--- title: "Meaning & Key Takeaway of: If everybody is doing it one way, there's…" description: "\"If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.\" — Sam Walton" image: "https://sms4smile.com/quotes/i/6d8/sam-walton-4376_chance_if-everybody-is-doing-it-one-way-there-s_1218513.jpg" --- # If everybody is doing it one way, there's a good chance… ![“If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.” quote by Sam Walton](https://sms4smile.com/quotes/i/6d8/sam-walton-4376_chance_if-everybody-is-doing-it-one-way-there-s_1218513.jpg) [Download](https://sms4smile.com/quotes/i/6d8/sam-walton-4376_chance_if-everybody-is-doing-it-one-way-there-s_1218513.jpg) [Open image](https://sms4smile.com/quotes/i/6d8/sam-walton-4376_chance_if-everybody-is-doing-it-one-way-there-s_1218513.jpg) > “If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.” [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Differentiating by opposing the majority can reveal unique opportunities. **In simple terms:** Go opposite to stand out. Key Takeaway Find your niche by being different. Themes strategy innovation competition Mood strategic creative Type advisory inspirational When to use this quote - entrepreneurship - career planning - product development - marketing campaigns Key Concepts contrarian thinking market differentiation Questions to Reflect On - What niche can you claim by being contrary? - When is conformity better? A Different Perspective Opposite tactics may alienate mainstream customers. ★ ★ ★ ★ ★ No ratings yet [Chance](https://sms4smile.com/quotes/about/chance/) [Chance Niche](https://sms4smile.com/quotes/about/chance-niche-2263944/) [Direction](https://sms4smile.com/quotes/about/direction/) [Doing](https://sms4smile.com/quotes/about/doing/) [Everybody](https://sms4smile.com/quotes/about/everybody/) [Exactly](https://sms4smile.com/quotes/about/exactly/) [Exactly Opposite](https://sms4smile.com/quotes/about/exactly-opposite-605345/) [Find](https://sms4smile.com/quotes/about/find/) [Going](https://sms4smile.com/quotes/about/going/) [Good](https://sms4smile.com/quotes/about/good/) [Good chance](https://sms4smile.com/quotes/about/good-chance/) [Niche](https://sms4smile.com/quotes/about/niche/) [Niche Going](https://sms4smile.com/quotes/about/niche-going-2263942/) [Opposite](https://sms4smile.com/quotes/about/opposite/) [Opposite direction](https://sms4smile.com/quotes/about/opposite-direction/) [Way](https://sms4smile.com/quotes/about/way/) [You](https://sms4smile.com/quotes/about/you/) [Your](https://sms4smile.com/quotes/about/your/) ## Related quotes > [Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can…](https://sms4smile.com/quotes/sam-walton/swim-upstream-go-the-other-way-ignore-the-conventional-wisdom-if/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in…](https://sms4smile.com/quotes/sam-walton/ignore-the-conventional-wisdom-if-everybody-else-is-doing-it-one-way/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [I'm creating my niche. My niche is going to be "shirtless guy."](https://sms4smile.com/quotes/dave-bautista/i-m-creating-my-niche-my-niche-is-going-to-be-shirtless-guy/) [Dave Bautista](https://sms4smile.com/quotes/author/dave-bautista/) > [Hollywood... that's not going to be my niche at all. If anyone is going wants to work with me, I would think it's going…](https://sms4smile.com/quotes/lesley-manville/hollywood-that-s-not-going-to-be-my-niche-at-all-if-anyone-is-going/) [Lesley Manville](https://sms4smile.com/quotes/author/lesley-manville/) > [If you look at the heritage of the cable business, if you can own a niche, you have a good chance of succeeding.](https://sms4smile.com/quotes/david-zaslav/if-you-look-at-the-heritage-of-the-cable-business-if-you-can-own-a/) [David Zaslav](https://sms4smile.com/quotes/author/david-zaslav/) > [Lovers have a way of using this word, nothing, which implies exactly the opposite.](https://sms4smile.com/quotes/honor-de-balzac/lovers-have-a-way-of-using-this-word-nothing-which-implies-exactly/) [Honore de Balzac](https://sms4smile.com/quotes/author/honor-de-balzac/) > [It was actually the opposite of what a director once said to me. He said, 'Remember, everyone is here to serve you.' And as…](https://sms4smile.com/quotes/rob-marshall/it-was-actually-the-opposite-of-what-a-director-once-said-to-me-he/) [Rob Marshall](https://sms4smile.com/quotes/author/rob-marshall/) > [I've never set up any golf course that would favor anybody. I try to make it exactly the opposite, which is what we did…](https://sms4smile.com/quotes/jack-nicklaus/i-ve-never-set-up-any-golf-course-that-would-favor-anybody-i-try-to/) [Jack Nicklaus](https://sms4smile.com/quotes/author/jack-nicklaus/) > [We now have exactly the same situation as we had at the start of the race, only exactly the opposite.](https://sms4smile.com/quotes/murray-walker/we-now-have-exactly-the-same-situation-as-we-had-at-the-start-of-the/) [Murray Walker](https://sms4smile.com/quotes/author/murray-walker/) > [There are a lot of writers who find a groove and spend a career mining that vein. I seem to be exactly the opposite.](https://sms4smile.com/quotes/jennifer-egan/there-are-a-lot-of-writers-who-find-a-groove-and-spend-a-career/) [Jennifer Egan](https://sms4smile.com/quotes/author/jennifer-egan/) > [Lots of English people say exactly the opposite of what they mean.](https://sms4smile.com/quotes/leon-krier/lots-of-english-people-say-exactly-the-opposite-of-what-they-mean/) [Leon Krier](https://sms4smile.com/quotes/author/leon-krier/) > [I would describe my spirituality as exactly the opposite of having a religious affiliation.](https://sms4smile.com/quotes/bill-maher/i-would-describe-my-spirituality-as-exactly-the-opposite-of-having-a/) [Bill Maher](https://sms4smile.com/quotes/author/bill-maher/) > [The French will always do exactly the opposite on what the United States wants regardless of what happens, so we're never going to have…](https://sms4smile.com/quotes/howard-dean/the-french-will-always-do-exactly-the-opposite-on-what-the-united/) [Howard Dean](https://sms4smile.com/quotes/author/howard-dean/) > [Protagoras asserted that there are two sides to every question, exactly opposite to each other.](https://sms4smile.com/quotes/diogenes/protagoras-asserted-that-there-are-two-sides-to-every-question/) [Diogenes](https://sms4smile.com/quotes/author/diogenes/) > [Do exactly the opposite of what the sheep are doing in order to become the Shepherd.](https://sms4smile.com/quotes/marshall-sylver/do-exactly-the-opposite-of-what-the-sheep-are-doing-in-order-to/) [Marshall Sylver](https://sms4smile.com/quotes/author/marshall-sylver/) ## More by Sam Walton > [It is unhealthy to marinate in your own press clippings.](https://sms4smile.com/quotes/sam-walton/it-is-unhealthy-to-marinate-in-your-own-press-clippings/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Loosen up, and everybody around you will loosen up.](https://sms4smile.com/quotes/sam-walton/loosen-up-and-everybody-around-you-will-loosen-up/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [All of us profit from being corrected - if we're corrected in a positive way.](https://sms4smile.com/quotes/sam-walton/all-of-us-profit-from-being-corrected-if-we-re-corrected-in-a/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [The secret of successful retailing is to give your customers what they want](https://sms4smile.com/quotes/sam-walton/the-secret-of-successful-retailing-is-to-give-your-customers-what/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [If I had to single out one element in my life that has made a difference for me, it would be a passion to…](https://sms4smile.com/quotes/sam-walton/if-i-had-to-single-out-one-element-in-my-life-that-has-made-a/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [We're all working together; that's the secret. And we'll lower the cost of living for everyone, not just in America, but we'll give the…](https://sms4smile.com/quotes/sam-walton/we-re-all-working-together-that-s-the-secret-and-we-ll-lower-the-cost/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for…](https://sms4smile.com/quotes/sam-walton/the-key-to-success-is-to-get-out-into-the-store-and-listen-to-what/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [I think my constant fiddling and meddling with the status quo may have been one of my biggest contributions to the later success of…](https://sms4smile.com/quotes/sam-walton/i-think-my-constant-fiddling-and-meddling-with-the-status-quo-may/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [High expectations is the key to everything.](https://sms4smile.com/quotes/sam-walton/high-expectations-is-the-key-to-everything/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.](https://sms4smile.com/quotes/sam-walton/exceed-your-customer-s-expectations-if-you-do-they-ll-come-back-over/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune](https://sms4smile.com/quotes/sam-walton/nothing-else-can-quite-substitute-for-a-few-well-chosen-well-timed/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [I was asked what I thought about the recession. I thought about it and decided not to take part.](https://sms4smile.com/quotes/sam-walton/i-was-asked-what-i-thought-about-the-recession-i-thought-about-it-and/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Capital isn't hard to find; intuition, yes.](https://sms4smile.com/quotes/sam-walton/capital-isn-t-hard-to-find-intuition-yes/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Commit to your business. Believe in it more than anybody else.](https://sms4smile.com/quotes/sam-walton/commit-to-your-business-believe-in-it-more-than-anybody-else/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) > [Our best ideas come from clerks and stockboys.](https://sms4smile.com/quotes/sam-walton/our-best-ideas-come-from-clerks-and-stockboys/) [Sam Walton](https://sms4smile.com/quotes/author/sam-walton/) [Explore all 112 Sam Walton quotes ](https://sms4smile.com/quotes/author/sam-walton/) ## More Chance quotes > [Before I debuted, it was my goal to make my debut, and afterwards, I aimed at winning champion titles on television music shows, and…](https://sms4smile.com/quotes/hyuna/before-i-debuted-it-was-my-goal-to-make-my-debut-and-afterwards-i/) [Hyuna](https://sms4smile.com/quotes/author/hyuna/) > [I understand it's promotion, but no one ever gave me a chance. No one ever thought I'd be the champ, and look where I'm…](https://sms4smile.com/quotes/stipe-miocic/i-understand-it-s-promotion-but-no-one-ever-gave-me-a-chance-no-one/) [Stipe Miocic](https://sms4smile.com/quotes/author/stipe-miocic/) > [I might, by chance, write something just as shoddy; But then I wouldn't show it to everybody.](https://sms4smile.com/quotes/moliere/i-might-by-chance-write-something-just-as-shoddy-but-then-i-wouldn-t/) [Moliere](https://sms4smile.com/quotes/author/moliere/) > [When I get a chance to play golf or go on a boat with good people, take the boat out and put some lobsters…](https://sms4smile.com/quotes/bernie-mac/when-i-get-a-chance-to-play-golf-or-go-on-a-boat-with-good-people/) [Bernie Mac](https://sms4smile.com/quotes/author/bernie-mac/) > [The happy medium is television. And if you find a good suitor, you can do it for years. With movies, you roll the dice.…](https://sms4smile.com/quotes/bruce-campbell/the-happy-medium-is-television-and-if-you-find-a-good-suitor-you-can/) [Bruce Campbell](https://sms4smile.com/quotes/author/bruce-campbell/) > [I get afraid of the dark if I'm in a great deal of dark, and I have to move around inside of that fear...…](https://sms4smile.com/quotes/emil-ferris/i-get-afraid-of-the-dark-if-i-m-in-a-great-deal-of-dark-and-i-have-to/) [Emil Ferris](https://sms4smile.com/quotes/author/emil-ferris/) > [I have heard that if you pull a bent breath through the second hole of a harmonica tuned to the key of Georgia while…](https://sms4smile.com/quotes/buddy-wakefield/i-have-heard-that-if-you-pull-a-bent-breath-through-the-second-hole/) [Buddy Wakefield](https://sms4smile.com/quotes/author/buddy-wakefield/) > [There are times when we can feel destiny close around us like a fist around a doorknob. Sure, we can resist. But a knob…](https://sms4smile.com/quotes/tom-robbins/there-are-times-when-we-can-feel-destiny-close-around-us-like-a-fist/) [Tom Robbins](https://sms4smile.com/quotes/author/tom-robbins/) > [Pain held no terror for him. Pain was, if not friend, then family, something he had grown up with in his crèche, learning to…](https://sms4smile.com/quotes/paolo-bacigalupi/pain-held-no-terror-for-him-pain-was-if-not-friend-then-family/) [Paolo Bacigalupi](https://sms4smile.com/quotes/author/paolo-bacigalupi/) > [Love changes people, for better or for worse. You could look at it as a chance for you to change. The best kind of…](https://sms4smile.com/quotes/anonymous/love-changes-people-for-better-or-for-worse-you-could-look-at-it-as-a/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“It's not who, it's when”](https://sms4smile.com/quotes/alejandro-taubas/it-s-not-who-it-s-when/) [Alejandro Taubas](https://sms4smile.com/quotes/author/alejandro-taubas/) > [Childhood is Last Chance Gulch for happiness. After that, you know too much.](https://sms4smile.com/quotes/tom-stoppard/childhood-is-last-chance-gulch-for-happiness-after-that-you-know-too/) [Tom Stoppard](https://sms4smile.com/quotes/author/tom-stoppard/) > [I thought my first few jobs would just be off, off, off, off, off broadway. And by chance and how the world works, I…](https://sms4smile.com/quotes/tommy-dorfman/i-thought-my-first-few-jobs-would-just-be-off-off-off-off-off/) [Tommy Dorfman](https://sms4smile.com/quotes/author/tommy-dorfman/) > [If you’re worrying about the past, you’ve got a good chance of screwing up the future.](https://sms4smile.com/quotes/howard-a-tullman/if-you-re-worrying-about-the-past-you-ve-got-a-good-chance-of/) [Howard A. Tullman](https://sms4smile.com/quotes/author/howard-a-tullman/) > [To be successful, one must take chances.](https://sms4smile.com/quotes/willie-stargell/to-be-successful-one-must-take-chances/) [Willie Stargell](https://sms4smile.com/quotes/author/willie-stargell/) [Browse all 12,460 Chance quotes ](https://sms4smile.com/quotes/about/chance/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.", "creator": { "@type": "Person", "name": "Sam Walton" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sam-walton/if-everybody-is-doing-it-one-way-there-s-a-good-chance-you-can-find/", "about": { "@type": "Thing", "name": "Chance" }, "@id": "https://sms4smile.com/quotes/sam-walton/if-everybody-is-doing-it-one-way-there-s-a-good-chance-you-can-find/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/6d8/sam-walton-4376_chance_if-everybody-is-doing-it-one-way-there-s_1218513.jpg", "contentUrl": "https://sms4smile.com/quotes/i/6d8/sam-walton-4376_chance_if-everybody-is-doing-it-one-way-there-s_1218513.jpg", "url": "https://sms4smile.com/quotes/i/6d8/sam-walton-4376_chance_if-everybody-is-doing-it-one-way-there-s_1218513.jpg", "width": 1080, "height": 1080, "caption": "“If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the…” — Sam Walton", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sam Walton", "item": "https://sms4smile.com/quotes/author/sam-walton/" }, { "@type": "ListItem", "position": 4, "name": "If everybody is doing it one...", "item": "https://sms4smile.com/quotes/sam-walton/if-everybody-is-doing-it-one-way-there-s-a-good-chance-you-can-find/" } ], "@id": "https://sms4smile.com/quotes/sam-walton/if-everybody-is-doing-it-one-way-there-s-a-good-chance-you-can-find/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```