--- title: "Meaning & Key Takeaway of: As we learned a bitter lesson with the…" description: "\"As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successfu..." image: "https://sms4smile.com/quotes/i/64a/satoru-iwata-3484_bitter_as-we-learned-a-bitter-lesson-with-the-l_2210389.jpg" --- # As we learned a bitter lesson with the launch of the… ![“As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.” quote by Satoru Iwata](https://sms4smile.com/quotes/i/64a/satoru-iwata-3484_bitter_as-we-learned-a-bitter-lesson-with-the-l_2210389.jpg) [Download](https://sms4smile.com/quotes/i/64a/satoru-iwata-3484_bitter_as-we-learned-a-bitter-lesson-with-the-l_2210389.jpg) [Open image](https://sms4smile.com/quotes/i/64a/satoru-iwata-3484_bitter_as-we-learned-a-bitter-lesson-with-the-l_2210389.jpg) > “As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.” [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. After learning from a past product failure, Nintendo aims to ensure the Wii U launches successfully. **In simple terms:** Learn from past mistakes for future success. Key Takeaway Apply lessons to improve outcomes. Themes learning strategy product launch Mood analytical optimistic Type business strategic When to use this quote - product development - marketing planning - quality assurance - team coordination Key Concepts risk management innovation Questions to Reflect On - What new risks must you anticipate? - How can you balance past lessons with fresh ideas? A Different Perspective Over‑reliance on past lessons may ignore new market dynamics. ★ ★ ★ ★ ★ No ratings yet [Lessons](https://sms4smile.com/quotes/about/lessons/) [Successful](https://sms4smile.com/quotes/about/successful/) [Video](https://sms4smile.com/quotes/about/video/) [Wii](https://sms4smile.com/quotes/about/wii/) ## Related quotes > [With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.…](https://sms4smile.com/quotes/satoru-iwata/with-the-ds-and-wii-following-the-titles-that-were-released-at-launch/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand we will…](https://sms4smile.com/quotes/satoru-iwata/i-apologize-to-those-supporting-wii-u-about-the-lack-of-new-titles/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii U's position…](https://sms4smile.com/quotes/satoru-iwata/except-for-its-backward-compatibility-with-existing-wii-software-and/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become the standard…](https://sms4smile.com/quotes/satoru-iwata/today-if-you-don-t-understand-the-controller-you-re-not-able-to-enjoy/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Recently I have been spending my lunch with other game directors playing over local connection battle in Spirit Tracks. It is very good to…](https://sms4smile.com/quotes/eiji-aonuma/recently-i-have-been-spending-my-lunch-with-other-game-directors/) [Eiji Aonuma](https://sms4smile.com/quotes/author/eiji-aonuma/) > [Most helmsmen would’ve been satisfied with a pilot’s wheel or a tiller. Leo had also installed a keyboard, monitor, aviation controls from a Learjet,…](https://sms4smile.com/quotes/rick-riordan/most-helmsmen-would-ve-been-satisfied-with-a-pilot-s-wheel-or-a/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) > [Available on all video game systems: Playstation 475, Ybox, and Wii 3 4000.](https://sms4smile.com/quotes/shawn-michaels/available-on-all-video-game-systems-playstation-475-ybox-and-wii-3/) [Shawn Michaels](https://sms4smile.com/quotes/author/shawn-michaels/) > [Hold up." Leo stepped forward, wagging his Wii controller. "Did you just call my a ship a monstrosity? I KNOW you didn't that.](https://sms4smile.com/quotes/rick-riordan/hold-up-leo-stepped-forward-wagging-his-wii-controller-did-you-just/) [Rick Riordan](https://sms4smile.com/quotes/author/rick-riordan/) > [At the current time we have no plans. I consider my job at this point, and my main responsibility, to make the Wii U…](https://sms4smile.com/quotes/masahiro-sakurai/at-the-current-time-we-have-no-plans-i-consider-my-job-at-this-point/) [Masahiro Sakurai](https://sms4smile.com/quotes/author/masahiro-sakurai/) > [Right now, we continue to see demand at very strong levels. It's tough to find a Wii now. If we hit 100 stores in…](https://sms4smile.com/quotes/cammie-dunaway/right-now-we-continue-to-see-demand-at-very-strong-levels-it-s-tough/) Cammie Dunaway > [Stop doing things that waste time. Don't replace time with your family or things that you need to do. I needed to put together…](https://sms4smile.com/quotes/gary-vaynerchuk/stop-doing-things-that-waste-time-don-t-replace-time-with-your-family/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [I'd much rather have the consumer buy a Wii, some accessories, and a ton of games, vs. buying any of my competitor's products.](https://sms4smile.com/quotes/reggie-fils-aime/i-d-much-rather-have-the-consumer-buy-a-wii-some-accessories-and-a/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [I work out. I'm getting toned, too. The Wii Fit really works your body. When I get off, I'm dying.](https://sms4smile.com/quotes/keke-palmer/i-work-out-i-m-getting-toned-too-the-wii-fit-really-works-your-body/) [Keke Palmer](https://sms4smile.com/quotes/author/keke-palmer/) > [I'm a big believer in the Wii. I love the physicality of the Wii controller, and how you can get the feeling of throwing…](https://sms4smile.com/quotes/nolan-bushnell/i-m-a-big-believer-in-the-wii-i-love-the-physicality-of-the-wii/) [Nolan Bushnell](https://sms4smile.com/quotes/author/nolan-bushnell/) > [I got to play with Nintendo's Wii, yes it's a funny name and not very revolutionary but it was fun whipping your arms around.](https://sms4smile.com/quotes/olivia-munn/i-got-to-play-with-nintendo-s-wii-yes-it-s-a-funny-name-and-not-very/) [Olivia Munn](https://sms4smile.com/quotes/author/olivia-munn/) ## More by Satoru Iwata > [We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginningmay feel betrayed and criticize…](https://sms4smile.com/quotes/satoru-iwata/we-are-all-too-keenly-aware-that-those-of-you-who-supported-us-by/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [For young players, classic games are brand new. For others, they are a way to feel young again.](https://sms4smile.com/quotes/satoru-iwata/for-young-players-classic-games-are-brand-new-for-others-they-are-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-expand-the-gaming-population-it-is-taken-for-granted-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…](https://sms4smile.com/quotes/satoru-iwata/if-you-do-the-same-thing-as-others-it-will-wear-you-out-nintendo-is/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success…](https://sms4smile.com/quotes/satoru-iwata/our-approach-is-not-to-look-at-the-successes-of-other-people-and-try/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Small developers can compete on creativity not on scale or staff size… Nintendo is willing to help bring these ideas to life,](https://sms4smile.com/quotes/satoru-iwata/small-developers-can-compete-on-creativity-not-on-scale-or-staff-size/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design…](https://sms4smile.com/quotes/satoru-iwata/in-order-to-realize-the-goal-of-creating-a-new-starting-line-that/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [At Nintendo, we do not run from risk. We run to it.](https://sms4smile.com/quotes/satoru-iwata/at-nintendo-we-do-not-run-from-risk-we-run-to-it/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [If you want our world-known names, you can't have them unless you own the Nintendo machine.](https://sms4smile.com/quotes/satoru-iwata/if-you-want-our-world-known-names-you-can-t-have-them-unless-you-own/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day…](https://sms4smile.com/quotes/satoru-iwata/the-profitable-part-of-the-online-business-is-very-likely-several/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our…](https://sms4smile.com/quotes/satoru-iwata/the-thing-that-concerns-me-most-is-that-in-the-digital-age-if-we-fail/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a…](https://sms4smile.com/quotes/satoru-iwata/on-my-business-card-i-am-a-corporate-president-in-my-mind-i-am-a/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases.…](https://sms4smile.com/quotes/satoru-iwata/with-the-ds-and-wii-following-the-titles-that-were-released-at-launch/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [We have to think of what kinds of experiences we can create that only Nintendo can create and what no other companies can create.…](https://sms4smile.com/quotes/satoru-iwata/we-have-to-think-of-what-kinds-of-experiences-we-can-create-that-only/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It…](https://sms4smile.com/quotes/satoru-iwata/price-point-is-always-important-for-mass-market-commodities-look-at/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) [Explore all 129 Satoru Iwata quotes ](https://sms4smile.com/quotes/author/satoru-iwata/) ## More Bitter quotes > [The cooler days have brought a wistful mood upon him. The smell of coalsmoke in the air at night. Old times, dead years. For…](https://sms4smile.com/quotes/cormac-mccarthy/the-cooler-days-have-brought-a-wistful-mood-upon-him-the-smell-of/) [Cormac McCarthy](https://sms4smile.com/quotes/author/cormac-mccarthy/) > [From the bitter cold winter at Valley Forge, to the mountains of Afghanistan and the deserts of Iraq, our soldiers have courageously answered when…](https://sms4smile.com/quotes/solomon-ortiz/from-the-bitter-cold-winter-at-valley-forge-to-the-mountains-of/) [Solomon Ortiz](https://sms4smile.com/quotes/author/solomon-ortiz/) > [Don't be bitter. Everybody suffers. If you can accept your suffering then you will understand other people better. Be grateful for pain. Love life.](https://sms4smile.com/quotes/stephen-colbert/don-t-be-bitter-everybody-suffers-if-you-can-accept-your-suffering/) [Stephen Colbert](https://sms4smile.com/quotes/author/stephen-colbert/) > [Troy was a sweet, good man. We just were never destined to be married. We just didn't have the same values. But I'm not…](https://sms4smile.com/quotes/suzanne-pleshette/troy-was-a-sweet-good-man-we-just-were-never-destined-to-be-married/) [Suzanne Pleshette](https://sms4smile.com/quotes/author/suzanne-pleshette/) > [You should be angry. You must not be bitter. Bitterness is like cancer. It eats upon the host. It doesn't do anything to the…](https://sms4smile.com/quotes/maya-angelou/you-should-be-angry-you-must-not-be-bitter-bitterness-is-like-cancer/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [Holy shadows of the dead, I'm not to blame for your cruel and bitter fate, but the accursed rivalry which brought sister nations and…](https://sms4smile.com/quotes/alexander-the-great/holy-shadows-of-the-dead-i-m-not-to-blame-for-your-cruel-and-bitter/) [Alexander the Great](https://sms4smile.com/quotes/author/alexander-the-great/) > [One may have been a fool, but there's no foolishness like being bitter.](https://sms4smile.com/quotes/kathleen-norris/one-may-have-been-a-fool-but-there-s-no-foolishness-like-being-bitter/) [Kathleen Norris](https://sms4smile.com/quotes/author/kathleen-norris/) > [“I doubt taking in a sullen, bitter, teenage girl with more issues than National Geographic is at the center of the vision board for…](https://sms4smile.com/quotes/katja-millay/i-doubt-taking-in-a-sullen-bitter-teenage-girl-with-more-issues-than/) [Katja Millay](https://sms4smile.com/quotes/author/katja-millay/) > [Tireless passion, fierce jealousy, longing to possess and crush-these alone were left of all his love for Rosalind; these remained to him as payment…](https://sms4smile.com/quotes/f-scott-fitzgerald/tireless-passion-fierce-jealousy-longing-to-possess-and-crush-these/) [F. Scott Fitzgerald](https://sms4smile.com/quotes/author/f-scott-fitzgerald/) > [Life is too bitter already, without territories and wars and noble feuds](https://sms4smile.com/quotes/anonymous/life-is-too-bitter-already-without-territories-and-wars-and-noble/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [With every interview you feel like you lose a piece of yourself, and with every bad review you become just that little bit more…](https://sms4smile.com/quotes/jane-march/with-every-interview-you-feel-like-you-lose-a-piece-of-yourself-and/) [Jane March](https://sms4smile.com/quotes/author/jane-march/) > [“Without the bitter, the sweet ain’t as sweet.”](https://sms4smile.com/quotes/anonymous/without-the-bitter-the-sweet-ain-t-as-sweet/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I refuse to be one of those artists who, 10 years from now, they're bitter about the rise and the fall of their career.…](https://sms4smile.com/quotes/luke-bryan/i-refuse-to-be-one-of-those-artists-who-10-years-from-now-they-re/) [Luke Bryan](https://sms4smile.com/quotes/author/luke-bryan/) > [“In these days in which we live, when existence has become a thing of infinite complexity and fate, if it slips us a bit…](https://sms4smile.com/quotes/p-g-wodehouse/in-these-days-in-which-we-live-when-existence-has-become-a-thing-of/) [P.G. Wodehouse](https://sms4smile.com/quotes/author/p-g-wodehouse/) > [If a sudden jar can cause me to speak an impatient, unloving word, then I know nothing of Calvary love. For a cup brimful…](https://sms4smile.com/quotes/amy-carmichael/if-a-sudden-jar-can-cause-me-to-speak-an-impatient-unloving-word-then/) [Amy Carmichael](https://sms4smile.com/quotes/author/amy-carmichael/) Browse all 1,923 Bitter quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.", "creator": { "@type": "Person", "name": "Satoru Iwata" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/satoru-iwata/as-we-learned-a-bitter-lesson-with-the-launch-of-the-nintendo-3ds-we/", "about": { "@type": "Thing", "name": "Bitter" }, "@id": "https://sms4smile.com/quotes/satoru-iwata/as-we-learned-a-bitter-lesson-with-the-launch-of-the-nintendo-3ds-we/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/64a/satoru-iwata-3484_bitter_as-we-learned-a-bitter-lesson-with-the-l_2210389.jpg", "contentUrl": "https://sms4smile.com/quotes/i/64a/satoru-iwata-3484_bitter_as-we-learned-a-bitter-lesson-with-the-l_2210389.jpg", "url": "https://sms4smile.com/quotes/i/64a/satoru-iwata-3484_bitter_as-we-learned-a-bitter-lesson-with-the-l_2210389.jpg", "width": 1080, "height": 1080, "caption": "“As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible…” — Satoru Iwata", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Satoru Iwata", "item": "https://sms4smile.com/quotes/author/satoru-iwata/" }, { "@type": "ListItem", "position": 4, "name": "As we learned a bitter lesson...", "item": "https://sms4smile.com/quotes/satoru-iwata/as-we-learned-a-bitter-lesson-with-the-launch-of-the-nintendo-3ds-we/" } ], "@id": "https://sms4smile.com/quotes/satoru-iwata/as-we-learned-a-bitter-lesson-with-the-launch-of-the-nintendo-3ds-we/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```