--- title: "Meaning & Key Takeaway of: But the real focus should be on people…" description: "\"But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overal..." image: "https://sms4smile.com/quotes/i/0c9/sanjay-kumar-19577_any_but-the-real-focus-should-be-on-people-w_2801051.jpg" --- # But the real focus should be on people who are buying… ![“But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overall basis.” quote by Sanjay Kumar](https://sms4smile.com/quotes/i/0c9/sanjay-kumar-19577_any_but-the-real-focus-should-be-on-people-w_2801051.jpg) [Download](https://sms4smile.com/quotes/i/0c9/sanjay-kumar-19577_any_but-the-real-focus-should-be-on-people-w_2801051.jpg) [Open image](https://sms4smile.com/quotes/i/0c9/sanjay-kumar-19577_any_but-the-real-focus-should-be-on-people-w_2801051.jpg) > “But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overall basis.” [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Current market size delays visible change; focus on today’s buyers despite slow overall shifts. **In simple terms:** Big market slows change; act now. Key Takeaway Target present customers. Themes business market dynamics strategy Mood strategic analytical Type business insightful When to use this quote - sales - marketing - investment decisions Key Concepts economics consumer behavior Questions to Reflect On - How can you identify early adopters? - What signals indicate upcoming change? A Different Perspective Market size may mask niche opportunities. ★ ★ ★ ★ ★ No ratings yet [Buying](https://sms4smile.com/quotes/about/buying/) [Change](https://sms4smile.com/quotes/about/change/) [Focus](https://sms4smile.com/quotes/about/focus/) [People](https://sms4smile.com/quotes/about/people/) [Time](https://sms4smile.com/quotes/about/time/) [Today](https://sms4smile.com/quotes/about/today/) ## Related quotes > [There's no publicist, no advertisements, and no one's pushing us. If people are buying our records, it's because big brothers and sisters or friends…](https://sms4smile.com/quotes/spencer-moody/there-s-no-publicist-no-advertisements-and-no-one-s-pushing-us-if/) Spencer Moody > [Once upon a time the 'GG' was a status symbol. It was the reason people were buying.](https://sms4smile.com/quotes/maurizio-gucci/once-upon-a-time-the-gg-was-a-status-symbol-it-was-the-reason-people/) [Maurizio Gucci](https://sms4smile.com/quotes/author/maurizio-gucci/) > [Oh, I think there are a lot of people who would be buying and selling online today that go up there and they get…](https://sms4smile.com/quotes/bill-gates/oh-i-think-there-are-a-lot-of-people-who-would-be-buying-and-selling/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [I don't see a doomsday scenario here. People are not buying homes to stay in them forever.](https://sms4smile.com/quotes/alex-clark/i-don-t-see-a-doomsday-scenario-here-people-are-not-buying-homes-to/) Alex Clark > [A lot of people are buying things on the Internet - not just white men.](https://sms4smile.com/quotes/harper-reed/a-lot-of-people-are-buying-things-on-the-internet-not-just-white-men/) [Harper Reed](https://sms4smile.com/quotes/author/harper-reed/) > [I have no one to blame for the construction for myself, of course, but I'm always surprised and slightly sulky when I realizeВ people…](https://sms4smile.com/quotes/jonathan-lethem/i-have-no-one-to-blame-for-the-construction-for-myself-of-course-but/) [Jonathan Lethem](https://sms4smile.com/quotes/author/jonathan-lethem/) > [Too many people are buying gifts for themselves when they pick out a gift for a friend.](https://sms4smile.com/quotes/phoebe-cates/too-many-people-are-buying-gifts-for-themselves-when-they-pick-out-a/) [Phoebe Cates](https://sms4smile.com/quotes/author/phoebe-cates/) > [It's not only about the rap lyric. Today, people are buying you as a person.](https://sms4smile.com/quotes/theophilus-london/it-s-not-only-about-the-rap-lyric-today-people-are-buying-you-as-a/) [Theophilus London](https://sms4smile.com/quotes/author/theophilus-london/) > [People think, "Wow, people in America have so much money, they're sending hundreds of pencils to this guy." I don't think those people realize…](https://sms4smile.com/quotes/david-rees/people-think-wow-people-in-america-have-so-much-money-they-re-sending/) [David Rees](https://sms4smile.com/quotes/author/david-rees/) > [In the wake of the housing debacle in California, more people are buying less expensive homes, making bigger down payments, and staying away from…](https://sms4smile.com/quotes/thomas-sowell/in-the-wake-of-the-housing-debacle-in-california-more-people-are/) [Thomas Sowell](https://sms4smile.com/quotes/author/thomas-sowell/) > [People, buying my stuff, can take it wherever they go and can rebuild it if they choose. If they keep it in their heads,…](https://sms4smile.com/quotes/lawrence-weiner/people-buying-my-stuff-can-take-it-wherever-they-go-and-can-rebuild/) [Lawrence Weiner](https://sms4smile.com/quotes/author/lawrence-weiner/) > [I do think there is continuing sense in people buying recipe books from somebody they trust.](https://sms4smile.com/quotes/rick-stein/i-do-think-there-is-continuing-sense-in-people-buying-recipe-books/) [Rick Stein](https://sms4smile.com/quotes/author/rick-stein/) > [“Too many people are buying things they can't afford, with money that they don't have... to impress people that they don't like!" Nothing to…](https://sms4smile.com/quotes/will-smith/too-many-people-are-buying-things-they-can-t-afford-with-money-that/) [Will Smith](https://sms4smile.com/quotes/author/will-smith/) > [Fashion is, after all, a form of escapism, and in fact people are buying more special things than ever, nowadays. They deny and deny…](https://sms4smile.com/quotes/tom-ford/fashion-is-after-all-a-form-of-escapism-and-in-fact-people-are-buying/) [Tom Ford](https://sms4smile.com/quotes/author/tom-ford/) > [How do I stop eleven million people from buying the grape?](https://sms4smile.com/quotes/dolores-huerta/how-do-i-stop-eleven-million-people-from-buying-the-grape/) [Dolores Huerta](https://sms4smile.com/quotes/author/dolores-huerta/) ## More by Sanjay Kumar > [I'm equally comfortable in getting out there and taking a stand when I have to take a stand.](https://sms4smile.com/quotes/sanjay-kumar/i-m-equally-comfortable-in-getting-out-there-and-taking-a-stand-when/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [Finally, I have to say that the most surprising aspect has been the speed at which the folks in India adapt to Western practices.…](https://sms4smile.com/quotes/sanjay-kumar/finally-i-have-to-say-that-the-most-surprising-aspect-has-been-the/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [India has the unique advantages of having the biggest domestic market and this should support IT companies.](https://sms4smile.com/quotes/sanjay-kumar/india-has-the-unique-advantages-of-having-the-biggest-domestic-market/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [Well, if you look back, in almost two and a half years, the biggest change probably was in late 2000 when we decided to…](https://sms4smile.com/quotes/sanjay-kumar/well-if-you-look-back-in-almost-two-and-a-half-years-the-biggest/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [It didn't make a lot of sense for us to be doing Lotus Notes implementations.](https://sms4smile.com/quotes/sanjay-kumar/it-didn-t-make-a-lot-of-sense-for-us-to-be-doing-lotus-notes/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [We have believed at CA that consolidation of this industry is something that was required ten years ago.](https://sms4smile.com/quotes/sanjay-kumar/we-have-believed-at-ca-that-consolidation-of-this-industry-is/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service…](https://sms4smile.com/quotes/sanjay-kumar/companies-are-starting-to-measure-how-effective-their-customer/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers…](https://sms4smile.com/quotes/sanjay-kumar/that-s-a-very-critical-phase-in-customer-service-because-you-can/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [Few service industries are designed to be 24x7 in India, and thus there was no 24x7 mentality.](https://sms4smile.com/quotes/sanjay-kumar/few-service-industries-are-designed-to-be-24x7-in-india-and-thus/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [We will announce a new offering, where you can get a CA expert on your PC live, via video, on a range of topics…](https://sms4smile.com/quotes/sanjay-kumar/we-will-announce-a-new-offering-where-you-can-get-a-ca-expert-on-your/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [Failure is unfortunately as common as success.](https://sms4smile.com/quotes/sanjay-kumar/failure-is-unfortunately-as-common-as-success/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [Today we're focused on small acquisitions to add technology where necessary. I think it's fair to say we're not out looking for a large…](https://sms4smile.com/quotes/sanjay-kumar/today-we-re-focused-on-small-acquisitions-to-add-technology-where/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [One, we committed to put about 650 people in the field to focus totally on customer satisfaction.](https://sms4smile.com/quotes/sanjay-kumar/one-we-committed-to-put-about-650-people-in-the-field-to-focus/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [I'm very comfortable in having a strong team. I'm very comfortable in sharing the limelight with the team.](https://sms4smile.com/quotes/sanjay-kumar/i-m-very-comfortable-in-having-a-strong-team-i-m-very-comfortable-in/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) > [And I'm comfortable being who I am, so I think a lot of people who take over from a founder worry about how they…](https://sms4smile.com/quotes/sanjay-kumar/and-i-m-comfortable-being-who-i-am-so-i-think-a-lot-of-people-who/) [Sanjay Kumar](https://sms4smile.com/quotes/author/sanjay-kumar/) [Explore all 32 Sanjay Kumar quotes ](https://sms4smile.com/quotes/author/sanjay-kumar/) ## More Any quotes > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [At the very beginning, I was a page at Letterman, and I freelanced for any place that would let me write any word. I…](https://sms4smile.com/quotes/ben-schwartz/at-the-very-beginning-i-was-a-page-at-letterman-and-i-freelanced-for/) [Ben Schwartz](https://sms4smile.com/quotes/author/ben-schwartz/) > [Any incarnation of 'Batman' I am delighted to do.](https://sms4smile.com/quotes/adam-west/any-incarnation-of-batman-i-am-delighted-to-do/) [Adam West](https://sms4smile.com/quotes/author/adam-west/) > [If we accept being talked to any kind of a way, then we are telling ourselves we are not quite worth the best. And…](https://sms4smile.com/quotes/maya-angelou/if-we-accept-being-talked-to-any-kind-of-a-way-then-we-are-telling/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [A lot of people have been saying 'The 100' reminds them of 'Lord Of The Flies,' 'Lost' and 'Battlestar Galactica,' and all of those…](https://sms4smile.com/quotes/marie-avgeropoulos/a-lot-of-people-have-been-saying-the-100-reminds-them-of-lord-of-the/) [Marie Avgeropoulos](https://sms4smile.com/quotes/author/marie-avgeropoulos/) > [I have never been in, nor have I had any strong particular desire to be in, what is termed a costume drama, but I…](https://sms4smile.com/quotes/martin-freeman/i-have-never-been-in-nor-have-i-had-any-strong-particular-desire-to/) [Martin Freeman](https://sms4smile.com/quotes/author/martin-freeman/) > [We were so poor as kids. I didn't even see a bathtub, running water, hot water, commode - we didn't have any of that.…](https://sms4smile.com/quotes/phil-robertson/we-were-so-poor-as-kids-i-didn-t-even-see-a-bathtub-running-water-hot/) [Phil Robertson](https://sms4smile.com/quotes/author/phil-robertson/) > [We earned any fans with the way we play.](https://sms4smile.com/quotes/jimmy-white/we-earned-any-fans-with-the-way-we-play/) [Jimmy White](https://sms4smile.com/quotes/author/jimmy-white/) > [Hard work and a good education will take you further than any government program.](https://sms4smile.com/quotes/aaron-schock/hard-work-and-a-good-education-will-take-you-further-than-any/) [Aaron Schock](https://sms4smile.com/quotes/author/aaron-schock/) > [Anyone who's read my 'Terror in the Skies' series knows that I have not been writing with an eye toward approval from any government…](https://sms4smile.com/quotes/annie-jacobsen/anyone-who-s-read-my-terror-in-the-skies-series-knows-that-i-have-not/) [Annie Jacobsen](https://sms4smile.com/quotes/author/annie-jacobsen/) > [The system in Germany is different, as you sign up with a company for two or three years, and you work exclusively with them;…](https://sms4smile.com/quotes/tom-wlaschiha/the-system-in-germany-is-different-as-you-sign-up-with-a-company-for/) [Tom Wlaschiha](https://sms4smile.com/quotes/author/tom-wlaschiha/) > [I'm writing about real things. Real people. Real characters. You have to believe what I write about is true or you wouldn't pay any…](https://sms4smile.com/quotes/lou-reed/i-m-writing-about-real-things-real-people-real-characters-you-have-to/) [Lou Reed](https://sms4smile.com/quotes/author/lou-reed/) > [I haven't shut any doors, and I'm really open to anything, so I think it's just about the material and what is going to…](https://sms4smile.com/quotes/danielle-panabaker/i-haven-t-shut-any-doors-and-i-m-really-open-to-anything-so-i-think/) [Danielle Panabaker](https://sms4smile.com/quotes/author/danielle-panabaker/) > [I never want to look back on any moment and say I could have done more. So I go all in.](https://sms4smile.com/quotes/scott-haze/i-never-want-to-look-back-on-any-moment-and-say-i-could-have-done/) [Scott Haze](https://sms4smile.com/quotes/author/scott-haze/) > [I love the sea, but I avoid any sort of seaside resort that has skyscrapers or seaside entertainments.](https://sms4smile.com/quotes/quentin-blake/i-love-the-sea-but-i-avoid-any-sort-of-seaside-resort-that-has/) [Quentin Blake](https://sms4smile.com/quotes/author/quentin-blake/) Browse all 6,938 Any quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overall basis.", "creator": { "@type": "Person", "name": "Sanjay Kumar" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sanjay-kumar/but-the-real-focus-should-be-on-people-who-are-buying-today-because/", "about": { "@type": "Thing", "name": "Any" }, "@id": "https://sms4smile.com/quotes/sanjay-kumar/but-the-real-focus-should-be-on-people-who-are-buying-today-because/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0c9/sanjay-kumar-19577_any_but-the-real-focus-should-be-on-people-w_2801051.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0c9/sanjay-kumar-19577_any_but-the-real-focus-should-be-on-people-w_2801051.jpg", "url": "https://sms4smile.com/quotes/i/0c9/sanjay-kumar-19577_any_but-the-real-focus-should-be-on-people-w_2801051.jpg", "width": 1080, "height": 1080, "caption": "“But the real focus should be on people who are buying today because the base is so big it will take a long…” — Sanjay Kumar", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sanjay Kumar", "item": "https://sms4smile.com/quotes/author/sanjay-kumar/" }, { "@type": "ListItem", "position": 4, "name": "But the real focus should be...", "item": "https://sms4smile.com/quotes/sanjay-kumar/but-the-real-focus-should-be-on-people-who-are-buying-today-because/" } ], "@id": "https://sms4smile.com/quotes/sanjay-kumar/but-the-real-focus-should-be-on-people-who-are-buying-today-because/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```