--- title: "Meaning & Key Takeaway of: I'm absolutely certain that audiences…" description: "\"I'm absolutely certain that audiences want to see older women on their TVs.\" — Sarah Lancashire" image: "https://sms4smile.com/quotes/i/4a8/sarah-lancashire-5243_absolutely_i-m-absolutely-certain-that-audiences-wa_1037235.png" --- # I'm absolutely certain that audiences want to see older… ![“I'm absolutely certain that audiences want to see older women on their TVs.” quote by Sarah Lancashire](https://sms4smile.com/quotes/i/4a8/sarah-lancashire-5243_absolutely_i-m-absolutely-certain-that-audiences-wa_1037235.png) [Download](https://sms4smile.com/quotes/i/4a8/sarah-lancashire-5243_absolutely_i-m-absolutely-certain-that-audiences-wa_1037235.png) [Open image](https://sms4smile.com/quotes/i/4a8/sarah-lancashire-5243_absolutely_i-m-absolutely-certain-that-audiences-wa_1037235.png) > “I'm absolutely certain that audiences want to see older women on their TVs.” [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Audience demand shows a desire for older women’s representation on television, challenging ageist casting norms. **In simple terms:** Viewers want older women on TV. Key Takeaway Support casting of older women. Themes representation ageism media diversity Mood hopeful determined Type advice inspirational When to use this quote - casting decisions - network programming - viewer surveys Key Concepts media studies gender equity Questions to Reflect On - Why are older women under‑represented? - How can viewers influence casting choices? A Different Perspective Industry may resist change due to stereotypes. ★ ★ ★ ★ ★ No ratings yet [Older women](https://sms4smile.com/quotes/about/older-women/) [Women](https://sms4smile.com/quotes/about/women/) ## Related quotes > [I feel like, as an artist and a songwriter, I have to reach certain audiences and give people a little bit of everything.](https://sms4smile.com/quotes/romeo-santos/i-feel-like-as-an-artist-and-a-songwriter-i-have-to-reach-certain/) [Romeo Santos](https://sms4smile.com/quotes/author/romeo-santos/) > [Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it…](https://sms4smile.com/quotes/curtis-hanson/consequently-pictures-are-aimed-at-certain-audiences-whether-it-be-a/) [Curtis Hanson](https://sms4smile.com/quotes/author/curtis-hanson/) > [Certain audiences get the double meaning and some of the references and ironies, but there's definitely been shows where I feel like I'm not…](https://sms4smile.com/quotes/emily-haines/certain-audiences-get-the-double-meaning-and-some-of-the-references/) [Emily Haines](https://sms4smile.com/quotes/author/emily-haines/) > [For certain things, certain audiences, people will laugh. And in other places, there's dead silence. And I enjoy them both. You try to make…](https://sms4smile.com/quotes/harmony-korine/for-certain-things-certain-audiences-people-will-laugh-and-in-other/) [Harmony Korine](https://sms4smile.com/quotes/author/harmony-korine/) > [There's some truth that roles for older women are harder to come by, but it's wrong for actors to monopolise the ageist thing.](https://sms4smile.com/quotes/sarah-lancashire/there-s-some-truth-that-roles-for-older-women-are-harder-to-come-by/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [Not to be absolutely certain is, I think, one of the essential things in rationality.](https://sms4smile.com/quotes/bertrand-russell/not-to-be-absolutely-certain-is-i-think-one-of-the-essential-things/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [We can be absolutely certain only about things we do not understand.](https://sms4smile.com/quotes/eric-hoffer/we-can-be-absolutely-certain-only-about-things-we-do-not-understand/) [Eric Hoffer](https://sms4smile.com/quotes/author/eric-hoffer/) > [Nothing helps you sleep at night so much as being absolutely certain that you're right, and everyone else is evil.](https://sms4smile.com/quotes/laurell-k-hamilton/nothing-helps-you-sleep-at-night-so-much-as-being-absolutely-certain/) [Laurell K. Hamilton](https://sms4smile.com/quotes/author/laurell-k-hamilton/) > [“There are things we know for certain." "Oh? Name one." "The sun's going to come up tomorrow morning." "Why?" "It always has." "Does that…](https://sms4smile.com/quotes/david-eddings/there-are-things-we-know-for-certain-oh-name-one-the-sun-s-going-to/) [David Eddings](https://sms4smile.com/quotes/author/david-eddings/) > [There is no more common error than to assume that, because prolonged and accurate mathematical calculations have been made, the application of the result…](https://sms4smile.com/quotes/alfred-north-whitehead/there-is-no-more-common-error-than-to-assume-that-because-prolonged/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) > [“Anytime somebody is absolutely certain about something, they are almost always absolutely wrong”](https://sms4smile.com/quotes/jeff-lindsay/anytime-somebody-is-absolutely-certain-about-something-they-are/) [Jeff Lindsay](https://sms4smile.com/quotes/author/jeff-lindsay/) > [Faith doesn't mean you don't have to do the work; it just means you're absolutely certain the work will pay off.](https://sms4smile.com/quotes/marianne-williamson/faith-doesn-t-mean-you-don-t-have-to-do-the-work-it-just-means-you-re/) [Marianne Williamson](https://sms4smile.com/quotes/author/marianne-williamson/) > [I wish to God I knew as much about writing as I did when I was 19. I was absolutely certain about most things…](https://sms4smile.com/quotes/john-steinbeck/i-wish-to-god-i-knew-as-much-about-writing-as-i-did-when-i-was-19-i/) [John Steinbeck](https://sms4smile.com/quotes/author/john-steinbeck/) > [As a parent, the only thing I am absolutely certain of is my own fallibility.](https://sms4smile.com/quotes/ayelet-waldman/as-a-parent-the-only-thing-i-am-absolutely-certain-of-is-my-own/) [Ayelet Waldman](https://sms4smile.com/quotes/author/ayelet-waldman/) > [“What is absolutely certain is that the naturalist view of things is, as I have said, just a picture of the world, not a…](https://sms4smile.com/quotes/david-bentley-hart/what-is-absolutely-certain-is-that-the-naturalist-view-of-things-is/) [David Bentley Hart](https://sms4smile.com/quotes/author/david-bentley-hart/) ## More by Sarah Lancashire > [Now that I'm in my late 40s, I'm trying to make up for a little bit of lost musicals time.](https://sms4smile.com/quotes/sarah-lancashire/now-that-i-m-in-my-late-40s-i-m-trying-to-make-up-for-a-little-bit-of/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [It started at 49 with 'Tango in Halifax' and then 'Happy Valley.' I can't complain at a time when most actors are disappearing. I…](https://sms4smile.com/quotes/sarah-lancashire/it-started-at-49-with-tango-in-halifax-and-then-happy-valley-i-can-t/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [It's a joy doing 'Tango.' I'd do it till the day I die, frankly.](https://sms4smile.com/quotes/sarah-lancashire/it-s-a-joy-doing-tango-i-d-do-it-till-the-day-i-die-frankly/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [Sometimes it's necessary for soaps to hang on to an audience by sensationalizing, but it's a beast I don't understand any more, an art…](https://sms4smile.com/quotes/sarah-lancashire/sometimes-it-s-necessary-for-soaps-to-hang-on-to-an-audience-by/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [Watching your own work doesn't get any easier.](https://sms4smile.com/quotes/sarah-lancashire/watching-your-own-work-doesn-t-get-any-easier/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [Acting is a subtle combination of hiding and revealing yourself, and as I'm not an extrovert, this is painful for me.](https://sms4smile.com/quotes/sarah-lancashire/acting-is-a-subtle-combination-of-hiding-and-revealing-yourself-and/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [If someone was walking round in a T-shirt with Sarah Lancashire on it, I'd find that very disturbing.](https://sms4smile.com/quotes/sarah-lancashire/if-someone-was-walking-round-in-a-t-shirt-with-sarah-lancashire-on-it/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > ['Tango' is very much an ensemble piece and I was devastated when I read the script.](https://sms4smile.com/quotes/sarah-lancashire/tango-is-very-much-an-ensemble-piece-and-i-was-devastated-when-i-read/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [I come from a line of women who can bake, so I think I've inherited a bit of family knowledge.](https://sms4smile.com/quotes/sarah-lancashire/i-come-from-a-line-of-women-who-can-bake-so-i-think-i-ve-inherited-a/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [I own a copy of the original 'Talking Heads' by Alan Bennett, which I purchased many years ago shortly after they were first broadcast.…](https://sms4smile.com/quotes/sarah-lancashire/i-own-a-copy-of-the-original-talking-heads-by-alan-bennett-which-i/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [The writing is only ever the attractive thing about a part. And also if all the elements within the writing come together - the…](https://sms4smile.com/quotes/sarah-lancashire/the-writing-is-only-ever-the-attractive-thing-about-a-part-and-also/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [Age affects us all in the workplace. We all get a little less appealing as we get older, unfortunately.](https://sms4smile.com/quotes/sarah-lancashire/age-affects-us-all-in-the-workplace-we-all-get-a-little-less/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [I just hold out for pieces where I immediately feel an emotional connection with a part.](https://sms4smile.com/quotes/sarah-lancashire/i-just-hold-out-for-pieces-where-i-immediately-feel-an-emotional/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [You have to have brilliant people to work opposite, and then it does become like a real tennis match and this is our sport.…](https://sms4smile.com/quotes/sarah-lancashire/you-have-to-have-brilliant-people-to-work-opposite-and-then-it-does/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) > [I do have a slightly rebellious streak in me, I'm afraid.](https://sms4smile.com/quotes/sarah-lancashire/i-do-have-a-slightly-rebellious-streak-in-me-i-m-afraid/) [Sarah Lancashire](https://sms4smile.com/quotes/author/sarah-lancashire/) [Explore all 102 Sarah Lancashire quotes ](https://sms4smile.com/quotes/author/sarah-lancashire/) ## More Absolutely quotes > [I am absolutely my own biggest critic.](https://sms4smile.com/quotes/lando-norris/i-am-absolutely-my-own-biggest-critic/) [Lando Norris](https://sms4smile.com/quotes/author/lando-norris/) > [The way I look at it is, cancer research is absolutely nonpartisan. Cancer is very democratic in the sense that it attacks people regardless…](https://sms4smile.com/quotes/david-h-koch/the-way-i-look-at-it-is-cancer-research-is-absolutely-nonpartisan/) [David H. Koch](https://sms4smile.com/quotes/author/david-h-koch/) > [I was brought up by the English side of my family, who are very repressed and working class. Absolutely lovely, but very English.](https://sms4smile.com/quotes/bat-for-lashes/i-was-brought-up-by-the-english-side-of-my-family-who-are-very/) [Bat for Lashes](https://sms4smile.com/quotes/author/bat-for-lashes/) > [Nobody ever wins by the cavalry coming to rescue you. It isn't a question of you're happy if you get married, or you get…](https://sms4smile.com/quotes/maeve-binchy/nobody-ever-wins-by-the-cavalry-coming-to-rescue-you-it-isn-t-a/) [Maeve Binchy](https://sms4smile.com/quotes/author/maeve-binchy/) > [“None is absolutely true.”](https://sms4smile.com/quotes/t-z-lavine/none-is-absolutely-true/) [T.Z. Lavine](https://sms4smile.com/quotes/author/t-z-lavine/) > [The game business arose from computer programs that were written by and for young men in the late 1960s and early 1970s. They worked…](https://sms4smile.com/quotes/brenda-laurel/the-game-business-arose-from-computer-programs-that-were-written-by/) [Brenda Laurel](https://sms4smile.com/quotes/author/brenda-laurel/) > [If I was a man, I would be a drag queen. Honestly, I would. I absolutely love it.](https://sms4smile.com/quotes/scarlett-moffatt/if-i-was-a-man-i-would-be-a-drag-queen-honestly-i-would-i-absolutely/) [Scarlett Moffatt](https://sms4smile.com/quotes/author/scarlett-moffatt/) > [There's very little about being in a functional-M.R.I. scanner that is natural: you are flat on your back, absolutely still, with your head immobilized…](https://sms4smile.com/quotes/robin-marantz-henig/there-s-very-little-about-being-in-a-functional-m-r-i-scanner-that-is/) [Robin Marantz Henig](https://sms4smile.com/quotes/author/robin-marantz-henig/) > [When you're still, and some actors are really brilliant at that, you bring a kind of energy to you as opposed to sending the…](https://sms4smile.com/quotes/gabriel-byrne/when-you-re-still-and-some-actors-are-really-brilliant-at-that-you/) [Gabriel Byrne](https://sms4smile.com/quotes/author/gabriel-byrne/) > [I'm absolutely an Elizabeth Taylor fan!](https://sms4smile.com/quotes/sherilyn-fenn/i-m-absolutely-an-elizabeth-taylor-fan/) [Sherilyn Fenn](https://sms4smile.com/quotes/author/sherilyn-fenn/) > [You can absolutely be what you can't see! That's what innovators and disruptors do.](https://sms4smile.com/quotes/kimberly-bryant/you-can-absolutely-be-what-you-can-t-see-that-s-what-innovators-and/) [Kimberly Bryant](https://sms4smile.com/quotes/author/kimberly-bryant/) > [There were a lot of clubs interested in me - a lot, really. But Manchester United appeared and didn't go away. They absolutely wanted…](https://sms4smile.com/quotes/angel-di-maria/there-were-a-lot-of-clubs-interested-in-me-a-lot-really-but/) [Angel Di Maria](https://sms4smile.com/quotes/author/angel-di-maria/) > [People look at the same passage, and one person will say this is the best thing he's ever read, and another person will say…](https://sms4smile.com/quotes/paul-auster/people-look-at-the-same-passage-and-one-person-will-say-this-is-the/) [Paul Auster](https://sms4smile.com/quotes/author/paul-auster/) > [I absolutely love 'TOWIE.'](https://sms4smile.com/quotes/gemma-collins/i-absolutely-love-towie/) [Gemma Collins](https://sms4smile.com/quotes/author/gemma-collins/) > [Chucky is absolutely still a puppet. He will remain to be.](https://sms4smile.com/quotes/fiona-dourif/chucky-is-absolutely-still-a-puppet-he-will-remain-to-be/) [Fiona Dourif](https://sms4smile.com/quotes/author/fiona-dourif/) Browse all 1,136 Absolutely quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I'm absolutely certain that audiences want to see older women on their TVs.", "creator": { "@type": "Person", "name": "Sarah Lancashire" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sarah-lancashire/i-m-absolutely-certain-that-audiences-want-to-see-older-women-on/", "about": { "@type": "Thing", "name": "Absolutely" }, "@id": "https://sms4smile.com/quotes/sarah-lancashire/i-m-absolutely-certain-that-audiences-want-to-see-older-women-on/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4a8/sarah-lancashire-5243_absolutely_i-m-absolutely-certain-that-audiences-wa_1037235.png", "contentUrl": "https://sms4smile.com/quotes/i/4a8/sarah-lancashire-5243_absolutely_i-m-absolutely-certain-that-audiences-wa_1037235.png", "url": "https://sms4smile.com/quotes/i/4a8/sarah-lancashire-5243_absolutely_i-m-absolutely-certain-that-audiences-wa_1037235.png", "width": 1080, "height": 1080, "caption": "“I'm absolutely certain that audiences want to see older women on their TVs.” — Sarah Lancashire", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sarah Lancashire", "item": "https://sms4smile.com/quotes/author/sarah-lancashire/" }, { "@type": "ListItem", "position": 4, "name": "I'm absolutely certain that audiences want...", "item": "https://sms4smile.com/quotes/sarah-lancashire/i-m-absolutely-certain-that-audiences-want-to-see-older-women-on/" } ], "@id": "https://sms4smile.com/quotes/sarah-lancashire/i-m-absolutely-certain-that-audiences-want-to-see-older-women-on/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```