--- title: "Meaning & Key Takeaway of: You also really want to take the time to…" description: "\"You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.\" — Sam Altman" image: "https://sms4smile.com/quotes/i/aa0/sam-altman-1494_bigs_you-also-really-want-to-take-the-time-to_771355.png" --- # You also really want to take the time to think about how… ![“You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.” quote by Sam Altman](https://sms4smile.com/quotes/i/aa0/sam-altman-1494_bigs_you-also-really-want-to-take-the-time-to_771355.png) [Download](https://sms4smile.com/quotes/i/aa0/sam-altman-1494_bigs_you-also-really-want-to-take-the-time-to_771355.png) [Open image](https://sms4smile.com/quotes/i/aa0/sam-altman-1494_bigs_you-also-really-want-to-take-the-time-to_771355.png) > “You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.” [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Invest in markets that will be large in a decade, not just current trends. **In simple terms:** Focus on long‑term market potential. Key Takeaway Target future‑big markets. Themes investment future strategy Mood strategic forward‑looking Type analytical visionary When to use this quote - startup funding - career decisions - product development Key Concepts market forecasting long‑term planning Questions to Reflect On - Which markets will dominate in ten years? - How can you identify emerging opportunities? A Different Perspective uncertainty;prediction risk ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Time](https://sms4smile.com/quotes/about/time/) [Time to think](https://sms4smile.com/quotes/about/time-to-think/) ## Related quotes > [Most investors are obsessed with the market size today and they don't think about how the market is going to evolve.](https://sms4smile.com/quotes/sam-altman/most-investors-are-obsessed-with-the-market-size-today-and-they-don-t/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [I think the market is always going to be around. The goal is not to say, let's get rid of the market, because the…](https://sms4smile.com/quotes/susan-george/i-think-the-market-is-always-going-to-be-around-the-goal-is-not-to/) [Susan George](https://sms4smile.com/quotes/author/susan-george/) > [Don't think about what the market's going to do; you have absolutely no control over that. Think about what you're going to do if…](https://sms4smile.com/quotes/william-eckhardt/don-t-think-about-what-the-market-s-going-to-do-you-have-absolutely-2/) [William Eckhardt](https://sms4smile.com/quotes/author/william-eckhardt/) > [Don't think about what the market's going to do; you have absolutely no control over that. Think about what you're going to do if…](https://sms4smile.com/quotes/william-eckhardt/don-t-think-about-what-the-market-s-going-to-do-you-have-absolutely/) [William Eckhardt](https://sms4smile.com/quotes/author/william-eckhardt/) > [A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out…](https://sms4smile.com/quotes/richard-branson/a-successful-business-must-have-a-sound-knowledge-of-its-market-and/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [Anything you need you can find it at the market. If you don't hold me down for all I care you can starve bitch.](https://sms4smile.com/quotes/mac-miller/anything-you-need-you-can-find-it-at-the-market-if-you-don-t-hold-me/) [Mac Miller](https://sms4smile.com/quotes/author/mac-miller/) > [If you can just learn to think about the market first, you will have a big leg up on most people starting startups.](https://sms4smile.com/quotes/sam-altman/if-you-can-just-learn-to-think-about-the-market-first-you-will-have-a/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [I really like to take the time to build things slowly and surely - to get more grounded. But it never felt for certain,…](https://sms4smile.com/quotes/haider-ackermann/i-really-like-to-take-the-time-to-build-things-slowly-and-surely-to/) [Haider Ackermann](https://sms4smile.com/quotes/author/haider-ackermann/) > [I was generally busy from 7 A.M. until midnight. I never had time to sit and think. As I worked, physical and mental fatigue…](https://sms4smile.com/quotes/nelson-mandela/i-was-generally-busy-from-7-a-m-until-midnight-i-never-had-time-to/) [Nelson Mandela](https://sms4smile.com/quotes/author/nelson-mandela/) > [Because only slow food can teach us the things that really matter - care, beauty, concentration, discernment, sensuality, all the best that humans are…](https://sms4smile.com/quotes/alice-waters/because-only-slow-food-can-teach-us-the-things-that-really-matter/) [Alice Waters](https://sms4smile.com/quotes/author/alice-waters/) > [Coffee is real good when you drink it gives you time to think. It's a lot more than just a drink; it's something happening.…](https://sms4smile.com/quotes/gertrude-stein/coffee-is-real-good-when-you-drink-it-gives-you-time-to-think-it-s-a/) [Gertrude Stein](https://sms4smile.com/quotes/author/gertrude-stein/) > [Time is the most valuable thing on earth: time to think, time to act, time to extend our fraternal relations, time to become better…](https://sms4smile.com/quotes/samuel-gompers/time-is-the-most-valuable-thing-on-earth-time-to-think-time-to-act/) [Samuel Gompers](https://sms4smile.com/quotes/author/samuel-gompers/) > [Spending a lot of time alone, gave me a lot of time to think. A lot of time to think gave me the time…](https://sms4smile.com/quotes/taylor-swift/spending-a-lot-of-time-alone-gave-me-a-lot-of-time-to-think-a-lot-of/) [Taylor Swift](https://sms4smile.com/quotes/author/taylor-swift/) > [When I'm painting outdoors, I only have time to think about what I'm saying, not how I'm saying it.](https://sms4smile.com/quotes/matt-smith/when-i-m-painting-outdoors-i-only-have-time-to-think-about-what-i-m/) [Matt Smith](https://sms4smile.com/quotes/author/matt-smith/) > [There is no rush. If we think intelligently about what we can achieve with our time, we can be relaxed, even lazy. In fact,…](https://sms4smile.com/quotes/richard-koch/there-is-no-rush-if-we-think-intelligently-about-what-we-can-achieve/) [Richard Koch](https://sms4smile.com/quotes/author/richard-koch/) ## More by Sam Altman > [The best people know that they should join a rocketship.](https://sms4smile.com/quotes/sam-altman/the-best-people-know-that-they-should-join-a-rocketship/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [You really want to know your cofounders for a while, ideally years.](https://sms4smile.com/quotes/sam-altman/you-really-want-to-know-your-cofounders-for-a-while-ideally-years/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Employees will only add more value over time.](https://sms4smile.com/quotes/sam-altman/employees-will-only-add-more-value-over-time/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One thing I tell startups all the time is that the best way to grow is to make their product better.](https://sms4smile.com/quotes/sam-altman/one-thing-i-tell-startups-all-the-time-is-that-the-best-way-to-grow/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [A winning team feels good and keeps winning. A team that hasn't won in a while gets demotivated and keeps losing.](https://sms4smile.com/quotes/sam-altman/a-winning-team-feels-good-and-keeps-winning-a-team-that-hasn-t-won-in/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [You're either not hiring at all or it's probably your single biggest block of time.](https://sms4smile.com/quotes/sam-altman/you-re-either-not-hiring-at-all-or-it-s-probably-your-single-biggest/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [The thing that kills startups at some level, is the founders giving up.](https://sms4smile.com/quotes/sam-altman/the-thing-that-kills-startups-at-some-level-is-the-founders-giving-up/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Execution gets divided into two key questions: 1) can you figure out what to do and 2) can you get it done.](https://sms4smile.com/quotes/sam-altman/execution-gets-divided-into-two-key-questions-1-can-you-figure-out/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [If you want something in a deal, just ask for it.](https://sms4smile.com/quotes/sam-altman/if-you-want-something-in-a-deal-just-ask-for-it/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Most things are not as risky as they seem.](https://sms4smile.com/quotes/sam-altman/most-things-are-not-as-risky-as-they-seem/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [I prefer to invest in a company that's going after a small but rapidly growing market than a big but slow growing one.](https://sms4smile.com/quotes/sam-altman/i-prefer-to-invest-in-a-company-that-s-going-after-a-small-but/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Startups are not the best choice for work-life balance, and that's sort of just the sad reality.](https://sms4smile.com/quotes/sam-altman/startups-are-not-the-best-choice-for-work-life-balance-and-that-s/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One of the biggest advantages that start ups have is execution speed and you have to have this relentless operating rhythm.](https://sms4smile.com/quotes/sam-altman/one-of-the-biggest-advantages-that-start-ups-have-is-execution-speed/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [One of the keys to focus, and why I said cofounders that aren't friends really struggle, is that you can't be focused without good…](https://sms4smile.com/quotes/sam-altman/one-of-the-keys-to-focus-and-why-i-said-cofounders-that-aren-t/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) > [Startups are very hard no matter what you do; you may as well go after a big opportunity.](https://sms4smile.com/quotes/sam-altman/startups-are-very-hard-no-matter-what-you-do-you-may-as-well-go-after/) [Sam Altman](https://sms4smile.com/quotes/author/sam-altman/) [Explore all 235 Sam Altman quotes ](https://sms4smile.com/quotes/author/sam-altman/) ## More Bigs quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [It is said that history turns on small hinges. A human career, too, results from an accumulating series of decisions about large and small…](https://sms4smile.com/quotes/norman-vincent-peale/it-is-said-that-history-turns-on-small-hinges-a-human-career-too/) [Norman Vincent Peale](https://sms4smile.com/quotes/author/norman-vincent-peale/) > [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/) [Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/) > [The biggest change for me as a mom was realizing I needed to put someone else before me. Now the hardest part about the…](https://sms4smile.com/quotes/kim-alexis/the-biggest-change-for-me-as-a-mom-was-realizing-i-needed-to-put/) [Kim Alexis](https://sms4smile.com/quotes/author/kim-alexis/) > [I'm a big fan of all the Boston guys that are acting - Matt Damon , Ben Affleck, Mark Wahlberg - they made a…](https://sms4smile.com/quotes/kenny-wormald/i-m-a-big-fan-of-all-the-boston-guys-that-are-acting-matt-damon-ben/) [Kenny Wormald](https://sms4smile.com/quotes/author/kenny-wormald/) > [The only regret I have in my career, is my managers wanted a big payday, and I wanted four or five more fights before…](https://sms4smile.com/quotes/gerry-cooney/the-only-regret-i-have-in-my-career-is-my-managers-wanted-a-big/) [Gerry Cooney](https://sms4smile.com/quotes/author/gerry-cooney/) > [It goes to show you how we in the press so often miss the big stories that are right under our noses. There is…](https://sms4smile.com/quotes/roger-ebert/it-goes-to-show-you-how-we-in-the-press-so-often-miss-the-big-stories/) [Roger Ebert](https://sms4smile.com/quotes/author/roger-ebert/) > [Okay, so I'll admit I'm curious. Big deal. We both know what that leads to. Dead cat.](https://sms4smile.com/quotes/susan-elizabeth-phillips/okay-so-i-ll-admit-i-m-curious-big-deal-we-both-know-what-that-leads/) [Susan Elizabeth Phillips](https://sms4smile.com/quotes/author/susan-elizabeth-phillips/) > [I don't want this to be a distraction. This has been distracting enough. I'm not going to rehash this going forward. I'm sure other…](https://sms4smile.com/quotes/jayson-werth/i-don-t-want-this-to-be-a-distraction-this-has-been-distracting/) [Jayson Werth](https://sms4smile.com/quotes/author/jayson-werth/) > [I didn't get how big it was until I went home, turned on the television and saw it on all the news, and later…](https://sms4smile.com/quotes/paul-simon/i-didn-t-get-how-big-it-was-until-i-went-home-turned-on-the/) [Paul Simon](https://sms4smile.com/quotes/author/paul-simon/) > [It’s a small thing to help one animal, but to that one animal it’s a big thing](https://sms4smile.com/quotes/gene-baur/it-s-a-small-thing-to-help-one-animal-but-to-that-one-animal-it-s-a/) [Gene Baur](https://sms4smile.com/quotes/author/gene-baur/) > [Since I was a little child, my nose - I think it's too big.](https://sms4smile.com/quotes/celine-dion/since-i-was-a-little-child-my-nose-i-think-it-s-too-big/) [Celine Dion](https://sms4smile.com/quotes/author/celine-dion/) > [People forget that there is a big difference between coercion and persuasion. The idea that evangelism is coercive is nonsense.](https://sms4smile.com/quotes/mark-dever/people-forget-that-there-is-a-big-difference-between-coercion-and/) [Mark Dever](https://sms4smile.com/quotes/author/mark-dever/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [I got in trouble my whole life for having a big mouth.](https://sms4smile.com/quotes/steven-tyler/i-got-in-trouble-my-whole-life-for-having-a-big-mouth/) [Steven Tyler](https://sms4smile.com/quotes/author/steven-tyler/) Browse all 15,539 Bigs quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years.", "creator": { "@type": "Person", "name": "Sam Altman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/sam-altman/you-also-really-want-to-take-the-time-to-think-about-how-the-market/", "about": { "@type": "Thing", "name": "Bigs" }, "@id": "https://sms4smile.com/quotes/sam-altman/you-also-really-want-to-take-the-time-to-think-about-how-the-market/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/aa0/sam-altman-1494_bigs_you-also-really-want-to-take-the-time-to_771355.png", "contentUrl": "https://sms4smile.com/quotes/i/aa0/sam-altman-1494_bigs_you-also-really-want-to-take-the-time-to_771355.png", "url": "https://sms4smile.com/quotes/i/aa0/sam-altman-1494_bigs_you-also-really-want-to-take-the-time-to_771355.png", "width": 1080, "height": 1080, "caption": "“You also really want to take the time to think about how the market is going to evolve.You need a market…” — Sam Altman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Sam Altman", "item": "https://sms4smile.com/quotes/author/sam-altman/" }, { "@type": "ListItem", "position": 4, "name": "You also really want to take...", "item": "https://sms4smile.com/quotes/sam-altman/you-also-really-want-to-take-the-time-to-think-about-how-the-market/" } ], "@id": "https://sms4smile.com/quotes/sam-altman/you-also-really-want-to-take-the-time-to-think-about-how-the-market/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```