the-gaming-population-it-is-taken-for-granted-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Our approach is not to look at the successes of other people and try to repeat those successes. 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