--- title: "Meaning & Key Takeaway of: The number one use case for social media…" description: "\"The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses t..." image: "https://sms4smile.com/quotes/i/6d5/sandy-carter-41409_cases_the-number-one-use-case-for-social-media_3045604.png" --- # The number one use case for social media among our… ![“The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.” quote by Sandy Carter](https://sms4smile.com/quotes/i/6d5/sandy-carter-41409_cases_the-number-one-use-case-for-social-media_3045604.png) [Download](https://sms4smile.com/quotes/i/6d5/sandy-carter-41409_cases_the-number-one-use-case-for-social-media_3045604.png) [Open image](https://sms4smile.com/quotes/i/6d5/sandy-carter-41409_cases_the-number-one-use-case-for-social-media_3045604.png) > “The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.” [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Social media drives collaborative innovation, yielding high ROI for businesses. **In simple terms:** Social media fuels innovation. Key Takeaway Leverage social platforms for co‑creation. Themes innovation social media ROI Mood optimistic strategic Type business motivational When to use this quote - marketing teams - product development - customer feedback loops Key Concepts collaboration customer engagement Questions to Reflect On - What social tools best spark employee ideas? - How to measure innovation ROI accurately? A Different Perspective ROI may vary by industry. ★ ★ ★ ★ ★ No ratings yet [Employee](https://sms4smile.com/quotes/about/employee/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Media](https://sms4smile.com/quotes/about/media/) [Roi](https://sms4smile.com/quotes/about/roi/) [Social](https://sms4smile.com/quotes/about/social/) [Social media](https://sms4smile.com/quotes/about/social-media/) [Twitter](https://sms4smile.com/quotes/about/twitter/) ## Related quotes > [“Best Capital with highest ROI to invest in is, self-growth; becoming better than before, valued higher than prior, day by day.”](https://sms4smile.com/quotes/vikrmn-ca-vikram-verma/best-capital-with-highest-roi-to-invest-in-is-self-growth-becoming/) [Vikrmn: CA Vikram Verma](https://sms4smile.com/quotes/author/vikrmn-ca-vikram-verma/) > [The top principle for disruptive and sustaining innovation is that it has to have a laser focus on customers. Innovation begins with their needs…](https://sms4smile.com/quotes/denise-morrison/the-top-principle-for-disruptive-and-sustaining-innovation-is-that-it/) [Denise Morrison](https://sms4smile.com/quotes/author/denise-morrison/) > [It's very hard to establish an economy of trustworthiness. The key is continuing to innovate and to keep your customers through innovation, because the…](https://sms4smile.com/quotes/robert-reich/it-s-very-hard-to-establish-an-economy-of-trustworthiness-the-key-is/) [Robert Reich](https://sms4smile.com/quotes/author/robert-reich/) > [“We tend to overvalue the things we can measure and undervalue the things we cannot.”](https://sms4smile.com/quotes/john-hayes/we-tend-to-overvalue-the-things-we-can-measure-and-undervalue-the/) John Hayes > [I dont consider the bloody ROI.](https://sms4smile.com/quotes/tim-cook/i-dont-consider-the-bloody-roi/) [Tim Cook](https://sms4smile.com/quotes/author/tim-cook/) > [It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The…](https://sms4smile.com/quotes/gary-vaynerchuk/it-s-very-logical-there-is-proven-roi-in-doing-whatever-you-can-to/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [The ROI of social media is that your business will still exist in 5 years.](https://sms4smile.com/quotes/erik-qualman/the-roi-of-social-media-is-that-your-business-will-still-exist-in-5/) [Erik Qualman](https://sms4smile.com/quotes/author/erik-qualman/) > [The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better.](https://sms4smile.com/quotes/ramez-naam/the-more-widely-you-can-spread-this-notion-of-achieving-roi-by/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want…](https://sms4smile.com/quotes/jay-baer/if-you-want-to-measure-social-media-roi-stop-wasting-your-time-doing/) [Jay Baer](https://sms4smile.com/quotes/author/jay-baer/) > [What's the ROI of your mum? You can't put a value on a relationship.](https://sms4smile.com/quotes/gary-vaynerchuk/what-s-the-roi-of-your-mum-you-can-t-put-a-value-on-a-relationship/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI.](https://sms4smile.com/quotes/kimberley-walsh/the-modern-marketer-is-an-experimenter-a-lover-of-data-a-content/) Kimberley Walsh > [Strategy is not focused on ROI, but on winning.](https://sms4smile.com/quotes/paul-shannon/strategy-is-not-focused-on-roi-but-on-winning/) Paul Shannon > [Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.](https://sms4smile.com/quotes/karl-murray/focus-on-growing-your-list-all-of-the-time-as-newer-subscribers-are/) Karl Murray > [Saying hello doesn't have an ROI. It's about building relationships.](https://sms4smile.com/quotes/gary-vaynerchuk/saying-hello-doesn-t-have-an-roi-it-s-about-building-relationships/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [E? loquence quipersuade par douceur, non par empire, en tyran, non en roi. Eloquence should persuade gently, not by force or like a tyrant…](https://sms4smile.com/quotes/blaise-pascal/e-loquence-quipersuade-par-douceur-non-par-empire-en-tyran-non-en-roi/) [Blaise Pascal](https://sms4smile.com/quotes/author/blaise-pascal/) ## More by Sandy Carter > [Social media does not change your culture, it reveals it.](https://sms4smile.com/quotes/sandy-carter/social-media-does-not-change-your-culture-it-reveals-it/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) > [We have a constantly-changing portfolio of social media experiments. The first time we tried applying social technologies in a customer service department it became…](https://sms4smile.com/quotes/sandy-carter/we-have-a-constantly-changing-portfolio-of-social-media-experiments/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) > [In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and…](https://sms4smile.com/quotes/sandy-carter/in-just-200-tweets-we-can-assess-and-identify-52-different/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) > [We embed social media inside our processes. Let's look at our processes and see how we can enhance them with social.](https://sms4smile.com/quotes/sandy-carter/we-embed-social-media-inside-our-processes-let-s-look-at-our/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) > [If all you did to improve your commercial presence was to train your sales people on the importance of influencers ... how much more…](https://sms4smile.com/quotes/sandy-carter/if-all-you-did-to-improve-your-commercial-presence-was-to-train-your/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) > [Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to…](https://sms4smile.com/quotes/sandy-carter/security-is-a-big-concern-on-the-social-web-people-are-going-to-try/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) > [We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into…](https://sms4smile.com/quotes/sandy-carter/we-have-our-own-internal-version-of-klout-we-do-rate-people-in-this/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) > [Some CEO's feel like if the 'opt out of social' they are somehow protected. That is just crazy.](https://sms4smile.com/quotes/sandy-carter/some-ceo-s-feel-like-if-the-opt-out-of-social-they-are-somehow/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) > [Your social platform will become the motherboard of your business.](https://sms4smile.com/quotes/sandy-carter/your-social-platform-will-become-the-motherboard-of-your-business/) [Sandy Carter](https://sms4smile.com/quotes/author/sandy-carter/) [Explore all 10 Sandy Carter quotes ](https://sms4smile.com/quotes/author/sandy-carter/) ## More Cases quotes > [The time that one gains cannot be accumulated in a storehouse; it is contradictory to want to save up existence, which, the fact is,…](https://sms4smile.com/quotes/simone-de-beauvoir/the-time-that-one-gains-cannot-be-accumulated-in-a-storehouse-it-is/) [Simone de Beauvoir](https://sms4smile.com/quotes/author/simone-de-beauvoir/) > [It can sometimes make people fold into themselves and kind of run away, but I think in this case these characters are being forced…](https://sms4smile.com/quotes/emily-deschanel/it-can-sometimes-make-people-fold-into-themselves-and-kind-of-run/) [Emily Deschanel](https://sms4smile.com/quotes/author/emily-deschanel/) > [I'd always have grease in at least two places, in case the umpires would ask me to wipe one off. I never wanted to…](https://sms4smile.com/quotes/gaylord-perry/i-d-always-have-grease-in-at-least-two-places-in-case-the-umpires/) [Gaylord Perry](https://sms4smile.com/quotes/author/gaylord-perry/) > [Islam never differentiates between men and women as regards political rights and puts them on an equal footing. However, even if a woman is…](https://sms4smile.com/quotes/yusuf-al-qaradawi/islam-never-differentiates-between-men-and-women-as-regards-political/) [Yusuf al-Qaradawi](https://sms4smile.com/quotes/author/yusuf-al-qaradawi/) > [You gonna take the case?" It's not a case. It's a missing person. Sort of." You're gonna have a devil of a time finding…](https://sms4smile.com/quotes/janet-evanovich/you-gonna-take-the-case-it-s-not-a-case-it-s-a-missing-person-sort-of/) [Janet Evanovich](https://sms4smile.com/quotes/author/janet-evanovich/) > [I think we've all had enough of Coltrane saxophonists. There's a case of someone ruining a generation of saxophonists, as Louis Armstrong may have…](https://sms4smile.com/quotes/paul-bley/i-think-we-ve-all-had-enough-of-coltrane-saxophonists-there-s-a-case/) [Paul Bley](https://sms4smile.com/quotes/author/paul-bley/) > [Every wife ought to answer for her man. If the husband be engaged in a seditious club, or drinks mysterious healths, or be frugal…](https://sms4smile.com/quotes/joseph-addison/every-wife-ought-to-answer-for-her-man-if-the-husband-be-engaged-in-a/) [Joseph Addison](https://sms4smile.com/quotes/author/joseph-addison/) > [The world around us is an increasingly hostile and sinful place. Occasionally that splashes onto us, and perhaps, in the case of a few…](https://sms4smile.com/quotes/jeffrey-r-holland/the-world-around-us-is-an-increasingly-hostile-and-sinful-place/) [Jeffrey R. Holland](https://sms4smile.com/quotes/author/jeffrey-r-holland/) > [If you followed the media you'd think that everybody in Africa was starving to death, and that's not the case; so it's important to…](https://sms4smile.com/quotes/chimamanda-ngozi-adichie/if-you-followed-the-media-you-d-think-that-everybody-in-africa-was/) [Chimamanda Ngozi Adichie](https://sms4smile.com/quotes/author/chimamanda-ngozi-adichie/) > [ \[As in the case of\] alcohol prohibition, illegality has driven organized crime, sent countless people to jail, and killed many thousands. Repression does not… ](https://sms4smile.com/quotes/sam-branson/as-in-the-case-of-alcohol-prohibition-illegality-has-driven-organized/) [Sam Branson](https://sms4smile.com/quotes/author/sam-branson/) > [He emphasised basic truths: you are not dying yet, you have to live your life until you are. Underpinning them was the belief that…](https://sms4smile.com/quotes/irvine-welsh/he-emphasised-basic-truths-you-are-not-dying-yet-you-have-to-live/) [Irvine Welsh](https://sms4smile.com/quotes/author/irvine-welsh/) > [Athletes at all ages are bigger and stronger than ever before. And they are being encouraged - sometimes even incentivized, as we recently learned…](https://sms4smile.com/quotes/naveen-jain/athletes-at-all-ages-are-bigger-and-stronger-than-ever-before-and/) [Naveen Jain](https://sms4smile.com/quotes/author/naveen-jain/) > [Each Act of Parliament intended to address harassment and discrimination has faced objections on the basis of 'you'll never be able to prove...' and…](https://sms4smile.com/quotes/tim-field/each-act-of-parliament-intended-to-address-harassment-and/) [Tim Field](https://sms4smile.com/quotes/author/tim-field/) > [The Cheney team had, for example, technological supremacy over the National Security Council staff. That is to say, they could read their e-mails. I…](https://sms4smile.com/quotes/lawrence-wilkerson/the-cheney-team-had-for-example-technological-supremacy-over-the/) [Lawrence Wilkerson](https://sms4smile.com/quotes/author/lawrence-wilkerson/) > [If you want good behavior, don't pay on a commission basis. Our judges aren't paid so much a case. We keep them pretty well…](https://sms4smile.com/quotes/charlie-munger/if-you-want-good-behavior-don-t-pay-on-a-commission-basis-our-judges/) [Charlie Munger](https://sms4smile.com/quotes/author/charlie-munger/) Browse all 6,420 Cases quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.", "creator": { "@type": "Person", "name": "Sandy Carter" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sandy-carter/the-number-one-use-case-for-social-media-among-our-customers-is/", "about": { "@type": "Thing", "name": "Cases" }, "@id": "https://sms4smile.com/quotes/sandy-carter/the-number-one-use-case-for-social-media-among-our-customers-is/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6d5/sandy-carter-41409_cases_the-number-one-use-case-for-social-media_3045604.png", "contentUrl": "https://sms4smile.com/quotes/i/6d5/sandy-carter-41409_cases_the-number-one-use-case-for-social-media_3045604.png", "url": "https://sms4smile.com/quotes/i/6d5/sandy-carter-41409_cases_the-number-one-use-case-for-social-media_3045604.png", "width": 1080, "height": 1080, "caption": "“The number one use case for social media among our customers is around innovation - innovating with…” — Sandy Carter", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sandy Carter", "item": "https://sms4smile.com/quotes/author/sandy-carter/" }, { "@type": "ListItem", "position": 4, "name": "The number one use case for...", "item": "https://sms4smile.com/quotes/sandy-carter/the-number-one-use-case-for-social-media-among-our-customers-is/" } ], "@id": "https://sms4smile.com/quotes/sandy-carter/the-number-one-use-case-for-social-media-among-our-customers-is/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```