--- title: "Meaning & Key Takeaway of: Selling an idea to a publisher is not as…" description: "\"Selling an idea to a publisher is not as valuable as selling your audience to a publisher.\" — Sarah Cooper" image: "https://sms4smile.com/quotes/i/abf/sarah-cooper-5133_audience_selling-an-idea-to-a-publisher-is-not-as_707780.jpg" --- # Selling an idea to a publisher is not as valuable as… ![“Selling an idea to a publisher is not as valuable as selling your audience to a publisher.” quote by Sarah Cooper](https://sms4smile.com/quotes/i/abf/sarah-cooper-5133_audience_selling-an-idea-to-a-publisher-is-not-as_707780.jpg) [Download](https://sms4smile.com/quotes/i/abf/sarah-cooper-5133_audience_selling-an-idea-to-a-publisher-is-not-as_707780.jpg) [Open image](https://sms4smile.com/quotes/i/abf/sarah-cooper-5133_audience_selling-an-idea-to-a-publisher-is-not-as_707780.jpg) > “Selling an idea to a publisher is not as valuable as selling your audience to a publisher.” [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Selling an audience to a publisher yields more value than merely selling an idea, emphasizing the power of a built-in market. **In simple terms:** Having a ready audience is more valuable than a concept alone. Key Takeaway Focus on building an audience first. Themes marketing value creation entrepreneurship audience publisher Mood strategic pragmatic inspirational Type advice business marketing When to use this quote - product launch - content creation - publisher pitch - audience monetization Key Concepts business strategy network effects consumer base Questions to Reflect On - How can creators grow an engaged audience? - What risks exist when relying on audience over product? A Different Perspective Audience may not convert into sales without quality content. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Idea](https://sms4smile.com/quotes/about/idea/) [Selling](https://sms4smile.com/quotes/about/selling/) [Writer](https://sms4smile.com/quotes/about/writer/) ## Related quotes > [If I'm selling, I want them all selling in the audience. If I'm coming back, I want them all coming back. If I'm bleeding,…](https://sms4smile.com/quotes/dusty-rhodes/if-i-m-selling-i-want-them-all-selling-in-the-audience-if-i-m-coming/) [Dusty Rhodes](https://sms4smile.com/quotes/author/dusty-rhodes/) > [People are always selling the idea that they have a magic bullet of persuasion. You won't get poor by shorting such promises.](https://sms4smile.com/quotes/dominic-cummings/people-are-always-selling-the-idea-that-they-have-a-magic-bullet-of/) [Dominic Cummings](https://sms4smile.com/quotes/author/dominic-cummings/) > [I want to be in a position where I feel comfortable selling an idea.](https://sms4smile.com/quotes/scott-cohen/i-want-to-be-in-a-position-where-i-feel-comfortable-selling-an-idea/) [Scott Cohen](https://sms4smile.com/quotes/author/scott-cohen/) > [If you have a good selling idea, your secretary can write your ad for you.](https://sms4smile.com/quotes/morris-hite/if-you-have-a-good-selling-idea-your-secretary-can-write-your-ad-for/) [Morris Hite](https://sms4smile.com/quotes/author/morris-hite/) > [A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you…](https://sms4smile.com/quotes/leo-burnett/a-good-basic-selling-idea-involvement-and-relevancy-of-course-are-as/) [Leo Burnett](https://sms4smile.com/quotes/author/leo-burnett/) > [I have always been selling. I always had something going on. That was just my nature.](https://sms4smile.com/quotes/mark-cuban/i-have-always-been-selling-i-always-had-something-going-on-that-was/) [Mark Cuban](https://sms4smile.com/quotes/author/mark-cuban/) > [...I have to tell you that I'm not all that comfortable with the idea of spending the rest of my life sleeping next to…](https://sms4smile.com/quotes/susan-elizabeth-phillips/i-have-to-tell-you-that-i-m-not-all-that-comfortable-with-the-idea-of/) [Susan Elizabeth Phillips](https://sms4smile.com/quotes/author/susan-elizabeth-phillips/) > [I hadn't known anything else, other than being an artist, and I needed to be a person for a while, really get to know…](https://sms4smile.com/quotes/tove-styrke/i-hadn-t-known-anything-else-other-than-being-an-artist-and-i-needed/) [Tove Styrke](https://sms4smile.com/quotes/author/tove-styrke/) > [When I paint, I never think of selling. People simply fail to understand that we paint in order to experiment and to develop ourselves…](https://sms4smile.com/quotes/edvard-munch/when-i-paint-i-never-think-of-selling-people-simply-fail-to/) [Edvard Munch](https://sms4smile.com/quotes/author/edvard-munch/) > [I've always been a very restless person. I work hard, spend too much time looking after my son, I dance like a mad thing,…](https://sms4smile.com/quotes/paulo-coelho/i-ve-always-been-a-very-restless-person-i-work-hard-spend-too-much/) [Paulo Coelho](https://sms4smile.com/quotes/author/paulo-coelho/) > [There's nothing like getting feedback that's positive and supportive. That's what I'm all about. I'm really just genuinely doing good music. I'm not looking…](https://sms4smile.com/quotes/tiffany-villarreal/there-s-nothing-like-getting-feedback-that-s-positive-and-supportive/) [Tiffany Villarreal](https://sms4smile.com/quotes/author/tiffany-villarreal/) > [I was with Dre when he was just selling tapes. He didn't have a car, a license or a job.](https://sms4smile.com/quotes/michel-le/i-was-with-dre-when-he-was-just-selling-tapes-he-didn-t-have-a-car-a/) [Michel'le](https://sms4smile.com/quotes/author/michel-le/) > [Life is pain...anyone who tells you otherwise is selling something](https://sms4smile.com/quotes/christopher-paolini/life-is-pain-anyone-who-tells-you-otherwise-is-selling-something/) [Christopher Paolini](https://sms4smile.com/quotes/author/christopher-paolini/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I understand that it's the music that keeps me alive... That's my lifeblood. And to give that up for, like, the TV, the cars,…](https://sms4smile.com/quotes/bruce-springsteen/i-understand-that-it-s-the-music-that-keeps-me-alive-that-s-my/) [Bruce Springsteen](https://sms4smile.com/quotes/author/bruce-springsteen/) ## More by Sarah Cooper > [I had been writing and performing stand-up comedy pretty much the entire time I worked at Google.](https://sms4smile.com/quotes/sarah-cooper/i-had-been-writing-and-performing-stand-up-comedy-pretty-much-the/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [I didn't set out to be a Trump impressionist at all. It wasn't that I wanted to be Trump. It's that I was asking,…](https://sms4smile.com/quotes/sarah-cooper/i-didn-t-set-out-to-be-a-trump-impressionist-at-all-it-wasn-t-that-i/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [When I was little, I always got so excited about learning - until I got to the actual learning part of learning.](https://sms4smile.com/quotes/sarah-cooper/when-i-was-little-i-always-got-so-excited-about-learning-until-i-got/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [When you know in your heart that you and your ideas are important, you will give every idea you have a fighting chance.](https://sms4smile.com/quotes/sarah-cooper/when-you-know-in-your-heart-that-you-and-your-ideas-are-important-you/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [20 or 30 exclamation points can go a long way to making the tone of your email excited and cheerful.](https://sms4smile.com/quotes/sarah-cooper/20-or-30-exclamation-points-can-go-a-long-way-to-making-the-tone-of/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [Creating a distraction is a skill we should all have. Never take for granted your ability to spot something interesting out of the corner…](https://sms4smile.com/quotes/sarah-cooper/creating-a-distraction-is-a-skill-we-should-all-have-never-take-for/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [I love how much people are drawn to my 'impersonations' of Trump because they aren't really impersonations at all. I'm not trying to be…](https://sms4smile.com/quotes/sarah-cooper/i-love-how-much-people-are-drawn-to-my-impersonations-of-trump/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [One of the best things you can do to get on an engineer's good side is make him feel as much like a regular…](https://sms4smile.com/quotes/sarah-cooper/one-of-the-best-things-you-can-do-to-get-on-an-engineer-s-good-side/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [Facebook has created a rash of mental zombies in a meme-feeding frenzy.](https://sms4smile.com/quotes/sarah-cooper/facebook-has-created-a-rash-of-mental-zombies-in-a-meme-feeding-frenzy/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [People love self-deprecating humor.](https://sms4smile.com/quotes/sarah-cooper/people-love-self-deprecating-humor/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [“I tried Jenny’s number again after school but there was still no answer.”](https://sms4smile.com/quotes/sarah-cooper/i-tried-jenny-s-number-again-after-school-but-there-was-still-no/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [You know, as a comedian, that's what you do. You speak truth to power by making people laugh.](https://sms4smile.com/quotes/sarah-cooper/you-know-as-a-comedian-that-s-what-you-do-you-speak-truth-to-power-by/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [I love getting things done. That's why I spend several hours a day reading productivity articles. And when the day is done, I bookmark…](https://sms4smile.com/quotes/sarah-cooper/i-love-getting-things-done-that-s-why-i-spend-several-hours-a-day/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [“connections. For instance, the National Center for History in the Schools (NCHS) suggests that students engage in the deepest “historical thinking” when they consider…](https://sms4smile.com/quotes/sarah-cooper/connections-for-instance-the-national-center-for-history-in-the/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) > [Believe it or not, joining a video conference call from home doesn't always have to make you feel like an idiot.](https://sms4smile.com/quotes/sarah-cooper/believe-it-or-not-joining-a-video-conference-call-from-home-doesn-t/) [Sarah Cooper](https://sms4smile.com/quotes/author/sarah-cooper/) [Explore all 103 Sarah Cooper quotes ](https://sms4smile.com/quotes/author/sarah-cooper/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Selling an idea to a publisher is not as valuable as selling your audience to a publisher.", "creator": { "@type": "Person", "name": "Sarah Cooper" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sarah-cooper/selling-an-idea-to-a-publisher-is-not-as-valuable-as-selling-your/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/sarah-cooper/selling-an-idea-to-a-publisher-is-not-as-valuable-as-selling-your/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/abf/sarah-cooper-5133_audience_selling-an-idea-to-a-publisher-is-not-as_707780.jpg", "contentUrl": "https://sms4smile.com/quotes/i/abf/sarah-cooper-5133_audience_selling-an-idea-to-a-publisher-is-not-as_707780.jpg", "url": "https://sms4smile.com/quotes/i/abf/sarah-cooper-5133_audience_selling-an-idea-to-a-publisher-is-not-as_707780.jpg", "width": 1080, "height": 1080, "caption": "“Selling an idea to a publisher is not as valuable as selling your audience to a publisher.” — Sarah Cooper", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sarah Cooper", "item": "https://sms4smile.com/quotes/author/sarah-cooper/" }, { "@type": "ListItem", "position": 4, "name": "Selling an idea to a publisher...", "item": "https://sms4smile.com/quotes/sarah-cooper/selling-an-idea-to-a-publisher-is-not-as-valuable-as-selling-your/" } ], "@id": "https://sms4smile.com/quotes/sarah-cooper/selling-an-idea-to-a-publisher-is-not-as-valuable-as-selling-your/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```